Plouay, Brittany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Plouay, Brittany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,714 per year — at a $104 nightly rate, 37.6% occupancy, and a $39 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 18 active listings, Plouay is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 38.5% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Plouay?
In Plouay, the headline Airbnb metrics are $9,714 in average annual revenue,37.6% occupancy, $104 ADR, and $39 in RevPAR, and guests book about 85 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Plouay?
Understanding the monthly revenue variations for Airbnb listings in Plouay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plouay is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plouay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,166+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,570 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,030 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $635, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plouay
What Is the Monthly Airbnb Occupancy Rate in Plouay?
Maximize your bookings by understanding the Plouay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plouay:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plouay
What Is the Average Airbnb Nightly Rate in Plouay?
Effective short term rental pricing strategy in Plouay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plouay typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Plouay
What Is the RevPAR for Airbnb in Plouay?
RevPAR in Plouay is currently $39. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $39 RevPAR.
- Strong performers (Top 25%) earn $53 RevPAR.
- Best-in-class (Top 10%) achieve $62 RevPAR.
Average Monthly RevPAR Trend in Plouay
RevPAR Insights for Plouay
- The average RevPAR in Plouay is $39. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($62) and bottom 25% ($19) is $43, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Plouay benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $53+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Plouay?
Plouay's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,873 per month
- Occupancy rates average 54.9%
- Daily rates average $100
Shoulder Season
- Revenue averages $1,045 per month
- Occupancy maintains around 37.4%
- Daily rates hold near $100
Low Season (January, February, March)
- Revenue drops to average $750 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $117
Seasonality Insights for Plouay
- Airbnb seasonality in Plouay is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Plouay's highest earning potential, with monthly revenues climbing to $2,358, occupancy reaching 71.3%, and ADRs peaking at $119.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $726, occupancy could drop to 24.7%, and ADRs may adjust to $90.
- Lower occupancy paired with meaningful seasonality means hosts in Plouay need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Plouay, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Plouay?
With 11% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Plouay. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Plouay to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 11% licensed listings)
What Are the Best Neighborhoods for Airbnb in Plouay?
With a compact short-term rental market, Plouay gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Center Plouay | Charming local town center with traditional markets and cafes. Great for guests wanting an authentic Brittany experience close to local culture and amenities. | Church of Saint Goustan, Plouay Town Hall, Local markets, Parks and gardens |
| Quistinic Forest | Picturesque forested area ideal for nature lovers and families looking for outdoor activities. Offers tranquility and a chance to experience Brittany's natural beauty. | Saint Barbe Chapel, Hiking trails, Nature walks, Wildlife watching |
| Lake of L'Erde | A beautiful lake surrounded by nature, perfect for leisure activities like fishing, boating, and picnicking. Attractive to families and outdoor enthusiasts. | Fishing spots, Boating, Picnic areas, Scenic walking paths |
| Brittany's Beaches | Nearby beautiful sandy beaches offering relaxation and water activities. Attracts tourists during the summer months for vacationing and beach sports. | Port-Louis Beach, Guidel Beach, Surfing schools, Coastal walks |
| Agricultural Areas | Surrounding farmland showcasing Brittany's agricultural heritage. Perfect for guests interested in farm stays and local cuisine. | Farmers' markets, Local wineries, Cheese tours, Countryside walks |
| Historical Sites | Rich in history with several notable sites nearby. Appeals to history buffs and travelers interested in Brittany's past. | Carnac Stones, Vannes medieval city, Historical tours, Museums |
| Cycling Routes | Famous for cycling routes that attract cycling enthusiasts from all over. Offers easy access to explore the beautiful Brittany countryside. | Bicycle rentals, Scenic routes, Cafes along the routes, Cycling events |
| Events and Festivals | Plouay hosts various local festivals throughout the year, making it attractive for visitors looking for cultural experiences and local festivities. | Plouay Cycling Festival, Local artisanal fairs, Food festivals, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Plouay offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Plouay?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plouay
- The Plouay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plouay, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Plouay Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plouay
- The dominant room capacity in Plouay is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Plouay, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plouay.
Plouay Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plouay
- The most common guest capacity trend in Plouay vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Plouay STR market, accounting for 50.0% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plouay.
- On average, properties in Plouay are equipped to host 4.1 guests.
How Do Listings in Plouay Compare on Quality?
Listing quality in Plouay can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Plouay
- The average of 17.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 22.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Plouay averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Plouay?
Amenity Prevalence
Amenity Insights for Plouay
- Essential amenities in Plouay that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Smoke alarm, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plouay: TV, Kitchen.
- Consider adding popular differentiators like Coffee maker or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plouay to stay competitive.
Which Airbnb Amenities Boost Revenue in Plouay?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Plouay, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bed linens | 66.7% | $11,089 | $6,965 | 59.2% |
Stove | 50.0% | $11,684 | $7,744 | 50.9% |
Fire extinguisher | 33.3% | $12,015 | $8,564 | 40.3% |
Single level home | 27.8% | $11,761 | $8,927 | 31.7% |
Clothing storage | 33.3% | $11,094 | $9,024 | 22.9% |
Hair dryer | 55.6% | $10,486 | $8,750 | 19.8% |
Backyard | 66.7% | $10,234 | $8,675 | 18.0% |
Laundromat nearby | 33.3% | $10,697 | $9,223 | 16.0% |
Coffee | 33.3% | $10,374 | $9,384 | 10.5% |
Iron | 55.6% | $10,073 | $9,266 | 8.7% |
Revenue Impact Insights for Plouay
- Bed linens tops the revenue impact list with a 59.2% uplift — listings with this amenity earn $11,089 vs. $6,965 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Plouay STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plouay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlouay Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Plouay
- The typical guest profile for Airbnb in Plouay consists of primarily domestic travelers (90%), often arriving from nearby Rennes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.4% of guests.
- Key international markets include France (90.4%) and Spain (4.1%).
- Top languages spoken are French (44.4%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rennes and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Plouay?
Listings in Plouay average 4.79 out of 5 overall, with about 46.4 reviews per active listing and 22.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Plouay
- An average rating of 4.79 places Plouay in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.91), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Plouay Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plouay
- The most common availability pattern in Plouay falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plouay (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Plouay?
Average Booking Lead Time by Month
Booking Lead Time Insights for Plouay
- The overall average booking lead time for vacation rentals in Plouay is 85 days.
- Guests book furthest in advance for stays during September (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (104 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Plouay.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Plouay averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Plouay?
Guests in Plouay stay about 5.7 nights on average, generating roughly 463 reservations and 25.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Plouay
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Plouay
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (8.2 nights) and shorten in Jan (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Plouay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
1 listings
5.6% of total
3 Nights
3 listings
16.7% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
7 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Plouay is 30+ Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Plouay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.9% of Plouay hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plouay.
Plouay Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
55.6% of total
Moderate
3 listings
16.7% of total
Firm
3 listings
16.7% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Plouay
- The prevailing Airbnb cancellation policy trend in Plouay is Flexible, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 72.3% of listings offering Flexible or Moderate policies. This suggests guests in Plouay may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.6% market standard in Plouay.
- Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Plouay.
How Much Are Airbnb Cleaning Fees in Plouay?
Cleaning fees in Plouay are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Plouay
- Only 33.3% of listings charge a cleaning fee, suggesting that most hosts in Plouay bundle cleaning costs into the nightly rate.
- The average cleaning fee of $48 is close to the median ($34), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Plouay median of $34. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Plouay Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plouaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
PLOUAY with private JACUZZI in a quiet countryside view
Entire Place • 1 bedroom
Domaine de Manehouarn Poppy Apartment
Entire Place • 1 bedroom
Kozhi Apartment - Video Projector, Forest & Ocean
Entire Place • 1 bedroom
Domaine de Manehouarn Peony Apartment
Entire Place • 2 bedrooms
Quiet near the coast. less than 25 minutes away.
Entire Place • 4 bedrooms
Quiet accommodation with private JACUZZI
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Plouay?
Learn from the best! This table showcases top-performing Airbnb hosts in Plouay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Françoise | 5 | $58,806 | 34 | 4.62/5.0 |
| Stéphanie Et Raphaël | 2 | $34,809 | 565 | 4.96/5.0 |
| Julie | 1 | $14,441 | 55 | 4.87/5.0 |
| Cedric | 1 | $13,286 | 9 | 5.00/5.0 |
| Viviane | 1 | $11,584 | 20 | 4.90/5.0 |
| Emmanuelle | 2 | $11,544 | 23 | 4.72/5.0 |
| Elodie | 1 | $10,770 | 3 | 5.00/5.0 |
| Sandy | 1 | $8,819 | 43 | 4.81/5.0 |
| Marie-Annick | 1 | $6,321 | 77 | 5.00/5.0 |
| Host #528955725 | 1 | $1,734 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plouay.
Who Are the Airbnb Hosts in Plouay?
Plouay has a relatively balanced host base.
Host Profile Insights for Plouay
- Only 16.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 5.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 55.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Plouay averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Plouay's Airbnb Market Compare to Nearby Cities?
How does the Plouay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Île-Molène, Plouay has 28 percentage points lower occupancy and about $23 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Donges | 10 | $4,264 | $356.54 | 40% |
| Plélan-le-Petit | 13 | $2,381 | $202.76 | 39% |
| Île-Molène | 11 | $2,288 | $126.82 | 66% |
| Île-de-Bréhat | 51 | $2,263 | $247.15 | 44% |
| Lanmodez | 18 | $2,244 | $243.22 | 40% |
| Guégon | 11 | $1,896 | $144.47 | 52% |
| Guern | 12 | $1,839 | $118.81 | 40% |
| Iffendic | 20 | $1,809 | $168.94 | 37% |
| Sainte-Brigitte | 10 | $1,801 | $185.36 | 35% |
| Mégrit | 15 | $1,772 | $161.69 | 47% |
Frequently Asked Questions About Airbnb in Plouay
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Plouay.
How much do Airbnb hosts make in Plouay?
Plouay hosts earn about $9,714 per year on average, with an average nightly rate of $104 and RevPAR of $39. Those figures describe the typical revenue environment for active listings in Plouay, Brittany, not the ceiling for the best operators. Source: AirROI 2026 data, Plouay market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Plouay?
The average Airbnb occupancy rate in Plouay is 37.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Plouay?
Listings in Plouay average $104 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Plouay?
Plouay currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Plouay?
AirROI currently classifies the short-term rental regulation level in Plouay as Moderate. The dataset also shows about 11.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Plouay?
RevPAR in Plouay is about $39. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Plouay?
Occupancy of 37.6% means Plouay is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,714, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Plouay?
The average booking lead time in Plouay is about 85 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Plouay?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Plouay include Town Center Plouay, Quistinic Forest, Lake of L'Erde. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Plouay?
entire_home listings make up 88.9% of the active supply in Plouay. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Plouay compare to nearby Airbnb markets?
Among neighboring markets, Donges posts $51,169 in average annual revenue with 39.8% occupancy, compared to Plouay's $9,714 and 37.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Plouay?
The average Airbnb stay length in Plouay is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Plouay?
Airbnb listings in Plouay average 4.79 out of 5 overall. About 22.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Plouay?
Bed linens and Stove are among the strongest revenue-linked amenities in Plouay. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Plouay?
Yes. About 33.3% of active Airbnb listings in Plouay charge a cleaning fee, and the average fee is $48. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Plouay?
Only 16.7% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.