Marechal Floriano, Espírito Santo Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marechal Floriano, Espírito Santo? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,706 per year — at a $114 nightly rate, 26.2% occupancy, and a $30 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 123 active listings, Marechal Floriano is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 57.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marechal Floriano?
In Marechal Floriano, the headline Airbnb metrics are $8,706 in average annual revenue,26.2% occupancy, $114 ADR, and $30 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marechal Floriano?
Understanding the monthly revenue variations for Airbnb listings in Marechal Floriano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marechal Floriano is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marechal Floriano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,061+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,407 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $367, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marechal Floriano
What Is the Monthly Airbnb Occupancy Rate in Marechal Floriano?
Maximize your bookings by understanding the Marechal Floriano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marechal Floriano:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marechal Floriano
What Is the Average Airbnb Nightly Rate in Marechal Floriano?
Effective short term rental pricing strategy in Marechal Floriano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marechal Floriano typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $180+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Marechal Floriano
What Is the RevPAR for Airbnb in Marechal Floriano?
RevPAR in Marechal Floriano is currently $30. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $14 RevPAR.
- Typical properties (Median) generate $25 RevPAR.
- Strong performers (Top 25%) earn $41 RevPAR.
- Best-in-class (Top 10%) achieve $62 RevPAR.
Average Monthly RevPAR Trend in Marechal Floriano
RevPAR Insights for Marechal Floriano
- The average RevPAR in Marechal Floriano is $30. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($62) and bottom 25% ($14) is $49, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marechal Floriano benchmarks. If your RevPAR falls below the median of $25, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $41+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marechal Floriano?
Marechal Floriano's peak Airbnb season falls in December, July, January, while the softest stretch is March, May, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, January)
- Revenue averages $1,175 per month
- Occupancy rates average 31.4%
- Daily rates average $114
Shoulder Season
- Revenue averages $984 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $107
Low Season (March, May, September)
- Revenue drops to average $853 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $109
Seasonality Insights for Marechal Floriano
- The Airbnb seasonality pattern in Marechal Floriano shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marechal Floriano's highest earning potential, with monthly revenues climbing to $1,228, occupancy reaching 31.6%, and ADRs peaking at $120.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $832, occupancy could drop to 22.2%, and ADRs may adjust to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marechal Floriano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Marechal Floriano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Marechal Floriano?
Low regulation and minimal registration activity in Marechal Floriano, Espírito Santo, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marechal Floriano to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Marechal Floriano?
Marechal Floriano is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The central area of Marechal Floriano is bustling with local life, shops, and restaurants, making it attractive for guests who want to explore the town's culture and daily activities. | Church of Our Lady of Sorrows, Parks and green spaces, Local markets, Restaurants and eateries, Cultural festivals |
| Santa Isabel | A tranquil residential area surrounded by nature, ideal for visitors looking for serenity and a connection to the outdoors while being close to the town center. | Hiking trails in nature, Local coffee plantations, Beautiful views of the surrounding hills, Access to nature parks, Birdwatching opportunities |
| Monte Verde | Known for its cooler climate and beautiful landscapes, it's popular among tourists seeking a nature retreat and outdoor activities such as hiking and mountain biking. | Cascading waterfalls, Nature trails, Adventure sports, Scenic viewpoints, Eco-lodges |
| Rural Areas | The surrounding rural areas offer a unique experience of local farm life and natural beauty, making it appealing for eco-tourism. | Agritourism activities, Fruit and vegetable picking, Countryside inns, Animal encounters, Local handicraft shops |
| Pleasantville | A suburban area known for its peaceful environment and family-friendly attractions, ideal for hosting families and group travelers. | Local parks, Family-friendly restaurants, Community events, Sports facilities, Nearby children's attractions |
| Jardim Pimenteiras | A neighborhood that combines residential comfort with access to local businesses and markets, perfect for extended stays. | Local food markets, Easy access to amenities, Community atmosphere, Parks for leisure activities, Public transport accessibility |
| Cachoeiras | Famous for its beautiful waterfalls and natural swimming pools, appealing to nature lovers and adventure seekers. | Waterfall hikes, Natural swimming holes, Camping sites, Scenic picnic areas, Wildlife viewing |
| Morro da Cruz | A scenic viewpoint area that offers breathtaking views of the surrounding region, attracting tourists interested in photography and nature watching. | Panoramic views, Hiking trails, Photography spots, Peaceful setting, Local fauna and flora |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marechal Floriano offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marechal Floriano?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marechal Floriano
- The Marechal Floriano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 123 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marechal Floriano, House properties are the most common (71.5%), reflecting the local real estate landscape.
- Houses represent a significant 71.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 9.8%) offer potential for unique stay experiences.
Marechal Floriano Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marechal Floriano
- The dominant room capacity in Marechal Floriano is 1 bedroom listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.0% of the active Airbnb listings in Marechal Floriano, indicating a high concentration in these sizes.
- A significant 51.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marechal Floriano.
Marechal Floriano Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marechal Floriano
- The most common guest capacity trend in Marechal Floriano vacation rentals is listings accommodating 8+ guests (45.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Marechal Floriano STR market, accounting for 60.1% of listings.
- 56.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marechal Floriano.
- On average, properties in Marechal Floriano are equipped to host 5.4 guests.
How Do Listings in Marechal Floriano Compare on Quality?
Listing quality in Marechal Floriano can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marechal Floriano
- At 44.9 photos per listing on average, Marechal Floriano hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marechal Floriano averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marechal Floriano?
Amenity Prevalence
Amenity Insights for Marechal Floriano
- Essential amenities in Marechal Floriano that guests expect include: Free parking on premises, Wifi, Pets allowed, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marechal Floriano: Free parking on premises, Wifi, Pets allowed, TV.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Pets allowed, TV.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marechal Floriano to stay competitive.
Which Airbnb Amenities Boost Revenue in Marechal Floriano?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marechal Floriano, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Backyard | 68.3% | $10,852 | $4,085 | 165.6% |
Outdoor playground | 8.1% | $15,401 | $8,114 | 89.8% |
Fire pit | 43.1% | $11,733 | $6,415 | 82.9% |
Microwave | 59.3% | $10,654 | $5,862 | 81.7% |
Room-darkening shades | 53.7% | $10,932 | $6,129 | 78.4% |
Board games | 11.4% | $14,182 | $8,003 | 77.2% |
Oven | 56.1% | $10,733 | $6,117 | 75.5% |
Elevator | 18.7% | $13,267 | $7,657 | 73.3% |
Trash compactor | 9.8% | $13,786 | $8,157 | 69.0% |
Pocket wifi | 4.9% | $14,226 | $8,423 | 68.9% |
Revenue Impact Insights for Marechal Floriano
- Backyard tops the revenue impact list with a 165.6% uplift — listings with this amenity earn $10,852 vs. $4,085 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marechal Floriano STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marechal Floriano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarechal Floriano Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marechal Floriano
- The typical guest profile for Airbnb in Marechal Floriano consists of primarily domestic travelers (97%), often arriving from nearby Vila Velha, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.4% of guests.
- Key international markets include Brazil (97.4%) and Portugal (0.7%).
- Top languages spoken are Portuguese (56.7%) followed by English (30.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Vila Velha and Espírito Santo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marechal Floriano?
Listings in Marechal Floriano average 4.93 out of 5 overall, with about 30.7 reviews per active listing and 53.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marechal Floriano
- With an overall rating of 4.93, Marechal Floriano listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Location (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 53.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Marechal Floriano Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marechal Floriano
- The most common availability pattern in Marechal Floriano falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marechal Floriano (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marechal Floriano?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marechal Floriano
- The overall average booking lead time for vacation rentals in Marechal Floriano is 33 days.
- Guests book furthest in advance for stays during February (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Marechal Floriano.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Marechal Floriano averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marechal Floriano?
Guests in Marechal Floriano stay about 3.4 nights on average, generating roughly 2,238 reservations and 18.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Marechal Floriano
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marechal Floriano
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (3.9 nights) and shorten in Jun (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marechal Floriano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
29.3% of total
2 Nights
65 listings
52.8% of total
30+ Nights
22 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Marechal Floriano is 2 Nights, adopted by 52.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.1%) of the Marechal Floriano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Marechal Floriano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.8% of Marechal Floriano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marechal Floriano.
Marechal Floriano Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
3.3% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
34 listings
27.6% of total
Moderate
49 listings
39.8% of total
Firm
33 listings
26.8% of total
Strict
2 listings
1.6% of total
Cancellation Policy Insights for Marechal Floriano
- The prevailing Airbnb cancellation policy trend in Marechal Floriano is Moderate, used by 39.8% of listings.
- There's a relatively balanced mix between guest-friendly (67.4%) and stricter (28.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (1.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.8% market standard in Marechal Floriano.
- Using a Strict policy might deter some guests, as only 1.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marechal Floriano.
How Much Are Airbnb Cleaning Fees in Marechal Floriano?
Cleaning fees in Marechal Floriano are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marechal Floriano
- About 50.4% of Marechal Floriano listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $26 is close to the median ($27), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marechal Floriano median of $27. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marechal Floriano Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marechal Florianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara Vovô Elson Fonseca - a refuge in the Capixaba Mountains
Entire Place • 5 bedrooms
Lua Nova Chalet - @ChalesLuarDoVale
Entire Place • 1 bedroom
The most complete refuge in the mountains @chakarasmf
Entire Place • 6 bedrooms
Caçador Farmhouse
Entire Place • 5 bedrooms
Cozy and modern house in the mountains
Entire Place • 2 bedrooms
Chalé das Lavandas - with swimming pool and game room
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marechal Floriano?
Learn from the best! This table showcases top-performing Airbnb hosts in Marechal Floriano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arthur | 2 | $60,476 | 81 | 4.99/5.0 |
| Silvana | 1 | $41,456 | 53 | 4.92/5.0 |
| Juliana | 3 | $40,663 | 43 | 5.00/5.0 |
| Taniane | 2 | $39,542 | 108 | 5.00/5.0 |
| Lais Nara | 1 | $37,399 | 12 | 4.92/5.0 |
| Andreia | 6 | $30,650 | 236 | 4.96/5.0 |
| Guilherme | 2 | $27,117 | 271 | 4.96/5.0 |
| Daniella | 1 | $26,899 | 40 | 4.93/5.0 |
| Marcos | 1 | $25,929 | 34 | 4.94/5.0 |
| Gerusa | 1 | $25,141 | 22 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marechal Floriano.
Who Are the Airbnb Hosts in Marechal Floriano?
Marechal Floriano is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Marechal Floriano
- With 57.7% Superhosts, Marechal Floriano has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marechal Floriano averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marechal Floriano
These are the highest-grossing professional property management operations in Marechal Floriano, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Silvana | 1 | $41,456 | $406 | 30.5% | 4.92/5 |
| Keila | 1 | $12,916 | $150 | 25.6% | 4.85/5 |
| Wellinton | 1 | $12,094 | $305 | 12.6% | 4.71/5 |
| ÍZI Stays | 1 | $7,909 | $100 | 24.9% | 4.78/5 |
Management Company Insights for Marechal Floriano
- The leading management company, Silvana, operates 1 listings with $41,456 in gross revenue — a useful benchmark for what scale looks like in Marechal Floriano.
- Top managers average 1 properties each, suggesting professional management in Marechal Floriano still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marechal Floriano's Airbnb Market Compare to Nearby Cities?
How does the Marechal Floriano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Vitória, Marechal Floriano has 17 percentage points lower occupancy and about $62 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Domingos Martins | 611 | $731 | $119.09 | 27% |
| Santa Teresa | 299 | $728 | $123.93 | 25% |
| Venda Nova do Imigrante | 90 | $630 | $119.16 | 22% |
| Anchieta | 390 | $600 | $125.13 | 25% |
| Vila Velha | 1,715 | $586 | $65.40 | 39% |
| Alfredo Chaves | 58 | $571 | $107.31 | 21% |
| Guarapari | 3,111 | $523 | $93.38 | 29% |
| Vitória | 744 | $520 | $52.53 | 43% |
| Castelo | 15 | $507 | $168.08 | 19% |
| Espera Feliz | 36 | $495 | $99.22 | 22% |
Frequently Asked Questions About Airbnb in Marechal Floriano
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marechal Floriano.
How much do Airbnb hosts make in Marechal Floriano?
Marechal Floriano hosts earn about $8,706 per year on average, with an average nightly rate of $114 and RevPAR of $30. Those figures describe the typical revenue environment for active listings in Marechal Floriano, Espírito Santo, not the ceiling for the best operators. Source: AirROI 2026 data, Marechal Floriano market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Marechal Floriano?
The average Airbnb occupancy rate in Marechal Floriano is 26.2%. December is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marechal Floriano?
Listings in Marechal Floriano average $114 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marechal Floriano?
Marechal Floriano currently has about 123 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marechal Floriano?
AirROI currently classifies the short-term rental regulation level in Marechal Floriano as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marechal Floriano?
RevPAR in Marechal Floriano is about $30. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marechal Floriano?
Occupancy of 26.2% means Marechal Floriano is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,706, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marechal Floriano?
The average booking lead time in Marechal Floriano is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marechal Floriano?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marechal Floriano include Centro, Santa Isabel, Monte Verde. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marechal Floriano?
entire_home listings make up 88.6% of the active supply in Marechal Floriano. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marechal Floriano compare to nearby Airbnb markets?
Among neighboring markets, Domingos Martins posts $8,777 in average annual revenue with 26.8% occupancy, compared to Marechal Floriano's $8,706 and 26.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marechal Floriano?
The average Airbnb stay length in Marechal Floriano is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marechal Floriano?
Airbnb listings in Marechal Floriano average 4.93 out of 5 overall. About 53.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marechal Floriano?
Backyard and Outdoor playground are among the strongest revenue-linked amenities in Marechal Floriano. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marechal Floriano?
Yes. About 50.4% of active Airbnb listings in Marechal Floriano charge a cleaning fee, and the average fee is $26. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marechal Floriano?
A 57.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.