AirROI ranking · 20264 markets ranked
Best Places to Buy an Airbnb in Blagoevgrad, Bulgaria (2026)
Razlog is the best place to buy an Airbnb in Blagoevgrad in 2026, according to AirROI's ranking of 4 markets. Its listings averaged $11,400 in revenue over the 12 months to September 2026 and were booked on 24% of nights. It also earns the most per listing of any ranked market. Bansko and Blagoevgrad come next.
- Markets tracked
- 4
- Active Airbnb listings
- 1,190
- Avg. revenue per listing
- $6,260
- Occupancy rate
- 28%
- Avg. nightly rate
- $115
- Avg. revenue, top 4 markets
- $6,630
The short answer
Blagoevgrad Airbnb Market at a Glance
Across Blagoevgrad, the 1,190 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $6,260 over the same period. They were booked on 28% of nights at about $115 a night; the ranking covers the 4 markets with at least 30 active listings.
The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.
Where the top 4 Airbnb markets in Blagoevgrad are
Each dot is one of the 4 markets AirROI tracks in Blagoevgrad, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.
All money figures on this page are in US dollars.
Top 4
The Top 4 Airbnb Markets in Blagoevgrad
Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.
| # | Market | Avg. revenue | Occupancy |
|---|---|---|---|
 Razlog High earnings · Large market | $11,400 | 24% | |
 Bansko Large market · High occupancy | $5,980 | 28% | |
 Blagoevgrad High occupancy · Growing revenue | $5,340 | 36% | |
| 4 |  Sandanski Growing revenue | $3,760 | 25% |
1. Razlog
Known for: High earnings · Large market
Top-earning Airbnb listings in Razlog - Avg. revenue
- $11,400 +18% vs. last year
- Occupancy
- 24%
- Nightly rate
- $195
- Active listings
- 103
Where it places among the 4 ranked markets in Blagoevgrad
- Revenue 1st of 4
- Occupancy 4th of 4
- Market size 2nd of 4
- Year-round 1st of 4
- Growth 3rd of 4
- How it earns
- Razlog earns on price: guests pay about $195 a night, 72% above the Blagoevgrad average. That adds up to $11,400 per listing over the year, the highest of the 4 ranked markets. A typical listing takes in about $842 a month; the top quarter clear $2,370 or more. Revenue per listing rose 18% over the year, the third-biggest gain in Blagoevgrad, helped by nightly rates 15% higher, even as the number of listings grew 23%.
- When it earns
- Razlog has two seasons, December–February and July–August. February is the strongest month at about $2,470 per listing, and October the quietest at about $1,150.
- Who books
- Most guests come from abroad (62%), led by visitors from Israel, the United Kingdom and France.
- What sells
- The most common entire home has 1 bedroom (28% of entire homes), and apartments and condos make up 60% of supply.
- Who it suits
- It suits buyers who can furnish and price for a premium stay.
Revenue per listing by month
$2,470 $1,150- Median listing
- $842/mo
- Top 25% of listings
- $2,370+/mo
- Booked ahead
- 43 days
- Average stay
- 5 nights
- Guests from abroad
- 62%
- Most common home size
- 1 bedroom
2. Bansko
Known for: Large market · High occupancy
Top-earning Airbnb listings in Bansko - Avg. revenue
- $5,980 +3% vs. last year
- Occupancy
- 28%
- Nightly rate
- $110
- Active listings
- 950
Where it places among the 4 ranked markets in Blagoevgrad
- Revenue 2nd of 4
- Occupancy 2nd of 4
- Market size 1st of 4
- Year-round 4th of 4
- Growth 4th of 4
- How it earns
- Bansko is Blagoevgrad's largest Airbnb market, with 950 active listings to price against. Average revenue per listing came to $5,980, the second-highest of the 4 ranked markets. In a typical month the median listing brings in about $581, and the best quarter clear $1,140.
- When it earns
- Bansko's season runs from December to March, peaking in February at about $1,710 per listing; November, the quietest month, brings in about $517.
- Who books
- Most guests come from abroad (82%), led by visitors from the United Kingdom, the United States and Israel.
- What sells
- One-bedroom homes lead the market (54% of entire homes), and apartments and condos make up 89% of supply.
- Who it suits
- Best for buyers who can carry costs through a quiet November.
Revenue per listing by month
$1,710 $517- Median listing
- $581/mo
- Top 25% of listings
- $1,140+/mo
- Booked ahead
- 45 days
- Average stay
- 6 nights
- Guests from abroad
- 82%
- Most common home size
- 1 bedroom
Areas in the full report: Bansko Town Center · Chalin Valog · Dobrinishte
Full Bansko Airbnb report3. Blagoevgrad
Known for: High occupancy · Growing revenue
Top-earning Airbnb listings in Blagoevgrad - Avg. revenue
- $5,340 +53% vs. last year
- Occupancy
- 36%
- Nightly rate
- $60
- Active listings
- 50
Where it places among the 4 ranked markets in Blagoevgrad
- Revenue 3rd of 4
- Occupancy 1st of 4
- Market size 4th of 4
- Year-round 2nd of 4
- Growth 1st of 4
- How it earns
- Blagoevgrad earns on volume. Rates run below the Blagoevgrad average at about $60 a night, but listings book 36% of nights. Average revenue per listing came to $5,340, the third-highest of the 4 ranked markets. Its place at #3 rests on occupancy (1st of 4) and revenue growth (1st of 4) rather than on revenue per listing. Month to month, the median listing earns about $596 and a top-quarter listing $901 or more. Revenue per listing rose 53% over the year, the biggest gain in Blagoevgrad, helped by nightly rates 30% higher, even as the number of listings grew 52%. With 50 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Revenue in Blagoevgrad concentrates from May to September: July earns about $919 per listing, about 2.2 times as much as February.
- Who books
- Most guests come from abroad (74%), led by visitors from France, the United States and the United Kingdom.
- What sells
- The most common entire home has 1 bedroom (59% of entire homes), and apartments and condos make up 94% of supply.
- Who it suits
- A good fit for buyers who would rather price for occupancy than for rate.
Revenue per listing by month
$919 $424- Median listing
- $596/mo
- Top 25% of listings
- $901+/mo
- Booked ahead
- 33 days
- Average stay
- 5 nights
- Guests from abroad
- 74%
- Most common home size
- 1 bedroom
4. Sandanski
Known for: Growing revenue
Top-earning Airbnb listings in Sandanski - Avg. revenue
- $3,760 +28% vs. last year
- Occupancy
- 25%
- Nightly rate
- $70
- Active listings
- 86
Where it places among the 4 ranked markets in Blagoevgrad
- Revenue 4th of 4
- Occupancy 3rd of 4
- Market size 3rd of 4
- Year-round 3rd of 4
- Growth 2nd of 4
- How it earns
- Sandanski is Blagoevgrad's third-largest Airbnb market, with 86 active listings to price against. Average revenue per listing came to $3,760, the fourth-highest of the 4 ranked markets. A typical listing takes in about $415 a month; the top quarter clear $792 or more. Revenue per listing rose 28% over the year, the second-biggest gain in Blagoevgrad, helped by nightly rates 23% higher, even as the number of listings grew 25%. Its 86 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- In Sandanski, the months from April to September earn above the yearly average, led by May at about $815 per listing; January is the low point at about $277.
- Who books
- About half of guests (50%) travel from abroad, most often from Romania and Greece.
- What sells
- One-bedroom homes lead the market (58% of entire homes), and apartments and condos make up 93% of supply.
- Who it suits
- It suits buyers who can ride out a slow January.
Revenue per listing by month
$815 $277- Median listing
- $415/mo
- Top 25% of listings
- $792+/mo
- Booked ahead
- 36 days
- Average stay
- 4 nights
- Guests from abroad
- 50%
- Most common home size
- 1 bedroom
Full ranking
How All 4 Ranked Markets in Blagoevgrad Compare
The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.
| Razlog High earnings, large market | $11,439 | 24% | $194 | 47% | +18% | 103 | |
| Bansko Large market, high occupancy | $5,978 | 28% | $111 | 30% | +3% | 950 | |
| Blagoevgrad High occupancy, growing revenue | $5,341 | 36% | $60 | 46% | +53% | 50 | |
| 4 | Sandanski Growing revenue | $3,760 | 25% | $70 | 34% | +28% | 86 |
By measure
Blagoevgrad Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy
The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.
Highest-earning Airbnb markets in Blagoevgrad
Average annual revenue per active listing over the past 12 months. Markets with at least 60 listings.
Most expensive Airbnb markets in Blagoevgrad by nightly rate
Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 60 listings.
Highest-occupancy Airbnb markets in Blagoevgrad
Share of available nights booked over the past 12 months. Markets with at least 60 listings.
Most year-round Airbnb markets in Blagoevgrad
Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 60 listings.
Fastest-growing Airbnb markets in Blagoevgrad
Change in revenue per listing from the year before, among markets where it rose. Markets with at least 60 listings.
Largest Airbnb markets in Blagoevgrad
Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.
| # | Market | Listings |
|---|---|---|
| Bansko #2 overall | 950 | |
| Razlog #1 overall | 103 | |
| Sandanski #4 overall | 86 | |
| 4 | Blagoevgrad #3 overall | 50 |
Method
How the Ranking Works
The ranking covers the 4 markets in Blagoevgrad with at least 30 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:
- Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
- Occupancy (20%): share of available nights that were booked.
- Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
- Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
- Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.
The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.
To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.
FAQ
Frequently Asked Questions About Airbnb Investing in Blagoevgrad
What is the best place to buy an Airbnb in Blagoevgrad?
Razlog ranks first of the 4 markets in Blagoevgrad in AirROI's ranking, with US$11,400 in average revenue per listing and 24% occupancy. Bansko and Blagoevgrad follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.
What are the most profitable Airbnb locations in Blagoevgrad?
By revenue per listing, among markets with at least 60 listings, Razlog leads at US$11,400 a year, ahead of Bansko at US$5,980. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.
How much does an Airbnb make in Blagoevgrad?
The average active listing in Blagoevgrad earned US$6,260 over the 12 months to September 2026, at 28% occupancy. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.
Where is Airbnb demand highest in Blagoevgrad?
Among ranked markets with at least 60 listings, Bansko has the highest occupancy, with 28% of available nights booked, followed by Sandanski at 25%. Its listings average about US$110 a night and US$5,980 a year.
Where are Airbnb nightly rates highest in Blagoevgrad?
Among ranked markets with at least 60 listings, Razlog has the highest average nightly rate, about US$195, followed by Bansko at US$110. Sandanski is the least expensive, at about US$70. The average booked night in Blagoevgrad costs about US$115.
Which Airbnb markets in Blagoevgrad earn the most evenly through the year?
Among ranked markets with at least 60 listings, Razlog has the steadiest income: its slowest month, October, still earns about half of its best. Sandanski follows, at 34%. Steadier markets are easier to budget for, though they do not always earn the most per listing.
Which Airbnb markets are growing fastest in Blagoevgrad?
Among ranked markets with at least 60 listings, revenue per listing grew most in Sandanski, up 28% on the year before, and in Razlog, up 18%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.
How many Airbnb listings are there in Blagoevgrad?
AirROI tracked 1,190 active Airbnb listings in Blagoevgrad over the 12 months to September 2026, across 4 markets. The largest ranked market is Bansko, with 950 listings, followed by Razlog with 103.
Directory
All 4 Airbnb Markets in Blagoevgrad
Every Blagoevgrad city with an AirROI Airbnb market report, A–Z, with its active listing count.