Airbnb market data · 202612 months to October 2026
Plouay, France Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Plouay brought in €9,461 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Plouay Airbnb Market at a Glance
Rates and bookings both trail the Brittany average. Listings averaged €114 a night and were booked on 34% of available nights, against €130 and 41% for the Brittany average.
Timing matters: in August, usually the best month, the average listing earns about 3.8 times as much as in February, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Plouay is the 368th-largest of 443 Brittany markets AirROI tracks.
Browse the live Plouay Airbnb market See Every Plouay ListingRevenue
How Much Do Airbnb Hosts Make in Plouay?
Gross bookings per Plouay listing averaged €9,461 over the 12 months to October 2026 (Brittany average: €12,828), before cleaning, platform and management costs and taxes.
In a typical year, the average Plouay listing brings in €2,440 in August, its best month, and €645 in February, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across Plouay's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,290+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn €1,460 or more, roughly €450 a month above the median.
- Typical properties (median) earn about €1,010 a month.
- Entry-level properties (bottom 25%) earn €521 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.8 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €1,150. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Plouay Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,313 | 46.6% | €102 | €42 | 129 days | 2.4 nights |
| Nov 2025 | €885 | 37.1% | €101 | €29 | 51 days | 2.6 nights |
| Dec 2025 | €875 | 30.7% | €102 | €28 | 27 days | 4.1 nights |
| Jan 2026 | €731 | 24.7% | €102 | €24 | 13 days | 2.3 nights |
| Feb 2026 | €666 | 29.0% | €101 | €24 | 27 days | 2.3 nights |
| Mar 2026 | €697 | 27.7% | €99 | €22 | 27 days | 2.5 nights |
| Apr 2026 | €1,319 | 39.3% | €102 | €44 | 54 days | 3.6 nights |
| May 2026 | €1,177 | 32.5% | €101 | €38 | 52 days | 3 nights |
| Jun 2026 | €1,578 | 40.9% | €113 | €53 | 36 days | 7.5 nights |
| Jul 2026 | €2,063 | 43.0% | €115 | €67 | 64 days | 5.4 nights |
| Aug 2026 | €2,702 | 63.7% | €117 | €87 | 68 days | 4.8 nights |
| Sep 2026 | €1,441 | 42.5% | €109 | €48 | 94 days | 3.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Plouay listing earns about €1,010 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Plouay Profitable?
Yes, when it's run well. The average Plouay Airbnb took in €9,461 in the 12 months to October 2026, and run by its owner at everyday costs, about €510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €750 a month.
Cleaning it yourself keeps the €970 a year guests pay in cleaning fees, for about €590 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €440 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Plouay Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,491 | €12,300 |
| Cleaning fees guests pay10% of Plouay bookings | €970 | €1,410 |
| Gross bookings | €9,461 | €13,710 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Plouay listings on Simplified Pricing, 3% for the rest | −€1,250 | −€1,810 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€970 | −€1,410 |
| Utilities and internetAbout 5% of bookings | −€470 | −€690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€190 | −€270 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€280 | −€410 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€3,300 | −€4,730 |
| Left for housing costs, then profit | €6,161about €510 a month | €8,980about €750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Plouay Airbnb Profit
The estimate starts from Plouay's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Plouay home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Plouay's Top Earners Get There
- More nights booked. The busiest quarter of Plouay listings are booked on 50% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of €89 adds about €885 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €120 a night or more, against a median of €89. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €850 a year.
- Open for the busy months. In a typical year, August brings the average listing about €2,440, against €645 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Plouay listings average 4.78 stars, and 27% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,140 a month, against €790 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Plouay?
Plouay listings were booked on 34% of the nights they were open over the past year, 7 percentage points below the Brittany average (41%) and 7 points below the France average (41%). In a typical year, occupancy swings from 29% in January to 67% in August.
Across Plouay's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
August is usually the busiest month in Plouay, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Plouay?
The average nightly rate in Plouay, known as ADR (average daily rate), was €114 over the past year, about 12% below the Brittany average of €130 and about 29% below the France average of €160. Averaged month by month over the past two years, rates peak in July and August at about €110 and bottom out in October and November at about €88.
Across Plouay's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €160+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge €120 or more, about €30 above the median.
- Typical properties (median) charge about €89 a night.
- Entry-level properties (bottom 25%) charge €66 or less, about three-quarters of the median.
August rates run 27% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €98. The 12-month ADR of €114 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Plouay?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Plouay it averaged €42 over the past year, from about €23 in a typical February to about €79 in a typical August.
Across Plouay's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €65+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn €46 or more, about €16 a night above the median.
- Typical properties (median) earn about €30 per open night.
- Entry-level properties (bottom 25%) earn €20 or less, about two-thirds of the median.
August RevPAR is about 3.4 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €38. The 12-month RevPAR of €42 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Plouay
With only 22 active listings, the monthly pattern in Plouay is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Plouay
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,150.
Revenue by month in Plouay in numbers
| Month | Revenue per listing |
|---|---|
| January | €756 |
| February | €645 |
| March | €858 |
| April | €1,060 |
| May | €1,180 |
| June | €1,250 |
| July | €1,830 |
| August | €2,440 |
| September | €1,210 |
| October | €939 |
| November | €829 |
| December | €776 |
How Far in Advance Do Guests Book Airbnb in Plouay?
Guests book Plouay stays 66 days ahead on average (about two months), so guests here plan well ahead. September stays are booked furthest out, about 113 days ahead, and January stays closest to arrival, about 16 days. A typical September booking is made in late May.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 66 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Plouay
None of the 22 active listings in Plouay display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Plouay.
Neighborhoods
Best Neighborhoods for Airbnb in Plouay
AirROI's area guide picks eight Plouay neighborhoods that draw short-term rental guests, led by Town Center Plouay, Quistinic Forest and Lake of L'Erde. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Town Center Plouay | Charming local town center with traditional markets and cafes. Great for guests wanting an authentic Brittany experience close to local culture and amenities. | Church of Saint Goustan, Plouay Town Hall, Local markets, Parks and gardens |
| Quistinic Forest | Picturesque forested area ideal for nature lovers and families looking for outdoor activities. Offers tranquility and a chance to experience Brittany's natural beauty. | Saint Barbe Chapel, Hiking trails, Nature walks, Wildlife watching |
| Lake of L'Erde | A beautiful lake surrounded by nature, perfect for leisure activities like fishing, boating, and picnicking. Attractive to families and outdoor enthusiasts. | Fishing spots, Boating, Picnic areas, Scenic walking paths |
| Brittany's Beaches | Nearby beautiful sandy beaches offering relaxation and water activities. Attracts tourists during the summer months for vacationing and beach sports. | Port-Louis Beach, Guidel Beach, Surfing schools, Coastal walks |
| Agricultural Areas | Surrounding farmland showcasing Brittany's agricultural heritage. Perfect for guests interested in farm stays and local cuisine. | Farmers' markets, Local wineries, Cheese tours, Countryside walks |
| Historical Sites | Rich in history with several notable sites nearby. Appeals to history buffs and travelers interested in Brittany's past. | Carnac Stones, Vannes medieval city, Historical tours, Museums |
| Cycling Routes | Famous for cycling routes that attract cycling enthusiasts from all over. Offers easy access to explore the beautiful Brittany countryside. | Bicycle rentals, Scenic routes, Cafes along the routes, Cycling events |
| Events and Festivals | Plouay hosts various local festivals throughout the year, making it attractive for visitors looking for cultural experiences and local festivities. | Plouay Cycling Festival, Local artisanal fairs, Food festivals, Cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Plouay vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 18 km, Languidic (17 km away, 50 listings) earned the most per listing, about 88% more than Plouay. Quéven was the busiest, booked on 42% of nights against 34% in Plouay.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Inzinzac-Lochrist 11 km | 32 | €7,860 | €101 | 36% |
| Hennebont 14 km | 84 | €8,362 | €92 | 41% |
| Quistinic 15 km | 32 | €12,258 | €140 | 37% |
| Quéven 16 km | 46 | €8,600 | €107 | 42% |
| Languidic 17 km | 50 | €17,785 | €157 | 40% |
| Quimperlé 17 km | 82 | €10,258 | €115 | 41% |
| Lanester 18 km | 89 | €6,686 | €85 | 38% |
| Kervignac 18 km | 42 | €9,246 | €118 | 37% |
Other Airbnb Markets in Brittany
- Saint-Malo Airbnb data 1,834 listings
- Rennes Airbnb data 1,381 listings
- Vannes Airbnb data 1,065 listings
- Dinard Airbnb data 1,002 listings
- Brest Airbnb data 910 listings
- Carnac Airbnb data 764 listings
- Quiberon Airbnb data 721 listings
- Perros-Guirec Airbnb data 688 listings
See all 443 Brittany Airbnb markets
Markets Similar to Plouay
Markets elsewhere in France with a similar nightly rate and occupancy to Plouay:
- Paray-le-Monial Airbnb data France · €113/night · 33.5%
- Barcelonnette Airbnb data France · €115/night · 33.6%
- Gastes Airbnb data France · €114/night · 32.8%
- Val-d'Aigoual Airbnb data France · €118/night · 34.2%
- Béziers Airbnb data France · €112/night · 32.3%
- Modane Airbnb data France · €111/night · 34.7%
FAQ
Plouay Airbnb FAQ
How much do Airbnb hosts make in Plouay?
An active Plouay Airbnb grossed €9,461 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,460 or more in a typical month.
How much can I make on Airbnb in Plouay?
It depends most on the home's size, location and how it's run. The middle half of Plouay listings earn between €521 and €1,460 in a typical month, and the top tenth €2,290 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Plouay?
Listings in Plouay were booked on 34% of available nights over the past year. That compares with 41% for the Brittany average. August is usually the busiest month.
How much does an Airbnb cost per night in Plouay?
The average booked night in Plouay cost €114 before fees. Half of listings charge between €66 and €120, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Plouay?
None of the active Plouay listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Plouay?
Yes, when it's run well. The average Plouay Airbnb grossed €9,461 in the 12 months to October 2026, 26% below the Brittany average of €12,828, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,161 a year (about €510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €750 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Plouay?
August usually pays best, averaging €2,440 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Plouay?
Each night a Plouay listing was open to book earned €42 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €65 or more.
How far in advance do guests book Airbnbs in Plouay?
Plouay stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Plouay?
The average Plouay Airbnb stay lasted 5.3 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Plouay rated?
Guests rate Plouay Airbnbs 4.78 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Plouay?
Town Center Plouay, Quistinic Forest and Lake of L'Erde draw the most short-term rental interest in Plouay. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Plouay?
AirROI counted 22 active Airbnb listings in Plouay as of October 2026. The closest tracked market is Inzinzac-Lochrist, 11 km away.
How much are Airbnb cleaning fees in Plouay?
In Plouay, about half of listings add a cleaning fee, and the typical fee is about €57.
How many tourists visit Plouay, France?
All of France had more than 100 million international visitors in 2024, a preliminary estimate from Ministère de l'Économie, des Finances et de la Souveraineté industrielle, énergétique et numérique. AirROI estimates 433 Airbnb stays in Plouay, France in the 12 months to October 2026, which counts bookings and not tourists. See France tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Plouay from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.