Cabana dos Engenhos with hot tub and fireplace in SMH Entire home · 2 bedrooms Rated 5.00 - Revenue
- R$140,084
- Occupancy
- 54.8%
- Daily rate
- R$695
Airbnb market data · 202612 months to September 2026
The average Airbnb in Santa Maria do Herval brought in R$44,909 over the 12 months through September 2026, about 64% more than the Rio Grande do Sul average of R$27,440.
The short answer
Listings averaged R$433 a night and were booked on 34% of available nights, close to the Rio Grande do Sul average on both counts.
July, usually the best month, brings in about 88% more per listing than March, usually the slowest. With only 49 active listings, a few bookings can reorder the months.
With 49 active listings, Santa Maria do Herval is the 47th-largest of 79 Rio Grande do Sul markets AirROI tracks.
Browse the live Santa Maria do Herval Airbnb market See Every Santa Maria do Herval ListingRevenue
Gross bookings per Santa Maria do Herval listing averaged R$44,909 over the 12 months to September 2026 (Rio Grande do Sul average: R$27,440), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Maria do Herval listing brings in R$6,380 in July, its best month, and R$3,400 in March, its slowest. April runs within 5% of March, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.9 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$4,510. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in December 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | R$4,198 | 35.4% | R$360 | R$140 | 19 days | 2.3 nights |
| Oct 2025 | R$4,349 | 33.6% | R$365 | R$140 | 22 days | 2.2 nights |
| Nov 2025 | R$4,369 | 37.2% | R$365 | R$146 | 23 days | 2.9 nights |
| Dec 2025 | R$6,457 | 45.9% | R$386 | R$208 | 46 days | 4 nights |
| Jan 2026 | R$5,978 | 43.9% | R$374 | R$193 | 31 days | 3.6 nights |
| Feb 2026 | R$3,930 | 34.2% | R$363 | R$140 | 22 days | 3.1 nights |
| Mar 2026 | R$3,297 | 27.6% | R$367 | R$106 | 12 days | 2.2 nights |
| Apr 2026 | R$4,120 | 32.0% | R$384 | R$137 | 22 days | 2.1 nights |
| May 2026 | R$5,237 | 37.9% | R$452 | R$169 | 35 days | 3.4 nights |
| Jun 2026 | R$6,132 | 42.2% | R$472 | R$204 | 30 days | 2.2 nights |
| Jul 2026 | R$7,544 | 38.9% | R$484 | R$243 | 35 days | 3.3 nights |
| Aug 2026 | R$5,020 | 31.9% | R$482 | R$162 | 31 days | 2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Santa Maria do Herval listing earns about R$3,860 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Santa Maria do Herval Airbnb took in R$44,909 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R$85,240, and run by its owner at everyday costs, about R$4,700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$40,699 | R$77,250 |
| Cleaning fees guests pay9% of Santa Maria do Herval bookings | R$4,210 | R$7,990 |
| Gross bookings | R$44,909 | R$85,240 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Santa Maria do Herval listings on Simplified Pricing, 3% for the rest | −R$6,160 | −R$11,690 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$4,210 | −R$7,990 |
| Utilities and internetAbout 5% of bookings | −R$2,250 | −R$4,260 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$900 | −R$1,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$1,350 | −R$2,560 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$450 | −R$450 |
| Permit and registrationWhere one is required | −R$220 | −R$220 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −R$15,540 | −R$28,870 |
| Left for housing costs, then profit | R$29,369about R$2,450 a month | R$56,370about R$4,700 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Santa Maria do Herval's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Maria do Herval home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$7,100 a month, against R$3,740 for the average one.
Occupancy
Santa Maria do Herval listings were booked on 34% of the nights they were open over the past year, 2 percentage points above the Rio Grande do Sul average (32%) and in line with the Brazil average. In a typical year, occupancy climbs to 46% in December and falls to 31% in March.
The busiest tenth of listings are booked about 4.3 times as often as the bottom quarter.
December is usually the busiest month in Santa Maria do Herval, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Santa Maria do Herval, known as ADR (average daily rate), was R$433 over the past year, about the same as the Rio Grande do Sul average (R$420) and about 18% below the Brazil average of R$525. Averaged month by month over the past two years, rates peak in July and August at about R$420 and bottom out in September and October at about R$340.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
August rates run 24% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$372. The 12-month ADR of R$433 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Maria do Herval it averaged R$154 over the past year, from about R$110 in a typical March to about R$206 in a typical July.
Per open night, by tier:
July RevPAR is about 1.9 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$148.
Seasonality
With only 49 active listings, the monthly pattern in Santa Maria do Herval is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Santa Maria do Herval
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, R$4,510.
| Month | Revenue per listing |
|---|---|
| January | R$5,390 |
| February | R$3,920 |
| March | R$3,400 |
| April | R$3,560 |
| May | R$4,710 |
| June | R$5,130 |
| July | R$6,380 |
| August | R$4,730 |
| September | R$3,600 |
| October | R$3,570 |
| November | R$3,870 |
| December | R$5,860 |
Guests book Santa Maria do Herval stays 26 days ahead on average (about four weeks). December stays are booked furthest out, about 48 days ahead, and March stays closest to arrival, about 18 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 49 active listings in Santa Maria do Herval display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Maria do Herval.
Neighborhoods
AirROI's area guide picks eight Santa Maria do Herval neighborhoods that draw short-term rental guests, led by Centro, Parque Nacional do Aparados da Serra and Vila Flores. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro | The downtown area of Santa Maria do Herval, ideal for visitors seeking proximity to local attractions, shops, and restaurants. It's the heart of the city and offers easy access to various amenities. | Local shops, Restaurants, Cultural Centers |
| Parque Nacional do Aparados da Serra | A stunning national park nearby, attracting nature lovers, hikers, and tourists looking for adventure and breathtaking views. Great for ecotourism and outdoor activities. | Canyon Itaimbezinho, Hiking trails, Scenic viewpoints |
| Vila Flores | A historic and cultural area known for its charming architecture and community vibe. It hosts local events, markets, and gatherings, appealing to visitors interested in local culture. | Cultural events, Markets, Art installations |
| Rio dos Sinos | The scenic river that runs through the region offering beautiful landscapes and outdoor activities. Perfect for those who enjoy nature and tranquility. | River activities, Picnic areas, Walking trails |
| São Miguel | A tranquil neighborhood known for its residential character and beautiful natural surroundings, suitable for families and long-term stays. | Family-friendly parks, Quiet environment, Scenic views |
| Cerro do fogo | A unique geographical feature providing stunning views and excellent hiking opportunities. This area attracts adventure seekers and tourists looking for unique experiences. | Hiking paths, Natural landscapes, Photography spots |
| Local wineries | The region has several local wineries that offer tours and tastings, making it a popular destination for wine enthusiasts. | Wine tours, Tasting rooms, Vineyard experiences |
| Cultural Festivals | Santa Maria do Herval hosts various cultural festivals throughout the year, attracting visitors interested in local traditions and gastronomy. | Local food festivals, Music events, Art exhibitions |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Santa Maria do Herval is an entire home: 98% of listings, with private rooms at 2%. Cabins and other outdoor stays (47%) and houses (45%) split the stock almost evenly.
Nearly all listings rent the whole place
Santa Maria do Herval Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.0% | 48 |
| Private room | 2.0% | 1 |
Cabins and houses split the stock
Santa Maria do Herval Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 46.9% | 23 |
| House | 44.9% | 22 |
| Unique stay | 4.1% | 2 |
| Apartment/Condo | 2.0% | 1 |
| Hotel/Boutique | 2.0% | 1 |
One-bedroom homes are the most common size in Santa Maria do Herval (36% of entire homes), followed by two-bedroom homes (34%).
Santa Maria do Herval entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 36.2% | 17 |
| 2 bedrooms | 34.0% | 16 |
| 3 bedrooms | 25.5% | 12 |
| 5+ bedrooms | 4.3% | 2 |
A typical one-bedroom home in Santa Maria do Herval earned R$35,300 over the past year, against R$16,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | R$35,300 | R$48,400 | R$487 | 35% |
| 2 bedrooms | 16 | R$20,100 | R$35,300 | R$394 | 28% |
| 3 bedrooms | 12 | R$16,900 | R$50,100 | R$410 | 37% |
The most common capacity in Santa Maria do Herval is four guests (27% of listings), and 35% of listings sleep six or more.
Santa Maria do Herval listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 22.9% | 11 |
| 3 guests | 8.3% | 4 |
| 4 guests | 27.1% | 13 |
| 5 guests | 6.3% | 3 |
| 6 guests | 22.9% | 11 |
| 7 guests | 4.2% | 2 |
| 8+ guests | 8.3% | 4 |
Santa Maria do Herval hosts set up an average of 2.7 beds per listing. Only 35% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Santa Maria do Herval: 67% of listings have one, and 55% have a fireplace.
Share of Santa Maria do Herval listings with each common amenity
Guests
Santa Maria do Herval draws mostly domestic guests: 98% of those who left reviews live in Brazil. Rio Grande do Sul alone accounts for 27% of reviews. Guests speak a mix of languages: Portuguese leads at 50%, followed by English and Spanish.
98% of Santa Maria do Herval guests are domestic
Where guests who left reviews live
Where Santa Maria do Herval guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Rio Grande do Sul | 26.8% |
| Porto Alegre | 26.5% |
| Canoas | 3.0% |
| São Paulo | 2.0% |
| Novo Hamburgo | 1.5% |
Where Santa Maria do Herval guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Brazil | 97.6% |
| United States | 0.5% |
| Uruguay | 0.5% |
| Mexico | 0.5% |
| United Kingdom | 0.2% |
Languages spoken by Santa Maria do Herval guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Portuguese | 50.0% |
| English | 28.2% |
| Spanish | 15.3% |
| Italian | 2.7% |
| German | 2.0% |
Santa Maria do Herval Airbnbs average 4.95 stars, and 82% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.91.
Communication scores highest in Santa Maria do Herval; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.95 |
| Cleanliness | 4.94 |
| Communication | 4.98 |
| Location | 4.91 |
| Check-in | 4.96 |
| Value | 4.93 |
Booking patterns
Nearly nine in ten Santa Maria do Herval listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Santa Maria do Herval listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 46.9% | 23 |
| 181-270 days | 40.8% | 20 |
| 91-180 days | 8.2% | 4 |
| 31-90 days | 4.1% | 2 |
Days a year Santa Maria do Herval listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.1% | 2 |
| 181-270 days | 10.2% | 5 |
| 91-180 days | 38.8% | 19 |
| 31-90 days | 32.7% | 16 |
| 1-30 days | 14.3% | 7 |
The average Santa Maria do Herval booking lasts 3.2 nights, longest in December and shortest in August. Listings took about 25 bookings each over the year, some 1,240 in all. Nearly four in ten listings that give a check-in time set it at 2 p.m., with check-out usually at noon.
Average length of stay by month in Santa Maria do Herval
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Santa Maria do Herval accept stays of one or two nights.
Minimum stay set by Santa Maria do Herval listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Santa Maria do Herval, used by 51% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly three-quarters of listings offer Flexible or Moderate terms, against 22% on Firm or stricter ones.
Cancellation policies of Santa Maria do Herval listings, from most to least flexible
Share of listings by the policy they use
About two-thirds of Santa Maria do Herval listings charge a cleaning fee. The typical fee is about R$119. Spread over the average stay of 3.2 nights, that adds roughly R$35 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Santa Maria do Herval, a two-bedroom unit, took in R$140,000 over the past year, about 3.1 times the city's average of R$44,900. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Cabana dos Engenhos with hot tub and fireplace in SMH Entire home · 2 bedrooms Rated 5.00
SítioBelaVista Gramado wedding 7 bedrooms bathtub Entire home · 7 bedrooms Rated 4.89
Cabin with hot tub, fire pit, stream and mountain view Entire home · 1 bedroom Rated 5.00
Pousada Pioneira Breakfast is provided Entire home · 3 bedrooms Rated 5.00
Cabin with fireplace, barbecue and large patio Entire home · 3 bedrooms Rated 4.97
@black_huts. yellow hut Entire home · 1 bedroom Rated 4.96 Fewer than 1% of Santa Maria do Herval listings are classed as professionally managed. 73% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 28 km, Gramado (15 km away) earned the most per listing, about 19% more than Santa Maria do Herval.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Morro Reuter 9 km | 30 | R$29,479 | R$462 | 25% |
| Gramado 15 km | 3,485 | R$53,608 | R$550 | 36% |
| Picada Café 15 km | 31 | R$43,209 | R$518 | 30% |
| Nova Petrópolis 16 km | 289 | R$39,530 | R$415 | 30% |
| Igrejinha 19 km | 64 | R$33,802 | R$382 | 31% |
| Três Coroas 20 km | 152 | R$21,389 | R$409 | 23% |
| Canela 20 km | 1,269 | R$40,267 | R$478 | 32% |
| Novo Hamburgo 28 km | 184 | R$22,173 | R$298 | 35% |
See all 79 Rio Grande do Sul Airbnb markets
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Santa Maria do Herval:
FAQ
An active Santa Maria do Herval Airbnb grossed R$44,909 on average in the 12 months to September 2026, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$7,320 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Santa Maria do Herval listings earn between R$1,630 and R$7,320 in a typical month, and the top tenth R$11,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Santa Maria do Herval were booked on 34% of available nights over the past year. That compares with 32% for the Rio Grande do Sul average. December is usually the busiest month.
The average booked night in Santa Maria do Herval cost R$433 before fees. Half of listings charge between R$230 and R$515, so bedroom count and location move the price more than the average suggests.
None of the active Santa Maria do Herval listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Santa Maria do Herval Airbnb grossed R$44,909 in the 12 months to September 2026, 64% above the Rio Grande do Sul average of R$27,440, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R$4,700 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
July usually pays best, averaging R$6,380 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Santa Maria do Herval listing was open to book earned R$154 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$322 or more.
Santa Maria do Herval stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Santa Maria do Herval Airbnb stay lasted 3.2 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Santa Maria do Herval Airbnbs 4.95 out of 5 on average. Guests score communication highest and location lowest.
Centro, Parque Nacional do Aparados da Serra and Vila Flores draw the most short-term rental interest in Santa Maria do Herval. The neighborhood guide explains what brings guests to each.
AirROI counted 49 active Airbnb listings in Santa Maria do Herval as of September 2026. The closest tracked market is Morro Reuter, 9 km away.
In Santa Maria do Herval, about two-thirds of listings add a cleaning fee, and the typical fee is about R$119.
Method
Figures on this page cover 49 active Airbnb listings in Santa Maria do Herval from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.