Riohacha, La Guajira Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Riohacha, La Guajira? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,779 per year — at a $49 nightly rate, 23.7% occupancy, and a $11 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 152 active listings, Riohacha is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 70.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Riohacha?

In Riohacha, the headline Airbnb metrics are $2,779 in average annual revenue,23.7% occupancy, $49 ADR, and $11 in RevPAR, and guests book about 30 days in advance.

Avg. Daily Rate (ADR)(?)

$49

The average rental revenue earned for an occupied room per day in Riohacha.

Occupancy Rate(?)

23.7%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$2,779

Average annual income for an Airbnb listing in Riohacha. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$11

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

18.8%

Strong growth (18.8%) vs. last year.

Active Airbnb Listings(?)

152

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

30 days

How far in advance guests typically book in Riohacha. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

December

The month with the highest average earnings, indicating peak season in Riohacha.

Lowest Revenue Month(?)

May

The month with the lowest average earnings, indicating the low season in Riohacha.

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How Much Do Airbnb Hosts Earn Monthly in Riohacha?

Understanding the monthly revenue variations for Airbnb listings in Riohacha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Riohacha is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Riohacha across different performance tiers:

Best-in-class properties (Top 10%) achieve $839+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $498 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $268 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $118, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Riohacha

What Is the Monthly Airbnb Occupancy Rate in Riohacha?

Maximize your bookings by understanding the Riohacha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Riohacha:

Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 21%.
Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Riohacha

What Is the Average Airbnb Nightly Rate in Riohacha?

Effective short term rental pricing strategy in Riohacha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Riohacha typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $79+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
Typical properties (Median) charge around $38 per night.
Entry-level properties (Bottom 25%) earn around $22 per night.

Average Daily Rate (ADR) Trend by Month in Riohacha

What Is the RevPAR for Airbnb in Riohacha?

RevPAR in Riohacha is currently $11. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $5 RevPAR.
Typical properties (Median) generate $9 RevPAR.
Strong performers (Top 25%) earn $14 RevPAR.
Best-in-class (Top 10%) achieve $24 RevPAR.

Average Monthly RevPAR Trend in Riohacha

RevPAR Insights for Riohacha

The average RevPAR in Riohacha is $11. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($24) and bottom 25% ($5) is $19, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Riohacha benchmarks. If your RevPAR falls below the median of $9, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $14+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Riohacha?

Riohacha's peak Airbnb season falls in December, January, June, while the softest stretch is March, May, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (December, January, June)

Revenue averages $491 per month
Occupancy rates average 28.2%
Daily rates average $47

Shoulder Season

Revenue averages $374 per month
Occupancy maintains around 27.0%
Daily rates hold near $45

Low Season (March, May, September)

Revenue drops to average $327 per month
Occupancy decreases to average 22.4%
Daily rates adjust to average $46

Seasonality Insights for Riohacha

The Airbnb seasonality pattern in Riohacha shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
During the high season, the absolute peak month showcases Riohacha's highest earning potential, with monthly revenues climbing to $563, occupancy reaching 29.7%, and ADRs peaking at $49.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $304, occupancy could drop to 21.7%, and ADRs may adjust to $44.
Lower occupancy paired with meaningful seasonality means hosts in Riohacha need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Riohacha, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
Regularly analyze your own performance against these Riohacha seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Riohacha?

Yes, Riohacha, La Guajira, Colombia enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Riohacha to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 97% licensed listings)

What Are the Best Neighborhoods for Airbnb in Riohacha?

Riohacha is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Riohacha
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Centro Histórico	Cultural heart of Riohacha, known for its historic architecture and vibrant local markets. Ideal for tourists seeking cultural experiences and proximity to local amenities.	Plaza de los Encuentros, Iglesia de Nuestra Señora de los Remedios, Museo de la Guajira, Parque de la Vida, Mercado Público
Punta de los Remedios	Beautiful coastal area with stunning views and a relaxed atmosphere. A perfect spot for tourists looking to enjoy the beach and local seafood.	Playa de Punta de los Remedios, Kite surfing, Local seafood restaurants, Scenic viewpoints, Sunset viewing spots
Cabo de la Vela	A remote beach destination popular for its stunning landscapes and indigenous Wayuu culture. Attracts travelers looking for a unique off-the-beaten-path experience.	Playas de Cabo de la Vela, Pilón de Azúcar, Cabo de la Vela Lighthouse, Cultural experiences with Wayuu people, Amazing sunsets
La Playa	Quiet beachfront area that offers a tranquil escape from the city. Ideal for families and those seeking relaxation by the sea.	Playa de La Playa, Beachfront restaurants, Sunbathing spots, Water sports activities, Fishing opportunities
Riohacha Marina	A charming waterfront area with a range of recreational activities and access to boat tours. Great for tourists looking for a mix of adventure and leisure.	Riohacha Marina, Boat tours to nearby islands, Fishing spots, Restaurants with local cuisine, Relaxing piers
Barrio Pescaito	Vibrant neighborhood known for its colorful houses and local culture. A great place for tourists to experience the authentic life of Riohacha.	Street art, Local music and dance, Cultural festivals, Food stalls, Close-knit community vibe
Minca	A little further out, Minca is great for eco-tourism and mountain activities. It attracts visitors who love nature and hiking.	Coffee farms, Waterfalls, Hiking trails, Bird watching, Eco-lodges
Uribia	Gateway to the Guajira region, known for its unique way of life and proximity to indigenous communities. Perfect for cultural travelers.	Cultural experiences with the Wayuu, Desert landscapes, Cultural markets, Local crafts, Adventure tours

Because Riohacha has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Riohacha?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Riohacha

The Riohacha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.5% of the 152 active rentals. This indicates strong guest preference for privacy and space.
However, a notable 36.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
Looking at the property type distribution in Riohacha, Apartment/Condo properties are the most common (42.8%), reflecting the local real estate landscape.
Houses represent a significant 29.6% portion, catering likely to families or larger groups.
The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
Smaller segments like unique stays, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.

Riohacha Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Riohacha

The dominant room capacity in Riohacha is 1 bedroom listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Riohacha, indicating a high concentration in these sizes.

Riohacha Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Riohacha

The most common guest capacity trend in Riohacha vacation rentals is listings accommodating 2 guests (20.4%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 4 guests dominate the Riohacha STR market, accounting for 35.5% of listings.
26.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Riohacha.
On average, properties in Riohacha are equipped to host 3.7 guests.

How Do Listings in Riohacha Compare on Quality?

Listing quality in Riohacha can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

3.2

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

27.6%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Riohacha

At 21 photos per listing on average, Riohacha hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
27.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Riohacha averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Riohacha?

Amenity Prevalence

Amenity Insights for Riohacha

Essential amenities in Riohacha that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
Popular amenities like TV, Kitchen, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Riohacha: Wifi, Air conditioning.
Prioritize adding missing essentials: Wifi.
Consider adding popular differentiators like TV or Kitchen to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Riohacha to stay competitive.

Which Airbnb Amenities Boost Revenue in Riohacha?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Riohacha, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Sound systemHigh opportunity	3.9%	$9,743	$2,493	290.8%
Barbecue utensilsHigh opportunity	4.6%	$9,248	$2,467	274.9%
Cooking basics	68.4%	$3,516	$1,183	197.2%
ConditionerHigh opportunity	5.3%	$7,238	$2,531	185.9%
Hot tubHigh opportunity	3.3%	$7,385	$2,622	181.6%
WaterfrontHigh opportunity	5.9%	$7,003	$2,513	178.6%
Fire pitHigh opportunity	5.3%	$6,272	$2,585	142.6%
Outdoor kitchenHigh opportunity	5.9%	$6,144	$2,567	139.3%
ElevatorHigh opportunity	3.3%	$6,227	$2,662	134.0%
Kitchen	82.9%	$3,075	$1,343	129.0%

Revenue Impact Insights for Riohacha

Sound system tops the revenue impact list with a 290.8% uplift — listings with this amenity earn $9,743 vs. $2,493 without it.
High-opportunity amenities — Sound system, Barbecue utensils, Conditioner — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

Prioritize adding Sound system — it has the best combination of high revenue impact and low market saturation in Riohacha.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Riohacha STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Riohacha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Riohacha Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Riohacha

The typical guest profile for Airbnb in Riohacha consists of a mix of domestic (65%) and international guests, often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
Domestic travelers account for 64.9% of guests.
Key international markets include Colombia (64.9%) and United States (9.8%).
Top languages spoken are Spanish (50.7%) followed by English (32.4%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Target domestic marketing efforts towards travelers from Bogotá and Medellín.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Riohacha?

Listings in Riohacha average 4.69 out of 5 overall, with about 33.4 reviews per active listing and 17.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Riohacha

An average rating of 4.69 places Riohacha in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Check-in (4.8), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
17.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 17.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Riohacha Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Riohacha

The most common availability pattern in Riohacha falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 1-30 days range is most frequent in Riohacha (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Riohacha?

Average Booking Lead Time by Month

Booking Lead Time Insights for Riohacha

The overall average booking lead time for vacation rentals in Riohacha is 30 days.
Guests book furthest in advance for stays during December (average 46 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 15 days), indicating more last-minute travel plans during this time.
Seasonally, Winter (37 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Riohacha.
For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
Monitor your own booking lead times against these Riohacha averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Riohacha?

Guests in Riohacha stay about 4.3 nights on average, generating roughly 1,674 reservations and 11.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.

Monthly Length of Stay in Riohacha

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Riohacha

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
11.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Sep (4.7 nights) and shorten in Jan (2.8 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Riohacha Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (85.5%)

1 Night

130 listings

85.5% of total

2 Nights (7.2%)

2 Nights

11 listings

7.2% of total

3 Nights (1.3%)

3 Nights

2 listings

1.3% of total

4-6 Nights (0.7%)

4-6 Nights

1 listings

0.7% of total

30+ Nights (5.3%)

30+ Nights

8 listings

5.3% of total

Key Insights

The most prevalent minimum stay requirement in Riohacha is 1 Night, adopted by 85.5% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (92.7%) of the Riohacha Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 85.5% of Riohacha hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Riohacha.

Riohacha Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (68.9%)

Flexible

104 listings

68.9% of total

Moderate (22.5%)

Moderate

34 listings

22.5% of total

Firm (7.9%)

Firm

12 listings

7.9% of total

Strict

1 listings

0.7% of total

Cancellation Policy Insights for Riohacha

The prevailing Airbnb cancellation policy trend in Riohacha is Flexible, used by 68.9% of listings.
The market strongly favors guest-friendly terms, with 91.4% of listings offering Flexible or Moderate policies. This suggests guests in Riohacha may expect booking flexibility.
Strict cancellation policies are quite rare (0.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 68.9% market standard in Riohacha.
Given the high prevalence of Flexible policies (68.9%), offering this can enhance booking appeal, especially during shoulder seasons.
Using a Strict policy might deter some guests, as only 0.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Riohacha.

How Much Are Airbnb Cleaning Fees in Riohacha?

Cleaning fees in Riohacha are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$12

Median Cleaning Fee

Listings Charging a Fee

36.2%

Fee as Revenue Share

4.2%

Cleaning Fee Insights for Riohacha

Only 36.2% of listings charge a cleaning fee, suggesting that most hosts in Riohacha bundle cleaning costs into the nightly rate.
The average cleaning fee of $12 is close to the median ($7), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 4.2% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Riohacha median of $7. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$174.07

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Riohacha?

Learn from the best! This table showcases top-performing Airbnb hosts in Riohacha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Riohacha by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Johannes	16	$44,755	590	4.61/5.0
Daniela	1	$32,446	16	4.75/5.0
MDC Lodging	6	$30,462	200	4.47/5.0
Olga Patricia	5	$25,007	81	4.79/5.0
Alvaro Gomez	8	$23,041	333	4.81/5.0
Catalina	6	$19,411	131	4.74/5.0
Apartamentos Amoblados	8	$16,023	255	4.72/5.0
Luisa	3	$15,440	28	4.89/5.0
Yulieth	6	$15,390	245	4.68/5.0
Guillermo Angel	1	$12,483	44	4.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Riohacha.

Who Are the Airbnb Hosts in Riohacha?

Riohacha has a relatively balanced host base.

Superhosts

44.1%

Professional Management

0.0%

Cohosted Listings

42.1%

Instant Book Enabled

7.9%

Simplified Pricing

59.2%

Host Profile Insights for Riohacha

A 44.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
7.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
59.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 42.1% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Riohacha averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Riohacha's Airbnb Market Compare to Nearby Cities?

How does the Riohacha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Parroquia Coquivacoa, Riohacha has 16 percentage points lower occupancy and about $3 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Riohacha — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Marquetalia	10	$1,026	$97.70	32%
Guachaca	33	$759	$124.58	27%
Palomino	13	$755	$116.01	30%
Dibulla	249	$586	$84.36	27%
Buritaca	25	$509	$97.84	25%
Mendihuaca	11	$491	$48.19	32%
Magdalena	14	$455	$73.32	25%
Maracaibo	16	$441	$46.21	37%
Parroquia Coquivacoa	11	$344	$45.88	40%
Parroquia Olegario Villalobos	37	$312	$57.82	30%

Frequently Asked Questions About Airbnb in Riohacha

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Riohacha.

How much do Airbnb hosts make in Riohacha?

Riohacha hosts earn about $2,779 per year on average, with an average nightly rate of $49 and RevPAR of $11. Those figures describe the typical revenue environment for active listings in Riohacha, La Guajira, not the ceiling for the best operators. Source: AirROI 2026 data, Riohacha market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Riohacha?

The average Airbnb occupancy rate in Riohacha is 23.7%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Riohacha?

Listings in Riohacha average $49 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Riohacha?

Riohacha currently has about 152 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Riohacha?

AirROI currently classifies the short-term rental regulation level in Riohacha as High. The dataset also shows about 96.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Riohacha?

RevPAR in Riohacha is about $11. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Riohacha?

Occupancy of 23.7% means Riohacha is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,779, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Riohacha?

The average booking lead time in Riohacha is about 30 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Riohacha?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Riohacha include Centro Histórico, Punta de los Remedios, Cabo de la Vela. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Riohacha?

entire_home listings make up 60.5% of the active supply in Riohacha. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Riohacha compare to nearby Airbnb markets?

Among neighboring markets, Marquetalia posts $12,317 in average annual revenue with 32.5% occupancy, compared to Riohacha's $2,779 and 23.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Riohacha?

The average Airbnb stay length in Riohacha is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Riohacha?

Airbnb listings in Riohacha average 4.69 out of 5 overall. About 17.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Riohacha?

Sound system and Barbecue utensils are among the strongest revenue-linked amenities in Riohacha. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Riohacha?

Yes. About 36.2% of active Airbnb listings in Riohacha charge a cleaning fee, and the average fee is $12. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Riohacha?

A 44.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.