Airbnb market data · 202512 months to May 2025
Mrljane, Croatia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Mrljane brought in €4,363 over the 12 months through May 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Mrljane run through May 2025.
The short answer
Mrljane Airbnb Market at a Glance
Listings averaged €152 a night and were booked on 26% of available nights.
Timing matters: in October, the best month, the average listing earned about 15.9 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Mrljane is the 44th-largest of 49 Zadar County markets AirROI tracks.
Browse the live Mrljane Airbnb market See Every Mrljane ListingRevenue
How Much Do Airbnb Hosts Make in Mrljane?
Gross bookings per Mrljane listing averaged €4,363 over the 12 months to May 2025 (Zadar County average: €10,291), before cleaning, platform and management costs and taxes.
The average Mrljane listing brought in €2,110 in October, its best month, and €133 in January, its slowest.
Across Mrljane's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,330+ a month, about twice the typical property.
- Strong performers (top 25%) earn €1,040 or more, roughly €340 a month above the median.
- Typical properties (median) earn about €696 a month.
- Entry-level properties (bottom 25%) earn €517 or less, about three-quarters of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 15.9 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €869. Dashed: May left out, as the latest month's data looks incomplete.
Mrljane Airbnb Data by Month
Latest 12 months in the May 2025 data.
October led on revenue and bookings; nightly rates peaked in February.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | €445 | 17.9% | €129 | 64 days |
| Jul 2024 | €1,347 | 23.9% | €135 | 37 days |
| Aug 2024 | €1,543 | 35.5% | €139 | 39 days |
| Sep 2024 | €1,750 | 30.3% | €129 | 24 days |
| Oct 2024 | €2,107 | 67.7% | €127 | 107 days |
| Nov 2024 | – | – | €124 | – |
| Dec 2024 | €513 | 25.8% | €124 | 4 days |
| Jan 2025 | €133 | 6.5% | €155 | 1 day |
| Feb 2025 | €138 | 7.1% | €165 | 1 day |
| Mar 2025 | €141 | 6.5% | €162 | 1 day |
| Apr 2025 | €577 | 9.5% | €154 | 1 day |
| May 2025* | €232 | 5.2% | €157 | 5 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *May 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Mrljane market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Mrljane Profitable?
Yes, when it's run well. The average Mrljane Airbnb took in €4,363 in the 12 months to May 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €6,520, and run by its owner at everyday costs, about €400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Mrljane Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €4,363 | €6,520 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€680 | −€1,010 |
| Utilities and internetAbout 5% of bookings | −€220 | −€330 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€90 | −€130 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€130 | −€200 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€40 | −€40 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,180 | −€1,730 |
| Left for housing costs, then profit | €3,183about €270 a month | €4,790about €400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Mrljane Airbnb Profit
The estimate starts from Mrljane's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Mrljane home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Mrljane's Top Earners Get There
- More nights booked. The busiest quarter of Mrljane listings are booked on 23% or more of their nights, against 17% for the median listing. Ten more booked nights a year at the median rate of €110 adds about €1,110 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €175 a night or more, against a median of €110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €440 a year.
- Open for the busy months. October brought the average listing about €2,110, against €133 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €540 a month, against €360 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Mrljane?
Mrljane listings were booked on 26% of the nights they were open over the past year, 12 percentage points below the Zadar County average (38%) and 13 points below the Croatia average (39%). Occupancy swings from 7% in March to 68% in October.
Across Mrljane's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 35%+ of open nights, 18 points above the median.
- Strong performers (top 25%) fill 23% or more, roughly one and a half nights a week.
- Typical properties (median) fill about 17% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
October was the busiest month in Mrljane, March the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Mrljane?
The average nightly rate in Mrljane, known as ADR (average daily rate), was €152 over the past year, about 5% below the Zadar County and Croatia averages (€160 and €165). Rates peak in February and March at about €165 and bottom out in November and December at about €125.
Across Mrljane's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €235+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge €175 or more, about €65 above the median.
- Typical properties (median) charge about €110 a night.
- Entry-level properties (bottom 25%) charge €83 or less, about three-quarters of the median.
February rates ran 33% above December's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €142. Dashed: May data incomplete. The 12-month ADR of €152 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Mrljane
With only 18 active listings, the monthly pattern in Mrljane is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Mrljane?
Guests book Mrljane stays 24 days ahead on average (about three weeks). October stays are booked furthest out, about 107 days ahead, and April stays closest to arrival, about 1 days. A typical October booking is made in late June.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 24 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Mrljane
None of the 18 active listings in Mrljane display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Mrljane.
Neighborhoods
Best Neighborhoods for Airbnb in Mrljane
AirROI's area guide picks five Mrljane neighborhoods that draw short-term rental guests, led by Pine Beach, Mrljane Harbour and Island of Pašman. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pine Beach | A serene and beautiful beach area perfect for families and couples seeking relaxation and nature. Known for its calm waters and pebble beaches, it attracts visitors for its peaceful surroundings. | Pine Beach, Nearby hiking trails, Local cafes and restaurants, Zadar old town day trips, Natural parks |
| Mrljane Harbour | A charming location near the harbor, appealing to yacht enthusiasts and families. Offers a blend of local ambiance and access to water activities. | Harbor activities, Local fish restaurants, Water sports facilities, Scenic walks |
| Island of Pašman | A nearby island with stunning nature, ideal for those seeking tranquility and beautiful landscapes. Popular for its untouched beaches and scenic views. | Pašman island beaches, Hiking trails, Historical sites, Local agriculture, Bicycle tours |
| Sveta Filip i Jakov | A peaceful coastal town ideal for family vacations and relaxation. Attracts visitors looking for a laid-back atmosphere. | Coastal promenade, Local beaches, Traditional restaurants, Water sport activities |
| Zelena Punta | A tranquil area known for its nature and secluded beaches, ideal for visitors wishing to escape the crowds and enjoy natural beauty. | Secluded beaches, Walking and biking paths, Natural landscapes, Nearby parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Mrljane vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 16 km, Općina Sukošan (9 km away) earned the most per listing, about 2.5 times as much as Mrljane. Općina Bibinje was the busiest, booked on 41% of nights against 26% in Mrljane.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Općina Sveti Filip i Jakov 5 km | 274 | €10,590 | €197 | 34% |
| Općina Tkon 8 km | 59 | €7,895 | €229 | 31% |
| Grad Biograd na Moru 8 km | 266 | €6,952 | €144 | 33% |
| Ždrelac 9 km | 48 | €8,121 | €205 | 34% |
| Općina Sukošan 9 km | 351 | €10,905 | €185 | 37% |
| Kukljica 12 km | 39 | €4,710 | €113 | 32% |
| Općina Bibinje 13 km | 442 | €10,635 | €150 | 41% |
| Općina Pakoštane 16 km | 370 | €8,905 | €150 | 37% |
Other Airbnb Markets in Zadar County
- Zadar Airbnb data 2,760 listings
- Pag Airbnb data 466 listings
- Općina Vir Airbnb data 445 listings
- Općina Privlaka Airbnb data 356 listings
- Općina Starigrad Airbnb data 344 listings
- Općina Sali Airbnb data 261 listings
- Općina Ražanac Airbnb data 228 listings
See all 49 Zadar County Airbnb markets
Markets Similar to Mrljane
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Mrljane:
- Funtana Airbnb data Croatia · €157/night · 32.0%
- Medulin Airbnb data Croatia · €159/night · 32.0%
- Selce Airbnb data Croatia · €141/night · 31.1%
- Banjole Airbnb data Croatia · €164/night · 31.2%
- Malinska Airbnb data Croatia · €163/night · 31.8%
- Umag Airbnb data Croatia · €137/night · 31.9%
FAQ
Mrljane Airbnb FAQ
How much do Airbnb hosts make in Mrljane?
An active Mrljane Airbnb grossed €4,363 on average in the 12 months to May 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,040 or more in a typical month.
How much can I make on Airbnb in Mrljane?
It depends most on the home's size, location and how it's run. The middle half of Mrljane listings earn between €517 and €1,040 in a typical month, and the top tenth €1,330 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Mrljane?
Listings in Mrljane were booked on 26% of available nights over the past year. That compares with 38% for the Zadar County average. October was the busiest month.
How much does an Airbnb cost per night in Mrljane?
The average booked night in Mrljane cost €152 before fees. Half of listings charge between €83 and €175, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Mrljane?
None of the active Mrljane listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Mrljane?
Yes, when it's run well. The average Mrljane Airbnb grossed €4,363 in the 12 months to May 2025, 58% below the Zadar County average of €10,291, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €400 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Mrljane?
October paid best over the past year, at €2,110 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Mrljane?
Mrljane stays were booked 24 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Mrljane?
Pine Beach, Mrljane Harbour and Island of Pašman draw the most short-term rental interest in Mrljane. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Mrljane?
AirROI counted 18 active Airbnb listings in Mrljane as of May 2025. The closest tracked market is Općina Sveti Filip i Jakov, 5 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Mrljane from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.