Stunning Historic Center House with private pool Entire home · 5 bedrooms Rated 4.96 - Revenue
- COP 406M
- Occupancy
- 39.7%
- Daily rate
- COP 2.8M
Prices in
Airbnb market data · 202612 months to September 2026
Santa Marta, Colombia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Marta brought in COP 28,153,735 over the 12 months through September 2026, in line with the national average of COP 29,368,968.
The short answer
Santa Marta Airbnb Market at a Glance
Listings averaged COP 340,609 a night and were booked on 31% of available nights, close to the national average on both counts.
January, usually the best month, brings in about 75% more per listing than September, usually the slowest.
With 4,964 active listings, Santa Marta is the largest of 12 Magdalena markets AirROI tracks. From a year earlier, average revenue fell 11% while the number of active listings grew 34%.
Browse the live Santa Marta Airbnb market
See Every Santa Marta Listing
Revenue
How Much Do Airbnb Hosts Make in Santa Marta?
Gross bookings per Santa Marta listing averaged COP 28,153,735 over the 12 months to September 2026 (Colombia average: COP 29,368,968), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Marta listing brings in COP 5,240,000 in January, its best month, and COP 3,000,000 in September, its slowest. November runs within 4% of September, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.2 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn COP 8,190,000+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn COP 4,830,000 or more, roughly COP 2,300,000 a month above the median.
- Typical properties (median) earn about COP 2,490,000 a month.
- Entry-level properties (bottom 25%) earn COP 1,130,000 or less, about 45% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 1.7 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average COP 5,490,000 COP 2,780,000
The dashed line is the average of the months shown, COP 3,710,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Marta Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in January 2026. Across the past two years, January is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | COP 2,862,752 | 34.7% | COP 296,682 | COP 95,425 | 33 days | 3.9 nights |
| Oct 2025 | COP 3,149,186 | 34.3% | COP 308,484 | COP 101,587 | 40 days | 4.1 nights |
| Nov 2025 | COP 2,989,548 | 34.7% | COP 303,831 | COP 99,652 | 42 days | 3.9 nights |
| Dec 2025 | COP 4,602,233 | 37.1% | COP 360,869 | COP 148,459 | 62 days | 5.1 nights |
| Jan 2026 | COP 4,981,414 | 40.2% | COP 365,840 | COP 160,691 | 42 days | 4.4 nights |
| Feb 2026 | COP 3,041,886 | 37.2% | COP 303,910 | COP 108,639 | 31 days | 4.6 nights |
| Mar 2026 | COP 3,419,430 | 35.0% | COP 316,705 | COP 110,304 | 29 days | 4.2 nights |
| Apr 2026 | COP 2,959,651 | 30.7% | COP 318,904 | COP 98,655 | 29 days | 3.8 nights |
| May 2026 | COP 3,483,669 | 34.2% | COP 336,697 | COP 112,376 | 29 days | 4 nights |
| Jun 2026 | COP 4,368,798 | 38.9% | COP 359,082 | COP 145,627 | 28 days | 4.2 nights |
| Jul 2026 | COP 5,137,967 | 38.6% | COP 361,403 | COP 165,741 | 33 days | 5.2 nights |
| Aug 2026 | COP 3,859,888 | 34.6% | COP 355,219 | COP 124,513 | 38 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Santa Marta home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Santa Marta Profitable?
Yes, when it's run well. The average Santa Marta Airbnb took in COP 28,153,735 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about COP 54,580,000, and run by its owner at everyday costs, about COP 3,220,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Marta Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | COP 26,433,735 | COP 51,250,000 |
| Cleaning fees guests pay6% of Santa Marta bookings | COP 1,720,000 | COP 3,330,000 |
| Gross bookings | COP 28,153,735 | COP 54,580,000 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of Santa Marta listings on Simplified Pricing, 3% for the rest | −COP 3,450,000 | −COP 6,700,000 |
| Cleaning and laundryPaid for by the cleaning fee; COP 0 if you clean yourself | −COP 1,720,000 | −COP 3,330,000 |
| Utilities and internetAbout 5% of bookings | −COP 1,410,000 | −COP 2,730,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 560,000 | −COP 1,090,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 840,000 | −COP 1,640,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 280,000 | −COP 280,000 |
| Permit and registrationWhere one is required | −COP 140,000 | −COP 140,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −COP 8,400,000 | −COP 15,910,000 |
| Left for housing costs, then profit | COP 19,753,735about COP 1,650,000 a month | COP 38,670,000about COP 3,220,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Marta Airbnb Profit
The estimate starts from Santa Marta's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Marta home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Marta's Top Earners Get There
- More nights booked. The busiest quarter of Santa Marta listings are booked on 54% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of COP 252,000 adds about COP 2,520,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge COP 385,000 a night or more, against a median of COP 252,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about COP 2,640,000 a year.
- Open for the busy months. In a typical year, January brings the average listing about COP 5,240,000, against COP 3,000,000 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Marta listings average 4.76 stars, and 32% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 4,550,000 a month, against COP 2,350,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Marta?
Santa Marta listings were booked on 31% of the nights they were open over the past year, 2 percentage points below the Colombia average (33%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 45% in January and falls to 33% in May.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
January is usually the busiest month in Santa Marta, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 38% 49% 31%
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Marta?
The average nightly rate in Santa Marta, known as ADR (average daily rate), was COP 340,609 over the past year, about the same as the Colombia average (COP 353,000). In a typical year, rates peak in January and December at about COP 359,000 and bottom out in September at about COP 288,000.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge COP 609,000+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge COP 385,000 or more, about COP 130,000 above the median.
- Typical properties (median) charge about COP 252,000 a night.
- Entry-level properties (bottom 25%) charge COP 169,000 or less, about two-thirds of the median.
December rates run 25% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average COP 366,000 COP 279,000
The dashed line is the average of the months shown, COP 320,000. The 12-month ADR of COP 340,609 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santa Marta?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Marta it averaged COP 107,000 over the past year, from about COP 99,900 in a typical September to about COP 169,000 in a typical January.
Per open night, by tier:
- Best-in-class properties (top 10%) earn COP 218,000+ per open night, about three times the median.
- Strong performers (top 25%) earn COP 134,000 or more, about COP 59,000 a night above the median.
- Typical properties (median) earn about COP 75,200 per open night.
- Entry-level properties (bottom 25%) earn COP 42,000 or less, about 56% of the median.
January RevPAR is about 1.7 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average COP 177,000 COP 89,500
The dashed line is the average of the months shown, COP 122,000. The 12-month RevPAR of COP 107,000 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santa Marta
Santa Marta has two high seasons, July and December–January, which makes it a moderately seasonal market.
Average revenue by month in Santa Marta
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average COP 5,240,000 COP 3,000,000
The dashed line is the average of the 12 calendar months, COP 3,710,000.
Revenue by month in Santa Marta in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | COP 5,240,000 |
| February | Low season | COP 3,210,000 |
| March | Shoulder season | COP 3,470,000 |
| April | Low season | COP 3,200,000 |
| May | Low season | COP 3,130,000 |
| June | Shoulder season | COP 3,970,000 |
| July | High season | COP 4,490,000 |
| August | Shoulder season | COP 3,630,000 |
| September | Low season | COP 3,000,000 |
| October | Low season | COP 3,250,000 |
| November | Low season | COP 3,110,000 |
| December | High season | COP 4,850,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly, December–January | COP 4,860,000 | 41% | COP 350,308 |
| Shoulder seasonMarch, June, August | COP 3,690,000 | 38% | COP 324,690 |
| Low seasonFebruary, April–May, September–November | COP 3,150,000 | 37% | COP 302,067 |
How Far in Advance Do Guests Book Airbnb in Santa Marta?
Guests book Santa Marta stays 39 days ahead on average (about six weeks). December stays are booked furthest out, about 59 days ahead, and March stays closest to arrival, about 27 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 35 days 62 days 25 days
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Marta
98% of the 4,964 active listings in Santa Marta display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Marta.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Marta
AirROI's area guide picks six Santa Marta neighborhoods that draw short-term rental guests, led by Rodadero, Centro Histórico and El Rodadero Sur. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Rodadero | A bustling beach area famous for its stunning coastline and vibrant nightlife. Rodadero attracts both domestic and international tourists, making it a prime location for short-term rentals. | Rodadero Beach, Aqua Park, Zoologico de Santa Marta, Bahía de Santa Marta, Seaquarium |
| Centro Histórico | The historical center of Santa Marta offers a mix of culture and history with colonial architecture, providing visitors with a rich cultural experience and close proximity to various attractions. | Cathedral of Santa Marta, Quinta de San Pedro Alejandrino, Parque de Los Novios, Museo del Oro Tairona, Santa Marta Gold Museum |
| El Rodadero Sur | A quieter area than Rodadero, perfect for families and those looking for a more peaceful beach stay while still being close to the action of Rodadero. | Playa El Rodadero, Scuba diving schools, Beachfront restaurants, Cerro Ziruma, Water sports activities |
| Pozos Colorados | A serene coastline with luxurious properties and a more exclusive atmosphere. Great for those seeking tranquility and beautiful beachfront for vacation rentals. | Pozos Colorados Beach, Beachfront hotels, Natural scenery, Dolphin watching, Local beach bars |
| Parque Tayrona | A national park known for its breathtaking landscapes, hiking trails, and beaches. Ideal for eco-tourism and adventure travelers looking for unique experiences. | Tayrona Park beaches, Hiking trails, Indigenous heritage, Natural pools, Cabo San Juan |
| Cabo de la Vela | A remote and stunning beach area, perfect for adventure tourism and those looking to explore Colombia's unique coastline. It's ideal for kite surfing and cultural experiences. | Kite surfing spots, Cabo de La Vela Beach, Cultural experiences with Wayuu people, Desert landscapes, Natural beaches |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Santa Marta Airbnb Listings by Type and Size
Entire homes make up 87% of listings in Santa Marta, but private rooms are a real segment: about one listing in eight (12%) rents out a single room. Apartments and condos account for 76% of the stock; houses come next at 12%.
Mostly entire homes, with a private-room segment
Santa Marta Airbnb listings by room type
- Entire home 87%
- Private room 12%
- Shared room <1%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.1% | 4,325 |
| Private room | 12.4% | 618 |
| Shared room | 0.3% | 15 |
| Hotel room | 0.1% | 6 |
Apartments dominate the property mix
Santa Marta Airbnb listings by property type
- Apartment/Condo 76%
- House 12%
- Hotel/Boutique 8%
- Cabin/Outdoor 4%
- Others <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 76.2% | 3,785 |
| House | 11.6% | 575 |
| Hotel/Boutique | 7.7% | 383 |
| Cabin/Outdoor | 3.8% | 188 |
| Others | 0.6% | 28 |
| Unique stay | 0.1% | 5 |
How Many Bedrooms Do Airbnb Listings in Santa Marta Have?
One-bedroom homes are the most common size in Santa Marta (37% of entire homes), followed by two-bedroom homes (33%). Shares are of the 4,270 entire homes that give a bedroom count; rented rooms are left out.
Santa Marta entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
5%
37%
33%
20%
3%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.7% | 200 |
| 1 bedroom | 36.5% | 1,561 |
| 2 bedrooms | 32.9% | 1,405 |
| 3 bedrooms | 20.4% | 871 |
| 4 bedrooms | 3.4% | 146 |
| 5+ bedrooms | 2.1% | 90 |
What Each Home Size Earns in Santa Marta
A typical studio in Santa Marta earned COP 10,000,000 over the past year, against COP 37,800,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 200 | COP 10,000,000 | COP 15,800,000 | COP 175,213 | 35% |
| 1 bedroom | 1,561 | COP 14,800,000 | COP 20,200,000 | COP 242,234 | 33% |
| 2 bedrooms | 1,405 | COP 18,100,000 | COP 27,400,000 | COP 330,140 | 32% |
| 3 bedrooms | 871 | COP 30,700,000 | COP 48,800,000 | COP 516,822 | 33% |
| 4 bedrooms | 146 | COP 39,800,000 | COP 68,300,000 | COP 791,574 | 32% |
| 5+ bedrooms | 90 | COP 37,800,000 | COP 77,900,000 | COP 1,221,634 | 26% |
How Many Guests Do Airbnbs in Santa Marta Sleep?
The most common capacity in Santa Marta is four guests (26% of listings), and 45% of listings sleep six or more. Shares are of the 4,700 listings with a guest capacity on file (95% of the market).
Santa Marta listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
<1%
12%
8%
26%
9%
17%
7%
21%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.2% | 8 |
| 2 guests | 11.8% | 555 |
| 3 guests | 8.2% | 383 |
| 4 guests | 25.6% | 1,204 |
| 5 guests | 9.1% | 428 |
| 6 guests | 17.1% | 804 |
| 7 guests | 7.1% | 332 |
| 8+ guests | 20.9% | 981 |
How Santa Marta Airbnb Listings Are Set Up
Santa Marta hosts set up an average of 3.7 beds per listing, roughly two for every bedroom. Only 48% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 16
- Beds per listing
- 3.7
- Show exact location
- 48%
What Amenities Do Airbnb Listings in Santa Marta Offer?
Beach access is common in Santa Marta: 60% of listings offer it, and 72% offer free parking on site.
Share of Santa Marta listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Santa Marta
Listings in Santa Marta with a gym earned about 2.8 times as much a year, on average, as those without: COP 42,200,000 against COP 14,900,000. The gap is smaller for a kayak (about 2.5 times as much) and a mini golf course (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Santa Marta listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Gym | 49% | COP 42,200,000 | COP 14,900,000 | +183% |
| Kayak | 0.8% | COP 70,900,000 | COP 27,800,000 | +155% |
| Mini golf | 2% | COP 64,900,000 | COP 27,200,000 | +138% |
| Ping pong table | 12% | COP 51,400,000 | COP 25,000,000 | +105% |
| Beach access | 60% | COP 35,000,000 | COP 17,700,000 | +98% |
| Theme room | 0.6% | COP 54,800,000 | COP 28,000,000 | +96% |
| Children's playroom | 6% | COP 52,100,000 | COP 26,700,000 | +95% |
| Indoor fireplace | 0.4% | COP 53,900,000 | COP 28,000,000 | +92% |
| Lake access | 4% | COP 51,800,000 | COP 27,100,000 | +92% |
| Outdoor furniture | 34% | COP 41,000,000 | COP 21,500,000 | +91% |
Guests
Who Books Airbnbs in Santa Marta?
Santa Marta splits its demand between home and abroad: 43% of guests who left reviews live outside Colombia, led by visitors from the United States and Canada. Guests speak a mix of languages: Spanish leads at 45%, followed by English and French.
57% of Santa Marta guests are domestic
Where guests who left reviews live
- Domestic 57%
- International 43%
Where Santa Marta guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Bogotá | 27.5% |
| Medellín | 5.3% |
| Barranquilla | 4.2% |
| Cali | 2.4% |
Where Santa Marta guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Colombia | 57.4% |
| United States | 13.7% |
| Canada | 4.4% |
| France | 3.0% |
| Germany | 2.6% |
Languages spoken by Santa Marta guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Spanish | 45.2% |
| English | 35.7% |
| French | 6.5% |
| German | 3.4% |
| Portuguese | 3.2% |
What Are Airbnb Guest Ratings in Santa Marta?
Santa Marta Airbnbs average 4.76 stars, and 32% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; location and value for money tie for the lowest, at 4.75.
Communication scores highest in Santa Marta; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.77 |
| Communication | 4.82 |
| Location | 4.75 |
| Check-in | 4.81 |
| Value | 4.75 |
Booking patterns
How Guests Book in Santa Marta: Stays, Rules and Fees
Nearly nine in ten Santa Marta listings are open to guests more than 180 days a year, but only 13% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Santa Marta listings are open to guests
Share of listings by days a year
- 271-366 days 66%
- 181-270 days 22%
- 91-180 days 10%
- 31-90 days 2%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 65.5% | 3,253 |
| 181-270 days | 22.4% | 1,113 |
| 91-180 days | 10.1% | 502 |
| 31-90 days | 1.9% | 95 |
| 1-30 days | 0.0% | 1 |
Days a year Santa Marta listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 11%
- 91-180 days 23%
- 31-90 days 32%
- 1-30 days 32%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.2% | 108 |
| 181-270 days | 10.6% | 526 |
| 91-180 days | 23.2% | 1,154 |
| 31-90 days | 31.5% | 1,564 |
| 1-30 days | 32.5% | 1,612 |
What Is the Average Length of Stay for Airbnb in Santa Marta?
The average Santa Marta booking lasts 4.7 nights, longest in December and shortest in September. Listings took about 17 bookings each over the year, some 84,800 in all. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Santa Marta
Average nights per booking, by month of stay
Average 4.1 nights 4.9 nights 3.7 nights
Two-year average by calendar month.
Santa Marta Airbnb Minimum Stay Requirements
About nine in ten listings in Santa Marta accept stays of one or two nights.
Minimum stay set by Santa Marta listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Santa Marta?
Flexible is the most common cancellation policy in Santa Marta, used by 41% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 28% on Firm or stricter ones.
Cancellation policies of Santa Marta listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Santa Marta?
Nearly eight in ten Santa Marta listings charge a cleaning fee. The typical fee is COP 84,446, and some higher fees lift the average to COP 151,076. Spread over the average stay of 4.7 nights, that adds roughly COP 18,000 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
- Median cleaning fee
- COP 84,446
- Average cleaning fee
- COP 151,076
- Listings charging a fee
- 78.7%
- Share of gross revenue
- 6.1%
Top earners
Top-Earning Airbnbs and Hosts in Santa Marta
The top-grossing Airbnb in Santa Marta, a five-bedroom home, took in COP 406,000,000 over the past year, about 14 times the city's average of COP 28,200,000.
Stunning Historic Center House with private pool Entire home · 5 bedrooms Rated 4.96 
Luxury TopSpot Villa for 16, 150 meters from the beach Entire home · 4 bedrooms Rated 4.75 - Revenue
- COP 391M
- Occupancy
- 49.3%
- Daily rate
- COP 1.9M
The best apartment in Santa Marta next to Marriot Entire home · 3 bedrooms Rated 5.00 - Revenue
- COP 335M
- Occupancy
- 54.8%
- Daily rate
- COP 1.6M
New! 30 minutes from Taganga and Tayrona! Entire home · 3 bedrooms Rated 4.81 - Revenue
- COP 325M
- Occupancy
- 79.4%
- Daily rate
- COP 1.1M
Beautiful Milagro cabin with a swimming pool and close to the sea Entire home · 5 bedrooms Rated 5.00 - Revenue
- COP 297M
- Occupancy
- 78.1%
- Daily rate
- COP 993,315
Cabin with direct access to the beach Entire home · 4 bedrooms Rated 4.88 - Revenue
- COP 284M
- Occupancy
- 55.0%
- Daily rate
- COP 1.4M
Who Are the Top Airbnb Hosts in Santa Marta?
Wespe is the top-grossing host in Santa Marta, with COP 3.58 billion in bookings across 38 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 7% of the market's 4,964 listings. Wespe also earns more per listing than any other host on the list.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Wespe | 38 | COP 3,579,353,582 | COP 94,193,515 | 4.82/5 | |
| Victor | 54 | COP 3,287,892,547 | COP 60,886,899 | 4.82/5 | |
| Jesús | 45 | COP 2,489,786,516 | COP 55,328,589 | 4.77/5 | |
| 4 | Jorge A. | 21 | COP 1,927,480,367 | COP 91,784,779 | 4.76/5 |
| 5 | República Local | 27 | COP 1,578,709,640 | COP 58,470,727 | 4.76/5 |
| 6 | Carlos | 31 | COP 1,394,943,389 | COP 44,998,174 | 4.83/5 |
| 7 | Top Property | 30 | COP 1,383,598,207 | COP 46,119,940 | 4.83/5 |
| 8 | Sandra Account 1 | 36 | COP 1,315,993,405 | COP 36,555,372 | 4.81/5 |
| 9 | SOHO Travel & Apartments | 38 | COP 1,233,845,474 | COP 32,469,618 | 4.27/5 |
| 10 | Sandra Account 2 | 34 | COP 1,180,695,682 | COP 34,726,344 | 4.75/5 |
Account numbers mark separate host accounts that share a display name.
Who Are the Airbnb Hosts in Santa Marta?
Only 2% of Santa Marta listings are classed as professionally managed, though 37% of listings have a co-host. Superhosts run four in ten listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 74% of listings.
- Superhosts
- 39.9%
- Professional management
- 2.4%
- Cohosted listings
- 36.9%
- Instant Book enabled
- 50.0%
- Simplified Pricing
- 74.2%
Largest Airbnb Management Companies in Santa Marta
19 management companies run five or more active Airbnb listings in Santa Marta, and companies run 6% of its 4,964 active listings. SOHO Travel & Apartments is the largest, with 38 listings; the next largest are AR Rentals - Cortas Estadías, GoUppers, Colproperty Management and Nomada Rental. Among the five largest, Colproperty Management's homes rate highest, at 4.77.
The five largest run 2% of Santa Marta's listings
Share of Santa Marta's 4,964 active Airbnb listings each company runs as host or co-host
- SOHO Travel & Apartments <1% · 38
- AR Rentals - Cortas Estadías <1% · 25
- GoUppers <1% · 23
- Colproperty Management <1% · 16
- Nomada Rental <1% · 14
- All other listings 98%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Magdalena, with a profile of each.
Nearby markets
Santa Marta vs. Nearby Airbnb Markets
Santa Marta earns about as much per listing as Urb Plenomar, the top earner of the eight nearby markets in the table, all within 12 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gaira 2 km | 522 | COP 22,014,794 | COP 286,053 | 35% |
| El Rodadero 2 km | 84 | COP 23,277,817 | COP 300,409 | 36% |
| Urb Plenomar 4 km | 30 | COP 26,916,353 | COP 309,918 | 39% |
| El Manantial 4 km | 49 | COP 18,882,936 | COP 291,523 | 34% |
| Taganga 9 km | 254 | COP 14,175,970 | COP 208,362 | 27% |
| Urb Don Jaca 11 km | 64 | COP 16,793,807 | COP 269,421 | 29% |
| Bonda 11 km | 30 | COP 21,218,061 | COP 486,484 | 19% |
| Minca 12 km | 180 | COP 23,935,030 | COP 375,199 | 26% |
Other Airbnb Markets in Magdalena
- Colinas de Calabazo Airbnb data 49 listings
- Guachaca Airbnb data 36 listings
See all 12 Magdalena Airbnb markets
Markets Similar to Santa Marta
Markets elsewhere in Colombia with a similar nightly rate and occupancy to Santa Marta:
- Rionegro Airbnb data Colombia · COP 350,305/night · 32.4%
- AMCO, Area Metropolitana Centro Occidente Airbnb data Area Metropolitana Centro Occidente, Colombia · COP 325,449/night · 32.9%
- Palmira Airbnb data Colombia · COP 336,170/night · 28.8%
- Salento Airbnb data Colombia · COP 319,721/night · 30.0%
- Dibulla Airbnb data Colombia · COP 337,088/night · 27.2%
FAQ
Santa Marta Airbnb FAQ
How much do Airbnb hosts make in Santa Marta?
An active Santa Marta Airbnb grossed COP 28,153,735 on average in the 12 months to September 2026, according to AirROI's tracking of 4,964 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 4,830,000 or more in a typical month.
How much can I make on Airbnb in Santa Marta?
It depends most on the home's size, location and how it's run. The middle half of Santa Marta listings earn between COP 1,130,000 and COP 4,830,000 in a typical month, and the top tenth COP 8,190,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Marta?
Listings in Santa Marta were booked on 31% of available nights over the past year. That compares with 33% for the national average. January is usually the busiest month.
How much does an Airbnb cost per night in Santa Marta?
The average booked night in Santa Marta cost COP 340,609 before fees. Half of listings charge between COP 169,000 and COP 385,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Marta?
In Santa Marta, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Marta?
Yes, when it's run well. The average Santa Marta Airbnb grossed COP 28,153,735 in the 12 months to September 2026, in line with the national average, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about COP 3,220,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Santa Marta?
January usually pays best, averaging COP 5,240,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Marta?
Each night a Santa Marta listing was open to book earned COP 107,000 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made COP 218,000 or more.
How far in advance do guests book Airbnbs in Santa Marta?
Santa Marta stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Santa Marta?
The average Santa Marta Airbnb stay lasted 4.7 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Santa Marta rated?
Guests rate Santa Marta Airbnbs 4.76 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Santa Marta?
Rodadero, Centro Histórico and El Rodadero Sur draw the most short-term rental interest in Santa Marta. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Marta?
AirROI counted 4,964 active Airbnb listings in Santa Marta as of September 2026. The closest tracked market is Gaira, 2 km away.
How much are Airbnb cleaning fees in Santa Marta?
In Santa Marta, nearly eight in ten listings add a cleaning fee. The median fee is COP 84,446, and some higher fees lift the average to COP 151,076.
Method
About This Data
Figures on this page cover 4,964 active Airbnb listings in Santa Marta from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,672 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.