A paradise on Praia Dura | Ubatuba Entire home · 7 bedrooms Rated 4.95 - Revenue
- R$1M
- Occupancy
- 80.1%
- Daily rate
- R$3,626
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ubatuba brought in R$48,100 over the 12 months through September 2026, about 17% more than the São Paulo average of R$41,274.
The short answer
Rates in Ubatuba run ahead of the São Paulo average, with bookings close to it. Listings averaged R$601 a night and were booked on 33% of available nights, against R$540 and 33% for the São Paulo average.
Timing matters: in January, usually the best month, the average listing earns about three times as much as in August, usually the slowest.
With 12,763 active listings, Ubatuba is the second-largest of 206 São Paulo markets AirROI tracks. From a year earlier, average revenue fell 7% while the number of active listings grew 44%.
Browse the live Ubatuba Airbnb market
See Every Ubatuba Listing
Revenue
Gross bookings per Ubatuba listing averaged R$48,100 over the 12 months to September 2026 (São Paulo average: R$41,274), before cleaning, platform and management costs and taxes.
In a typical year, the average Ubatuba listing brings in R$12,000 in January, its best month, and R$4,040 in August, its slowest. June runs within 1% of August, so either can be the slowest in a given year. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about three times what August does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$6,200. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | R$4,106 | 27.6% | R$536 | R$137 | 28 days | 3.8 nights |
| Oct 2025 | R$5,398 | 33.3% | R$556 | R$174 | 32 days | 3.9 nights |
| Nov 2025 | R$5,591 | 33.8% | R$567 | R$186 | 42 days | 4 nights |
| Dec 2025 | R$9,625 | 40.6% | R$677 | R$310 | 60 days | 5.6 nights |
| Jan 2026 | R$12,212 | 52.8% | R$689 | R$394 | 44 days | 5.1 nights |
| Feb 2026 | R$7,308 | 39.6% | R$619 | R$261 | 36 days | 4.3 nights |
| Mar 2026 | R$6,672 | 38.6% | R$567 | R$215 | 31 days | 4.1 nights |
| Apr 2026 | R$6,298 | 36.7% | R$575 | R$210 | 32 days | 3.8 nights |
| May 2026 | R$4,843 | 26.9% | R$583 | R$156 | 25 days | 4 nights |
| Jun 2026 | R$4,668 | 25.2% | R$598 | R$156 | 23 days | 4.4 nights |
| Jul 2026 | R$6,630 | 33.1% | R$610 | R$214 | 30 days | 5.6 nights |
| Aug 2026 | R$4,476 | 25.4% | R$592 | R$144 | 27 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Ubatuba address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Ubatuba Airbnb took in R$48,100 in the 12 months to September 2026, and run by its owner at everyday costs, about R$2,750 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about R$5,390 a month.
Cleaning it yourself keeps the R$3,860 a year guests pay in cleaning fees, for about R$3,080 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about R$2,390 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$44,240 | R$85,690 |
| Cleaning fees guests pay8% of Ubatuba bookings | R$3,860 | R$7,480 |
| Gross bookings | R$48,100 | R$93,170 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 70% of Ubatuba listings on Simplified Pricing, 3% for the rest | −R$5,670 | −R$10,990 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$3,860 | −R$7,480 |
| Utilities and internetAbout 5% of bookings | −R$2,410 | −R$4,660 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$960 | −R$1,860 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$1,440 | −R$2,800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$480 | −R$480 |
| Permit and registrationWhere one is required | −R$240 | −R$240 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −R$15,060 | −R$28,510 |
| Left for housing costs, then profit | R$33,040about R$2,750 a month | R$64,660about R$5,390 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Ubatuba's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ubatuba home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$7,760 a month, against R$4,010 for the average one.
Occupancy
Ubatuba listings were booked on 33% of the nights they were open over the past year, in line with the São Paulo average and in line with the Brazil average. In a typical year, occupancy swings from 23% in June to 55% in January.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
January is usually the busiest month in Ubatuba, June the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Ubatuba, known as ADR (average daily rate), was R$601 over the past year, about 11% above the São Paulo average of R$540 and about 14% above the Brazil average of R$525. In a typical year, rates peak in January and December at about R$655 and bottom out in September at about R$510.
Prices span a wide range: the top 10% charge about 3.8 times the rate of the bottom quarter.
December rates run 29% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$568. The 12-month ADR of R$601 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ubatuba it averaged R$208 over the past year, from about R$130 in a typical August to about R$386 in a typical January.
Per open night, by tier:
January RevPAR is about three times August's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, R$204.
Seasonality
Ubatuba has one high season, December through March, which makes it a highly seasonal market. Business is slowest from August to November and slows again from April to June. A listing earns about twice as much a month in December through February as in June through August.
Average revenue by month in Ubatuba
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, R$6,200.
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | R$12,000 |
| February | High season | R$6,730 |
| March | High season | R$6,960 |
| April | Low season | R$5,670 |
| May | Low season | R$4,480 |
| June | Low season | R$4,060 |
| July | Shoulder season | R$5,740 |
| August | Low season | R$4,040 |
| September | Low season | R$4,070 |
| October | Low season | R$5,290 |
| November | Low season | R$5,570 |
| December | High season | R$9,880 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–March | R$8,880 | 45% | R$610 |
| Shoulder seasonJuly | R$5,740 | 31% | R$571 |
| Low seasonApril–June, August–November | R$4,740 | 30% | R$543 |
Guests book Ubatuba stays 39 days ahead on average (about six weeks). December stays are booked furthest out, about 60 days ahead, and June stays closest to arrival, about 23 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Fewer than 1% of the 12,763 active listings in Ubatuba display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ubatuba.
Neighborhoods
AirROI's area guide picks seven Ubatuba neighborhoods that draw short-term rental guests, led by Praia do Lázaro, Praia da Ribeira and Ubatuba Centro. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Praia do Lázaro | A stunning beach famous for its clear waters and serene environment, ideal for travelers looking for a more relaxed beach experience. | Lázaro Beach, Natural pools, Kayaking, Tranquil ambiance, Surrounding nature trails |
| Praia da Ribeira | A traditional beach area frequented by locals, offering a charming atmosphere with restaurants serving fresh seafood and beautiful views. | Ribeira Beach, Boat tours, Fishing spots, Local seafood restaurants, Cultural immersion |
| Ubatuba Centro | The vibrant town center of Ubatuba, offering easy access to shops, markets, and cultural attractions, perfect for those wanting to experience the local lifestyle. | Ubatuba Aquarium, Handicraft market, Local festivals, Restaurants and cafés, Cultural events |
| Praia de Itamambuca | A popular surf beach renowned for its strong waves, attracting surf enthusiasts and beachgoers who enjoy a lively atmosphere. | Itamambuca Beach, Surfing competitions, Nature trails, Beach bars, Tropical landscape |
| Praia do Felix | A picturesque beach known for its natural beauty, perfect for those looking for tranquility and a connection with nature. | Felix Beach, Hiking trails, Tropical forest, Ecological reserves, Tide pools |
| Praia da Lazaro | A family-friendly beach known for its calm waters and great facilities, ideal for children and those seeking a safe beach environment. | Calm waters, Beachside restaurants, Parking facilities, Water sports, Family activities |
| Maranduba | A charming beach village with a laid-back vibe, popular with families and those looking for a quieter escape close to nature. | Maranduba Beach, Natural beauty, Waterfalls, Eco-tourism activities, Charming local shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Ubatuba are entire homes (92%), with private rooms at 8%. Apartments and condos are the most common property type at 56%, ahead of houses (38%).
Nearly all listings rent the whole place
Ubatuba Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.9% | 11,728 |
| Private room | 7.8% | 993 |
| Shared room | 0.3% | 41 |
| Hotel room | 0.0% | 1 |
Listings by property type
Ubatuba Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 55.6% | 7,094 |
| House | 38.2% | 4,872 |
| Hotel/Boutique | 3.6% | 463 |
| Others | 1.8% | 232 |
| Cabin/Outdoor | 0.5% | 69 |
| Unique stay | 0.3% | 33 |
Two-bedroom homes are the most common size in Ubatuba (48% of entire homes), followed by one-bedroom homes (20%). Shares are of the 11,500 entire homes that give a bedroom count; rented rooms are left out.
Ubatuba entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.2% | 371 |
| 1 bedroom | 20.2% | 2,329 |
| 2 bedrooms | 47.9% | 5,531 |
| 3 bedrooms | 17.0% | 1,966 |
| 4 bedrooms | 7.5% | 861 |
| 5+ bedrooms | 4.1% | 478 |
A typical studio in Ubatuba earned R$38,600 over the past year, against R$120,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 371 | R$38,600 | R$42,600 | R$384 | 41% |
| 1 bedroom | 2,329 | R$17,500 | R$26,700 | R$342 | 32% |
| 2 bedrooms | 5,531 | R$26,100 | R$37,200 | R$467 | 34% |
| 3 bedrooms | 1,966 | R$40,100 | R$63,200 | R$801 | 33% |
| 4 bedrooms | 861 | R$79,100 | R$114,000 | R$1,386 | 34% |
| 5+ bedrooms | 478 | R$120,000 | R$179,000 | R$2,082 | 34% |
Ubatuba is a group-trip market: 38% of listings sleep eight or more guests, about 1.5 times the share of the next most common size, six guests (25%). Shares are of the 12,000 listings with a guest capacity on file (94% of the market).
Ubatuba listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.0% | 5 |
| 2 guests | 4.7% | 558 |
| 3 guests | 3.0% | 360 |
| 4 guests | 13.2% | 1,580 |
| 5 guests | 11.2% | 1,344 |
| 6 guests | 25.1% | 3,005 |
| 7 guests | 4.5% | 544 |
| 8+ guests | 38.3% | 4,591 |
Ubatuba hosts set up an average of 4.7 beds per listing, roughly two for every bedroom. About four in ten listings (41%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Ubatuba: 92% of listings offer it, and 70% have a barbecue grill.
Share of Ubatuba listings with each common amenity
Listings in Ubatuba with an indoor fireplace earned about 2.9 times as much a year, on average, as those without: R$133,000 against R$45,500. The gap is smaller for a boat slip (about 2.8 times as much) and a kayak (about 2.6 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Ubatuba listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Indoor fireplace | 3% | R$133,000 | R$45,500 | +193% |
| Boat slip | 0.4% | R$135,000 | R$47,700 | +184% |
| Kayak | 0.7% | R$124,000 | R$47,600 | +161% |
| Piano | 0.1% | R$118,000 | R$48,000 | +145% |
| Hot tub | 4% | R$110,000 | R$45,300 | +142% |
| Ocean view | 5% | R$104,000 | R$44,900 | +132% |
| Air conditioning | 62% | R$61,400 | R$26,500 | +132% |
| EV charger | 0.8% | R$110,000 | R$47,600 | +132% |
| Pool view | 4% | R$103,000 | R$45,600 | +127% |
| Beach essentials | 10% | R$93,500 | R$43,100 | +117% |
Guests
Ubatuba draws mostly domestic guests: 92% of those who left reviews live in Brazil. São Paulo alone accounts for 38% of reviews. Of the 8% from abroad, the largest groups come from Argentina and the United States. Guests speak a mix of languages: Portuguese leads at 48%, followed by English and Spanish.
92% of Ubatuba guests are domestic
Where guests who left reviews live
Where Ubatuba guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| São Paulo | 38.0% |
| Campinas | 3.3% |
| Rio de Janeiro | 2.0% |
| São José dos Campos | 1.5% |
| State of Minas Gerais | 1.4% |
Where Ubatuba guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Brazil | 92.1% |
| Argentina | 1.7% |
| United States | 1.2% |
| Germany | 0.7% |
| France | 0.5% |
Languages spoken by Ubatuba guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Portuguese | 48.3% |
| English | 28.9% |
| Spanish | 15.0% |
| French | 2.9% |
| German | 1.7% |
Ubatuba Airbnbs average 4.86 stars, and 51% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.80.
Communication and check-in score highest in Ubatuba; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.87 |
| Communication | 4.92 |
| Location | 4.84 |
| Check-in | 4.92 |
| Value | 4.80 |
Booking patterns
More than nine in ten Ubatuba listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Ubatuba listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 68.9% | 8,791 |
| 181-270 days | 22.8% | 2,915 |
| 91-180 days | 7.1% | 908 |
| 31-90 days | 1.1% | 145 |
| 1-30 days | 0.0% | 4 |
Days a year Ubatuba listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.3% | 168 |
| 181-270 days | 7.6% | 967 |
| 91-180 days | 23.7% | 3,029 |
| 31-90 days | 36.5% | 4,656 |
| 1-30 days | 30.9% | 3,943 |
The average Ubatuba booking lasts 4.7 nights, longest in December and shortest in September. Listings took about 15 bookings each over the year, some 195,000 in all. Check-in is split almost evenly between 2 p.m. and 3 p.m.; check-out is split almost evenly between 11 a.m. and noon.
Average length of stay by month in Ubatuba
Average nights per booking, by month of stay
Two-year average by calendar month.
85% of listings in Ubatuba accept stays of one or two nights.
Minimum stay set by Ubatuba listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Ubatuba, used by 45% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 36% on Flexible or Moderate.
Cancellation policies of Ubatuba listings, from most to least flexible
Share of listings by the policy they use
Nearly nine in ten Ubatuba listings charge a cleaning fee. The typical fee is about R$187. Spread over the average stay of 4.7 nights, that adds roughly R$40 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Ubatuba, a seven-bedroom home, took in R$1,020,000 over the past year, about 21 times the city's average of R$48,100. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
A paradise on Praia Dura | Ubatuba Entire home · 7 bedrooms Rated 4.95
House in Paraty - Feet in the Sand/Heated Pool Entire home · 7 bedrooms Rated 5.00
Stunning beachfront house - Ubatuba Entire home · 5 bedrooms Rated 5.00
Casa Maldivas Bahasa in Itamambuca (Beachfront) Entire home · 5 bedrooms Rated 5.00
Mansion with gourmet area and beach view Entire home · 9 bedrooms Rated 4.90
Casa Pé na Areia Ubatuba, Enseada Beach Entire home · 6 bedrooms Rated 5.00 Marie is the top-grossing host in Ubatuba, with R$5.37 million in bookings across 46 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 4% of the market's 12,763 listings. Marie also earns more per listing than any other host on the list.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Marie | 46 | R$5,372,078 | R$116,784 | 4.82/5 | |
| Franz | 45 | R$5,224,750 | R$116,106 | 4.89/5 | |
| Aluki | 36 | R$4,004,673 | R$111,241 | 4.83/5 | |
| 4 | Marcelo | 56 | R$3,466,728 | R$61,906 | 4.78/5 |
| 5 | Alugue Fácil Ubatuba | 38 | R$3,360,762 | R$88,441 | 4.80/5 |
| 6 | Uba Locacoes Oficial | 39 | R$3,255,258 | R$83,468 | 4.73/5 |
| 7 | Nati Braun | 40 | R$2,827,882 | R$70,697 | 4.82/5 |
| 8 | Flavio | 47 | R$2,797,204 | R$59,515 | 4.92/5 |
| 9 | Bruna | 33 | R$2,650,203 | R$80,309 | 4.82/5 |
| 10 | Thel Dias | 75 | R$2,563,790 | R$34,184 | 4.71/5 |
Only 4% of Ubatuba listings are classed as professionally managed, though 25% of listings have a co-host. Superhosts run 48% of listings. Most hosts still vet their guests: only 29% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 70% of listings.
5 management companies run five or more active Airbnb listings in Ubatuba. Seazone is the largest, with 18 listings and an average guest rating of 4.72; the next largest are Anfitrião Prime, Mar Em Casa Suites, Lalabella Accommodation and Welhome. Among the five largest, Mar Em Casa Suites' homes rate highest, at 4.85.
The five largest run under 1% of Ubatuba's listings
Share of Ubatuba's 12,763 active Airbnb listings each company runs as host or co-host
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in São Paulo, with a profile of each.
Nearby markets
Of the eight nearby markets in the table, all within 57 km, Ilhabela (50 km away) earned the most per listing, about 25% more than Ubatuba.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Natividade da Serra 30 km | 35 | R$50,583 | R$588 | 26% |
| São Luiz do Paraitinga 31 km | 80 | R$44,937 | R$696 | 25% |
| Caraguatatuba 34 km | 3,600 | R$31,690 | R$542 | 28% |
| Lagoinha 41 km | 31 | R$27,258 | R$437 | 25% |
| Cunha 46 km | 445 | R$37,408 | R$507 | 26% |
| Paraty 48 km | 3,577 | R$49,841 | R$622 | 31% |
| Ilhabela 50 km | 3,084 | R$60,261 | R$769 | 32% |
| Paraibuna 57 km | 66 | R$54,060 | R$728 | 27% |
See all 206 São Paulo Airbnb markets
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Ubatuba:
FAQ
An active Ubatuba Airbnb grossed R$48,100 on average in the 12 months to September 2026, according to AirROI's tracking of 12,763 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$7,680 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ubatuba listings earn between R$1,810 and R$7,680 in a typical month, and the top tenth R$14,200 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Ubatuba were booked on 33% of available nights over the past year. That compares with 33% for the São Paulo average. January is usually the busiest month.
The average booked night in Ubatuba cost R$601 before fees. Half of listings charge between R$290 and R$655, so bedroom count and location move the price more than the average suggests.
Fewer than 1% of active Ubatuba listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Ubatuba Airbnb grossed R$48,100 in the 12 months to September 2026, 17% above the São Paulo average of R$41,274. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, R$33,040 a year (about R$2,750 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about R$5,390 a month. Check a specific home in the Airbnb estimator.
January usually pays best, averaging R$12,000 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Ubatuba listing was open to book earned R$208 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$422 or more.
Ubatuba stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Ubatuba Airbnb stay lasted 4.7 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Ubatuba Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
Praia do Lázaro, Praia da Ribeira and Ubatuba Centro draw the most short-term rental interest in Ubatuba. The neighborhood guide explains what brings guests to each.
AirROI counted 12,763 active Airbnb listings in Ubatuba as of September 2026. The closest tracked market is Natividade da Serra, 30 km away.
In Ubatuba, nearly nine in ten listings add a cleaning fee, and the typical fee is about R$187.
Method
Figures on this page cover 12,763 active Airbnb listings in Ubatuba from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.