Võsu, Lääne-Viru County Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Võsu, Lääne-Viru County? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $7,696 per year — at a $116 nightly rate, 37.8% occupancy, and a N/A RevPAR.
With just 17 active listings, Võsu is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 54.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Võsu?
In Võsu, the headline Airbnb metrics are $7,696 in average annual revenue,37.8% occupancy, $116 ADR, and $0 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Võsu?
Understanding the monthly revenue variations for Airbnb listings in Võsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Võsu is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Võsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,745+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,228 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,417 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $921, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Võsu
What Is the Monthly Airbnb Occupancy Rate in Võsu?
Maximize your bookings by understanding the Võsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Võsu:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Võsu
What Is the Average Airbnb Nightly Rate in Võsu?
Effective short term rental pricing strategy in Võsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Võsu typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Võsu
What Is the RevPAR for Airbnb in Võsu?
RevPAR in Võsu is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Võsu
RevPAR Insights for Võsu
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Võsu benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Võsu?
Võsu's peak Airbnb season falls in December, January, July, while the softest stretch is March, May, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, July)
- Revenue averages $2,606 per month
- Occupancy rates average 62.0%
- Daily rates average $115
Shoulder Season
- Revenue averages $1,734 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $111
Low Season (March, May, October)
- Revenue drops to average $846 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $109
Seasonality Insights for Võsu
- Airbnb seasonality in Võsu is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Võsu's highest earning potential, with monthly revenues climbing to $2,733, occupancy reaching 67.8%, and ADRs peaking at $120.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $596, occupancy could drop to 16.7%, and ADRs may adjust to $107.
- Lower occupancy paired with meaningful seasonality means hosts in Võsu need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Võsu, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Võsu?
Low regulation and minimal registration activity in Võsu, Lääne-Viru County, Estonia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Võsu to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Võsu?
With a compact short-term rental market, Võsu gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Võsu Beach | Võsu Beach is known for its beautiful sandy shores and tranquil waters, making it a popular destination for families and beachgoers looking for a serene vacation spot. | Võsu Beach, Võsu Village, Tamula Lake, Võsu Nature Reserve, Nearby hiking trails |
| Võsu Centre | The center of Võsu offers a mix of local cafes, shops, and proximity to the beach, making it ideal for tourists who want to experience local life while being close to attractions. | Võsu Village Square, Local restaurants and cafes, Cultural events, Art galleries |
| Lahemaa National Park | Located nearby, Lahemaa National Park is famous for its lush nature, historical manors, and rich wildlife, attracting nature lovers and outdoor enthusiasts. | Palmse Manor, Kirkon village, Nature trails, Beaches in the park |
| Valaste Waterfall | A short drive from Võsu, this is Estonia's highest waterfall and attracts nature lovers and photographers alike, making it a great spot for day trips. | Valaste Waterfall, Scenic viewpoints, Nature trails |
| Käsmu | Famous for its maritime museum and coastal charm, Käsmu is a quaint village nearby that draws tourists interested in maritime history and beautiful sea views. | Käsmu Maritime Museum, Käsmu Lighthouse, Coastal trails, Beaches |
| Palmse | Another gem in Lahemaa National Park, this area offers stunning manor house experiences and is perfect for history and nature enthusiasts. | Palmse Manor, Nature trails, Historical buildings |
| Koitjärve | A peaceful countryside area ideal for secluded retreats and nature walks, attracting those looking for tranquility and natural beauty. | Koitjärve Lake, Hiking paths, Nature explorations |
| Lääne-Viru County | The broader region surrounding Võsu offers numerous villages and natural attractions, making it a good base for exploring Estonian nature and culture. | Local villages, Cultural heritage sites, Nature parks, Biking and hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Võsu offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Võsu?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Võsu
- The Võsu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Võsu, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Võsu Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Võsu
- The dominant room capacity in Võsu is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.8% of the active Airbnb listings in Võsu, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Võsu.
Võsu Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Võsu
- The most common guest capacity trend in Võsu vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Võsu STR market, accounting for 47.0% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Võsu.
- On average, properties in Võsu are equipped to host 4.2 guests.
What Amenities Do Airbnb Guests Expect in Võsu?
Amenity Prevalence
Amenity Insights for Võsu
- Essential amenities in Võsu that guests expect include: Essentials. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Võsu: Essentials.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Võsu to stay competitive.
Dive Deeper: Advanced Võsu STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Võsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVõsu Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Võsu
- The typical guest profile for Airbnb in Võsu consists of predominantly international visitors (69%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 31.2% of guests.
- Key international markets include Estonia (31.2%) and Germany (26.9%).
- Top languages spoken are English (42.8%) followed by German (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Võsu Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Võsu
- The most common availability pattern in Võsu falls within the 271-366 days range, representing 76.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Võsu (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Võsu?
Average Booking Lead Time by Month
Booking Lead Time Insights for Võsu
- The overall average booking lead time for vacation rentals in Võsu is 73 days.
- Guests book furthest in advance for stays during June (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Võsu.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Võsu averages to identify opportunities for dynamic pricing adjustments.
Võsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
62.5% of total
2 Nights
5 listings
31.3% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Võsu is 1 Night, adopted by 62.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Võsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.5% of Võsu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Võsu.
Võsu Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
41.7% of total
Moderate
6 listings
50% of total
Strict
1 listings
8.3% of total
Cancellation Policy Insights for Võsu
- The prevailing Airbnb cancellation policy trend in Võsu is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 91.7% of listings offering Flexible or Moderate policies. This suggests guests in Võsu may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Võsu.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Võsu.
What Do the Top Airbnb Listings in Võsu Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Võsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Wesenbeck Riverside Guesthouse with hot-tub
Entire Place • 1 bedroom
Holiday Home in Võsu for family vacation
Entire Place • 2 bedrooms
Suve villa in Võsu - perfect for families
Entire Place • 3 bedrooms
Well-equipped summerhouse with sauna in Võsu
Entire Place • 1 bedroom
Cute seaside holiday home / Mere suvila Võsul
Entire Place • 1 bedroom
Casa de Rosé in the heart of Võsu
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Võsu?
Learn from the best! This table showcases top-performing Airbnb hosts in Võsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Merili | 1 | $26,037 | 106 | 4.98/5.0 |
| Liivia | 1 | $25,478 | 45 | 4.96/5.0 |
| Kirke | 1 | $14,578 | 12 | 4.92/5.0 |
| Gerda | 1 | $13,911 | 73 | 4.81/5.0 |
| Berit | 1 | $10,109 | 90 | 4.97/5.0 |
| Irene | 4 | $9,121 | 9 | 1.11/5.0 |
| Livia | 1 | $8,280 | 43 | 4.93/5.0 |
| Anniki | 1 | $7,834 | 49 | 4.96/5.0 |
| Riivo | 2 | $6,877 | 36 | 4.61/5.0 |
| Maarika | 1 | $3,878 | 65 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Võsu.
How Does Võsu's Airbnb Market Compare to Nearby Cities?
How does the Võsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Helsinki, Võsu has 12 percentage points lower occupancy and about $4 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lääne-Harju vald | 41 | $1,785 | $252.78 | 35% |
| Vihti | 25 | $1,682 | $219.31 | 36% |
| Kirkkonummi | 55 | $1,566 | $167.73 | 40% |
| Loppi | 18 | $1,509 | $184.07 | 41% |
| Pyhtää | 19 | $1,462 | $208.23 | 27% |
| Sipoo | 29 | $1,399 | $199.87 | 38% |
| Ingå | 18 | $1,376 | $160.87 | 45% |
| Janakkala | 15 | $1,325 | $184.54 | 34% |
| Nurmijärvi | 18 | $1,210 | $171.20 | 39% |
| Helsinki | 2,305 | $1,207 | $119.84 | 50% |
Frequently Asked Questions About Airbnb in Võsu
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Võsu.
How much do Airbnb hosts make in Võsu?
Võsu hosts earn about $7,696 per year on average, with an average nightly rate of $116 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Võsu, Lääne-Viru County, not the ceiling for the best operators. Source: AirROI 2025 data, Võsu market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Võsu?
The average Airbnb occupancy rate in Võsu is 37.8%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Võsu?
Listings in Võsu average $116 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Võsu?
Võsu currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Võsu?
AirROI currently classifies the short-term rental regulation level in Võsu as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Võsu?
RevPAR in Võsu is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Võsu?
Occupancy of 37.8% means Võsu is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,696, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Võsu?
The average booking lead time in Võsu is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Võsu?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Võsu include Võsu Beach, Võsu Centre, Lahemaa National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Võsu?
entire_home listings make up 70.6% of the active supply in Võsu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Võsu compare to nearby Airbnb markets?
Among neighboring markets, Lääne-Harju vald posts $21,418 in average annual revenue with 34.8% occupancy, compared to Võsu's $7,696 and 37.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Võsu?
December is the highest-revenue month in Võsu, while May is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.