Simaya – Your Home in Sandanski Entire home · 1 bedroom Rated 5.00 - Revenue
- €12,597
- Occupancy
- 65.1%
- Daily rate
- €77
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sandanski brought in €3,236 over the 12 months through September 2026, about 40% less than the Blagoevgrad average of €5,390.
The short answer
Rates and bookings both trail the Blagoevgrad average. Listings averaged €61 a night and were booked on 25% of available nights, against €97 and 28% for the Blagoevgrad average.
Timing matters: in May, usually the best month, the average listing earns about three times as much as in January, usually the slowest.
With 86 active listings, Sandanski is the third-largest of 4 Blagoevgrad markets AirROI tracks. From a year earlier, average revenue rose 28% while the number of active listings grew 25%.
Browse the live Sandanski Airbnb market See Every Sandanski ListingRevenue
Gross bookings per Sandanski listing averaged €3,236 over the 12 months to September 2026 (Blagoevgrad average: €5,390), before cleaning, platform and management costs and taxes.
In a typical year, the average Sandanski listing brings in €701 in May, its best month, and €239 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earns about three times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €428. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €477 | 31.6% | €57 | €16 | 49 days | 3.7 nights |
| Oct 2025 | €424 | 27.8% | €57 | €14 | 30 days | 3.5 nights |
| Nov 2025 | €255 | 18.1% | €56 | €9 | 8 days | 3.1 nights |
| Dec 2025 | €330 | 18.6% | €56 | €11 | 30 days | 3.6 nights |
| Jan 2026 | €237 | 11.8% | €56 | €8 | 16 days | 3.4 nights |
| Feb 2026 | €487 | 30.9% | €55 | €17 | 22 days | 3.9 nights |
| Mar 2026 | €313 | 16.6% | €56 | €10 | 11 days | 4 nights |
| Apr 2026 | €648 | 35.0% | €57 | €22 | 34 days | 5.5 nights |
| May 2026 | €848 | 41.2% | €63 | €27 | 41 days | 4.5 nights |
| Jun 2026 | €482 | 24.9% | €64 | €16 | 34 days | 3.1 nights |
| Jul 2026 | €623 | 29.5% | €64 | €20 | 35 days | 4 nights |
| Aug 2026 | €607 | 33.0% | €64 | €20 | 57 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Sandanski address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Sandanski Airbnb took in €3,236 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €6,170, and run by its owner at everyday costs, about €400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €3,186 | €6,080 |
| Cleaning fees guests pay1% of Sandanski bookings | €50 | €90 |
| Gross bookings | €3,236 | €6,170 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 58% of Sandanski listings on Simplified Pricing, 3% for the rest | −€330 | −€630 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€50 | −€90 |
| Utilities and internetAbout 5% of bookings | −€160 | −€310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€60 | −€120 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€100 | −€190 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€30 | −€30 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€750 | −€1,390 |
| Left for housing costs, then profit | €2,486about €210 a month | €4,780about €400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Sandanski's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sandanski home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €510 a month, against €270 for the average one.
Occupancy
Sandanski listings were booked on 25% of the nights they were open over the past year, 3 percentage points below the Blagoevgrad average (28%) and 9 points below the Bulgaria average (34%). In a typical year, occupancy climbs to 39% in May and falls to 15% in January.
The busiest tenth of listings are booked about 4.9 times as often as the bottom quarter.
May is usually the busiest month in Sandanski, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Sandanski, known as ADR (average daily rate), was €61 over the past year, about 37% below the Blagoevgrad average of €97 and about 23% below the Bulgaria average of €79. Averaged month by month over the past two years, rates peak in July and August at about €60 and bottom out in October and November at about €51.
The top 10% charge about twice the rate of the bottom quarter.
August rates run 19% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €55. The 12-month ADR of €61 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sandanski it averaged €16 over the past year, from about €8 in a typical January to about €23 in a typical May.
Per open night, by tier:
May RevPAR is about three times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €14. The 12-month RevPAR of €16 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Sandanski has one high season, April through September, which makes it a moderately seasonal market. Business is slowest from October to January and slows again in March. A listing earns about 49% more a month in June through August than in December through February.
Average revenue by month in Sandanski
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €428.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €239 |
| February | Shoulder season | €394 |
| March | Low season | €338 |
| April | High season | €589 |
| May | High season | €701 |
| June | High season | €434 |
| July | High season | €485 |
| August | High season | €491 |
| September | High season | €496 |
| October | Low season | €393 |
| November | Low season | €263 |
| December | Low season | €315 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–September | €533 | 32% | €58 |
| Shoulder seasonFebruary | €394 | 28% | €54 |
| Low seasonMarch, October–January | €310 | 20% | €53 |
Guests book Sandanski stays 36 days ahead on average (about five weeks). August stays are booked furthest out, about 53 days ahead, and January stays closest to arrival, about 18 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 36 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 86 active listings in Sandanski display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sandanski.
Neighborhoods
AirROI's area guide picks eight Sandanski neighborhoods that draw short-term rental guests, led by Town Center, Pirin Path and Bansko Road. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Town Center | The heart of Sandanski, offering a variety of restaurants, shops, and cafes. Tourist-friendly environment with easy access to local attractions, making it ideal for hosting travelers. | Sandanski Archaeological Museum, Church of St. George, the town park, local markets, spa centers |
| Pirin Path | A beautiful natural area near Sandanski, known for its stunning views and outdoor activities. This area attracts nature lovers and those seeking relaxation in serene surroundings. | Pirin National Park, hiking trails, natural hot springs, scenic viewpoints |
| Bansko Road | An important route leading to the popular ski resort of Bansko. Hosts many tourists during winter, making it a good investment area for seasonal rentals. | Ski facilities, Bansko ski resort, local taverns and shops, winter sports opportunities |
| Strumeshnitsa | A quiet neighborhood known for its tranquility and proximity to nature, appealing to families and long-term renters who appreciate peaceful surroundings. | Strumeshnitsa River, hiking opportunities, local parks, small restaurants |
| Sveti Vrach Mountain | Attracts tourists and health enthusiasts due to its medicinal climate. Popular for wellness retreats and health tourism. | Mount Sveti Vrach, wellness resorts, surrounding nature, panoramic views |
| Nedelya Hill | A residential area with a growing number of visitors seeking local culture and experiences. Close to Sandanski's main attractions while offering a more local feel. | local cultural sites, historical landmarks, community events, small markets |
| Melnik Wine Region | Famous for its vineyards and wine production, appealing to tourists interested in local gastronomy and wine tasting experiences. | Melnik town, vineyards and wineries, historical architecture, cultural festivals |
| Kovachevitsa Village | Known for its preserved Bulgarian National Revival architecture and picturesque scenery, it attracts visitors looking for an authentic Bulgarian experience. | traditional Bulgarian houses, local culinary experiences, nature walks, cultural heritage sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Sandanski is an entire home: 95% of listings, with private rooms at 5%. Apartments and condos account for 93% of the stock; houses come next at 5%.
Nearly all listings rent the whole place
Sandanski Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 95.3% | 82 |
| Private room | 4.7% | 4 |
Apartments dominate the property mix
Sandanski Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 93.0% | 80 |
| House | 4.7% | 4 |
| Hotel/Boutique | 2.3% | 2 |
Sandanski's homes run small: studios and one-bedrooms make up 64% of entire homes, and only 2% of homes have three or more bedrooms. Shares are of the 81 entire homes that give a bedroom count; rented rooms are left out.
Sandanski entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 6.2% | 5 |
| 1 bedroom | 58.0% | 47 |
| 2 bedrooms | 33.3% | 27 |
| 3 bedrooms | 2.5% | 2 |
A typical one-bedroom home in Sandanski earned €1,960 over the past year, against €3,700 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 47 | €1,960 | €2,770 | €54 | 24% |
| 2 bedrooms | 27 | €3,700 | €4,590 | €75 | 29% |
Most Sandanski listings are sized for couples and small families: 71% sleep four guests or fewer, and just 2% take eight or more.
Sandanski listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 9.5% | 8 |
| 3 guests | 14.3% | 12 |
| 4 guests | 47.6% | 40 |
| 5 guests | 11.9% | 10 |
| 6 guests | 13.1% | 11 |
| 7 guests | 1.2% | 1 |
| 8+ guests | 2.4% | 2 |
Sandanski hosts set up an average of 2.9 beds per listing, roughly two for every bedroom. 51% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is common in Sandanski: 73% of listings offer it, and 71% have a washer.
Share of Sandanski listings with each common amenity
Guests
Sandanski splits its demand between home and abroad: 50% of guests who left reviews live outside Bulgaria, led by visitors from Romania and Greece. Guests speak a mix of languages: English leads at 40%, followed by Bulgarian and French.
50% of Sandanski guests are domestic
Where guests who left reviews live
Where Sandanski guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Sofia | 35.7% |
| Belgrade | 2.8% |
| Plovdiv | 2.8% |
| Stara Zagora | 2.1% |
| Burgas | 2.1% |
Where Sandanski guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Bulgaria | 50.3% |
| Romania | 6.6% |
| Greece | 6.0% |
| United Kingdom | 6.0% |
| Serbia | 3.3% |
Languages spoken by Sandanski guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.9% |
| Bulgarian | 15.4% |
| French | 6.4% |
| German | 6.4% |
| Russian | 5.3% |
Sandanski Airbnbs average 4.86 stars, and 41% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.84.
Communication scores highest in Sandanski; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.86 |
| Communication | 4.92 |
| Location | 4.87 |
| Check-in | 4.91 |
| Value | 4.84 |
Booking patterns
Nearly all Sandanski listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Sandanski listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 81.4% | 70 |
| 181-270 days | 15.1% | 13 |
| 91-180 days | 3.5% | 3 |
Days a year Sandanski listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.5% | 3 |
| 91-180 days | 16.3% | 14 |
| 31-90 days | 44.2% | 38 |
| 1-30 days | 36.0% | 31 |
The average Sandanski booking lasts 4.1 nights, longest in April and shortest in June. Listings took about 12 bookings each over the year. More than half of listings that give a check-in time set it at 2 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Sandanski
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Sandanski accept stays of one or two nights.
Minimum stay set by Sandanski listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Sandanski, used by 65% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about nine in ten listings offer Flexible or Moderate terms, against 8% on Firm or stricter ones.
Cancellation policies of Sandanski listings, from most to least flexible
Share of listings by the policy they use
45% of Sandanski listings charge a cleaning fee. The typical fee is about €5. Spread over the average stay of 4.1 nights, that adds roughly €1 a night to what guests pay. For listings that charge one, cleaning fees make up about 1% of gross revenue.
Top earners
The top-grossing Airbnb in Sandanski, a one-bedroom unit, took in €12,600 over the past year, about 3.9 times the city's average of €3,240. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Simaya – Your Home in Sandanski Entire home · 1 bedroom Rated 5.00
The Sun loves You - right beside the Park! Entire home · 2 bedrooms Rated 4.99
Your Happy Place in Sandanski, near the parк Entire home · 1 bedroom Rated 4.98
Ambra Apartment Entire home · 2 bedrooms Rated 5.00
Sunny apartment by the river Entire home · 2 bedrooms Rated 4.89
Center. Cozy large apartment. Entire home · 2 bedrooms Rated 4.97 Only 1% of Sandanski listings are classed as professionally managed. Only one in five listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 58% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 82 km, Razlog (35 km away) earned the most per listing, about three times as much as Sandanski. Blagoevgrad was the busiest, booked on 36% of nights against 25% in Sandanski.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bansko 33 km | 950 | €5,144 | €95 | 28% |
| Razlog 35 km | 103 | €9,844 | €167 | 24% |
| Blagoevgrad 52 km | 50 | €4,596 | €51 | 36% |
| Serres Greece · 58 km | 94 | €6,007 | €67 | 34% |
| Velingrad 77 km | 61 | €3,504 | €88 | 19% |
| Sapareva Banya 80 km | 55 | €7,237 | €130 | 23% |
| Gevgelija North Macedonia · 81 km | 46 | €2,163 | €48 | 28% |
| Borovets 82 km | 60 | €4,543 | €113 | 29% |
Markets elsewhere in Bulgaria with a similar nightly rate and occupancy to Sandanski:
FAQ
An active Sandanski Airbnb grossed €3,236 on average in the 12 months to September 2026, according to AirROI's tracking of 86 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €682 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sandanski listings earn between €179 and €682 in a typical month, and the top tenth €992 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Sandanski were booked on 25% of available nights over the past year. That compares with 28% for the Blagoevgrad average. May is usually the busiest month.
The average booked night in Sandanski cost €61 before fees. Half of listings charge between €42 and €67, so bedroom count and location move the price more than the average suggests.
None of the active Sandanski listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Sandanski Airbnb grossed €3,236 in the 12 months to September 2026, 40% below the Blagoevgrad average of €5,390, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €400 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
May usually pays best, averaging €701 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sandanski listing was open to book earned €16 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €26 or more.
Sandanski stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Sandanski Airbnb stay lasted 4.1 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Sandanski Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
Town Center, Pirin Path and Bansko Road draw the most short-term rental interest in Sandanski. The neighborhood guide explains what brings guests to each.
AirROI counted 86 active Airbnb listings in Sandanski as of September 2026. The closest tracked market is Bansko, 33 km away.
In Sandanski, 45% of listings add a cleaning fee, and the typical fee is about €5.
Method
Figures on this page cover 86 active Airbnb listings in Sandanski from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.