Horní Maršov, Northeast Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Horní Maršov, Northeast? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,574 per year — at a $182 nightly rate, 23.2% occupancy, and a $51 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 27 active listings, Horní Maršov is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 58.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Horní Maršov?
In Horní Maršov, the headline Airbnb metrics are $14,574 in average annual revenue,23.2% occupancy, $182 ADR, and $51 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Horní Maršov?
Understanding the monthly revenue variations for Airbnb listings in Horní Maršov is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horní Maršov is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horní Maršov across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,944+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,757 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $888 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $315, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horní Maršov
What Is the Monthly Airbnb Occupancy Rate in Horní Maršov?
Maximize your bookings by understanding the Horní Maršov STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horní Maršov:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horní Maršov
What Is the Average Airbnb Nightly Rate in Horní Maršov?
Effective short term rental pricing strategy in Horní Maršov involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horní Maršov typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $423+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Horní Maršov
What Is the RevPAR for Airbnb in Horní Maršov?
RevPAR in Horní Maršov is currently $51. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $24 RevPAR.
- Strong performers (Top 25%) earn $80 RevPAR.
- Best-in-class (Top 10%) achieve $122 RevPAR.
Average Monthly RevPAR Trend in Horní Maršov
RevPAR Insights for Horní Maršov
- The average RevPAR in Horní Maršov is $51. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($122) and bottom 25% ($9) is $112, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Horní Maršov benchmarks. If your RevPAR falls below the median of $24, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $80+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Horní Maršov?
Horní Maršov's peak Airbnb season falls in February, January, December, while the softest stretch is March, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, December)
- Revenue averages $2,783 per month
- Occupancy rates average 33.4%
- Daily rates average $189
Shoulder Season
- Revenue averages $1,842 per month
- Occupancy maintains around 26.4%
- Daily rates hold near $169
Low Season (March, May, November)
- Revenue drops to average $1,469 per month
- Occupancy decreases to average 20.5%
- Daily rates adjust to average $179
Seasonality Insights for Horní Maršov
- Airbnb seasonality in Horní Maršov is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Horní Maršov's highest earning potential, with monthly revenues climbing to $3,385, occupancy reaching 44.2%, and ADRs peaking at $191.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,425, occupancy could drop to 18.3%, and ADRs may adjust to $157.
- Lower occupancy paired with meaningful seasonality means hosts in Horní Maršov need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Horní Maršov, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Horní Maršov?
Low regulation and minimal registration activity in Horní Maršov, Northeast, Czechia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Horní Maršov to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Horní Maršov?
With a compact short-term rental market, Horní Maršov gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horní Maršov Town Center | A charming town center with local shops, cafes, and a traditional Czech atmosphere, perfect for travelers looking for a cozy experience close to attractions. | Local cafes, Shops, Historical architecture, Maršovský stream, Cultural events |
| Krkonošsko-jesenická nature reserve | Stunning natural area with beautiful landscapes and outdoor activities. Ideal for nature lovers, hikers, and those looking to enjoy the outdoors. | Hiking trails, Skiing opportunities, Wildlife watching, Scenic views, Nature photography spots |
| Deštné v Orlických horách | A nearby ski resort area popular in winter and summer for outdoor sports, making it a year-round destination for adventure seekers. | Ski slopes, Mountain biking routes, Trekking paths, Nature parks, Relaxation spots |
| Sněžka Mountain | The highest mountain in Czechia, attracting hikers and tourists for its breathtaking views and trails. A must-visit for outdoor enthusiasts. | Hiking to Sněžka peak, Scenic viewpoints, Mountain huts, Winter sports, Cultural historical significance |
| Černá hora | Another popular mountain area for skiing in winter and hiking in summer, offering a variety of accommodations and services for tourists. | Ski resorts, Hiking trails, Nature retreats, Restaurants with local cuisine, Local festivals |
| Janské Lázně | Famous spa town known for its thermal springs and wellness services. Attracts visitors seeking relaxation and rejuvenation. | Spa facilities, Wellness centers, Mountain walking paths, Thermal baths, Natural parks |
| Local Wine Route | A scenic route known for its wineries and wine tastings, popular among tourists looking for gastronomic experiences and local culture. | Winery tours, Wine tastings, Local festivals, Scenic vineyards, Gastronomic events |
| Bubla | A small village known for its quiet atmosphere and proximity to nature, perfect for those looking for a peaceful getaway far from the city hustle. | Countryside walks, Local farms, Traditional Czech cuisine, Quiet retreats, Nature exploration |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Horní Maršov offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Horní Maršov?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horní Maršov
- The Horní Maršov Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.4% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horní Maršov, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 7.4%) offer potential for unique stay experiences.
Horní Maršov Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horní Maršov
- The dominant room capacity in Horní Maršov is 5+ bedrooms listings, making up 18.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 37.0% of the active Airbnb listings in Horní Maršov, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horní Maršov.
Horní Maršov Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horní Maršov
- The most common guest capacity trend in Horní Maršov vacation rentals is listings accommodating 8+ guests (40.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Horní Maršov STR market, accounting for 55.5% of listings.
- 55.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horní Maršov.
- On average, properties in Horní Maršov are equipped to host 5.0 guests.
How Do Listings in Horní Maršov Compare on Quality?
Listing quality in Horní Maršov can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Horní Maršov
- At 31.7 photos per listing on average, Horní Maršov hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 14.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Horní Maršov averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Horní Maršov?
Amenity Prevalence
Amenity Insights for Horní Maršov
- Essential amenities in Horní Maršov that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Pets allowed, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horní Maršov: Heating, Wifi.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Free parking on premises or Pets allowed to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horní Maršov to stay competitive.
Which Airbnb Amenities Boost Revenue in Horní Maršov?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Horní Maršov, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BBQ grill | 33.3% | $33,879 | $4,921 | 588.4% |
High chair | 25.9% | $38,708 | $6,127 | 531.8% |
Hot water | 66.7% | $19,977 | $3,767 | 430.4% |
Refrigerator | 81.5% | $17,144 | $3,267 | 424.7% |
TV | 74.1% | $18,419 | $3,587 | 413.6% |
Cleaning products | 18.5% | $35,276 | $9,869 | 257.5% |
Coffee maker | 48.1% | $23,145 | $6,615 | 249.9% |
Private entrance | 29.6% | $28,969 | $8,513 | 240.3% |
Long term stays allowed | 29.6% | $28,448 | $8,732 | 225.8% |
Hot water kettle | 51.9% | $21,137 | $7,506 | 181.6% |
Revenue Impact Insights for Horní Maršov
- BBQ grill tops the revenue impact list with a 588.4% uplift — listings with this amenity earn $33,879 vs. $4,921 without it.
- Refrigerator — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Horní Maršov STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horní Maršov. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorní Maršov Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Horní Maršov
- The typical guest profile for Airbnb in Horní Maršov consists of predominantly international visitors (80%), with top international origins including Czechia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 20.0% of guests.
- Key international markets include Germany (38.3%) and Czechia (20%).
- Top languages spoken are English (40.6%) followed by German (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Czechia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Horní Maršov?
Listings in Horní Maršov average 4.86 out of 5 overall, with about 26.2 reviews per active listing and 37.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Horní Maršov
- With an overall rating of 4.86, Horní Maršov listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Horní Maršov Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horní Maršov
- The most common availability pattern in Horní Maršov falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Horní Maršov (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Horní Maršov?
Average Booking Lead Time by Month
Booking Lead Time Insights for Horní Maršov
- The overall average booking lead time for vacation rentals in Horní Maršov is 73 days.
- Guests book furthest in advance for stays during December (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (103 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Horní Maršov.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Horní Maršov averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Horní Maršov?
Guests in Horní Maršov stay about 3.6 nights on average, generating roughly 369 reservations and 13.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Horní Maršov
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Horní Maršov
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (6 nights) and shorten in May (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Horní Maršov Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.7% of total
2 Nights
13 listings
48.1% of total
3 Nights
3 listings
11.1% of total
4-6 Nights
2 listings
7.4% of total
30+ Nights
8 listings
29.6% of total
Key Insights
- The most prevalent minimum stay requirement in Horní Maršov is 2 Nights, adopted by 48.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.6%) caters to monthly stays (30+ nights) in Horní Maršov, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.1% of Horní Maršov hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.7% currently do.
- A 2-night minimum appears standard (48.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horní Maršov.
Horní Maršov Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
3.7% of total
Flexible
6 listings
22.2% of total
Moderate
8 listings
29.6% of total
Firm
11 listings
40.7% of total
Strict
1 listings
3.7% of total
Cancellation Policy Insights for Horní Maršov
- The prevailing Airbnb cancellation policy trend in Horní Maršov is Firm, used by 40.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (44.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.7% market standard in Horní Maršov.
- Using a Strict policy might deter some guests, as only 3.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Horní Maršov.
How Much Are Airbnb Cleaning Fees in Horní Maršov?
Cleaning fees in Horní Maršov are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Horní Maršov
- About 55.6% of Horní Maršov listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($135) and median ($52) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Horní Maršov median of $52. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Horní Maršov Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horní Maršovbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Mountain Lodge & Wellness by Interhome
Entire Place • 4 bedrooms
Stylish cottage with a private sauna
Entire Place • 4 bedrooms
Chalupa Maršovská
Entire Place • 3 bedrooms
Log cabin Lysečinky B
Entire Place • 4 bedrooms
Apartment in the Krkonoše Mountains with a sauna
Entire Place • 3 bedrooms
Villa Horni Marsov - KHP120
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Horní Maršov?
Learn from the best! This table showcases top-performing Airbnb hosts in Horní Maršov based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jana - Interhome | 1 | $106,262 | 11 | 5.00/5.0 |
| Stanislava | 1 | $57,776 | 71 | 4.92/5.0 |
| Stanislava | 2 | $57,507 | 8 | 4.83/5.0 |
| Aneta | 1 | $43,674 | 26 | 5.00/5.0 |
| Anna | 1 | $26,646 | 17 | 4.76/5.0 |
| Lucie | 6 | $23,228 | 61 | 4.86/5.0 |
| Jellie | 1 | $22,304 | 2 | Not Rated |
| Martin | 1 | $10,276 | 18 | 4.94/5.0 |
| Michaela&Elemer | 1 | $8,803 | 129 | 4.89/5.0 |
| Rainer | 3 | $8,371 | 213 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horní Maršov.
Who Are the Airbnb Hosts in Horní Maršov?
Horní Maršov has a relatively balanced host base.
Host Profile Insights for Horní Maršov
- A 48.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Horní Maršov averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Horní Maršov
These are the highest-grossing professional property management operations in Horní Maršov, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jana - Interhome | 1 | $106,262 | $834 | 37.0% | 5.00/5 |
| Jellie | 1 | $22,304 | $336 | 24.5% | N/A |
Management Company Insights for Horní Maršov
- The leading management company, Jana - Interhome, operates 1 listings with $106,262 in gross revenue — a useful benchmark for what scale looks like in Horní Maršov.
- Top managers average 1 properties each, suggesting professional management in Horní Maršov still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Horní Maršov's Airbnb Market Compare to Nearby Cities?
How does the Horní Maršov Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Prague 1, Horní Maršov has 36 percentage points lower occupancy and about $26 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Praha 1 | 165 | $2,386 | $174.66 | 54% |
| Prague 2 | 65 | $2,333 | $164.33 | 56% |
| Capital City of Prague | 7,103 | $2,286 | $161.03 | 53% |
| Smržovka | 20 | $2,276 | $183.35 | 44% |
| Jablonné v Podještědí | 16 | $2,201 | $211.61 | 38% |
| Tisá | 11 | $2,192 | $189.50 | 37% |
| Praha 8 | 26 | $2,159 | $156.95 | 56% |
| Prague 1 | 116 | $2,152 | $156.79 | 59% |
| Vysoké nad Jizerou | 12 | $2,033 | $186.38 | 36% |
| Praha 2 | 76 | $2,020 | $162.79 | 55% |
Frequently Asked Questions About Airbnb in Horní Maršov
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Horní Maršov.
How much do Airbnb hosts make in Horní Maršov?
Horní Maršov hosts earn about $14,574 per year on average, with an average nightly rate of $182 and RevPAR of $51. Those figures describe the typical revenue environment for active listings in Horní Maršov, Northeast, not the ceiling for the best operators. Source: AirROI 2026 data, Horní Maršov market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Horní Maršov?
The average Airbnb occupancy rate in Horní Maršov is 23.2%. February is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Horní Maršov?
Listings in Horní Maršov average $182 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Horní Maršov?
Horní Maršov currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Horní Maršov?
AirROI currently classifies the short-term rental regulation level in Horní Maršov as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Horní Maršov?
RevPAR in Horní Maršov is about $51. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Horní Maršov?
Occupancy of 23.2% means Horní Maršov is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,574, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Horní Maršov?
The average booking lead time in Horní Maršov is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Horní Maršov?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Horní Maršov include Horní Maršov Town Center, Krkonošsko-jesenická nature reserve, Deštné v Orlických horách. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Horní Maršov?
entire_home listings make up 70.4% of the active supply in Horní Maršov. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Horní Maršov compare to nearby Airbnb markets?
Among neighboring markets, Praha 1 posts $28,632 in average annual revenue with 53.8% occupancy, compared to Horní Maršov's $14,574 and 23.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Horní Maršov?
The average Airbnb stay length in Horní Maršov is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Horní Maršov?
Airbnb listings in Horní Maršov average 4.86 out of 5 overall. About 37.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Horní Maršov?
BBQ grill and High chair are among the strongest revenue-linked amenities in Horní Maršov. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Horní Maršov?
Yes. About 55.6% of active Airbnb listings in Horní Maršov charge a cleaning fee, and the average fee is $135. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Horní Maršov?
A 48.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.