A hidden gem in Salento Entire home · 3 bedrooms Rated 4.91 - Revenue
- COP 233M
- Occupancy
- 44.9%
- Daily rate
- COP 1.4M
Airbnb market data · 202612 months to September 2026
The average Airbnb in Salento brought in COP 24,916,758 over the 12 months through September 2026, about 14% more than the Quindío average of COP 21,845,901.
The short answer
Listings averaged COP 319,726 a night, about 7% lower than the Quindío average of COP 345,000, and were booked on 30% of available nights, close to its 28%.
July, usually the best month, brings in about 78% more per listing than September, usually the slowest.
With 617 active listings, Salento is the second-largest of 11 Quindío markets AirROI tracks. From a year earlier, average revenue rose 12% while the number of active listings grew 58%.
Browse the live Salento Airbnb market
See Every Salento Listing
Revenue
Gross bookings per Salento listing averaged COP 24,916,758 over the 12 months to September 2026 (Quindío average: COP 21,845,901), before cleaning, platform and management costs and taxes.
In a typical year, the average Salento listing brings in COP 4,110,000 in July, its best month, and COP 2,310,000 in September, its slowest. October runs within 1% of September, so either can be the slowest in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.8 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, COP 3,000,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | COP 2,556,737 | 30.1% | COP 276,166 | COP 85,225 | 35 days | 2.2 nights |
| Oct 2025 | COP 2,509,586 | 29.9% | COP 279,717 | COP 80,954 | 43 days | 2.5 nights |
| Nov 2025 | COP 2,653,304 | 34.2% | COP 277,541 | COP 88,443 | 50 days | 2.1 nights |
| Dec 2025 | COP 3,748,803 | 38.3% | COP 300,651 | COP 120,929 | 48 days | 3.3 nights |
| Jan 2026 | COP 3,475,264 | 38.2% | COP 309,054 | COP 112,105 | 39 days | 2.6 nights |
| Feb 2026 | COP 2,910,208 | 39.3% | COP 284,151 | COP 103,936 | 34 days | 2.6 nights |
| Mar 2026 | COP 3,164,960 | 35.7% | COP 296,832 | COP 102,095 | 32 days | 2.7 nights |
| Apr 2026 | COP 2,451,282 | 27.3% | COP 300,365 | COP 81,709 | 28 days | 2.3 nights |
| May 2026 | COP 2,456,697 | 25.3% | COP 330,195 | COP 79,248 | 34 days | 2.6 nights |
| Jun 2026 | COP 3,396,925 | 32.9% | COP 344,043 | COP 113,231 | 29 days | 3.3 nights |
| Jul 2026 | COP 4,712,576 | 38.0% | COP 355,374 | COP 152,019 | 46 days | 3.6 nights |
| Aug 2026 | COP 3,514,505 | 32.5% | COP 363,391 | COP 113,371 | 53 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Salento listing earns about COP 2,010,000 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Salento Airbnb took in COP 24,916,758 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about COP 49,180,000, and run by its owner at everyday costs, about COP 2,980,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | COP 23,806,758 | COP 46,990,000 |
| Cleaning fees guests pay4% of Salento bookings | COP 1,110,000 | COP 2,190,000 |
| Gross bookings | COP 24,916,758 | COP 49,180,000 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 73% of Salento listings on Simplified Pricing, 3% for the rest | −COP 3,020,000 | −COP 5,960,000 |
| Cleaning and laundryPaid for by the cleaning fee; COP 0 if you clean yourself | −COP 1,110,000 | −COP 2,190,000 |
| Utilities and internetAbout 5% of bookings | −COP 1,250,000 | −COP 2,460,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 500,000 | −COP 980,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 750,000 | −COP 1,480,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 250,000 | −COP 250,000 |
| Permit and registrationWhere one is required | −COP 120,000 | −COP 120,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −COP 7,000,000 | −COP 13,440,000 |
| Left for housing costs, then profit | COP 17,916,758about COP 1,490,000 a month | COP 35,740,000about COP 2,980,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Salento's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Salento home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 4,100,000 a month, against COP 2,080,000 for the average one.
Occupancy
Salento listings were booked on 30% of the nights they were open over the past year, 2 percentage points above the Quindío average (28%) and 3 points below the Colombia average (33%). In a typical year, occupancy climbs to 41% in February and falls to 27% in May.
The busiest tenth of listings are booked about 5.6 times as often as the bottom quarter.
February is usually the busiest month in Salento, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Salento, known as ADR (average daily rate), was COP 319,726 over the past year, about 7% below the Quindío and Colombia averages (COP 345,000 and COP 353,000). In a typical year, rates peak in July and August at about COP 324,000 and bottom out in September and November at about COP 264,000.
Prices span a wide range: the top 10% charge about 4.3 times the rate of the bottom quarter.
August rates run 23% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, COP 292,000. The 12-month ADR of COP 319,726 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Salento it averaged COP 91,200 over the past year, from about COP 75,000 in a typical October to about COP 133,000 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 1.8 times October's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, COP 98,400. The 12-month RevPAR of COP 91,200 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Salento has two high seasons, July–August and December–January, which makes it a moderately seasonal market. Business is slowest from September to November and slows again in April and May.
Average revenue by month in Salento
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, COP 3,000,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | COP 3,590,000 |
| February | Shoulder season | COP 2,930,000 |
| March | Shoulder season | COP 2,960,000 |
| April | Low season | COP 2,610,000 |
| May | Low season | COP 2,360,000 |
| June | Shoulder season | COP 3,020,000 |
| July | High season | COP 4,110,000 |
| August | High season | COP 3,520,000 |
| September | Low season | COP 2,310,000 |
| October | Low season | COP 2,330,000 |
| November | Low season | COP 2,590,000 |
| December | High season | COP 3,620,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August, December–January | COP 3,710,000 | 39% | COP 309,030 |
| Shoulder seasonFebruary–March, June | COP 2,970,000 | 36% | COP 292,240 |
| Low seasonApril–May, September–November | COP 2,440,000 | 30% | COP 277,553 |
Guests book Salento stays 40 days ahead on average (about six weeks). August stays are booked furthest out, about 47 days ahead, and June stays closest to arrival, about 26 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
99% of the 617 active listings in Salento display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Salento.
Neighborhoods
AirROI's area guide picks five Salento neighborhoods that draw short-term rental guests, led by Salento Town, Cocora Valley and Finca de Café. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Salento Town | Charming colonial town famous for its vibrant buildings, coffee culture, and tourism. It serves as the gateway to the Cocora Valley and attracts visitors looking for a picturesque experience. | Cocora Valley, Bocafé Coffee Farm, Los Nevados National Natural Park, Salento's Main Square, Mirador de Salento |
| Cocora Valley | Renowned for its stunning landscapes and tall wax palm trees, Cocora Valley is a must-visit for nature lovers and hikers, offering unique photo opportunities and adventure activities. | Wax Palm Trees, Hiking Trails, Birdwatching, Horseback Riding, Scenic Views |
| Finca de Café | Coffee farms around Salento provide immersive experiences into the coffee-making process. These farms are popular among tourists seeking authentic Colombian coffee culture. | Coffee Tours, Coffee Tasting, Traditional Coffee Production, Countryside Views, Cultural Workshops |
| Los Nevados National Park | A vast national park ideal for adventure and ecotourism, catering to those looking for mountain expeditions and natural beauty. It attracts outdoor enthusiasts from various locations. | Snow-capped Peaks, Trekking Trails, Hot Springs, Diverse Flora and Fauna, Lakes and Lagunas |
| Quindío Botanical Garden | This expansive garden near Salento features diverse plant species native to the region and is perfect for nature enthusiasts and families looking for educational experiences. | Native Flora, Birdwatching, Nature Walks, Family-friendly Activities, Educational Tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Salento is a room-rental market as much as a whole-home one: private rooms account for 45% of listings, against 53% for entire homes. Hotels, guesthouses and B&Bs are the most common property type at 30%, ahead of houses (29%).
Private rooms are a large share of supply
Salento Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 53.5% | 330 |
| Private room | 44.6% | 275 |
| Hotel room | 1.3% | 8 |
| Shared room | 0.6% | 4 |
Listings by property type
Salento Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 29.8% | 184 |
| House | 29.2% | 180 |
| Apartment/Condo | 27.2% | 168 |
| Cabin/Outdoor | 11.8% | 73 |
| Others | 1.0% | 6 |
| Unique stay | 1.0% | 6 |
Three-bedroom homes are the most common size in Salento (30% of entire homes), followed by two-bedroom homes (28%). Shares are of the 329 entire homes that give a bedroom count; rented rooms are left out.
Salento entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.3% | 14 |
| 1 bedroom | 26.4% | 87 |
| 2 bedrooms | 28.3% | 93 |
| 3 bedrooms | 30.4% | 100 |
| 4 bedrooms | 5.8% | 19 |
| 5+ bedrooms | 4.9% | 16 |
A typical studio in Salento earned COP 7,220,000 over the past year, against COP 61,400,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 14 | COP 7,220,000 | COP 18,500,000 | COP 224,462 | 30% |
| 1 bedroom | 87 | COP 19,700,000 | COP 26,300,000 | COP 272,995 | 34% |
| 2 bedrooms | 93 | COP 22,400,000 | COP 27,900,000 | COP 284,895 | 39% |
| 3 bedrooms | 100 | COP 22,800,000 | COP 36,200,000 | COP 379,646 | 34% |
| 4 bedrooms | 19 | COP 62,400,000 | COP 65,300,000 | COP 633,755 | 40% |
| 5+ bedrooms | 16 | COP 61,400,000 | COP 76,400,000 | COP 1,000,171 | 30% |
The most common capacity in Salento is two guests (32% of listings), and 37% of listings sleep six or more. Shares are of the 498 listings with a guest capacity on file (81% of the market).
Salento listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.8% | 4 |
| 2 guests | 31.9% | 159 |
| 3 guests | 6.6% | 33 |
| 4 guests | 13.3% | 66 |
| 5 guests | 10.8% | 54 |
| 6 guests | 13.7% | 68 |
| 7 guests | 2.4% | 12 |
| 8+ guests | 20.5% | 102 |
Salento hosts set up an average of 3.1 beds per listing. 55% of listings show their exact location on the listing map; the rest show an approximate area.
Pet-friendly policies are common in Salento: 69% of listings have one. Only 60% of listings offer a kitchen.
Share of Salento listings with each common amenity
Listings in Salento with a pet-friendly policy earned about 2.5 times as much a year, on average, as those without: COP 30,600,000 against COP 12,300,000. The gap is smaller for lake access (about 2.4 times as much) and an elevator (about 2.3 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Salento listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pets allowed | 69% | COP 30,600,000 | COP 12,300,000 | +150% |
| Lake access | 3% | COP 56,200,000 | COP 23,800,000 | +136% |
| Elevator | 4% | COP 54,000,000 | COP 23,800,000 | +126% |
| Keypad | 6% | COP 52,200,000 | COP 23,100,000 | +126% |
| Sound system | 5% | COP 51,400,000 | COP 23,600,000 | +118% |
| Hot tub | 14% | COP 42,100,000 | COP 22,100,000 | +91% |
| Outdoor kitchen | 4% | COP 43,900,000 | COP 24,100,000 | +82% |
| BBQ grill | 16% | COP 37,900,000 | COP 22,500,000 | +69% |
| Hammock | 16% | COP 36,800,000 | COP 22,600,000 | +63% |
| Outdoor furniture | 23% | COP 35,400,000 | COP 21,900,000 | +62% |
Guests
Salento runs on foreign visitors: seven in ten guests who left reviews live outside Colombia. The United States sends the most guests from abroad, with 17% of reviewers, ahead of Mexico at 8%. Guests speak a mix of languages: Spanish leads at 38%, followed by English and French.
71% of Salento guests come from abroad
Where guests who left reviews live
Where Salento guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Bogotá | 8.3% |
| Cali | 4.0% |
| Medellín | 3.3% |
| Mexico City | 2.0% |
| London | 2.0% |
Where Salento guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Colombia | 29.0% |
| United States | 17.1% |
| Mexico | 8.4% |
| France | 8.2% |
| Germany | 5.4% |
Languages spoken by Salento guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 37.5% |
| English | 37.1% |
| French | 9.6% |
| German | 5.1% |
| Italian | 2.4% |
Salento Airbnbs average 4.79 stars, and 37% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Communication scores highest in Salento; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.79 |
| Communication | 4.86 |
| Location | 4.80 |
| Check-in | 4.83 |
| Value | 4.78 |
Booking patterns
Nearly nine in ten Salento listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Salento listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 67.7% | 418 |
| 181-270 days | 19.1% | 118 |
| 91-180 days | 11.3% | 70 |
| 31-90 days | 1.8% | 11 |
Days a year Salento listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.1% | 13 |
| 181-270 days | 11.7% | 72 |
| 91-180 days | 20.1% | 124 |
| 31-90 days | 34.7% | 214 |
| 1-30 days | 31.4% | 194 |
The average Salento booking lasts 3 nights, longest in December and shortest in September. Listings took about 21 bookings each over the year, some 12,900 in all. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Salento
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Salento accept stays of one or two nights.
Minimum stay set by Salento listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Salento, used by 56% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 14% on Firm or stricter ones.
Cancellation policies of Salento listings, from most to least flexible
Share of listings by the policy they use
About four in ten Salento listings charge a cleaning fee. The typical fee is COP 29,373; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 3 nights, that adds roughly COP 9,830 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Salento, a three-bedroom home, took in COP 233,000,000 over the past year, about 9.4 times the city's average of COP 24,900,000. Three of the six listings below have five or more bedrooms; the other three have three and four bedrooms.
A hidden gem in Salento Entire home · 3 bedrooms Rated 4.91
Buenavista Salento Homestead | Breakfast + Jacuzzi Private room · 5 bedrooms Rated 4.92
Chalet Bohemia suspended over the Cocora Valley Entire home · 6 bedrooms Rated 4.93
Entire house - 200 m from the center Entire home · 5 bedrooms
"El Encanto" Mountain Cabin Entire home · 4 bedrooms Rated 4.86
✪ Real House Salento ✪ ⭐Cozy & Charming ⭐ Entire home · 3 bedrooms Rated 4.93 Laura Alejandra is the top-grossing host in Salento, with COP 714.8 million in bookings across 10 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 10% of the market's 617 listings. Per listing, a smaller operator earns more: Braulio grossed COP 126.6 million per listing, 77% more than Laura Alejandra's COP 71.5 million.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Laura Alejandra | 10 | COP 714,750,150 | COP 71,475,015 | 4.87/5 | |
| Braulio | 4 | COP 506,365,956 | COP 126,591,489 | 4.81/5 | |
| Angela | 10 | COP 459,098,035 | COP 45,909,803 | 4.81/5 | |
| 4 | Jérôme | 8 | COP 358,302,149 | COP 44,787,769 | 4.95/5 |
| 5 | Juan Sebastian | 4 | COP 328,492,591 | COP 82,123,148 | 4.97/5 |
| 6 | Parallelo | 5 | COP 309,800,577 | COP 61,960,115 | 4.88/5 |
| 7 | Carmen | 6 | COP 307,968,459 | COP 51,328,076 | 4.92/5 |
| 8 | Juan Carlos | 5 | COP 292,705,701 | COP 58,541,140 | 4.78/5 |
| 9 | Glamping Salento | 6 | COP 286,184,975 | COP 47,697,496 | 4.80/5 |
| 10 | Jhenny Alejandra | 6 | COP 234,599,276 | COP 39,099,879 | 4.82/5 |
Fewer than 1% of Salento listings are classed as professionally managed, though 27% of listings have a co-host. Superhosts run 53% of listings. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 73% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 24 km, Quimbaya (23 km away) earned the most per listing, about 21% more than Salento.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Circasia 9 km | 47 | COP 24,669,346 | COP 432,329 | 28% |
| Norte 10 km | 88 | COP 25,697,388 | COP 377,035 | 25% |
| Filandia 11 km | 256 | COP 17,847,550 | COP 322,952 | 22% |
| Armenia 16 km | 700 | COP 17,840,207 | COP 260,131 | 31% |
| Calarcá 19 km | 92 | COP 20,296,494 | COP 487,255 | 22% |
| Quimbaya 23 km | 238 | COP 30,250,148 | COP 536,638 | 23% |
| Alcalá 23 km | 40 | COP 23,028,150 | COP 771,619 | 18% |
| Montenegro 24 km | 300 | COP 29,023,840 | COP 534,619 | 24% |
See all 11 Quindío Airbnb markets
Markets elsewhere in Colombia with a similar nightly rate and occupancy to Salento:
FAQ
An active Salento Airbnb grossed COP 24,916,758 on average in the 12 months to September 2026, according to AirROI's tracking of 617 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 3,970,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Salento listings earn between COP 899,000 and COP 3,970,000 in a typical month, and the top tenth COP 7,060,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Salento were booked on 30% of available nights over the past year. That compares with 28% for the Quindío average. February is usually the busiest month.
The average booked night in Salento cost COP 319,726 before fees. Half of listings charge between COP 142,000 and COP 372,000, so bedroom count and location move the price more than the average suggests.
In Salento, 99% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Salento Airbnb grossed COP 24,916,758 in the 12 months to September 2026, 14% above the Quindío average of COP 21,845,901, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about COP 2,980,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
July usually pays best, averaging COP 4,110,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Salento listing was open to book earned COP 91,200 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made COP 197,000 or more.
Salento stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Salento Airbnb stay lasted 3 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Salento Airbnbs 4.79 out of 5 on average. Guests score communication highest and value lowest.
Salento Town, Cocora Valley and Finca de Café draw the most short-term rental interest in Salento. The neighborhood guide explains what brings guests to each.
AirROI counted 617 active Airbnb listings in Salento as of September 2026. The closest tracked market is Circasia, 9 km away.
In Salento, about four in ten listings add a cleaning fee. The median fee is COP 29,373; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 617 active Airbnb listings in Salento from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,672 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.