Santa Maria do Herval, Rio Grande do Sul Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Maria do Herval, Rio Grande do Sul? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,736 per year — at a $72 nightly rate, 32.9% occupancy, and a $25 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 38 active listings, Santa Maria do Herval is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 153.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Maria do Herval?
In Santa Maria do Herval, the headline Airbnb metrics are $7,736 in average annual revenue,32.9% occupancy, $72 ADR, and $25 in RevPAR, and guests book about 24 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Maria do Herval?
Understanding the monthly revenue variations for Airbnb listings in Santa Maria do Herval is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria do Herval is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria do Herval across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,973+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,324 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $649 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria do Herval
What Is the Monthly Airbnb Occupancy Rate in Santa Maria do Herval?
Maximize your bookings by understanding the Santa Maria do Herval STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria do Herval:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria do Herval
What Is the Average Airbnb Nightly Rate in Santa Maria do Herval?
Effective short term rental pricing strategy in Santa Maria do Herval involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria do Herval typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria do Herval
What Is the RevPAR for Airbnb in Santa Maria do Herval?
RevPAR in Santa Maria do Herval is currently $25. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $18 RevPAR.
- Strong performers (Top 25%) earn $36 RevPAR.
- Best-in-class (Top 10%) achieve $57 RevPAR.
Average Monthly RevPAR Trend in Santa Maria do Herval
RevPAR Insights for Santa Maria do Herval
- The average RevPAR in Santa Maria do Herval is $25. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($57) and bottom 25% ($9) is $48, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Maria do Herval benchmarks. If your RevPAR falls below the median of $18, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $36+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Maria do Herval?
Santa Maria do Herval's peak Airbnb season falls in December, January, July, while the softest stretch is March, April, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, July)
- Revenue averages $1,180 per month
- Occupancy rates average 45.3%
- Daily rates average $74
Shoulder Season
- Revenue averages $845 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $68
Low Season (March, April, June)
- Revenue drops to average $676 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $67
Seasonality Insights for Santa Maria do Herval
- Airbnb seasonality in Santa Maria do Herval is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Maria do Herval's highest earning potential, with monthly revenues climbing to $1,271, occupancy reaching 46.0%, and ADRs peaking at $80.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $590, occupancy could drop to 24.9%, and ADRs may adjust to $59.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Maria do Herval need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Maria do Herval, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Maria do Herval?
Low regulation and minimal registration activity in Santa Maria do Herval, Rio Grande do Sul, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria do Herval to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa Maria do Herval?
With a compact short-term rental market, Santa Maria do Herval gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The downtown area of Santa Maria do Herval, ideal for visitors seeking proximity to local attractions, shops, and restaurants. It's the heart of the city and offers easy access to various amenities. | Local shops, Restaurants, Cultural Centers |
| Parque Nacional do Aparados da Serra | A stunning national park nearby, attracting nature lovers, hikers, and tourists looking for adventure and breathtaking views. Great for ecotourism and outdoor activities. | Canyon Itaimbezinho, Hiking trails, Scenic viewpoints |
| Vila Flores | A historic and cultural area known for its charming architecture and community vibe. It hosts local events, markets, and gatherings, appealing to visitors interested in local culture. | Cultural events, Markets, Art installations |
| Rio dos Sinos | The scenic river that runs through the region offering beautiful landscapes and outdoor activities. Perfect for those who enjoy nature and tranquility. | River activities, Picnic areas, Walking trails |
| São Miguel | A tranquil neighborhood known for its residential character and beautiful natural surroundings, suitable for families and long-term stays. | Family-friendly parks, Quiet environment, Scenic views |
| Cerro do fogo | A unique geographical feature providing stunning views and excellent hiking opportunities. This area attracts adventure seekers and tourists looking for unique experiences. | Hiking paths, Natural landscapes, Photography spots |
| Local wineries | The region has several local wineries that offer tours and tastings, making it a popular destination for wine enthusiasts. | Wine tours, Tasting rooms, Vineyard experiences |
| Cultural Festivals | Santa Maria do Herval hosts various cultural festivals throughout the year, attracting visitors interested in local traditions and gastronomy. | Local food festivals, Music events, Art exhibitions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Maria do Herval offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Maria do Herval?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria do Herval
- The Santa Maria do Herval Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria do Herval, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 5.2%) offer potential for unique stay experiences.
Santa Maria do Herval Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria do Herval
- The dominant room capacity in Santa Maria do Herval is 2 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.0% of the active Airbnb listings in Santa Maria do Herval, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Maria do Herval.
Santa Maria do Herval Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria do Herval
- The most common guest capacity trend in Santa Maria do Herval vacation rentals is listings accommodating 6 guests (23.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Santa Maria do Herval STR market, accounting for 47.4% of listings.
- 39.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria do Herval.
- On average, properties in Santa Maria do Herval are equipped to host 4.6 guests.
How Do Listings in Santa Maria do Herval Compare on Quality?
Listing quality in Santa Maria do Herval can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Maria do Herval
- At 48.9 photos per listing on average, Santa Maria do Herval hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Maria do Herval averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Maria do Herval?
Amenity Prevalence
Amenity Insights for Santa Maria do Herval
- Essential amenities in Santa Maria do Herval that guests expect include: Pets allowed, Air conditioning, Free parking on premises, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Cooking basics, Backyard are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria do Herval: Pets allowed, Air conditioning, Free parking on premises, Wifi, Kitchen.
- Prioritize adding missing essentials: Pets allowed, Air conditioning, Free parking on premises, Wifi.
- Consider adding popular differentiators like TV or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria do Herval to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Maria do Herval?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Maria do Herval, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 86.8% | $8,647 | $1,724 | 401.7% |
BBQ grill | 81.6% | $9,013 | $2,083 | 332.6% |
Hair dryer | 76.3% | $9,456 | $2,197 | 330.5% |
Heating | 52.6% | $11,732 | $3,297 | 255.9% |
Bed linens | 84.2% | $8,660 | $2,810 | 208.2% |
Sun loungers | 13.2% | $17,022 | $6,329 | 168.9% |
Coffee | 39.5% | $12,053 | $4,921 | 144.9% |
Extra pillows and blankets | 81.6% | $8,629 | $3,784 | 128.0% |
Essentials | 78.9% | $8,745 | $3,954 | 121.2% |
Wine glasses | 71.1% | $9,092 | $4,409 | 106.2% |
Revenue Impact Insights for Santa Maria do Herval
- Dishes and silverware tops the revenue impact list with a 401.7% uplift — listings with this amenity earn $8,647 vs. $1,724 without it.
- Dishes and silverware, BBQ grill, Bed linens, Extra pillows and blankets — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Maria do Herval STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria do Herval. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria do Herval Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Maria do Herval
- The typical guest profile for Airbnb in Santa Maria do Herval consists of primarily domestic travelers (98%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.9% of guests.
- Key international markets include Brazil (97.9%) and United States (1.1%).
- Top languages spoken are Portuguese (54.5%) followed by English (24.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Maria do Herval?
Listings in Santa Maria do Herval average 4.95 out of 5 overall, with about 57 reviews per active listing and 71.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Maria do Herval
- With an overall rating of 4.95, Santa Maria do Herval listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.99), while Location (4.9) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 71.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Santa Maria do Herval Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria do Herval
- The most common availability pattern in Santa Maria do Herval falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Maria do Herval (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Maria do Herval?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria do Herval
- The overall average booking lead time for vacation rentals in Santa Maria do Herval is 24 days.
- Guests book furthest in advance for stays during December (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (35 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Santa Maria do Herval.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria do Herval averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Maria do Herval?
Guests in Santa Maria do Herval stay about 3.2 nights on average, generating roughly 888 reservations and 23.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Santa Maria do Herval
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Maria do Herval
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.1 nights) and shorten in Aug (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Maria do Herval Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
55.3% of total
2 Nights
10 listings
26.3% of total
30+ Nights
7 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria do Herval is 1 Night, adopted by 55.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.6%) of the Santa Maria do Herval Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Santa Maria do Herval, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.3% of Santa Maria do Herval hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria do Herval.
Santa Maria do Herval Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
26.3% of total
Moderate
19 listings
50% of total
Firm
7 listings
18.4% of total
Strict
2 listings
5.3% of total
Cancellation Policy Insights for Santa Maria do Herval
- The prevailing Airbnb cancellation policy trend in Santa Maria do Herval is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 76.3% of listings offering Flexible or Moderate policies. This suggests guests in Santa Maria do Herval may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Santa Maria do Herval.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria do Herval.
How Much Are Airbnb Cleaning Fees in Santa Maria do Herval?
Cleaning fees in Santa Maria do Herval are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Maria do Herval
- About 55.3% of Santa Maria do Herval listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $24 is close to the median ($23), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Maria do Herval median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Maria do Herval Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria do Hervalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful view 40 pool heated bathtub 7 bedroom
Entire Place • 7 bedrooms
Cabana dos Engenhos with hot tub and fireplace in SMH
Entire Place • 2 bedrooms
Cabin with hot tub, fire pit, stream and mountain view
Entire Place • 1 bedroom
House 17 km from Gramado - 3 Suites
Entire Place • 3 bedrooms
@Black_huts. Green hut
Entire Place • 1 bedroom
Pousada Pioneira Breakfast is provided
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Maria do Herval?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria do Herval based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leonardo | 3 | $52,552 | 465 | 4.95/5.0 |
| Alessandro | 2 | $38,134 | 117 | 4.99/5.0 |
| Andréa | 1 | $26,810 | 149 | 4.89/5.0 |
| Marioni | 1 | $25,678 | 24 | 5.00/5.0 |
| Jaime Andre | 2 | $24,595 | 160 | 5.00/5.0 |
| Rosângela | 2 | $20,190 | 96 | 5.00/5.0 |
| Maristela Klaus Nonenmacher | 1 | $19,411 | 53 | 4.98/5.0 |
| Jose Vanderlei Henrich | 3 | $12,121 | 38 | 5.00/5.0 |
| Carioca | 2 | $9,760 | 71 | 5.00/5.0 |
| Marciel | 1 | $8,338 | 64 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria do Herval.
Who Are the Airbnb Hosts in Santa Maria do Herval?
Santa Maria do Herval is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santa Maria do Herval
- With 71.1% Superhosts, Santa Maria do Herval has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Maria do Herval averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santa Maria do Herval's Airbnb Market Compare to Nearby Cities?
How does the Santa Maria do Herval Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Flores da Cunha, Santa Maria do Herval has 10 percentage points lower occupancy and about $3 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinto Bandeira | 20 | $1,424 | $170.14 | 29% |
| Flores da Cunha | 16 | $909 | $75.33 | 43% |
| Linha Nova | 10 | $885 | $91.07 | 34% |
| Monte Belo do Sul | 13 | $816 | $102.65 | 31% |
| Gramado | 3,131 | $808 | $98.10 | 35% |
| Picada Café | 24 | $739 | $101.73 | 31% |
| Garibaldi | 68 | $659 | $91.34 | 28% |
| Carlos Barbosa | 31 | $650 | $83.35 | 32% |
| Região Geográfica Imediata de Criciúma | 11 | $645 | $103.92 | 30% |
| Orleans | 46 | $640 | $77.28 | 29% |
Frequently Asked Questions About Airbnb in Santa Maria do Herval
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Maria do Herval.
How much do Airbnb hosts make in Santa Maria do Herval?
Santa Maria do Herval hosts earn about $7,736 per year on average, with an average nightly rate of $72 and RevPAR of $25. Those figures describe the typical revenue environment for active listings in Santa Maria do Herval, Rio Grande do Sul, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Maria do Herval market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Maria do Herval?
The average Airbnb occupancy rate in Santa Maria do Herval is 32.9%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Maria do Herval?
Listings in Santa Maria do Herval average $72 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Maria do Herval?
Santa Maria do Herval currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Maria do Herval?
AirROI currently classifies the short-term rental regulation level in Santa Maria do Herval as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Maria do Herval?
RevPAR in Santa Maria do Herval is about $25. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Maria do Herval?
Occupancy of 32.9% means Santa Maria do Herval is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,736, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Maria do Herval?
The average booking lead time in Santa Maria do Herval is about 24 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Maria do Herval?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Maria do Herval include Centro, Parque Nacional do Aparados da Serra, Vila Flores. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Maria do Herval?
entire_home listings make up 97.4% of the active supply in Santa Maria do Herval. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Maria do Herval compare to nearby Airbnb markets?
Among neighboring markets, Pinto Bandeira posts $17,086 in average annual revenue with 28.9% occupancy, compared to Santa Maria do Herval's $7,736 and 32.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Maria do Herval?
The average Airbnb stay length in Santa Maria do Herval is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Maria do Herval?
Airbnb listings in Santa Maria do Herval average 4.95 out of 5 overall. About 71.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Maria do Herval?
Dishes and silverware and BBQ grill are among the strongest revenue-linked amenities in Santa Maria do Herval. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Maria do Herval?
Yes. About 55.3% of active Airbnb listings in Santa Maria do Herval charge a cleaning fee, and the average fee is $24. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Maria do Herval?
A 71.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.