Airbnb market data · 202612 months to June 2026
Panorama, Colombia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Panorama brought in COP 15,210,096 over the 12 months through June 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Panorama run through June 2026.
The short answer
Panorama Airbnb Market at a Glance
Listings averaged COP 477,703 a night and were booked on 22% of available nights.
Timing matters: in September, the best month, the average listing earned about 2.7 times as much as in May, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Panorama is the ninth-largest of 11 Caldas markets AirROI tracks.
Browse the live Panorama Airbnb market See Every Panorama ListingRevenue
How Much Do Airbnb Hosts Make in Panorama?
Gross bookings per Panorama listing averaged COP 15,210,096 over the 12 months to June 2026 (Caldas average: COP 15,200,152), before cleaning, platform and management costs and taxes.
The average Panorama listing brought in COP 4,070,000 in September, its best month, and COP 1,530,000 in May, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Panorama's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn COP 8,110,000+ a month, about 6 times the typical property.
- Strong performers (top 25%) earn COP 3,570,000 or more, roughly COP 2,200,000 a month above the median.
- Typical properties (median) earn about COP 1,340,000 a month.
- Entry-level properties (bottom 25%) earn COP 642,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about 2.7 times what May did
Average revenue per active listing, by month
The dashed line is the average of the months shown, COP 2,840,000.
Panorama Airbnb Data by Month
Latest 12 months in the June 2026 data.
September led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jul 2025 | COP 2,771,287 | 15.4% | COP 424,047 | COP 89,396 | 26 days | 2.3 nights |
| Aug 2025 | COP 2,944,411 | 22.6% | COP 415,243 | COP 94,981 | 19 days | 5.2 nights |
| Sep 2025 | COP 4,069,005 | 41.7% | COP 421,654 | COP 135,634 | 21 days | 3.2 nights |
| Oct 2025 | COP 1,981,259 | 13.9% | COP 440,258 | COP 63,912 | 28 days | 2.7 nights |
| Nov 2025 | COP 3,079,492 | 19.0% | COP 436,526 | COP 102,650 | 12 days | 1.7 nights |
| Dec 2025 | COP 3,718,308 | 19.0% | COP 464,609 | COP 119,945 | 51 days | 3.1 nights |
| Jan 2026 | COP 3,095,909 | 27.3% | COP 451,146 | COP 99,868 | 34 days | 4.7 nights |
| Feb 2026 | COP 2,211,226 | 24.0% | COP 468,265 | COP 78,972 | 7 days | 3.8 nights |
| Mar 2026 | COP 3,187,306 | 18.0% | COP 495,303 | COP 102,816 | 12 days | 2.1 nights |
| Apr 2026 | COP 2,262,621 | 19.3% | COP 513,562 | COP 75,421 | 23 days | 1.8 nights |
| May 2026 | COP 1,525,877 | 8.9% | COP 517,367 | COP 49,222 | 19 days | 1.7 nights |
| Jun 2026 | COP 3,272,942 | 14.6% | COP 520,558 | COP 109,098 | 35 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Panorama address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Panorama Profitable?
Yes, when it's run well. The average Panorama Airbnb took in COP 15,210,096 in the 12 months to June 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about COP 40,500,000, and run by its owner at everyday costs, about COP 2,580,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Panorama Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | COP 14,760,096 | COP 39,300,000 |
| Cleaning fees guests pay3% of Panorama bookings | COP 450,000 | COP 1,200,000 |
| Gross bookings | COP 15,210,096 | COP 40,500,000 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 57% of Panorama listings on Simplified Pricing, 3% for the rest | −COP 1,540,000 | −COP 4,110,000 |
| Cleaning and laundryPaid for by the cleaning fee; COP 0 if you clean yourself | −COP 450,000 | −COP 1,200,000 |
| Utilities and internetAbout 5% of bookings | −COP 760,000 | −COP 2,020,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 300,000 | −COP 810,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 460,000 | −COP 1,210,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 150,000 | −COP 150,000 |
| Permit and registrationWhere one is required | −COP 80,000 | −COP 80,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −COP 3,740,000 | −COP 9,580,000 |
| Left for housing costs, then profit | COP 11,470,096about COP 960,000 a month | COP 30,920,000about COP 2,580,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Panorama Airbnb Profit
The estimate starts from Panorama's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Panorama home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Panorama's Top Earners Get There
- More nights booked. The busiest quarter of Panorama listings are booked on 30% or more of their nights, against 15% for the median listing. Ten more booked nights a year at the median rate of COP 340,000 adds about COP 3,400,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge COP 596,000 a night or more, against a median of COP 340,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about COP 1,480,000 a year.
- Open for the busy months. September brought the average listing about COP 4,070,000, against COP 1,530,000 in May, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Panorama listings average 4.81 stars, and 24% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 3,380,000 a month, against COP 1,270,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Panorama?
Panorama listings were booked on 22% of the nights they were open over the past year, 8 percentage points below the Caldas average (30%) and 11 points below the Colombia average (33%). Occupancy swings from 9% in May to 42% in September.
Across Panorama's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 46%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 30% or more, roughly two nights a week.
- Typical properties (median) fill about 15% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
September was the busiest month in Panorama, May the quietest
Share of open nights booked, by month
The 12-month rate of 22% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Panorama?
The average nightly rate in Panorama, known as ADR (average daily rate), was COP 477,703 over the past year, about twice the Caldas average of COP 240,000 and about 28% above the Colombia average of COP 374,000. Rates peak in May and June at about COP 521,000 and bottom out in August and September at about COP 415,000.
Across Panorama's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge COP 945,000+ a night, about 2.8 times the median.
- Strong performers (top 25%) charge COP 596,000 or more, about COP 260,000 above the median.
- Typical properties (median) charge about COP 340,000 a night.
- Entry-level properties (bottom 25%) charge COP 176,000 or less, about half of the median.
June rates ran 25% above August's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, COP 464,000.
What Is the RevPAR for Airbnb in Panorama?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Panorama it averaged COP 96,900 over the past year, from about COP 49,200 in May to about COP 136,000 in September.
Across Panorama's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn COP 220,000+ per open night, about three times the median.
- Strong performers (top 25%) earn COP 101,000 or more, about COP 30,000 a night above the median.
- Typical properties (median) earn about COP 71,500 per open night.
- Entry-level properties (bottom 25%) earn COP 31,900 or less, about 45% of the median.
September RevPAR was about 2.8 times May's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, COP 93,500.
Seasonality
Best and Worst Months for Airbnb in Panorama
With only 21 active listings, the monthly pattern in Panorama is noisy, since a few long or pricey stays can lift a month; revenue peaked in September and bottomed out in May.
How Far in Advance Do Guests Book Airbnb in Panorama?
Guests book Panorama stays 31 days ahead on average (about four weeks). December stays are booked furthest out, about 51 days ahead, and February stays closest to arrival, about 7 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 31 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Panorama
All 21 active listings in Panorama display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Panorama.
Neighborhoods
Best Neighborhoods for Airbnb in Panorama
AirROI's area guide picks five Panorama neighborhoods that draw short-term rental guests, led by Panorama Centro, Termales del Otoño and Los Nevados National Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Panorama Centro | The central area of Panorama, ideal for guests wanting to experience the local culture, restaurants, and shops. Close proximity to public transport makes it convenient for tourists. | Parque Principal, Iglesia San Juan Bautista, Cafeterías locales, Mercado Municipal |
| Termales del Otoño | Famous for its thermal springs, this area attracts visitors looking for relaxation and wellness experiences. A perfect spot for hosting guests seeking a spa-like retreat. | Termales del Otoño, Cascadas, Senderismo, Spa services |
| Los Nevados National Park | A natural wonder, perfect for nature lovers and adventure seekers. Many guests come for hiking, birdwatching, and exploring the unique flora and fauna. | Hiking trails, Birdwatching spots, Scenic viewpoints |
| Salamina | This picturesque town offers traditional Colombian architecture and stunning coffee landscapes, appealing to visitors interested in cultural experiences and coffee tours. | Coffee farms, Salamina town square, Local architecture, Cultural festivals |
| Chinchiná | Known for its coffee production, this area draws tourists who want to learn more about Colombian coffee, making it a suitable location for unique stays. | Coffee farms, Museo del Oro, Local markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Panorama vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, Palestina (10 km away, 54 listings) earned the most per listing, about 2.9 times as much as Panorama. Dosquebradas was the busiest, booked on 34% of nights against 22% in Panorama.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Villamaría 9 km | 38 | COP 12,730,906 | COP 264,473 | 25% |
| Palestina 10 km | 54 | COP 43,852,933 | COP 731,652 | 22% |
| Santa Rosa de Cabal 21 km | 250 | COP 12,664,961 | COP 229,046 | 28% |
| Dosquebradas 27 km | 119 | COP 15,716,715 | COP 213,769 | 34% |
| Manizales 31 km | 738 | COP 13,588,181 | COP 186,293 | 33% |
| AMCO, Area Metropolitana Centro Occidente 31 km | 898 | COP 27,136,063 | COP 347,600 | 33% |
| Pereira 32 km | 519 | COP 21,072,855 | COP 306,971 | 32% |
| Filandia 43 km | 260 | COP 19,087,200 | COP 347,416 | 22% |
Other Airbnb Markets in Caldas
- Norcasia Airbnb data 31 listings
See all 11 Caldas Airbnb markets
Markets Similar to Panorama
Markets elsewhere in Colombia with a similar nightly rate and occupancy to Panorama:
- Doradal Airbnb data Colombia · COP 478,829/night · 22.3%
- Ricaurte Airbnb data Colombia · COP 472,930/night · 21.3%
- Villa de Leyva Airbnb data Colombia · COP 457,030/night · 21.4%
- Barichara Airbnb data Colombia · COP 449,850/night · 23.3%
- La Tebaida Airbnb data Colombia · COP 474,945/night · 24.7%
- Puerto Triunfo Airbnb data Colombia · COP 427,319/night · 22.2%
FAQ
Panorama Airbnb FAQ
How much do Airbnb hosts make in Panorama?
An active Panorama Airbnb grossed COP 15,210,096 on average in the 12 months to June 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 3,570,000 or more in a typical month.
How much can I make on Airbnb in Panorama?
It depends most on the home's size, location and how it's run. The middle half of Panorama listings earn between COP 642,000 and COP 3,570,000 in a typical month, and the top tenth COP 8,110,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Panorama?
Listings in Panorama were booked on 22% of available nights over the past year. That compares with 30% for the Caldas average. September was the busiest month.
How much does an Airbnb cost per night in Panorama?
The average booked night in Panorama cost COP 477,703 before fees. Half of listings charge between COP 176,000 and COP 596,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Panorama?
All active Panorama listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Panorama?
Yes, when it's run well. The average Panorama Airbnb grossed COP 15,210,096 in the 12 months to June 2026, in line with the Caldas average, though with only 21 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about COP 2,580,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Panorama?
September paid best over the past year, at COP 4,070,000 per active listing, and May paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Panorama?
Each night a Panorama listing was open to book earned COP 96,900 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made COP 220,000 or more.
How far in advance do guests book Airbnbs in Panorama?
Panorama stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Panorama?
The average Panorama Airbnb stay lasted 4.8 nights over the past year. A listing took 6 reservations over the year on average.
How are Airbnbs in Panorama rated?
Guests rate Panorama Airbnbs 4.81 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Panorama?
Panorama Centro, Termales del Otoño and Los Nevados National Park draw the most short-term rental interest in Panorama. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Panorama?
AirROI counted 21 active Airbnb listings in Panorama as of June 2026. The closest tracked market is Villamaría, 9 km away.
How much are Airbnb cleaning fees in Panorama?
In Panorama, more than six in ten listings add a cleaning fee, and the typical fee is about COP 47,626.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Panorama from July 2025 to June 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,664 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.