Plouha, Brittany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Plouha, Brittany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,949 per year — at a $129 nightly rate, 40.3% occupancy, and a $52 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 162 active listings, Plouha is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply expanded 62.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Plouha?
In Plouha, the headline Airbnb metrics are $11,949 in average annual revenue,40.3% occupancy, $129 ADR, and $52 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Plouha?
Understanding the monthly revenue variations for Airbnb listings in Plouha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plouha is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plouha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,900+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,989 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,186 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plouha
What Is the Monthly Airbnb Occupancy Rate in Plouha?
Maximize your bookings by understanding the Plouha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plouha:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plouha
What Is the Average Airbnb Nightly Rate in Plouha?
Effective short term rental pricing strategy in Plouha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plouha typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $200+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Plouha
What Is the RevPAR for Airbnb in Plouha?
RevPAR in Plouha is currently $52. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $48 RevPAR.
- Strong performers (Top 25%) earn $67 RevPAR.
- Best-in-class (Top 10%) achieve $96 RevPAR.
Average Monthly RevPAR Trend in Plouha
RevPAR Insights for Plouha
- The average RevPAR in Plouha is $52. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($96) and bottom 25% ($31) is $65, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Plouha benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $67+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Plouha?
Plouha's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,433 per month
- Occupancy rates average 58.8%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,300 per month
- Occupancy maintains around 35.6%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $871 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $132
Seasonality Insights for Plouha
- Airbnb seasonality in Plouha is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Plouha's highest earning potential, with monthly revenues climbing to $3,133, occupancy reaching 72.0%, and ADRs peaking at $141.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $803, occupancy could drop to 19.2%, and ADRs may adjust to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plouha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Plouha, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Plouha?
While Plouha, Brittany, France currently shows low STR regulations, 7% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Plouha to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 7% licensed listings)
What Are the Best Neighborhoods for Airbnb in Plouha?
Plouha is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plouha Beach | Beautiful sandy beach known for its stunning coastal views and charm. Ideal for vacationers seeking relaxation and outdoor activities like swimming and hiking. | Plouha Beach, Sentier des Douaniers, Cap Fréhel, Le Palus Beach, Hiking trails |
| Village Center | The heart of Plouha filled with local shops, cafes, and traditional Breton culture. A great place for guests wanting to experience local life and cuisine. | Eglise Saint-Pierre, Local markets, Breton creperies, Cafés, Artisan shops |
| Paimpol | Nearby town known for its picturesque harbor and maritime heritage. Attractive for visitors interested in exploring Brittany's history and culture. | Paimpol Harbor, Abbey of Beauport, Museum of Paimpol, Côte de Granit Rose, Local seafood restaurants |
| Trestel Beach | A popular beach destination for families due to its calm waters and beautiful scenery. Perfect for sunbathing and water sports. | Trestel Beach, Sandy shores, Water sports activities, Beachside restaurants, Family-friendly amenities |
| Guerlédan Lake | A large artificial lake in the heart of Brittany offering various recreational activities. Ideal for nature enthusiasts and water sports lovers. | Lake Guerlédan, Kayaking, Fishing, Scenic walking paths, Picnic areas |
| Dinan | A medieval town nearby, known for its well-preserved architecture and history. Attracts tourists looking for cultural experiences and sightseeing. | Dinan Castle, Old Town, Rance River views, Artisan shops, Local festivals |
| Bréhat Island | Famous for its stunning landscapes and variety of plant life. A unique getaway for nature lovers and those seeking tranquil escapes. | Bréhat Island, Botanical gardens, Scenic coastal paths, Lighthouses, Local wildlife |
| Côte de Granit Rose | Known for its striking pink granite coastline, this area is popular with tourists seeking breathtaking coastal scenery and outdoor adventures. | Côte de Granit Rose, Ploumanac'h Lighthouse, Hiking trails, Beach access, Natural parks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Plouha offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Plouha?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plouha
- The Plouha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 162 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plouha, House properties are the most common (80.9%), reflecting the local real estate landscape.
- Houses represent a significant 80.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.5%) offer potential for unique stay experiences.
Plouha Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plouha
- The dominant room capacity in Plouha is 2 bedrooms listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.6% of the active Airbnb listings in Plouha, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plouha.
Plouha Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plouha
- The most common guest capacity trend in Plouha vacation rentals is listings accommodating 4 guests (32.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Plouha STR market, accounting for 51.2% of listings.
- 38.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plouha.
- On average, properties in Plouha are equipped to host 4.6 guests.
How Do Listings in Plouha Compare on Quality?
Listing quality in Plouha can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Plouha
- At 25.1 photos per listing on average, Plouha hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Plouha averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Plouha?
Amenity Prevalence
Amenity Insights for Plouha
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plouha to stay competitive.
Which Airbnb Amenities Boost Revenue in Plouha?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Plouha, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 90.7% | $13,120 | $477 | 2651.6% |
Heating | 89.5% | $12,927 | $3,606 | 258.5% |
Kitchen | 91.4% | $12,593 | $5,139 | 145.1% |
Outdoor dining area | 68.5% | $14,320 | $6,787 | 111.0% |
Free parking on premises | 92.6% | $12,425 | $6,003 | 107.0% |
Outdoor showerHigh opportunity | 4.3% | $23,422 | $11,431 | 104.9% |
Washer | 80.2% | $13,181 | $6,942 | 89.9% |
Hot tub | 11.1% | $20,344 | $10,900 | 86.7% |
Outdoor furniture | 59.3% | $14,695 | $7,954 | 84.8% |
Hair dryer | 71.0% | $13,672 | $7,734 | 76.8% |
Revenue Impact Insights for Plouha
- TV tops the revenue impact list with a 2651.6% uplift — listings with this amenity earn $13,120 vs. $477 without it.
- High-opportunity amenities — Outdoor shower — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Heating, Kitchen, Free parking on premises, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Outdoor shower — it has the best combination of high revenue impact and low market saturation in Plouha.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Plouha STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plouha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlouha Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Plouha
- The typical guest profile for Airbnb in Plouha consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 78.4% of guests.
- Key international markets include France (78.4%) and Germany (7.5%).
- Top languages spoken are French (41.2%) followed by English (35.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Plouha?
Listings in Plouha average 4.79 out of 5 overall, with about 45.2 reviews per active listing and 34.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Plouha
- An average rating of 4.79 places Plouha in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Plouha Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plouha
- The most common availability pattern in Plouha falls within the 271-366 days range, representing 57.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plouha (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Plouha?
Average Booking Lead Time by Month
Booking Lead Time Insights for Plouha
- The overall average booking lead time for vacation rentals in Plouha is 64 days.
- Guests book furthest in advance for stays during August (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Plouha.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Plouha averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Plouha?
Guests in Plouha stay about 5.6 nights on average, generating roughly 2,642 reservations and 16.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Plouha
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Plouha
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (7.1 nights) and shorten in Feb (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Plouha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
11.7% of total
2 Nights
10 listings
6.2% of total
3 Nights
11 listings
6.8% of total
4-6 Nights
23 listings
14.2% of total
7-29 Nights
16 listings
9.9% of total
30+ Nights
83 listings
51.2% of total
Key Insights
- The most prevalent minimum stay requirement in Plouha is 30+ Nights, adopted by 51.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (51.2%) caters to monthly stays (30+ nights) in Plouha, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.2% of Plouha hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plouha.
Plouha Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.6% of total
Limited
2 listings
1.2% of total
Super Strict 60 Days
5 listings
3.1% of total
Flexible
39 listings
24.1% of total
Moderate
32 listings
19.8% of total
Firm
69 listings
42.6% of total
Strict
14 listings
8.6% of total
Cancellation Policy Insights for Plouha
- The prevailing Airbnb cancellation policy trend in Plouha is Firm, used by 42.6% of listings.
- A majority (51.2%) of hosts in Plouha utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (8.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.6% market standard in Plouha.
- Using a Strict policy might deter some guests, as only 8.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Plouha.
How Much Are Airbnb Cleaning Fees in Plouha?
Cleaning fees in Plouha are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Plouha
- About 63.6% of Plouha listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $81 is close to the median ($69), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Plouha median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Plouha Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plouhabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Bois du Chat… 3 km from the beaches
Entire Place • 8 bedrooms
House on the beach + private wellness area
Entire Place • N/A
House with SPA rated 4* near SEA
Entire Place • 2 bedrooms
Wooden house with sea view
Entire Place • 3 bedrooms
Gîte/Entire house, Jacuzzi, Sauna, Close to sea
Entire Place • 3 bedrooms
Brittany house with sea view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Plouha?
Learn from the best! This table showcases top-performing Airbnb hosts in Plouha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vincent | 3 | $80,079 | 977 | 4.91/5.0 |
| Eric | 6 | $77,722 | 538 | 4.82/5.0 |
| Fred | 1 | $66,910 | 10 | 4.90/5.0 |
| Marlène | 4 | $59,487 | 25 | 4.79/5.0 |
| Mélody | 1 | $53,449 | 169 | 4.98/5.0 |
| Autrimo | 5 | $52,437 | 38 | 4.55/5.0 |
| Carole | 1 | $45,288 | 67 | 5.00/5.0 |
| Claudia & Clément | 1 | $42,413 | 65 | 4.97/5.0 |
| Evane | 4 | $42,275 | 84 | 4.91/5.0 |
| Karine | 1 | $40,608 | 74 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plouha.
Who Are the Airbnb Hosts in Plouha?
Plouha has a relatively balanced host base.
Host Profile Insights for Plouha
- A 40.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 8.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Plouha averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Plouha
These are the highest-grossing professional property management operations in Plouha, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Autrimo | 5 | $52,437 | $116 | 45.4% | 4.55/5 |
| Gabrielle | 2 | $22,696 | $192 | 39.5% | 4.64/5 |
| Novasol | 1 | $17,322 | $95 | 89.7% | 4.96/5 |
| Dmitrii | 3 | $5,824 | $109 | 15.3% | 4.40/5 |
| Novasol | 1 | $5,679 | $140 | 25.6% | N/A |
| Alessandro - Interhome | 1 | $5,424 | $79 | 33.6% | N/A |
| Novasol | 1 | $5,260 | $263 | 18.2% | 4.50/5 |
| Maeva | 1 | $2,004 | $91 | 16.3% | N/A |
| Novasol | 1 | $1,863 | $82 | 16.4% | N/A |
Management Company Insights for Plouha
- The leading management company, Autrimo, operates 5 listings with $52,437 in gross revenue — a useful benchmark for what scale looks like in Plouha.
- Top managers average 2 properties each, suggesting professional management in Plouha still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.61/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Plouha's Airbnb Market Compare to Nearby Cities?
How does the Plouha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Castel, Plouha has 22 percentage points lower occupancy and about $77 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Donges | 10 | $4,264 | $356.54 | 40% |
| St Martin | 13 | $4,106 | $507.04 | 46% |
| St Clement | 16 | $2,851 | $259.22 | 58% |
| Laillé | 10 | $2,656 | $154.92 | 45% |
| Grouville | 19 | $2,617 | $240.81 | 56% |
| St Helier | 59 | $2,605 | $270.38 | 54% |
| St Ouen | 14 | $2,543 | $450.57 | 44% |
| Servon | 10 | $2,480 | $205.11 | 52% |
| St Brelade | 46 | $2,413 | $235.00 | 53% |
| Castel | 15 | $2,386 | $206.85 | 62% |
Frequently Asked Questions About Airbnb in Plouha
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Plouha.
How much do Airbnb hosts make in Plouha?
Plouha hosts earn about $11,949 per year on average, with an average nightly rate of $129 and RevPAR of $52. Those figures describe the typical revenue environment for active listings in Plouha, Brittany, not the ceiling for the best operators. Source: AirROI 2026 data, Plouha market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Plouha?
The average Airbnb occupancy rate in Plouha is 40.3%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Plouha?
Listings in Plouha average $129 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Plouha?
Plouha currently has about 162 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Plouha?
AirROI currently classifies the short-term rental regulation level in Plouha as Low. The dataset also shows about 6.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Plouha?
RevPAR in Plouha is about $52. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Plouha?
At 40.3% occupancy, Plouha can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,949, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Plouha?
The average booking lead time in Plouha is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Plouha?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Plouha include Plouha Beach, Village Center, Paimpol. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Plouha?
entire_home listings make up 92.0% of the active supply in Plouha. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Plouha compare to nearby Airbnb markets?
Among neighboring markets, Donges posts $51,169 in average annual revenue with 39.8% occupancy, compared to Plouha's $11,949 and 40.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Plouha?
The average Airbnb stay length in Plouha is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Plouha?
Airbnb listings in Plouha average 4.79 out of 5 overall. About 34.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Plouha?
TV and Heating are among the strongest revenue-linked amenities in Plouha. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Plouha?
Yes. About 63.6% of active Airbnb listings in Plouha charge a cleaning fee, and the average fee is $81. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Plouha?
A 40.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.