Luxury modern villa with panoramic views Entire home · 5 bedrooms Rated 5.00 - Revenue
- €121,868
- Occupancy
- 58.2%
- Daily rate
- €663
Airbnb market data · 202612 months to September 2026
The average Airbnb in Zagorje brought in €11,815 over the 12 months through September 2026, about 26% more than the Istria County average of €9,366.
The short answer
Rates in Zagorje run ahead of the Istria County average, with bookings close to it. Listings averaged €216 a night and were booked on 33% of available nights, against €160 and 35% for the Istria County average.
Timing matters: in July, usually the best month, the average listing earns about 84.3 times as much as in November, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Zagorje is the 57th-largest of 123 Istria County markets AirROI tracks. From a year earlier, average revenue rose 7%, lifted by an unusually strong November 2025, while the number of active listings shrank 9%.
Browse the live Zagorje Airbnb market See Every Zagorje ListingRevenue
Gross bookings per Zagorje listing averaged €11,815 over the 12 months to September 2026 (Istria County average: €9,366), before cleaning, platform and management costs and taxes.
In a typical year, the average Zagorje listing brings in €4,640 in July, its best month, and €55 in November, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 51% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 84.3 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,810. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,269 | 36.8% | €173 | €76 | 66 days | 6.6 nights |
| Oct 2025 | €2,036 | 38.4% | €162 | €66 | 100 days | 6 nights |
| Nov 2025 | €899 | 16.7% | €179 | €30 | 241 days | 1 night |
| Dec 2025 | €2,007 | 20.4% | €204 | €65 | 122 days | 3.3 nights |
| Jan 2026 | €871 | 11.3% | €207 | €28 | 279 days | 1 night |
| Feb 2026 | €615 | 14.3% | €204 | €22 | 216 days | 2.5 nights |
| Mar 2026 | €715 | 17.8% | €203 | €23 | 76 days | 4.8 nights |
| Apr 2026 | €2,949 | 27.8% | €193 | €98 | 63 days | 7.8 nights |
| May 2026 | €2,069 | 27.0% | €193 | €67 | 60 days | 6.8 nights |
| Jun 2026 | €2,348 | 31.2% | €213 | €78 | 53 days | 5.7 nights |
| Jul 2026 | €5,239 | 44.9% | €228 | €169 | 123 days | 8.8 nights |
| Aug 2026 | €4,411 | 43.4% | €217 | €142 | 115 days | 6.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Zagorje home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Zagorje Airbnb took in €11,815 in the 12 months to September 2026, and run by its owner at everyday costs, about €720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,660 a month.
Cleaning it yourself keeps the €540 a year guests pay in cleaning fees, for about €770 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €630 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €11,275 | €25,610 |
| Cleaning fees guests pay5% of Zagorje bookings | €540 | €1,220 |
| Gross bookings | €11,815 | €26,830 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 61% of Zagorje listings on Simplified Pricing, 3% for the rest | −€1,260 | −€2,860 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€540 | −€1,220 |
| Utilities and internetAbout 5% of bookings | −€590 | −€1,340 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€240 | −€540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€350 | −€800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€120 | −€120 |
| Permit and registrationWhere one is required | −€60 | −€60 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€3,160 | −€6,940 |
| Left for housing costs, then profit | €8,655about €720 a month | €19,890about €1,660 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Zagorje's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Zagorje home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,240 a month, against €980 for the average one.
Occupancy
Zagorje listings were booked on 33% of the nights they were open over the past year, 2 percentage points below the Istria County average (35%) and 5 points below the Croatia average (38%). In a typical year, occupancy swings from 3% in November to 51% in August.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
August is usually the busiest month in Zagorje, November the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Zagorje, known as ADR (average daily rate), was €216 over the past year, about 35% above the Istria County and Croatia averages (both about €160). In a typical year, rates peak in July at about €220 and bottom out in November at about €150.
Prices span a wide range: the top 10% charge about 6.1 times the rate of the bottom quarter.
July rates run 46% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €189. The 12-month ADR of €216 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Zagorje it averaged €79 over the past year, from about €2 in a typical November to about €150 in a typical July.
Per open night, by tier:
July RevPAR is about 81.6 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €59. The 12-month RevPAR of €79 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in Zagorje is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.
November 2025 is left out of these averages as a one-off: listings earned about 16.3 times what they did in November 2024. It still counts in the 12-month figures at the top of the page.
Average revenue by month in Zagorje
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,850.
| Month | Revenue per listing |
|---|---|
| January | €575 |
| February | €425 |
| March | €620 |
| April | €1,840 |
| May | €1,520 |
| June | €2,050 |
| July | €4,640 |
| August | €4,510 |
| September | €2,080 |
| October | €1,870 |
| November | €55 |
| December | €2,010 |
Guests book Zagorje stays 68 days ahead on average (about two months), so guests here plan well ahead. January stays are booked furthest out, about 161 days ahead, and March stays closest to arrival, about 56 days. A typical January booking is made in early August.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 68 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in Zagorje display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Zagorje.
Neighborhoods
AirROI's area guide picks eight Zagorje neighborhoods that draw short-term rental guests, led by Zagorje Spa, Krapina and Čatež. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Zagorje Spa | Renowned for its thermal springs and wellness resorts, Zagorje Spa is perfect for visitors seeking relaxation and health treatments amidst beautiful nature. | Thermal springs, Wellness centers, Spa hotels, Hiking trails, Natural parks |
| Krapina | A historical town known for its prehistoric sites and natural beauty, Krapina appeals to tourists interested in history and culture, as well as outdoor activities. | Krapina Neanderthal Museum, Old Town Krapina, Hiking paths, Local wineries, Cultural events |
| Čatež | Famous for its thermal water park, Čatež attracts families and summer holiday makers looking for fun in the sun alongside wellness and relaxation activities. | Čatež Thermal Spa, Water park, Adventure park, Biking trails, Artisan markets |
| Zabok | A charming town with historical significance, Zabok offers a mix of culture and nature, making it ideal for tourists looking for a peaceful retreat close to Zagreb. | Museum of Peasant Uprising, Zabok Castle, Local festivals, Scenic nature walks, Cultural events |
| Donja Stubica | Known for its rich history and proximity to beautiful nature, Donja Stubica is perfect for visitors interested in historical sites and outdoor activities. | Old Baroque churches, Radakovo Museum, Mala Kopanja hiking trails, Cultural heritage, Local cuisine |
| Veliko Trgovišće | A serene village offering a rural experience, ideal for travelers looking to escape city life and enjoy traditional Croatian countryside. | Traditional farms, Local artisans, Nature walks, Cultural heritage sites, Peaceful environment |
| Gornja Stubica | With its gorgeous landscape and tranquil atmosphere, Gornja Stubica is attractive for those seeking nature, hiking, and local culture. | Stubica Castle, Nature parks, Cultural festivals, Hiking trails, Nature photography |
| Lepoglava | Famous for its lace-making tradition and historical sites, Lepoglava offers a unique cultural experience for visitors interested in local crafts and history. | Lepoglava Monastery, Lace-making workshops, Local crafts fairs, Cultural events, Surrounding nature |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Zagorje is an entire home: all 31 listings rent the whole place. Houses are the most common property type at 55%, ahead of apartments and condos (42%).
Every listing rents the whole place
Zagorje Airbnb listings by room type
Listings by property type
Zagorje Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 54.8% | 17 |
| Apartment/Condo | 41.9% | 13 |
| Others | 3.2% | 1 |
One-bedroom homes are the most common size in Zagorje (33% of entire homes), and 40% have three or more bedrooms.
Zagorje entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 33.3% | 10 |
| 2 bedrooms | 26.7% | 8 |
| 3 bedrooms | 16.7% | 5 |
| 4 bedrooms | 20.0% | 6 |
| 5+ bedrooms | 3.3% | 1 |
The most common capacity in Zagorje is four guests (29% of listings), and 45% of listings sleep six or more.
Zagorje listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 12.9% | 4 |
| 3 guests | 12.9% | 4 |
| 4 guests | 29.0% | 9 |
| 6 guests | 16.1% | 5 |
| 7 guests | 3.2% | 1 |
| 8+ guests | 25.8% | 8 |
Zagorje hosts set up an average of 3.2 beds per listing. Only 35% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Zagorje: 48% of listings have one, and 87% offer free parking on site.
Share of Zagorje listings with each common amenity
Guests
Zagorje runs on foreign visitors: 100% of guests who left reviews live outside Croatia. Germany leads with 55% of reviewers, ahead of Austria at 16%. Guests speak a mix of languages: English leads at 39%, followed by German and French.
100% of Zagorje guests come from abroad
Where guests who left reviews live
Where Zagorje guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Munich | 8.6% |
| Cologne | 5.7% |
| Schwyz | 2.9% |
| Ansbach | 2.9% |
| Aachen | 2.9% |
Where Zagorje guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 55.3% |
| Austria | 15.8% |
| Italy | 5.3% |
| Sweden | 2.6% |
| Gibraltar | 2.6% |
Languages spoken by Zagorje guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.7% |
| German | 25.8% |
| French | 16.1% |
| Italian | 6.5% |
| Spanish | 6.5% |
Zagorje Airbnbs average 4.82 stars, and 26% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.64, against 4.82 for host communication and check-in.
Communication and check-in score highest in Zagorje; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.81 |
| Communication | 4.82 |
| Location | 4.67 |
| Check-in | 4.82 |
| Value | 4.64 |
Booking patterns
All Zagorje listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 58% of listings; blocked nights include any the host closes off.
Days a year Zagorje listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 80.6% | 25 |
| 181-270 days | 19.4% | 6 |
Days a year Zagorje listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 19.4% | 6 |
| 31-90 days | 22.6% | 7 |
| 1-30 days | 58.1% | 18 |
The average Zagorje booking lasts 6.4 nights, longest in July and shortest in January. Listings took about 6 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Zagorje
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 16% of listings in Zagorje accept stays of one or two nights; four to six nights and a week or more are the most common minimums, tied at 35% each.
Minimum stay set by Zagorje listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Zagorje, used by 39% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 19% on Flexible or Moderate.
Cancellation policies of Zagorje listings, from most to least flexible
Share of listings by the policy they use
More than three-quarters of Zagorje listings charge a cleaning fee. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Zagorje, a five-bedroom home, took in €122,000 over the past year, about 10 times the city's average of €11,800.
Luxury modern villa with panoramic views Entire home · 5 bedrooms Rated 5.00
Istrian house with an infinity pool and a sea view Entire home · 4 bedrooms Rated 5.00
Casa Bella Vista Entire home · 4 bedrooms Rated 5.00
Villa Emillia - place of dream vacations Entire home · 2 bedrooms Rated 4.90
Guesthouse Villa Brestova Entire home · 3 bedrooms Rated 5.00
Villa Country Lady Entire home · 4 bedrooms Rated 5.00 Professional management companies run 16% of Zagorje listings and owners run the rest. Superhosts run 48% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 61% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 16 km, Medveja (15 km away, 33 listings) earned the most per listing, about 11% more than Zagorje. Štrmac was the busiest, booked on 44% of nights against 33% in Zagorje.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Brseč 5 km | 32 | €8,959 | €124 | 39% |
| Štrmac 8 km | 35 | €11,079 | €217 | 44% |
| Grad Labin 8 km | 686 | €8,820 | €158 | 35% |
| Mošćenice 11 km | 34 | €10,143 | €148 | 42% |
| Mošćenička Draga 11 km | 63 | €8,305 | €170 | 30% |
| Drenje 14 km | 47 | €11,793 | €212 | 34% |
| Medveja 15 km | 33 | €13,113 | €202 | 40% |
| Ravni 16 km | 64 | €7,186 | €136 | 40% |
See all 123 Istria County Airbnb markets
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Zagorje:
FAQ
An active Zagorje Airbnb grossed €11,815 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,900 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Zagorje listings earn between €592 and €2,900 in a typical month, and the top tenth €4,880 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Zagorje were booked on 33% of available nights over the past year. That compares with 35% for the Istria County average. August is usually the busiest month.
The average booked night in Zagorje cost €216 before fees. Half of listings charge between €80 and €245, so bedroom count and location move the price more than the average suggests.
None of the active Zagorje listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Zagorje Airbnb grossed €11,815 in the 12 months to September 2026, 26% above the Istria County average of €9,366. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €8,655 a year (about €720 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,660 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €4,640 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Zagorje listing was open to book earned €79 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €119 or more.
Zagorje stays were booked 68 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Zagorje Airbnb stay lasted 6.4 nights over the past year. A listing took 6 reservations over the year on average.
Guests rate Zagorje Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
Zagorje Spa, Krapina and Čatež draw the most short-term rental interest in Zagorje. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Zagorje as of September 2026. The closest tracked market is Brseč, 5 km away.
In Zagorje, more than three-quarters of listings add a cleaning fee, but the amounts on file are too irregular to quote a typical fee. Check the fee on the specific listings you compare against.
Method
Figures on this page cover 31 active Airbnb listings in Zagorje from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.