Brest, Brittany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Brest, Brittany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,586 per year — at a $79 nightly rate, 43.3% occupancy, and a $34 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 953 active listings and moderate demand with room for well-positioned listings to outperform, Brest is an established vacation rental market. Supply grew 81.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Brest?
In Brest, the headline Airbnb metrics are $8,586 in average annual revenue,43.3% occupancy, $79 ADR, and $34 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Brest?
Understanding the monthly revenue variations for Airbnb listings in Brest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brest is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brest across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,999+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,452 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $918 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brest
What Is the Monthly Airbnb Occupancy Rate in Brest?
Maximize your bookings by understanding the Brest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brest:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brest
What Is the Average Airbnb Nightly Rate in Brest?
Effective short term rental pricing strategy in Brest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brest typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $143+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Brest
What Is the RevPAR for Airbnb in Brest?
RevPAR in Brest is currently $34. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $29 RevPAR.
- Strong performers (Top 25%) earn $43 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Brest
RevPAR Insights for Brest
- The average RevPAR in Brest is $34. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($18) is $41, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Brest benchmarks. If your RevPAR falls below the median of $29, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $43+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Brest?
Brest's peak Airbnb season falls in August, July, October, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,407 per month
- Occupancy rates average 54.4%
- Daily rates average $90
Shoulder Season
- Revenue averages $998 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $91
Low Season (February, March, April)
- Revenue drops to average $831 per month
- Occupancy decreases to average 41.8%
- Daily rates adjust to average $89
Seasonality Insights for Brest
- Airbnb seasonality in Brest is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Brest's highest earning potential, with monthly revenues climbing to $1,620, occupancy reaching 61.4%, and ADRs peaking at $96.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $823, occupancy could drop to 38.6%, and ADRs may adjust to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brest.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Brest, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Brest?
Brest, Brittany, France currently shows a low regulation profile despite having 953 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Brest to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 3% licensed listings)
What Are the Best Neighborhoods for Airbnb in Brest?
Location within Brest matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville | The bustling heart of Brest, known for its vibrant shops, restaurants, and cultural attractions. This area attracts both tourists and business travelers. | Brest Castle, Oceanopolis, Place de la Liberté, National Maritime Museum, Brest's shopping streets |
| Recouvrance | A picturesque neighborhood with charming streets and a rich maritime history. It's appealing for those looking to explore Brest's heritage. | Recouvrance Bridge, Rue de Siam, Brest's historic district, Les Ateliers des Capucins, Café de l’Atelier |
| Milizac | A quiet residential area just outside Brest, perfect for families and those looking for a peaceful retreat while still being close to the city. | Milizac's parks, Natural landscapes, Local markets, Proximity to coastal paths |
| Le Relecq-Kerhuon | This suburb offers a mix of urban and natural environments, attracting families and nature lovers with its green spaces and proximity to the river. | Kerhuon River, Forests and parks, Local festivals, Walking trails, Community events |
| Plouzané | A coastal commune known for its beautiful beaches and scenic views, Plouzané is ideal for those looking for a seaside getaway. | Plage de la Crique, Plouzané beaches, Nature reserves, Hiking trails, Local seafood restaurants |
| Gouesnou | A growing area that is both residential and business-oriented, Gouesnou provides access to various amenities and is well-linked by public transport. | Local businesses, Parks, Community centers, Markets, Easy access to Brest |
| Saint-Martin | A vibrant area with a mix of cultural and social activities, attracting younger crowds and families. It offers a lively atmosphere and social engagement. | Cultural events, Local parks, Community art projects, Restaurants and cafés |
| Site de l’Erdeven | Known for its open spaces and proximity to nature, this area is suitable for those who enjoy outdoor activities and a laid-back lifestyle. | Erdeven beaches, Nature trails, Sunsets, Peaceful environment, Outdoor sports areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Brest offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Brest?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brest
- The Brest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 953 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brest, Apartment/Condo properties are the most common (79.7%), reflecting the local real estate landscape.
- Houses represent a significant 17.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.0%) offer potential for unique stay experiences.
Brest Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brest
- The dominant room capacity in Brest is 1 bedroom listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Brest, indicating a high concentration in these sizes.
Brest Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brest
- The most common guest capacity trend in Brest vacation rentals is listings accommodating 2 guests (37.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brest STR market, accounting for 58.9% of listings.
- A significant 43.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Brest.
- 16.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brest.
- On average, properties in Brest are equipped to host 3.1 guests.
How Do Listings in Brest Compare on Quality?
Listing quality in Brest can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Brest
- The average of 15.1 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 20.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Brest averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Brest?
Amenity Prevalence
Amenity Insights for Brest
- Essential amenities in Brest that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brest: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brest to stay competitive.
Which Airbnb Amenities Boost Revenue in Brest?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Brest, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 90.9% | $9,061 | $3,860 | 134.7% |
Hot water | 87.9% | $9,190 | $4,185 | 119.6% |
Hot tubHigh opportunity | 1.2% | $18,365 | $8,472 | 116.8% |
Microwave | 80.7% | $9,576 | $4,449 | 115.2% |
HammockHigh opportunity | 0.9% | $17,784 | $8,498 | 109.3% |
Dishes and silverware | 87.7% | $9,170 | $4,412 | 107.9% |
Cooking basics | 84.8% | $9,296 | $4,629 | 100.8% |
TV | 90.5% | $9,016 | $4,515 | 99.7% |
Coffee maker | 82.2% | $9,402 | $4,828 | 94.7% |
Bed linens | 84.3% | $9,230 | $5,135 | 79.8% |
Revenue Impact Insights for Brest
- Heating tops the revenue impact list with a 134.7% uplift — listings with this amenity earn $9,061 vs. $3,860 without it.
- High-opportunity amenities — Hot tub, Hammock — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Hot water, Microwave, Dishes and silverware, Cooking basics, TV, Coffee maker, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Brest.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Brest STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrest Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brest
- The typical guest profile for Airbnb in Brest consists of primarily domestic travelers (86%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.4% of guests.
- Key international markets include France (86.4%) and Germany (2.6%).
- Top languages spoken are French (43.3%) followed by English (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Brest?
Listings in Brest average 4.7 out of 5 overall, with about 61.5 reviews per active listing and 18.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Brest
- An average rating of 4.7 places Brest in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Brest Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brest
- The most common availability pattern in Brest falls within the 271-366 days range, representing 46.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brest (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Brest?
Average Booking Lead Time by Month
Booking Lead Time Insights for Brest
- The overall average booking lead time for vacation rentals in Brest is 33 days.
- Guests book furthest in advance for stays during August (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (38 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Brest.
- Target marketing efforts for the Summer season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Brest averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Brest?
Guests in Brest stay about 5.7 nights on average, generating roughly 20,657 reservations and 21.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Brest
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Brest
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.1 nights) and shorten in Feb (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Brest Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
241 listings
25.3% of total
2 Nights
254 listings
26.7% of total
3 Nights
53 listings
5.6% of total
4-6 Nights
69 listings
7.2% of total
7-29 Nights
20 listings
2.1% of total
30+ Nights
316 listings
33.2% of total
Key Insights
- The most prevalent minimum stay requirement in Brest is 30+ Nights, adopted by 33.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.2%) caters to monthly stays (30+ nights) in Brest, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.2% of Brest hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brest.
Brest Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
0.4% of total
Flexible
300 listings
31.5% of total
Moderate
454 listings
47.7% of total
Firm
156 listings
16.4% of total
Strict
38 listings
4% of total
Cancellation Policy Insights for Brest
- The prevailing Airbnb cancellation policy trend in Brest is Moderate, used by 47.7% of listings.
- The market strongly favors guest-friendly terms, with 79.2% of listings offering Flexible or Moderate policies. This suggests guests in Brest may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.7% market standard in Brest.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brest.
How Much Are Airbnb Cleaning Fees in Brest?
Cleaning fees in Brest are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Brest
- 74.1% of listings charge a cleaning fee, making it standard practice in Brest. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $45 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Brest median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Brest Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Panorama d'Azur | Sea view & 13 people
Entire Place • 7 bedrooms
*Ker Lenn* on the edge of a pond, pretty property
Entire Place • 4 bedrooms
Spacious home, hot tub & garden
Entire Place • 5 bedrooms
Zafiro building – 3 apartments
Entire Place • 6 bedrooms
Luxury apartment with stunning sea views
Entire Place • 3 bedrooms
Maison Lambézellec or one bedroom 60 euros)
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Brest?
Learn from the best! This table showcases top-performing Airbnb hosts in Brest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurore | 91 | $835,272 | 5310 | 4.61/5.0 |
| City Home | 47 | $725,757 | 1691 | 4.67/5.0 |
| Nolwenn | 35 | $352,047 | 1092 | 4.59/5.0 |
| Concierge B B | 42 | $305,241 | 1058 | 4.45/5.0 |
| Finistarmor | 11 | $188,459 | 227 | 4.62/5.0 |
| Need'Air | 24 | $175,453 | 1121 | 4.72/5.0 |
| Concierge BB | 31 | $172,372 | 1900 | 4.25/5.0 |
| Anna | 7 | $133,262 | 614 | 4.85/5.0 |
| Anthony | 8 | $121,406 | 2266 | 4.81/5.0 |
| Celine | 11 | $105,368 | 1049 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brest.
Who Are the Airbnb Hosts in Brest?
Brest has a relatively balanced host base.
Host Profile Insights for Brest
- Only 27.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 8.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Brest averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Brest
These are the highest-grossing professional property management operations in Brest, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Aurore | 91 | $835,272 | $71 | 47.3% | 4.61/5 |
| Nolwenn | 35 | $352,047 | $76 | 39.7% | 4.59/5 |
| Finistarmor | 11 | $188,459 | $97 | 58.5% | 4.62/5 |
| La Belle | 5 | $42,162 | $50 | 51.1% | 4.29/5 |
| Tassa | 3 | $27,032 | $67 | 37.4% | 4.66/5 |
| We Jump France | 2 | $10,622 | $65 | 40.7% | 4.24/5 |
| Steven | 1 | $3,583 | $108 | 24.2% | 4.25/5 |
| Gaelle | 1 | $984 | $51 | 10.3% | 4.04/5 |
Management Company Insights for Brest
- The leading management company, Aurore, operates 91 listings with $835,272 in gross revenue — a useful benchmark for what scale looks like in Brest.
- Top managers average 19 properties each, suggesting professional management in Brest still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.41/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Brest's Airbnb Market Compare to Nearby Cities?
How does the Brest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Île-Molène, Brest has 23 percentage points lower occupancy and about $48 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ushant | 74 | $2,375 | $167.22 | 57% |
| Île-Mol ène | 11 | $2,288 | $126.82 | 66% |
| Île-de-Bréhat | 51 | $2,263 | $247.15 | 44% |
| Lanmodez | 18 | $2,244 | $243.22 | 40% |
| Guern | 12 | $1,839 | $118.81 | 40% |
| Sainte-Brigitte | 10 | $1,801 | $185.36 | 35% |
| Plouider | 26 | $1,741 | $205.55 | 36% |
| Brélès | 14 | $1,689 | $204.51 | 38% |
| Santec | 112 | $1,601 | $182.75 | 42% |
| Ploemeur | 22 | $1,597 | $208.89 | 40% |
Frequently Asked Questions About Airbnb in Brest
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Brest.
How much do Airbnb hosts make in Brest?
Brest hosts earn about $8,586 per year on average, with an average nightly rate of $79 and RevPAR of $34. Those figures describe the typical revenue environment for active listings in Brest, Brittany, not the ceiling for the best operators. Source: AirROI 2026 data, Brest market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Brest?
The average Airbnb occupancy rate in Brest is 43.3%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Brest?
Listings in Brest average $79 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Brest?
Brest currently has about 953 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Brest?
AirROI currently classifies the short-term rental regulation level in Brest as Low. The dataset also shows about 2.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Brest?
RevPAR in Brest is about $34. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Brest?
At 43.3% occupancy, Brest can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $8,586, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Brest?
The average booking lead time in Brest is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Brest?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Brest include Centre-ville, Recouvrance, Milizac. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Brest?
entire_home listings make up 86.9% of the active supply in Brest. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Brest compare to nearby Airbnb markets?
Among neighboring markets, Ushant posts $28,498 in average annual revenue with 56.6% occupancy, compared to Brest's $8,586 and 43.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Brest?
The average Airbnb stay length in Brest is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Brest?
Airbnb listings in Brest average 4.7 out of 5 overall. About 18.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Brest?
Heating and Hot water are among the strongest revenue-linked amenities in Brest. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Brest?
Yes. About 74.1% of active Airbnb listings in Brest charge a cleaning fee, and the average fee is $45. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Brest?
At 27.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.