Jaguaruna, Santa Catarina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jaguaruna, Santa Catarina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,491 per year — at a $82 nightly rate, 22.3% occupancy, and a $19 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 127 active listings, Jaguaruna is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 182.2% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Jaguaruna?
In Jaguaruna, the headline Airbnb metrics are $3,491 in average annual revenue,22.3% occupancy, $82 ADR, and $19 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jaguaruna?
Understanding the monthly revenue variations for Airbnb listings in Jaguaruna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jaguaruna is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jaguaruna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,185+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $679 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $337 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $154, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jaguaruna
What Is the Monthly Airbnb Occupancy Rate in Jaguaruna?
Maximize your bookings by understanding the Jaguaruna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jaguaruna:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jaguaruna
What Is the Average Airbnb Nightly Rate in Jaguaruna?
Effective short term rental pricing strategy in Jaguaruna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jaguaruna typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $82 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Jaguaruna
What Is the RevPAR for Airbnb in Jaguaruna?
RevPAR in Jaguaruna is currently $19. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $15 RevPAR.
- Strong performers (Top 25%) earn $24 RevPAR.
- Best-in-class (Top 10%) achieve $38 RevPAR.
Average Monthly RevPAR Trend in Jaguaruna
RevPAR Insights for Jaguaruna
- The average RevPAR in Jaguaruna is $19. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($38) and bottom 25% ($8) is $30, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jaguaruna benchmarks. If your RevPAR falls below the median of $15, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $24+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Jaguaruna?
Jaguaruna's peak Airbnb season falls in January, December, February, while the softest stretch is August, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $946 per month
- Occupancy rates average 34.8%
- Daily rates average $89
Shoulder Season
- Revenue averages $428 per month
- Occupancy maintains around 17.7%
- Daily rates hold near $77
Low Season (August, September, October)
- Revenue drops to average $275 per month
- Occupancy decreases to average 12.5%
- Daily rates adjust to average $76
Seasonality Insights for Jaguaruna
- Airbnb seasonality in Jaguaruna is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Jaguaruna's highest earning potential, with monthly revenues climbing to $1,189, occupancy reaching 43.7%, and ADRs peaking at $91.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $228, occupancy could drop to 9.8%, and ADRs may adjust to $70.
- Lower occupancy paired with meaningful seasonality means hosts in Jaguaruna need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Jaguaruna, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Jaguaruna?
Low regulation and minimal registration activity in Jaguaruna, Santa Catarina, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jaguaruna to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Jaguaruna?
Jaguaruna is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Jaguaruna | A beautiful beach destination known for its natural scenery and relaxing atmosphere. It attracts families and tourists looking for a seaside retreat with various water activities. | |
| Centro de Jaguaruna | The central area of the city, providing access to local shops, restaurants, and cultural sites. It is convenient for travelers looking to explore the local life. | |
| Praia do Camacho | A more secluded beach option that offers tranquility and natural beauty. Ideal for visitors seeking a peaceful getaway away from the tourist crowds. | |
| Igreja Matriz de Jaguaruna | A historical church that attracts visitors interested in local culture and architecture. It serves as a cultural landmark in the community. | |
| Praia do Morro | Known for its scenic landscapes and ideal surfing conditions, making it attractive for sports enthusiasts and beach lovers alike. | |
| Fazenda do Rio | A picturesque area known for its farm stays and ecotourism opportunities. Perfect for those who appreciate nature and rural tourism. | |
| Parque Natural Municipal de Jaguaruna | A municipal park that offers trails and environmental preservation. Great for outdoor enthusiasts and those looking to explore the local flora and fauna. | |
| Câmara Municipal de Jaguaruna | The municipal chamber is a center for local governance and community activities. It reflects the political and civic engagement of the community. |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jaguaruna offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jaguaruna?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jaguaruna
- The Jaguaruna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 127 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jaguaruna, House properties are the most common (78.7%), reflecting the local real estate landscape.
- Houses represent a significant 78.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.8%) offer potential for unique stay experiences.
Jaguaruna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jaguaruna
- The dominant room capacity in Jaguaruna is 2 bedrooms listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.2% of the active Airbnb listings in Jaguaruna, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jaguaruna.
Jaguaruna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jaguaruna
- The most common guest capacity trend in Jaguaruna vacation rentals is listings accommodating 8+ guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Jaguaruna STR market, accounting for 55.9% of listings.
- 50.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jaguaruna.
- On average, properties in Jaguaruna are equipped to host 5.4 guests.
How Do Listings in Jaguaruna Compare on Quality?
Listing quality in Jaguaruna can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jaguaruna
- At 35.9 photos per listing on average, Jaguaruna hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jaguaruna averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jaguaruna?
Amenity Prevalence
Amenity Insights for Jaguaruna
- Essential amenities in Jaguaruna that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jaguaruna: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jaguaruna to stay competitive.
Which Airbnb Amenities Boost Revenue in Jaguaruna?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jaguaruna, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
DryerHigh opportunity | 5.5% | $11,768 | $3,009 | 291.1% |
Carbon monoxide alarmHigh opportunity | 4.7% | $11,856 | $3,077 | 285.4% |
Hot tubHigh opportunity | 6.3% | $9,916 | $3,059 | 224.1% |
HeatingHigh opportunity | 3.9% | $10,354 | $3,210 | 222.6% |
TV | 86.6% | $3,839 | $1,240 | 209.7% |
BathtubHigh opportunity | 7.1% | $9,023 | $3,069 | 194.0% |
ConditionerHigh opportunity | 6.3% | $7,984 | $3,189 | 150.3% |
PoolHigh opportunity | 7.9% | $7,738 | $3,128 | 147.3% |
Shower gelHigh opportunity | 5.5% | $7,952 | $3,231 | 146.1% |
KayakHigh opportunity | 3.9% | $8,111 | $3,302 | 145.6% |
Revenue Impact Insights for Jaguaruna
- Dryer tops the revenue impact list with a 291.1% uplift — listings with this amenity earn $11,768 vs. $3,009 without it.
- High-opportunity amenities — Dryer, Carbon monoxide alarm, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Dryer — it has the best combination of high revenue impact and low market saturation in Jaguaruna.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jaguaruna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jaguaruna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJaguaruna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jaguaruna
- The typical guest profile for Airbnb in Jaguaruna consists of primarily domestic travelers (95%), often arriving from nearby Porto Alegre, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.1% of guests.
- Key international markets include Brazil (95.1%) and United States (1.8%).
- Top languages spoken are Portuguese (52.5%) followed by English (23.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Porto Alegre and Rio Grande do Sul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jaguaruna?
Listings in Jaguaruna average 4.86 out of 5 overall, with about 15 reviews per active listing and 30.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jaguaruna
- With an overall rating of 4.86, Jaguaruna listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Jaguaruna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jaguaruna
- The most common availability pattern in Jaguaruna falls within the 271-366 days range, representing 92.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Jaguaruna (49.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Jaguaruna?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jaguaruna
- The overall average booking lead time for vacation rentals in Jaguaruna is 43 days.
- Guests book furthest in advance for stays during December (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Jaguaruna.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Jaguaruna averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jaguaruna?
Guests in Jaguaruna stay about 4.6 nights on average, generating roughly 956 reservations and 7.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Jaguaruna
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jaguaruna
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Dec (5.9 nights) and shorten in Aug (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jaguaruna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
21.3% of total
2 Nights
42 listings
33.1% of total
3 Nights
10 listings
7.9% of total
4-6 Nights
8 listings
6.3% of total
7-29 Nights
3 listings
2.4% of total
30+ Nights
37 listings
29.1% of total
Key Insights
- The most prevalent minimum stay requirement in Jaguaruna is 2 Nights, adopted by 33.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.1%) caters to monthly stays (30+ nights) in Jaguaruna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.1% of Jaguaruna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jaguaruna.
Jaguaruna Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.8% of total
Flexible
40 listings
31.5% of total
Moderate
38 listings
29.9% of total
Firm
37 listings
29.1% of total
Strict
11 listings
8.7% of total
Cancellation Policy Insights for Jaguaruna
- The prevailing Airbnb cancellation policy trend in Jaguaruna is Flexible, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.4%) and stricter (37.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.5% market standard in Jaguaruna.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jaguaruna.
How Much Are Airbnb Cleaning Fees in Jaguaruna?
Cleaning fees in Jaguaruna are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jaguaruna
- About 66.1% of Jaguaruna listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $29 is close to the median ($28), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jaguaruna median of $28. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jaguaruna Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jaguarunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sartor's Beach House
Entire Place • 4 bedrooms
The Beach Chalet (seaside with a bathtub)
Entire Place • 1 bedroom
BEIRA MAR HOUSE, large, cozy, for 16 people
Entire Place • 6 bedrooms
Oasis House, two-story house by the sea
Entire Place • 3 bedrooms
Loft with hydro by the sea
Entire Place • 1 bedroom
Casa Beira Mar, cozy for 20 people
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jaguaruna?
Learn from the best! This table showcases top-performing Airbnb hosts in Jaguaruna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mariana | 1 | $29,197 | 12 | 4.83/5.0 |
| Jaíne Néris | 1 | $27,807 | 82 | 4.98/5.0 |
| Cris | 4 | $25,722 | 20 | 4.95/5.0 |
| Filipe Tessmann | 2 | $25,233 | 52 | 4.79/5.0 |
| Daniel | 2 | $20,176 | 14 | 5.00/5.0 |
| Welliton | 2 | $19,573 | 66 | 4.96/5.0 |
| Karine | 1 | $12,939 | 42 | 4.93/5.0 |
| Adriana | 2 | $12,678 | 83 | 4.62/5.0 |
| Monica | 1 | $12,202 | 95 | 4.97/5.0 |
| João Batista | 2 | $11,889 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jaguaruna.
Who Are the Airbnb Hosts in Jaguaruna?
Jaguaruna has a relatively balanced host base.
Host Profile Insights for Jaguaruna
- Only 29.1% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 1.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 49.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Jaguaruna averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Jaguaruna
These are the highest-grossing professional property management operations in Jaguaruna, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Thaisa | 2 | $7,314 | $48 | 39.1% | 4.61/5 |
Management Company Insights for Jaguaruna
- The leading management company, Thaisa, operates 2 listings with $7,314 in gross revenue — a useful benchmark for what scale looks like in Jaguaruna.
- Top managers average 2 properties each, suggesting professional management in Jaguaruna still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.61/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 1.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Jaguaruna's Airbnb Market Compare to Nearby Cities?
How does the Jaguaruna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Anitápolis, Jaguaruna has 8 percentage points lower occupancy and about $12 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 175 | $1,195 | $167.37 | 27% |
| Angelina | 26 | $1,134 | $117.23 | 28% |
| Alfredo Wagner | 189 | $930 | $131.71 | 24% |
| Canelinha | 11 | $888 | $171.44 | 19% |
| Santo Amaro da Imperatriz | 84 | $843 | $124.98 | 27% |
| Região Geográfica Imediata de Lages | 61 | $803 | $134.34 | 26% |
| Anitápolis | 73 | $785 | $93.56 | 30% |
| Região Geográfica Imediata de Florianópolis | 21 | $779 | $125.89 | 22% |
| Antônio Carlos | 38 | $759 | $116.67 | 25% |
| São Pedro de Alcântara | 21 | $753 | $119.02 | 27% |
Frequently Asked Questions About Airbnb in Jaguaruna
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jaguaruna.
How much do Airbnb hosts make in Jaguaruna?
Jaguaruna hosts earn about $3,491 per year on average, with an average nightly rate of $82 and RevPAR of $19. Those figures describe the typical revenue environment for active listings in Jaguaruna, Santa Catarina, not the ceiling for the best operators. Source: AirROI 2026 data, Jaguaruna market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Jaguaruna?
The average Airbnb occupancy rate in Jaguaruna is 22.3%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jaguaruna?
Listings in Jaguaruna average $82 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jaguaruna?
Jaguaruna currently has about 127 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jaguaruna?
AirROI currently classifies the short-term rental regulation level in Jaguaruna as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jaguaruna?
RevPAR in Jaguaruna is about $19. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jaguaruna?
Occupancy of 22.3% means Jaguaruna is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,491, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jaguaruna?
The average booking lead time in Jaguaruna is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jaguaruna?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jaguaruna include Praia de Jaguaruna, Centro de Jaguaruna, Praia do Camacho. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jaguaruna?
entire_home listings make up 98.4% of the active supply in Jaguaruna. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jaguaruna compare to nearby Airbnb markets?
Among neighboring markets, Rancho Queimado posts $14,342 in average annual revenue with 27.4% occupancy, compared to Jaguaruna's $3,491 and 22.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jaguaruna?
The average Airbnb stay length in Jaguaruna is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jaguaruna?
Airbnb listings in Jaguaruna average 4.86 out of 5 overall. About 30.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jaguaruna?
Dryer and Carbon monoxide alarm are among the strongest revenue-linked amenities in Jaguaruna. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jaguaruna?
Yes. About 66.1% of active Airbnb listings in Jaguaruna charge a cleaning fee, and the average fee is $29. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jaguaruna?
At 29.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.