Hum, Istria County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hum, Istria County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,289 per year — at a $166 nightly rate, 23.1% occupancy, and a $42 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 27 active listings, Hum is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady as the market finds a new equilibrium. For hosts in Hum, this is the ideal moment to sharpen guest experience, refresh listing photos, and implement dynamic pricing — incremental improvements compound quickly when competition is stable.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hum?
In Hum, the headline Airbnb metrics are $9,289 in average annual revenue,23.1% occupancy, $166 ADR, and $42 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hum?
Understanding the monthly revenue variations for Airbnb listings in Hum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hum is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,784+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,575 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $422, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hum
What Is the Monthly Airbnb Occupancy Rate in Hum?
Maximize your bookings by understanding the Hum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hum:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hum
What Is the Average Airbnb Nightly Rate in Hum?
Effective short term rental pricing strategy in Hum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hum typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $385+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Hum
What Is the RevPAR for Airbnb in Hum?
RevPAR in Hum is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $29 RevPAR.
- Strong performers (Top 25%) earn $43 RevPAR.
- Best-in-class (Top 10%) achieve $108 RevPAR.
Average Monthly RevPAR Trend in Hum
RevPAR Insights for Hum
- The average RevPAR in Hum is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($108) and bottom 25% ($19) is $89, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hum benchmarks. If your RevPAR falls below the median of $29, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $43+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hum?
Hum's peak Airbnb season falls in July, August, June, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,391 per month
- Occupancy rates average 37.3%
- Daily rates average $215
Shoulder Season
- Revenue averages $1,085 per month
- Occupancy maintains around 21.5%
- Daily rates hold near $180
Low Season (January, March, November)
- Revenue drops to average $406 per month
- Occupancy decreases to average 7.9%
- Daily rates adjust to average $148
Seasonality Insights for Hum
- Airbnb seasonality in Hum is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hum's highest earning potential, with monthly revenues climbing to $2,999, occupancy reaching 43.1%, and ADRs peaking at $223.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $367, occupancy could drop to 6.1%, and ADRs may adjust to $144.
- Lower occupancy paired with meaningful seasonality means hosts in Hum need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hum, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hum?
Low regulation and minimal registration activity in Hum, Istria County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hum to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hum?
With a compact short-term rental market, Hum gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Hum | A charming medieval town known for its well-preserved architecture and rich history. Ideal for tourists seeking a unique cultural experience and a glimpse into Croatia's past. | The smallest town in the world, Hum's bell tower, Ancient city walls, Local winemaking traditions, Museum of Hum, Cultural events |
| Nearby Motovun | A picturesque hilltop town famous for its truffles and scenic views of vineyards. Popular among foodies and nature lovers, providing a tranquil retreat away from the bustling coast. | Motovun Film Festival, Truffle hunting tours, Venetian architecture, Walking trails around the hill, Local wine and olive oil producers, Culinary experiences |
| Istrian Countryside | Beautiful rural area filled with vineyards and olive groves, attracting guests looking for relaxation and a taste of authentic Istrian life with stunning landscapes. | Wine tasting tours, Olive oil farms, Cycling paths, Historic villages like Grožnjan and Buje |
| Poreč | A popular tourist destination on the Istrian coast with beautiful beaches and historic sites. It offers a mix of relaxation and activities, making it a great spot for various travelers. | Euphrasian Basilica, Poreč Aquarium, Beaches and seaside promenades, Water sports, Historical center tours |
| Rovinj | A picturesque coastal town with a beautiful old town and vibrant cultural scene. Renowned for its excellent seafood and romantic atmosphere, ideal for couples and families. | Rovinj Old Town, Church of St. Euphemia, Rovinj Heritage Museum, Local seafood restaurants, Beaches and water activities |
| Novigrad | A charming small coastal town characterized by its medieval architecture and beautiful beaches. Great for families and those seeking a relaxed vacation atmosphere. | Novigrad Marina, Local seafood markets, Old town walls, Beaches, Cycling paths |
| Labin | A historical town with a rich mining heritage that offers beautiful views and a vibrant arts scene. A great site for travelers interested in history and culture. | Labin's old town, Art galleries, The Civil Museum, Nearby Rabac beaches |
| Umag | Known for its numerous sports facilities and events, Umag is a favorite for families and active travelers seeking sports tourism combined with leisure relaxation. | Umag Tennis Academy, Beaches, Historical town center, Water sports and activities, Wine festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hum offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hum?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hum
- The Hum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hum, House properties are the most common (70.4%), reflecting the local real estate landscape.
- Houses represent a significant 70.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Hum Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hum
- The dominant room capacity in Hum is 2 bedrooms listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.7% of the active Airbnb listings in Hum, indicating a high concentration in these sizes.
Hum Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hum
- The most common guest capacity trend in Hum vacation rentals is listings accommodating 3 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Hum STR market, accounting for 40.7% of listings.
- 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hum.
- On average, properties in Hum are equipped to host 4.0 guests.
How Do Listings in Hum Compare on Quality?
Listing quality in Hum can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hum
- At 35 photos per listing on average, Hum hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hum averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hum?
Amenity Prevalence
Amenity Insights for Hum
- Essential amenities in Hum that guests expect include: Wifi, TV, Heating, Pets allowed. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hum: Wifi, TV, Heating, Pets allowed.
- Prioritize adding missing essentials: Wifi, Pets allowed.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hum to stay competitive.
Which Airbnb Amenities Boost Revenue in Hum?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hum, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Microwave | 25.9% | $20,995 | $5,192 | 304.4% |
Dryer | 18.5% | $20,483 | $6,745 | 203.7% |
Patio or balcony | 59.3% | $12,732 | $4,281 | 197.4% |
Shower gel | 18.5% | $19,660 | $6,932 | 183.6% |
Fire extinguisher | 51.9% | $13,442 | $4,817 | 179.1% |
Outdoor furniture | 25.9% | $17,685 | $6,351 | 178.5% |
Mini fridge | 18.5% | $19,194 | $7,038 | 172.7% |
Coffee | 29.6% | $16,442 | $6,277 | 161.9% |
Coffee maker | 70.4% | $11,346 | $4,405 | 157.6% |
Cleaning products | 25.9% | $16,886 | $6,630 | 154.7% |
Revenue Impact Insights for Hum
- Microwave tops the revenue impact list with a 304.4% uplift — listings with this amenity earn $20,995 vs. $5,192 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hum STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHum Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hum
- The typical guest profile for Airbnb in Hum consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.7% of guests.
- Key international markets include Germany (23.1%) and France (15.4%).
- Top languages spoken are English (39%) followed by German (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hum?
Listings in Hum average 4.86 out of 5 overall, with about 20.5 reviews per active listing and 29.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hum
- With an overall rating of 4.86, Hum listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Location (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hum Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hum
- The most common availability pattern in Hum falls within the 271-366 days range, representing 85.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hum (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Hum?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hum
- The overall average booking lead time for vacation rentals in Hum is 54 days.
- Guests book furthest in advance for stays during May (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (69 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Hum.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Hum averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hum?
Guests in Hum stay about 4.5 nights on average, generating roughly 272 reservations and 10.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hum
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hum
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (5.9 nights) and shorten in Jan (1.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
7.4% of total
2 Nights
4 listings
14.8% of total
4-6 Nights
3 listings
11.1% of total
30+ Nights
18 listings
66.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hum is 30+ Nights, adopted by 66.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (66.7%) caters to monthly stays (30+ nights) in Hum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 66.7% of Hum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 66.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hum.
Hum Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
7.4% of total
Moderate
11 listings
40.7% of total
Firm
13 listings
48.1% of total
Strict
1 listings
3.7% of total
Cancellation Policy Insights for Hum
- The prevailing Airbnb cancellation policy trend in Hum is Firm, used by 48.1% of listings.
- A majority (51.8%) of hosts in Hum utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (3.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.1% market standard in Hum.
- Using a Strict policy might deter some guests, as only 3.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hum.
How Much Are Airbnb Cleaning Fees in Hum?
Cleaning fees in Hum are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hum
- About 63.0% of Hum listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $44 is close to the median ($28), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hum median of $28. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hum Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Humbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NEW Villa Green Forest with heated salty pool
Entire Place • 3 bedrooms
Villa Noeli - Two Bedroom Villa with Terrace&Pool
Entire Place • 2 bedrooms
Villa Luana
Entire Place • 3 bedrooms
Sweet stone house Franko in Hum ☆☆☆
Entire Place • 1 bedroom
Look & Book-Istrian hills accommodation
Entire Place • 1 bedroom
Holiday Home Jasmina
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hum?
Learn from the best! This table showcases top-performing Airbnb hosts in Hum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dores & Aleš | 5 | $84,110 | 131 | 4.96/5.0 |
| Stone House Kotli | 8 | $34,405 | 24 | 4.42/5.0 |
| Nikola | 1 | $31,535 | 5 | 5.00/5.0 |
| Franko | 2 | $29,339 | 197 | 4.97/5.0 |
| Ivan | 2 | $23,086 | 41 | 4.93/5.0 |
| Aldo | 2 | $12,745 | 48 | 4.98/5.0 |
| Rosana | 2 | $12,199 | 41 | 4.84/5.0 |
| Dario | 1 | $8,422 | 14 | 4.93/5.0 |
| Nena | 1 | $6,228 | 17 | 4.76/5.0 |
| Zvonko | 1 | $3,738 | 26 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hum.
Who Are the Airbnb Hosts in Hum?
Hum has a relatively balanced host base.
Host Profile Insights for Hum
- A 33.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 14.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 44.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Hum averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hum
These are the highest-grossing professional property management operations in Hum, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Nikola | 1 | $31,535 | $408 | 29.1% | 5.00/5 |
| Rosana | 2 | $12,199 | $187 | 19.4% | 4.84/5 |
| Loredana - Interhome | 1 | $1,599 | $190 | 11.1% | 5.00/5 |
Management Company Insights for Hum
- The leading management company, Nikola, operates 1 listings with $31,535 in gross revenue — a useful benchmark for what scale looks like in Hum.
- Top managers average 1 properties each, suggesting professional management in Hum still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.95/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 14.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hum's Airbnb Market Compare to Nearby Cities?
How does the Hum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Poljica Brig, Hum has 29 percentage points lower occupancy and about $383 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,971 | $548.64 | 52% |
| Crno | 15 | $3,219 | $447.00 | 38% |
| Zemunik Gornji | 12 | $3,172 | $337.72 | 51% |
| Selina | 16 | $3,123 | $366.67 | 47% |
| Murvica | 30 | $2,997 | $363.47 | 46% |
| Nova Vas - Villanova | 16 | $2,875 | $343.32 | 43% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,849 | $312.27 | 35% |
| Barat | 26 | $2,839 | $438.25 | 38% |
| Briševo | 16 | $2,739 | $344.09 | 50% |
| Zagore | 14 | $2,667 | $378.71 | 40% |
Frequently Asked Questions About Airbnb in Hum
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hum.
How much do Airbnb hosts make in Hum?
Hum hosts earn about $9,289 per year on average, with an average nightly rate of $166 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Hum, Istria County, not the ceiling for the best operators. Source: AirROI 2026 data, Hum market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hum?
The average Airbnb occupancy rate in Hum is 23.1%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hum?
Listings in Hum average $166 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hum?
Hum currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hum?
AirROI currently classifies the short-term rental regulation level in Hum as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hum?
RevPAR in Hum is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hum?
Occupancy of 23.1% means Hum is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,289, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hum?
The average booking lead time in Hum is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hum?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hum include Old Town Hum, Nearby Motovun, Istrian Countryside. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hum?
entire_home listings make up 92.6% of the active supply in Hum. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hum compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $47,653 in average annual revenue with 52.1% occupancy, compared to Hum's $9,289 and 23.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hum?
The average Airbnb stay length in Hum is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hum?
Airbnb listings in Hum average 4.86 out of 5 overall. About 29.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hum?
Microwave and Dryer are among the strongest revenue-linked amenities in Hum. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hum?
Yes. About 63.0% of active Airbnb listings in Hum charge a cleaning fee, and the average fee is $44. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hum?
At 33.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.