Airbnb market data · 202612 months to October 2026
Milna, Croatia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Milna brought in €15,861 over the 12 months through October 2026, across just 27 active listings, so a single property can move that figure.
The short answer
Milna Airbnb Market at a Glance
Rates in Milna run ahead of the Splitsko-dalmatinska županija average, with bookings close to it. Listings averaged €271 a night and were booked on 40% of available nights, against €190 and 41% for the Splitsko-dalmatinska županija average.
Timing matters: in July, the best month, the average listing earned about 29.6 times as much as in October, the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, Milna is the 47th-largest of 53 Splitsko-dalmatinska županija markets AirROI tracks.
Browse the live Milna Airbnb market See Every Milna ListingRevenue
How Much Do Airbnb Hosts Make in Milna?
Gross bookings per Milna listing averaged €15,861 over the 12 months to October 2026 (Splitsko-dalmatinska županija average: €13,497), before cleaning, platform and management costs and taxes.
The average Milna listing brought in €6,330 in July, its best month, and €214 in October, its slowest. The three strongest months bring in 60% of a full year's revenue, where an even calendar would give any three months 25%.
Across Milna's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €5,320+ a month, about 3.8 times the typical property.
- Strong performers (top 25%) earn €3,220 or more, roughly €1,800 a month above the median.
- Typical properties (median) earn about €1,400 a month.
- Entry-level properties (bottom 25%) earn €862 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 29.6 times what October did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €2,320.
Milna Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €214 | 6.5% | €240 | €7 | – | – |
| Nov 2025 | €660 | 36.7% | €238 | €22 | 24 days | 3 nights |
| Dec 2025 | €2,473 | 24.7% | €237 | €80 | 2 days | 1.3 nights |
| Jan 2026 | €256 | 4.9% | €242 | €8 | 1 day | 1 night |
| Feb 2026 | €307 | 3.6% | €245 | €11 | 1 day | 1 night |
| Mar 2026 | €358 | 4.3% | €241 | €12 | 1 day | 1.3 nights |
| Apr 2026 | €2,792 | 30.0% | €239 | €93 | 27 days | 9 nights |
| May 2026 | €1,797 | 20.5% | €245 | €58 | 68 days | 5.1 nights |
| Jun 2026 | €4,830 | 41.8% | €299 | €161 | 75 days | 6.8 nights |
| Jul 2026 | €6,325 | 58.2% | €311 | €204 | 101 days | 7.1 nights |
| Aug 2026 | €5,450 | 60.2% | €303 | €176 | 114 days | 5.1 nights |
| Sep 2026 | €2,402 | 34.0% | €258 | €80 | 96 days | 5.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Milna home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Milna Profitable?
Yes, when it's run well. The average Milna Airbnb took in €15,861 in the 12 months to October 2026, and run by its owner at everyday costs, about €920 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,150 a month.
Cleaning it yourself keeps the €870 a year guests pay in cleaning fees, for about €1,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Milna Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €14,991 | €34,480 |
| Cleaning fees guests pay5% of Milna bookings | €870 | €2,000 |
| Gross bookings | €15,861 | €36,480 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Milna listings on Simplified Pricing, 3% for the rest | −€2,090 | −€4,810 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€870 | −€2,000 |
| Utilities and internetAbout 5% of bookings | −€790 | −€1,820 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€320 | −€730 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€480 | −€1,090 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€160 | −€160 |
| Permit and registrationWhere one is required | −€80 | −€80 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€4,790 | −€10,690 |
| Left for housing costs, then profit | €11,071about €920 a month | €25,790about €2,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Milna Airbnb Profit
The estimate starts from Milna's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Milna home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Milna's Top Earners Get There
- More nights booked. The busiest quarter of Milna listings are booked on 36% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of €185 adds about €1,840 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €315 a night or more, against a median of €185. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,500 a year.
- Open for the busy months. July brought the average listing about €6,330, against €214 in October, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Milna listings average 4.93 stars, and 48% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,040 a month, against €1,320 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Milna?
Milna listings were booked on 40% of the nights they were open over the past year, in line with the Splitsko-dalmatinska županija average and in line with the Croatia average. Occupancy swings from 4% in February to 60% in August.
Across Milna's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 46%+ of open nights, 20 points above the median.
- Strong performers (top 25%) fill 36% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 26% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
August was the busiest month in Milna, February the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Milna?
The average nightly rate in Milna, known as ADR (average daily rate), was €271 over the past year, about 43% above the Splitsko-dalmatinska županija average of €190 and about 64% above the Croatia average of €165. Rates peak in July at about €310 and bottom out in November and December at about €235.
Across Milna's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €575+ a night, about 3.1 times the median.
- Strong performers (top 25%) charge €315 or more, about €130 above the median.
- Typical properties (median) charge about €185 a night.
- Entry-level properties (bottom 25%) charge €110 or less, about 60% of the median.
July rates ran 31% above December's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €258.
What Is the RevPAR for Airbnb in Milna?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Milna it averaged €123 over the past year, from about €7 in October to about €204 in July.
Across Milna's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €294+ per open night, about 3.1 times the median.
- Strong performers (top 25%) earn €181 or more, about €85 a night above the median.
- Typical properties (median) earn about €94 per open night.
- Entry-level properties (bottom 25%) earn €34 or less, about a third of the median.
July RevPAR was about 29.6 times October's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €76. The 12-month RevPAR of €123 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Milna
With only 27 active listings, the monthly pattern in Milna is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in October.
How Far in Advance Do Guests Book Airbnb in Milna?
Guests book Milna stays 88 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 114 days ahead, and March stays closest to arrival, about 1 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 88 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Milna
None of the 27 active listings in Milna display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Milna.
Neighborhoods
Best Neighborhoods for Airbnb in Milna
AirROI's area guide picks five Milna neighborhoods that draw short-term rental guests, led by Milna Port & Riva, Pantera & Vlaska and Bijaka. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Milna Port & Riva | This central waterfront section houses the catamaran pier, grocery stores, and waterfront dining. Guests are primarily nautical tourists, island hoppers arriving via fast ferry from Split, and couples seeking immediate pedestrian access to village services. | Church of Our Lady of the Annunciation, ACI Marina Milna, Riva Promenade, Angliscina Fortress Tower |
| Pantera & Vlaska | Occupying the northern arm of the deep harbour inlet, this maritime zone attracts sailors and holidaymakers wanting water frontage adjacent to boat slips. Accommodations here sit steps from private yacht services and the town's northern bathing spots. | Marina Vlaska, Plaza Vlaska, Cape Zaglav Fortification Baterija, Milna Shipyard |
| Bijaka | Situated along the western edge of the town harbour, this coastal area is the main daytime hub for beachgoers. Families book apartments here due to the shallow pebbled seabed, natural pine canopy shade, and proximity to recreational facilities. | Plaza Bijaka, Plaza Hana, Marina Kanarija, Razanj Lighthouse |
| Uvala Osibova | Positioned one kilometre south of the town core, this coastal residential inlet appeals to travellers booking detached holiday villas with swimming pools. Guests prioritize private sea access, snorkelling, and quiet residential surroundings over town centre nightlife. | Plaza Osibova, Gothic Church of St. Joseph Ruins, Cape Razanj, Franz Joseph Trail |
| Uvala Lucice | This five-pronged bay south-east of the village acts as an anchorage point for cruising yachts and offers standalone holiday rentals. Visitors are predominantly boaters and extended families seeking secluded rocky swimming platforms away from vehicular traffic. | Plaza Lucice, Lucice Bay Anchorage, Lucice Underwater Cave, Smrka Bay |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Milna vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under another name: Općina Milna (176 active listings) has its own page and is left out of the comparison below.
Milna earns about as much per listing as Grad Hvar, the top earner of the eight nearby markets in the table, all within 21 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Grad Hvar 8 km | 1,563 | €15,589 | €188 | 46% |
| Općina Nerežišća 15 km | 37 | €12,929 | €307 | 28% |
| Stomorska 16 km | 84 | €9,819 | €137 | 39% |
| Grad Stari Grad 17 km | 286 | €10,569 | €173 | 39% |
| Nečujam 19 km | 59 | €9,452 | €168 | 35% |
| Općina Sutivan 19 km | 153 | €10,601 | €277 | 33% |
| Rogač 21 km | 30 | €10,066 | €189 | 35% |
| Općina Bol 21 km | 621 | €9,686 | €147 | 39% |
Other Airbnb Markets in Splitsko-dalmatinska županija
- Grad Kaštela Airbnb data 1,484 listings
- Makarska Airbnb data 1,360 listings
- Grad Trogir Airbnb data 1,092 listings
- Okrug Gornji Airbnb data 1,087 listings
- Općina Dugi Rat Airbnb data 546 listings
- Općina Marina Airbnb data 499 listings
- Brela Airbnb data 368 listings
- Grad Vis Airbnb data 359 listings
See all 53 Splitsko-dalmatinska županija Airbnb markets
Markets Similar to Milna
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Milna:
- Vodnjan Airbnb data Croatia · €290/night · 36.7%
- Zaton Airbnb data Croatia · €310/night · 38.3%
- Općina Posedarje Airbnb data Croatia · €227/night · 38.2%
- Grad Benkovac Airbnb data Croatia · €241/night · 35.7%
FAQ
Milna Airbnb FAQ
How much do Airbnb hosts make in Milna?
An active Milna Airbnb grossed €15,861 on average in the 12 months to October 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,220 or more in a typical month.
How much can I make on Airbnb in Milna?
It depends most on the home's size, location and how it's run. The middle half of Milna listings earn between €862 and €3,220 in a typical month, and the top tenth €5,320 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Milna?
Listings in Milna were booked on 40% of available nights over the past year. That compares with 41% for the Splitsko-dalmatinska županija average. August was the busiest month.
How much does an Airbnb cost per night in Milna?
The average booked night in Milna cost €271 before fees. Half of listings charge between €110 and €315, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Milna?
None of the active Milna listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Milna?
Yes, when it's run well. The average Milna Airbnb grossed €15,861 in the 12 months to October 2026, 18% above the Splitsko-dalmatinska županija average of €13,497, though with only 27 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €11,071 a year (about €920 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,150 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Milna?
July paid best over the past year, at €6,330 per active listing, and October paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Milna?
Each night a Milna listing was open to book earned €123 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €294 or more.
How far in advance do guests book Airbnbs in Milna?
Milna stays were booked 88 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Milna?
The average Milna Airbnb stay lasted 6.2 nights over the past year. A listing took 8 reservations over the year on average.
How are Airbnbs in Milna rated?
Guests rate Milna Airbnbs 4.93 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Milna?
Milna Port & Riva, Pantera & Vlaska and Bijaka draw the most short-term rental interest in Milna. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Milna?
AirROI counted 27 active Airbnb listings in Milna as of October 2026. The closest tracked market is Grad Hvar, 8 km away.
How much are Airbnb cleaning fees in Milna?
In Milna, more than half of listings add a cleaning fee. The median fee is €55, but a minority of much higher fees lifts the average to €161, so the median is the better guide.
How many tourists visit Milna, Croatia?
All of Croatia had 17,614,016 international tourist arrivals in 2025, Državni zavod za statistiku reports. AirROI estimates 204 Airbnb stays in Milna, Croatia in the 12 months to October 2026, which counts bookings and not tourists. See Splitsko-dalmatinska županija tourism statistics.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in Milna from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.