Serafina Villa French Mansion near SJO Entire home · 6 bedrooms Rated 4.81 - Revenue
- ₡42.3M
- Occupancy
- 57.2%
- Daily rate
- ₡198,785
Airbnb market data · 202612 months to October 2026
The average Airbnb in La Asunción brought in ₡4,991,699 over the 12 months through October 2026, about 54% more than the Heredia Province average of ₡3,236,040.
The short answer
La Asunción earns on price rather than volume. Listings averaged ₡73,494 a night and were booked on 24% of available nights, against ₡43,300 and 34% for the Heredia Province average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in March, usually the slowest.
With 50 active listings, La Asunción is the fourth-largest of 13 Heredia Province markets AirROI tracks. From a year earlier, average revenue rose 10% while the number of active listings shrank 21%.
Browse the live La Asunción Airbnb market See Every La Asunción ListingRevenue
Gross bookings per La Asunción listing averaged ₡4,991,699 over the 12 months to October 2026 (Heredia Province average: ₡3,236,040), before cleaning, platform and management costs and taxes.
In a typical year, the average La Asunción listing brings in ₡989,000 in July, its best month, and ₡511,000 in March, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 7.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what March does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ₡713,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue and bookings; nightly rates peaked in August 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ₡517,105 | 26.6% | ₡78,534 | ₡16,681 | 40 days | 3.5 nights |
| Nov 2025 | ₡803,247 | 28.0% | ₡76,052 | ₡26,775 | 43 days | 3.1 nights |
| Dec 2025 | ₡909,831 | 29.6% | ₡76,674 | ₡29,349 | 52 days | 3.9 nights |
| Jan 2026 | ₡797,775 | 24.6% | ₡71,004 | ₡25,735 | 44 days | 5 nights |
| Feb 2026 | ₡657,875 | 23.5% | ₡68,207 | ₡23,496 | 53 days | 4.1 nights |
| Mar 2026 | ₡487,364 | 24.5% | ₡69,117 | ₡15,721 | 30 days | 3.2 nights |
| Apr 2026 | ₡865,787 | 27.5% | ₡76,348 | ₡28,860 | 33 days | 4 nights |
| May 2026 | ₡689,080 | 24.6% | ₡79,176 | ₡22,228 | 32 days | 3.1 nights |
| Jun 2026 | ₡1,118,347 | 37.1% | ₡73,479 | ₡37,278 | 42 days | 4.3 nights |
| Jul 2026 | ₡1,091,079 | 28.9% | ₡79,054 | ₡35,196 | 38 days | 4.4 nights |
| Aug 2026 | ₡869,959 | 24.5% | ₡85,237 | ₡28,063 | 63 days | 3.9 nights |
| Sep 2026 | ₡572,720 | 18.0% | ₡84,324 | ₡19,091 | 18 days | 2.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical La Asunción listing earns about ₡251,000 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average La Asunción Airbnb took in ₡4,991,699 in the 12 months to October 2026, and run by its owner at everyday costs, about ₡290,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ₡965,000 a month.
Cleaning it yourself keeps the ₡229,000 a year guests pay in cleaning fees, for about ₡309,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ₡250,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₡4,762,699 | ₡15,634,000 |
| Cleaning fees guests pay5% of La Asunción bookings | ₡229,000 | ₡752,000 |
| Gross bookings | ₡4,991,699 | ₡16,386,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of La Asunción listings on Simplified Pricing, 3% for the rest | −₡711,000 | −₡2,335,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₡0 if you clean yourself | −₡229,000 | −₡752,000 |
| Utilities and internetAbout 5% of bookings | −₡250,000 | −₡819,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₡100,000 | −₡328,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₡150,000 | −₡492,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₡50,000 | −₡50,000 |
| Permit and registrationWhere one is required | −₡25,000 | −₡25,000 |
| Management₡0 when you run it; co-hosts charge from about 10% of nightly bookings | ₡0 | ₡0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₡0 | ₡0 |
| Lodging taxesAdded to the guest's bill and passed on | ₡0 | ₡0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −₡1,515,000 | −₡4,801,000 |
| Left for housing costs, then profit | ₡3,476,699about ₡290,000 a month | ₡11,585,000about ₡965,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from La Asunción's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Asunción home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₡1,366,000 a month, against ₡416,000 for the average one.
Occupancy
La Asunción listings were booked on 24% of the nights they were open over the past year, 10 percentage points below the Heredia Province average (34%) and 12 points below the Costa Rica average (36%). In a typical year, occupancy climbs to 32% in June and falls to 22% in February.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
June is usually the busiest month in La Asunción, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 24% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in La Asunción, known as ADR (average daily rate), was ₡73,494 over the past year, about 70% above the Heredia Province average of ₡43,300 and about 33% below the Costa Rica average of ₡109,000. In a typical year, rates peak in August at about ₡83,700 and bottom out in February and December at about ₡69,600.
Prices span a wide range: the top 10% charge about 9.5 times the rate of the bottom quarter.
August rates run 20% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ₡74,900.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Asunción it averaged ₡20,500 over the past year, from about ₡16,500 in a typical March to about ₡31,900 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about twice March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ₡23,400. The 12-month RevPAR of ₡20,500 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
La Asunción has two high seasons, June–July and November–January, which makes it a moderately seasonal market. Business is slowest in February and March and slows again in September and October.
Average revenue by month in La Asunción
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ₡713,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | ₡774,000 |
| February | Low season | ₡541,000 |
| March | Low season | ₡511,000 |
| April | Shoulder season | ₡692,000 |
| May | Shoulder season | ₡668,000 |
| June | High season | ₡895,000 |
| July | High season | ₡989,000 |
| August | Shoulder season | ₡728,000 |
| September | Low season | ₡616,000 |
| October | Low season | ₡570,000 |
| November | High season | ₡780,000 |
| December | High season | ₡795,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July | ₡942,000 | 29% | ₡79,129 |
| High seasonNovember–January | ₡783,000 | 27% | ₡71,568 |
| Shoulder seasonApril–May, August | ₡696,000 | 26% | ₡77,876 |
| Low seasonFebruary–March, September–October | ₡560,000 | 24% | ₡73,158 |
Guests book La Asunción stays 44 days ahead on average (about six weeks). July stays are booked furthest out, about 60 days ahead, and March stays closest to arrival, about 23 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 50 active listings in La Asunción display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Asunción.
Neighborhoods
AirROI's area guide picks six La Asunción neighborhoods that draw short-term rental guests, led by Centro de La Asunción, San Francisco de Dos Ríos and Concepción. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro de La Asunción | The heart of La Asunción, offering easy access to local shops, restaurants, and cultural sites. Ideal for travelers looking to immerse themselves in the local lifestyle. | La Asunción Parish, Plaza de La Asunción, Local markets, Cultural festivals, Restaurants and cafes |
| San Francisco de Dos Ríos | A peaceful residential area with a mix of urban and suburban charm. Attracts families and long-term guests looking for a quiet stay near the city. | Parque de San Francisco, Local bakeries, Cafes, Community events, Hiking trails nearby |
| Concepción | A vibrant community known for its local art and craft scene. Perfect for tourists interested in local culture and community experiences. | Artisan markets, Local artist studios, Galleries, Traditional restaurants, Community workshops |
| Santa Lucía | A charming neighborhood with a strong sense of community, attracting visitors looking for a local experience and hospitality. | Community plaza, Cultural events, Local schools, Family-run restaurants, Parks and recreational areas |
| Rosario | A quieter neighborhood that offers a retreat from busy tourist areas. Suitable for guests seeking a peaceful environment with local charm. | Local markets, Parks, Traditional cuisine, Cultural heritage sites, Scenic viewpoints |
| Barva | Famous for its natural beauty and historical significance, Barva attracts visitors interested in ecotourism and Costa Rican history. | Barva Volcano, Historical sites, Cultural festivals, Natural parks, Coffee plantations |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
La Asunción is a room-rental market as much as a whole-home one: private rooms account for 70% of listings, against 28% for entire homes. Houses are the most common property type at 60%, about 2.1 times the share of hotels, guesthouses and B&Bs (28%).
Private rooms are a large share of supply
La Asunción Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 70.0% | 35 |
| Entire home | 28.0% | 14 |
| Hotel room | 2.0% | 1 |
Listings by property type
La Asunción Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 60.0% | 30 |
| Hotel/Boutique | 28.0% | 14 |
| Apartment/Condo | 12.0% | 6 |
The most common size among La Asunción's 14 entire homes with a bedroom count is five or more bedrooms (4 homes).
La Asunción entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 7.1% | 1 |
| 1 bedroom | 21.4% | 3 |
| 2 bedrooms | 21.4% | 3 |
| 3 bedrooms | 14.3% | 2 |
| 4 bedrooms | 7.1% | 1 |
| 5+ bedrooms | 28.6% | 4 |
Most La Asunción listings are sized for couples and small families: 60% sleep four guests or fewer, and just 24% take eight or more. Shares are of the 25 listings with a guest capacity on file (50% of the market).
La Asunción listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 4.0% | 1 |
| 2 guests | 16.0% | 4 |
| 3 guests | 8.0% | 2 |
| 4 guests | 32.0% | 8 |
| 6 guests | 12.0% | 3 |
| 7 guests | 4.0% | 1 |
| 8+ guests | 24.0% | 6 |
La Asunción hosts set up an average of 3.3 beds per listing. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in La Asunción: 98% of listings offer it, and 78% have a dedicated workspace.
Share of La Asunción listings with each common amenity
Guests
La Asunción splits its demand between home and abroad: 61% of guests who left reviews live outside Costa Rica, led by visitors from the United States and Mexico. Guests speak a mix of languages: English leads at 44%, followed by Spanish and Portuguese.
61% of La Asunción guests come from abroad
Where guests who left reviews live
Where La Asunción guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| San José | 12.8% |
| Heredia | 4.3% |
| Houston | 2.1% |
| Miami | 2.1% |
| Mexico City | 1.4% |
Where La Asunción guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Costa Rica | 39.0% |
| United States | 36.3% |
| Mexico | 6.8% |
| Germany | 4.1% |
| United Kingdom | 2.1% |
Languages spoken by La Asunción guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 44.4% |
| Spanish | 36.4% |
| Portuguese | 5.6% |
| German | 4.9% |
| French | 2.5% |
La Asunción Airbnbs average 4.80 stars, and 50% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and accuracy, how closely a stay matched the listing, is the lowest, at 4.79.
Location scores highest in La Asunción; accuracy is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.81 |
| Communication | 4.86 |
| Location | 4.88 |
| Check-in | 4.86 |
| Value | 4.82 |
Booking patterns
Nearly all La Asunción listings are open to guests more than 180 days a year, but only 4% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 46% of listings; blocked nights include any the host closes off.
Days a year La Asunción listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 82.0% | 41 |
| 181-270 days | 14.0% | 7 |
| 91-180 days | 4.0% | 2 |
Days a year La Asunción listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 4.0% | 2 |
| 91-180 days | 14.0% | 7 |
| 31-90 days | 36.0% | 18 |
| 1-30 days | 46.0% | 23 |
The average La Asunción booking lasts 3.8 nights, longest in January and shortest in March. Listings took about 10 bookings each over the year. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in La Asunción
Average nights per booking, by month of stay
Two-year average by calendar month.
More than nine in ten listings in La Asunción accept stays of one or two nights.
Minimum stay set by La Asunción listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in La Asunción, used by 60% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 24% on Firm or stricter ones.
Cancellation policies of La Asunción listings, from most to least flexible
Share of listings by the policy they use
46% of La Asunción listings charge a cleaning fee. The typical fee is ₡8,760, and some higher fees lift the average to ₡16,317. Spread over the average stay of 3.8 nights, that adds roughly ₡2,290 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in La Asunción, a six-bedroom home, took in ₡42,300,000 over the past year, about 8.5 times the city's average of ₡4,990,000. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
Serafina Villa French Mansion near SJO Entire home · 6 bedrooms Rated 4.81
Casa Maria Entire home · 5 bedrooms Rated 4.94
Spring Villa surrounded with an Amazing Garden! Entire home · 5 bedrooms Rated 4.91
Georgeus Villa, pool, additional jacuzzi, A/C Entire home · 4 bedrooms Rated 4.92
7HC4 Safe WFH! 3BR Condo Nr Airport/Hilton DTree Entire home · 3 bedrooms Rated 5.00
Elegant Residence, A/C, Airport nearby Entire home · 5 bedrooms Rated 4.89 Fewer than 1% of La Asunción listings are classed as professionally managed, though 44% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 22% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 5 km, Mercedes (3 km away, 31 listings) earned the most per listing, about 28% more than La Asunción.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Desamparados 1 km | 66 | ₡2,805,428 | ₡30,286 | 34% |
| Ulloa 2 km | 103 | ₡3,838,619 | ₡38,027 | 39% |
| Mercedes 3 km | 31 | ₡6,409,378 | ₡49,147 | 40% |
| Pozos 4 km | 38 | ₡3,125,390 | ₡50,502 | 34% |
| Uruca 4 km | 92 | ₡4,784,212 | ₡43,158 | 39% |
| Heredia 4 km | 86 | ₡2,912,851 | ₡40,410 | 39% |
| San Antonio 5 km | 127 | ₡5,397,856 | ₡52,586 | 33% |
| San Rafael 5 km | 177 | ₡5,136,447 | ₡50,664 | 39% |
See all 13 Heredia Province Airbnb markets
Markets elsewhere in Costa Rica with a similar nightly rate and occupancy to La Asunción:
FAQ
An active La Asunción Airbnb grossed ₡4,991,699 on average in the 12 months to October 2026, according to AirROI's tracking of 50 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₡824,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of La Asunción listings earn between ₡113,000 and ₡824,000 in a typical month, and the top tenth ₡2,350,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in La Asunción were booked on 24% of available nights over the past year. That compares with 34% for the Heredia Province average. June is usually the busiest month.
The average booked night in La Asunción cost ₡73,494 before fees. Half of listings charge between ₡23,600 and ₡61,800; a few high-priced homes pull the average above that range.
None of the active La Asunción listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average La Asunción Airbnb grossed ₡4,991,699 in the 12 months to October 2026, 54% above the Heredia Province average of ₡3,236,040. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ₡3,476,699 a year (about ₡290,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ₡965,000 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging ₡989,000 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a La Asunción listing was open to book earned ₡20,500 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₡67,900 or more.
La Asunción stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average La Asunción Airbnb stay lasted 3.8 nights over the past year. A listing took 10 reservations over the year on average.
Guests rate La Asunción Airbnbs 4.80 out of 5 on average. Guests score location highest and accuracy lowest.
Centro de La Asunción, San Francisco de Dos Ríos and Concepción draw the most short-term rental interest in La Asunción. The neighborhood guide explains what brings guests to each.
AirROI counted 50 active Airbnb listings in La Asunción as of October 2026. The closest tracked market is Desamparados, 1 km away.
In La Asunción, 46% of listings add a cleaning fee. The median fee is ₡8,760, and some higher fees lift the average to ₡16,317.
All of the Costa Rica had 2.9 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 501 Airbnb stays in La Asunción, Costa Rica in the 12 months to October 2026, which counts bookings and not tourists. See Costa Rica tourism statistics.
Method
Figures on this page cover 50 active Airbnb listings in La Asunción from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Costa Rican colóns at ₡461 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.