Attractive villa with a beautiful view Entire home · 4 bedrooms Rated 5.00 - Revenue
- €68,238
- Occupancy
- 56.3%
- Daily rate
- €345
Airbnb market data · 202612 months to October 2026
The average Airbnb in Šmrika brought in €14,546 over the 12 months through October 2026, about 82% more than the Primorje-Gorski Kotar County average of €7,989.
The short answer
Rates in Šmrika run ahead of the Primorje-Gorski Kotar County average, with bookings close to it. Listings averaged €290 a night and were booked on 34% of available nights, against €150 and 34% for the Primorje-Gorski Kotar County average.
Timing matters: in August, usually the best month, the average listing earns about 17.7 times as much as in December, usually the slowest.
With 58 active listings, Šmrika is the 43rd-largest of 78 Primorje-Gorski Kotar County markets AirROI tracks. From a year earlier, average revenue fell 4% while the number of active listings grew 7%.
Browse the live Šmrika Airbnb market See Every Šmrika ListingRevenue
Gross bookings per Šmrika listing averaged €14,546 over the 12 months to October 2026 (Primorje-Gorski Kotar County average: €7,989), before cleaning, platform and management costs and taxes.
In a typical year, the average Šmrika listing brings in €6,360 in August, its best month, and €359 in December, its slowest. The three strongest months bring in 58% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 17.7 times what December does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €2,240. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,986 | 22.4% | €243 | €64 | 68 days | 4.3 nights |
| Nov 2025 | €765 | 14.0% | €249 | €25 | 1 day | 3 nights |
| Dec 2025 | €533 | 3.8% | €262 | €17 | 16 days | 2.3 nights |
| Jan 2026 | €1,156 | 10.5% | €272 | €37 | 1 day | 1 night |
| Feb 2026 | €896 | 17.8% | €264 | €32 | 49 days | 7 nights |
| Mar 2026 | €441 | 10.8% | €254 | €14 | 3 days | 1.8 nights |
| Apr 2026 | €981 | 13.3% | €256 | €33 | 36 days | 4.8 nights |
| May 2026 | €2,624 | 31.9% | €271 | €85 | 80 days | 5.9 nights |
| Jun 2026 | €3,572 | 36.8% | €289 | €119 | 75 days | 5.5 nights |
| Jul 2026 | €5,011 | 54.9% | €323 | €162 | 96 days | 7 nights |
| Aug 2026 | €5,911 | 64.4% | €315 | €191 | 103 days | 5.8 nights |
| Sep 2026 | €3,080 | 37.2% | €268 | €103 | 102 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Šmrika home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Šmrika Airbnb took in €14,546 in the 12 months to October 2026, and run by its owner at everyday costs, about €820 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,830 a month.
Cleaning it yourself keeps the €1,170 a year guests pay in cleaning fees, for about €910 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €700 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €13,376 | €29,620 |
| Cleaning fees guests pay8% of Šmrika bookings | €1,170 | €2,580 |
| Gross bookings | €14,546 | €32,200 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Šmrika listings on Simplified Pricing, 3% for the rest | −€1,910 | −€4,230 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,170 | −€2,580 |
| Utilities and internetAbout 5% of bookings | −€730 | −€1,610 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€290 | −€640 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€440 | −€970 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€150 | −€150 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€4,760 | −€10,250 |
| Left for housing costs, then profit | €9,786about €820 a month | €21,950about €1,830 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Šmrika's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Šmrika home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,680 a month, against €1,210 for the average one.
Occupancy
Šmrika listings were booked on 34% of the nights they were open over the past year, in line with the Primorje-Gorski Kotar County average and 5 percentage points below the Croatia average (39%). In a typical year, occupancy swings from 12% in December to 65% in August.
The busiest tenth of listings are booked about 3.9 times as often as the bottom quarter.
August is usually the busiest month in Šmrika, December the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Šmrika, known as ADR (average daily rate), was €290 over the past year, about 93% above the Primorje-Gorski Kotar County average of €150 and about 76% above the Croatia average of €165. In a typical year, rates swing with the seasons, from about €205 in December to about €320 in July.
Prices span a wide range: the top 10% charge about 5.3 times the rate of the bottom quarter.
July rates run 57% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €260. The 12-month ADR of €290 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Šmrika it averaged €104 over the past year, from about €12 in a typical December to about €205 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 17.7 times December's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €73. The 12-month RevPAR of €104 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Šmrika has one high season, June through September, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 8.5 times as much a month in June through August as in December through February.
December 2025 and January 2026 are left out of these averages as one-offs: listings earned about 94% more than they did in the same months a year earlier. Both still count in the 12-month figures at the top of the page.
Average revenue by month in Šmrika
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €2,190.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €514 |
| February | Low season | €896 |
| March | Low season | €635 |
| April | Low season | €999 |
| May | Shoulder season | €2,150 |
| June | High season | €3,440 |
| July | High season | €5,290 |
| August | High season | €6,360 |
| September | High season | €2,810 |
| October | Shoulder season | €2,020 |
| November | Low season | €765 |
| December | Low season | €359 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €4,470 | 47% | €296 |
| Shoulder seasonMay, October | €2,080 | 29% | €243 |
| Low seasonNovember–April | €695 | 15% | €238 |
Guests book Šmrika stays 86 days ahead on average (about three months), so guests here plan well ahead. September stays are booked furthest out, about 112 days ahead, and November stays closest to arrival, about 1 days. A typical September booking is made in late May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 86 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 58 active listings in Šmrika display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Šmrika.
Neighborhoods
AirROI's area guide picks Šmrika Waterfront, Historical Center of Šmrika and Omisalj as the parts of Šmrika that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Šmrika Waterfront | Beautiful waterfront area with stunning views of the Adriatic Sea, popular with tourists seeking tranquility and natural beauty. | Beaches of Šmrika, Nearby islands, Water sports activities, Scenic walking trails, Fishing spots |
| Historical Center of Šmrika | Rich in history and culture, this area attracts visitors interested in the local heritage and traditional architecture. | Church of St. Nicholas, Local museums, Historical landmarks, Cultural events, Art galleries |
| Omisalj | A nearby town with historical significance and beautiful coastal views, popular for its quieter atmosphere and proximity to the beach. | Omisalj beach, Roman ruins, Historical architecture, Nature trails, Bird watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Šmrika is an entire home: all 58 listings rent the whole place. Houses are the most common property type at 62%, about 2.3 times the share of apartments and condos (28%).
Every listing rents the whole place
Šmrika Airbnb listings by room type
Listings by property type
Šmrika Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 62.1% | 36 |
| Apartment/Condo | 27.6% | 16 |
| Others | 6.9% | 4 |
| Hotel/Boutique | 3.4% | 2 |
Most Šmrika homes are built for groups: 53% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (34%).
Šmrika entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 5.2% | 3 |
| 1 bedroom | 20.7% | 12 |
| 2 bedrooms | 20.7% | 12 |
| 3 bedrooms | 34.5% | 20 |
| 4 bedrooms | 13.8% | 8 |
| 5+ bedrooms | 5.2% | 3 |
A typical one-bedroom home in Šmrika earned €5,040 over the past year, against €5,550 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | €5,040 | €7,930 | €120 | 40% |
| 2 bedrooms | 12 | €8,700 | €12,900 | €170 | 42% |
| 3 bedrooms | 20 | €5,550 | €15,100 | €389 | 28% |
Šmrika is a group-trip market: 31% of listings sleep eight or more guests, more than the share of the next most common size, four guests (24%).
Šmrika listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.9% | 4 |
| 3 guests | 6.9% | 4 |
| 4 guests | 24.1% | 14 |
| 5 guests | 10.3% | 6 |
| 6 guests | 20.7% | 12 |
| 8+ guests | 31.0% | 18 |
Šmrika hosts set up an average of 3.3 beds per listing, close to one bed per bedroom. 57% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Šmrika: 69% of listings have one, and 97% offer free parking on site.
Share of Šmrika listings with each common amenity
Guests
Šmrika runs on foreign visitors: 98% of guests who left reviews live outside Croatia. Germany leads with 30% of reviewers, ahead of Italy at 20%. Guests speak a mix of languages: English leads at 40%, followed by German and French.
98% of Šmrika guests come from abroad
Where guests who left reviews live
Where Šmrika guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Augsburg | 4.3% |
| Stammham | 2.1% |
| Ditzingen | 2.1% |
| Wedemark | 2.1% |
| Silkeborg | 2.1% |
Where Šmrika guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 30.0% |
| Italy | 20.0% |
| France | 16.0% |
| Austria | 8.0% |
| Poland | 4.0% |
Languages spoken by Šmrika guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 40.4% |
| German | 24.6% |
| French | 10.5% |
| Italian | 8.8% |
| Spanish | 5.3% |
Šmrika Airbnbs average 4.86 stars, and 34% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.60, against 4.90 for check-in.
Check-in scores highest in Šmrika; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.86 |
| Communication | 4.88 |
| Location | 4.60 |
| Check-in | 4.90 |
| Value | 4.74 |
Booking patterns
All Šmrika listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Šmrika listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 81.0% | 47 |
| 181-270 days | 19.0% | 11 |
Days a year Šmrika listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 19.0% | 11 |
| 31-90 days | 37.9% | 22 |
| 1-30 days | 43.1% | 25 |
The average Šmrika booking lasts 5.6 nights, longest in July and shortest in January. Listings took about 8 bookings each over the year. More than seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Šmrika
Average nights per booking, by month of stay
Two-year average by calendar month.
38% of listings in Šmrika accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Šmrika listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Šmrika, used by 36% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 22% on Flexible or Moderate.
Cancellation policies of Šmrika listings, from most to least flexible
Share of listings by the policy they use
More than four in ten Šmrika listings charge a cleaning fee. The typical fee is €56; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.6 nights, that adds roughly €10 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Šmrika, a four-bedroom home, took in €68,200 over the past year, about 4.7 times the city's average of €14,500.
Attractive villa with a beautiful view Entire home · 4 bedrooms Rated 5.00
Villa Ventus Entire home · 3 bedrooms Rated 4.89
Home Aqua/sea view; 42 m2 pool; 1,9km beach Entire home · 3 bedrooms Rated 4.92
Villa Margo (Loretta) Entire home · 5 bedrooms Rated 5.00
Villa Martina Bellevue Entire home · 6 bedrooms
Villa Jelly Entire home · 2 bedrooms Rated 5.00 Professional management companies run 22% of Šmrika listings and owners run the rest. Only one in five listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Šmrika earns about as much per listing as Tribalj, the top earner of the eight nearby markets in the table, all within 12 km. Kostrena was the busiest, booked on 39% of nights against 34% in Šmrika.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kraljevica 3 km | 52 | €12,382 | €183 | 38% |
| Jadranovo 4 km | 223 | €7,991 | €167 | 33% |
| Omišalj 5 km | 122 | €8,626 | €134 | 38% |
| Tribalj 7 km | 46 | €15,206 | €251 | 29% |
| Dramalj 9 km | 452 | €5,795 | €131 | 31% |
| Kostrena 10 km | 95 | €15,081 | €232 | 39% |
| Grižane-Belgrad 10 km | 61 | €10,206 | €214 | 32% |
| Crikvenica 12 km | 803 | €7,738 | €152 | 32% |
See all 78 Primorje-Gorski Kotar County Airbnb markets
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Šmrika:
FAQ
An active Šmrika Airbnb grossed €14,546 on average in the 12 months to October 2026, according to AirROI's tracking of 58 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,110 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Šmrika listings earn between €682 and €3,110 in a typical month, and the top tenth €5,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Šmrika were booked on 34% of available nights over the past year. That compares with 34% for the Primorje-Gorski Kotar County average. August is usually the busiest month.
The average booked night in Šmrika cost €290 before fees. Half of listings charge between €100 and €365, so bedroom count and location move the price more than the average suggests.
None of the active Šmrika listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Šmrika Airbnb grossed €14,546 in the 12 months to October 2026, 82% above the Primorje-Gorski Kotar County average of €7,989. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €9,786 a year (about €820 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,830 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €6,360 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Šmrika listing was open to book earned €104 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €240 or more.
Šmrika stays were booked 86 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Šmrika Airbnb stay lasted 5.6 nights over the past year. A listing took 8 reservations over the year on average.
Guests rate Šmrika Airbnbs 4.86 out of 5 on average. Guests score check-in highest and location lowest.
Šmrika Waterfront, Historical Center of Šmrika and Omisalj draw the most short-term rental interest in Šmrika. The neighborhood guide explains what brings guests to each.
AirROI counted 58 active Airbnb listings in Šmrika as of October 2026. The closest tracked market is Kraljevica, 3 km away.
In Šmrika, more than four in ten listings add a cleaning fee. The median fee is €56; a handful of extreme values pull the simple average far above that, so the median is the better guide.
All of Croatia had 17,614,016 international tourist arrivals in 2025, Državni zavod za statistiku reports. AirROI estimates 421 Airbnb stays in Šmrika, Croatia in the 12 months to October 2026, which counts bookings and not tourists. See Croatia tourism statistics.
Method
Figures on this page cover 58 active Airbnb listings in Šmrika from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.