Airbnb market data · 202612 months to April 2026
Южен, Bulgaria Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Южен brought in €4,019 over the 12 months through April 2026, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Южен run through April 2026.
The short answer
Южен Airbnb Market at a Glance
Listings averaged €41 a night and were booked on 33% of available nights.
December, the best month, brought in about 65% more per listing than November, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Южен is the third-largest of 3 Plovdiv markets AirROI tracks.
Browse the live Южен Airbnb market See Every Южен ListingRevenue
How Much Do Airbnb Hosts Make in Южен?
Gross bookings per Южен listing averaged €4,019 over the 12 months to April 2026 (Plovdiv average: €6,012), before cleaning, platform and management costs and taxes.
The average Южен listing brought in €691 in December, its best month, and €418 in November, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Южен's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €916+ a month, about twice the typical property.
- Strong performers (top 25%) earn €660 or more, roughly €220 a month above the median.
- Typical properties (median) earn about €443 a month.
- Entry-level properties (bottom 25%) earn €231 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earned about 1.7 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €522. Dashed: April left out, as the latest month's data looks incomplete.
Южен Airbnb Data by Month
Latest 12 months in the April 2026 data.
December led on revenue. Nightly rates peaked in October and bookings in January, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | €495 | 40.2% | €42 | €16 | 24 days | 4.6 nights |
| Jun 2025 | €438 | 36.0% | €44 | €15 | 18 days | 5.3 nights |
| Jul 2025 | €494 | 36.1% | €45 | €16 | 74 days | 3.4 nights |
| Aug 2025 | €600 | 47.4% | €45 | €19 | 40 days | 4.8 nights |
| Sep 2025 | €498 | 36.3% | €46 | €17 | 19 days | 4.7 nights |
| Oct 2025 | €623 | 48.7% | €46 | €20 | 11 days | 5.3 nights |
| Nov 2025 | €418 | 35.7% | €44 | €14 | 7 days | 9 nights |
| Dec 2025 | €691 | 48.4% | €44 | €22 | 28 days | 3.5 nights |
| Jan 2026 | €604 | 50.7% | €43 | €19 | 42 days | 8.6 nights |
| Feb 2026 | €452 | 46.0% | €42 | €16 | 24 days | 5.4 nights |
| Mar 2026 | €428 | 35.2% | €42 | €14 | 10 days | 4.9 nights |
| Apr 2026* | €327 | 30.3% | €42 | €11 | 14 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Южен listing earns about €443 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Южен Profitable?
Yes, when it's run well. The average Южен Airbnb took in €4,019 in the 12 months to April 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €5,990, and run by its owner at everyday costs, about €360 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Южен Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €3,739 | €5,580 |
| Cleaning fees guests pay7% of Южен bookings | €280 | €410 |
| Gross bookings | €4,019 | €5,990 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 65% of Южен listings on Simplified Pricing, 3% for the rest | −€450 | −€660 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€280 | −€410 |
| Utilities and internetAbout 5% of bookings | −€200 | −€300 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€80 | −€120 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€120 | −€180 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€40 | −€40 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€1,190 | −€1,730 |
| Left for housing costs, then profit | €2,829about €240 a month | €4,260about €360 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Южен Airbnb Profit
The estimate starts from Южен's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Южен home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Южен's Top Earners Get There
- More nights booked. The busiest quarter of Южен listings are booked on 58% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of €42 adds about €417 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €50 a night or more, against a median of €42. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €370 a year.
- Open for the busy months. December brought the average listing about €691, against €418 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Южен listings average 4.87 stars, and 29% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €500 a month, against €330 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Южен?
Южен listings were booked on 33% of the nights they were open over the past year, in line with the Plovdiv average and in line with the Bulgaria average. Counting only the listings booked in each month, occupancy climbs to 51% in January and falls to 35% in March.
Across Южен's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
January was the busiest month in Южен, March the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Южен?
The average nightly rate in Южен, known as ADR (average daily rate), was €41 over the past year, about 39% below the Plovdiv average of €67 and about 51% below the Bulgaria average of €84. Averaged month by month, rates barely change through the year, staying between about €42 and €46.
Across Южен's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €61+ a night, about 46% above the median.
- Strong performers (top 25%) charge €50 or more.
- Typical properties (median) charge about €42 a night.
- Entry-level properties (bottom 25%) charge €28 or less, about two-thirds of the median.
Average nightly rate by month in Южен
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €44. Dashed: April data incomplete. The 12-month ADR of €41 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Южен?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Южен it averaged €13 over the past year. Counting only the listings booked in each month, it ran from about €14 in March to about €22 in December.
Across Южен's 17 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €26+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn €18 or more, about €6 a night above the median.
- Typical properties (median) earn about €12 per open night.
- Entry-level properties (bottom 25%) earn €8 or less, about two-thirds of the median.
December RevPAR was about 1.6 times March's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, €17. Dashed: April data incomplete. The 12-month RevPAR of €13 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Южен
With only 17 active listings, the monthly pattern in Южен is noisy, since a few long or pricey stays can lift a month; revenue peaked in December and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Южен?
Guests book Южен stays 35 days ahead on average (about five weeks). July stays are booked furthest out, about 74 days ahead, and November stays closest to arrival, about 7 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 35 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Южен
None of the 17 active listings in Южен display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Южен.
Neighborhoods
Best Neighborhoods for Airbnb in Южен
AirROI's area guide picks eight Южен neighborhoods that draw short-term rental guests, led by Yuzhen, Trakiya and Central Plovdiv. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Yuzhen | A vibrant neighborhood in Plovdiv known for its historical significance and cultural charm. Attracts both tourists and locals, offering a unique blend of history and modernity. | Plovdiv Roman Theatre, Avenue of the Yards, Kapana Creative District, Balabanov House, Plovdiv Regional Ethnographic Museum |
| Trakiya | A contemporary area that combines residential living with shopping and entertainment. Popular among families and those seeking a suburban lifestyle while being close to the city. | Mall Plovdiv, Lauta Park, Trakia Market, Plovdiv International Fair |
| Central Plovdiv | The heart of the city, rich in history with stunning architecture and lively streets. Ideal for tourists who want to explore the city’s heritage and enjoy local cuisine. | Plovdiv Old Town, Dzhumaya Mosque, St. Marina Church, Plovdiv City Art Gallery, Vasil Levski Street |
| Kapana | Known as the artistic district of Plovdiv, Kapana is filled with galleries, cafes, and art installations, attracting a younger crowd and creatives looking for inspiration. | Kapana District, Street Festivals, Art Exhibitions, Local Craft Shops |
| Bunardzhik | A residential area with proximity to parks and natural views, popular among those who appreciate outdoor activities and a quieter environment within the city. | Bunardzhik Hill, Alyosha Monument, Parks and Green Spaces |
| Marasha | A diverse neighborhood that offers a mix of residential comfort and commercial facilities, suitable for both short-term and long-term Airbnb stays. | Plovdiv University, Shopping Centers, Local Restaurants |
| Sudegia | An up-and-coming area known for its affordability and accessibility, attracting young people and those seeking budget-friendly accommodation options. | Local Markets, Community Parks, Trendy Cafes |
| Lauta | A green and spacious neighborhood that provides a tranquil living experience with easy access to city amenities, popular among families and nature enthusiasts. | Lauta Park, Walking Trails, Sports Complexes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Южен vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 95 km, Plovdiv (2 km away) earned the most per listing, about 50% more than Южен.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Plovdiv 2 km | 817 | €6,012 | €67 | 34% |
| Chepelare 51 km | 39 | €3,307 | €95 | 21% |
| Pamporovo 54 km | 55 | €3,765 | €93 | 22% |
| Smolyan 57 km | 93 | €4,277 | €99 | 22% |
| Velingrad 63 km | 60 | €4,022 | €94 | 20% |
| Kazanlak 77 km | 45 | €4,258 | €75 | 26% |
| Stara Zagora 80 km | 112 | €4,077 | €51 | 30% |
| Borovets 95 km | 60 | €5,120 | €121 | 28% |
FAQ
Южен Airbnb FAQ
How much do Airbnb hosts make in Южен?
An active Южен Airbnb grossed €4,019 on average in the 12 months to April 2026, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €660 or more in a typical month.
How much can I make on Airbnb in Южен?
It depends most on the home's size, location and how it's run. The middle half of Южен listings earn between €231 and €660 in a typical month, and the top tenth €916 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Южен?
Listings in Южен were booked on 33% of available nights over the past year. That compares with 34% for the Plovdiv average. January was the busiest month.
How much does an Airbnb cost per night in Южен?
The average booked night in Южен cost €41 before fees. Half of listings charge between €28 and €50, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Южен?
None of the active Южен listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Южен?
Yes, when it's run well. The average Южен Airbnb grossed €4,019 in the 12 months to April 2026, 33% below the Plovdiv average of €6,012, though with only 17 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €360 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Южен?
December paid best over the past year, at €691 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Южен?
Each night a Южен listing was open to book earned €13 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €26 or more.
How far in advance do guests book Airbnbs in Южен?
Южен stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Южен?
The average Южен Airbnb stay lasted 4.9 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Южен rated?
Guests rate Южен Airbnbs 4.87 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Южен?
Yuzhen, Trakiya and Central Plovdiv draw the most short-term rental interest in Южен. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Южен?
AirROI counted 17 active Airbnb listings in Южен as of April 2026. The closest tracked market is Plovdiv, 2 km away.
How much are Airbnb cleaning fees in Южен?
In Южен, 94% of listings add a cleaning fee, and the typical fee is about €15.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Южен from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.