Airbnb market data · 202612 months to April 2026
Plouray, France Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Plouray brought in €4,784 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Plouray run through April 2026.
The short answer
Plouray Airbnb Market at a Glance
Listings averaged €88 a night and were booked on 27% of available nights.
Timing matters: in August, the best month, the average listing earned about 4.4 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Plouray is the 420th-largest of 443 Brittany markets AirROI tracks.
Browse the live Plouray Airbnb market See Every Plouray ListingRevenue
How Much Do Airbnb Hosts Make in Plouray?
Gross bookings per Plouray listing averaged €4,784 over the 12 months to April 2026 (Brittany average: €12,828), before cleaning, platform and management costs and taxes.
The average Plouray listing brought in €1,180 in August, its best month, and €267 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Plouray's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,230+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn €946 or more, roughly €390 a month above the median.
- Typical properties (median) earn about €559 a month.
- Entry-level properties (bottom 25%) earn €275 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.4 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €656. Dashed: April left out, as the latest month's data looks incomplete.
Plouray Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue and bookings; nightly rates peaked in March.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | €563 | 20.4% | €84 | €18 | 70 days | 2.4 nights |
| Jun 2025 | €740 | 33.6% | €88 | €25 | 63 days | 4.5 nights |
| Jul 2025 | €741 | 30.0% | €89 | €24 | 64 days | 3.2 nights |
| Aug 2025 | €1,178 | 49.5% | €89 | €38 | 65 days | 3.1 nights |
| Sep 2025 | €680 | 32.0% | €90 | €23 | 78 days | 5.9 nights |
| Oct 2025 | €600 | 24.3% | €88 | €19 | 72 days | 2.4 nights |
| Nov 2025 | €439 | 17.1% | €87 | €15 | 24 days | 2.4 nights |
| Dec 2025 | €653 | 24.4% | €93 | €21 | 177 days | 7.8 nights |
| Jan 2026 | €267 | 8.4% | €101 | €9 | 7 days | 1.6 nights |
| Feb 2026 | €700 | 21.4% | €103 | €25 | 12 days | 2.2 nights |
| Mar 2026 | €656 | 19.4% | €107 | €21 | 16 days | 3.9 nights |
| Apr 2026* | €461 | 16.1% | €108 | €15 | 65 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Plouray market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Plouray Profitable?
Yes, when it's run well. The average Plouray Airbnb took in €4,784 in the 12 months to April 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €8,100, and run by its owner at everyday costs, about €500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Plouray Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €4,554 | €7,700 |
| Cleaning fees guests pay5% of Plouray bookings | €230 | €400 |
| Gross bookings | €4,784 | €8,100 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 56% of Plouray listings on Simplified Pricing, 3% for the rest | −€480 | −€810 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€230 | −€400 |
| Utilities and internetAbout 5% of bookings | −€240 | −€410 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€100 | −€160 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€140 | −€240 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€50 | −€50 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€1,260 | −€2,090 |
| Left for housing costs, then profit | €3,524about €290 a month | €6,010about €500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Plouray Airbnb Profit
The estimate starts from Plouray's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Plouray home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Plouray's Top Earners Get There
- More nights booked. The busiest quarter of Plouray listings are booked on 35% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of €81 adds about €805 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €115 a night or more, against a median of €81. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €460 a year.
- Open for the busy months. August brought the average listing about €1,180, against €267 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Plouray listings average 4.79 stars, and 44% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €680 a month, against €400 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Plouray?
Plouray listings were booked on 27% of the nights they were open over the past year, 14 percentage points below the Brittany average (41%) and 14 points below the France average (41%). Occupancy swings from 8% in January to 50% in August.
Across Plouray's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 45%+ of open nights, 22 points above the median.
- Strong performers (top 25%) fill 35% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
August was the busiest month in Plouray, January the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 27% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Plouray?
The average nightly rate in Plouray, known as ADR (average daily rate), was €88 over the past year, about 32% below the Brittany average of €130 and about 45% below the France average of €160. Rates peak in March at about €105 and bottom out in May at about €84.
Across Plouray's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €165+ a night, about twice the median.
- Strong performers (top 25%) charge €115 or more, about €35 above the median.
- Typical properties (median) charge about €81 a night.
- Entry-level properties (bottom 25%) charge €57 or less, about two-thirds of the median.
March rates ran 27% above May's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €93. Dashed: April data incomplete. The 12-month ADR of €88 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Plouray?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Plouray it averaged €20 over the past year, from about €9 in January to about €38 in August.
Across Plouray's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €32+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn €24 or more, about €6 a night above the median.
- Typical properties (median) earn about €18 per open night.
- Entry-level properties (bottom 25%) earn €16 or less, about 14% below the median.
August RevPAR was about 4.4 times January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, €22. Dashed: April data incomplete. The 12-month RevPAR of €20 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Plouray
With only 18 active listings, the monthly pattern in Plouray is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Plouray?
Guests book Plouray stays 59 days ahead on average (about eight weeks). December stays are booked furthest out, about 177 days ahead, and January stays closest to arrival, about 7 days. A typical December booking is made in late June.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete.
Permits
Airbnb Permits and Registration in Plouray
33% of the 18 active listings in Plouray display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Plouray.
Neighborhoods
Best Neighborhoods for Airbnb in Plouray
AirROI's area guide picks eight Plouray neighborhoods that draw short-term rental guests, led by Plouray Center, Château de Plouray and Village of Kernascléden. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Plouray Center | The heart of Plouray, featuring charming village streets, local shops, and a taste of Brittany culture. This area is ideal for visitors looking to experience authentic French village life. | Église Saint-Pierre, Le Moulin de Plouray, Local artisan shops, Traditional Breton restaurants |
| Château de Plouray | A scenic area surrounding the historical castle, perfect for nature lovers and tourists interested in history and architecture. Offers beautiful landscapes and walking paths. | Château de Plouray, The surrounding gardens, Historic walking trails, Picnic areas by the river |
| Village of Kernascléden | Nearby village known for its picturesque countryside and proximity to Plouray. Attractive to travelers looking for peace and quiet, with some local festivities throughout the year. | Church of Saint Barbe, Kernascléden's local markets, Beautiful hiking trails in the area |
| Scenic Brittany Countryside | This area offers stunning natural landscapes, ideal for outdoor enthusiasts. Attracts visitors who enjoy hiking, biking, and exploring Brittany's charm. | Local parks, Biking trails, Fishing spots, Quiet lakes for kayaking |
| Plouray Festivals | Known for various cultural events throughout the year, this area is popular during festival seasons, attracting crowds eager for local music, dance, and food. | Local music festivals, Food markets, Cultural celebrations |
| Nearby Forests | The surrounding forests provide an escape into nature and are a draw for eco-tourists and those seeking recreational activities like hiking and picnicking. | Forests of Paimpont, Wildlife viewing, Nature trails |
| Brittany Coastal Towns | Close proximity to the stunning Brittany coastline makes Plouray appealing for guests planning coastal visits, expanding their adventure beyond the village itself. | Coastal beaches','Seaside promenades, Water sports activities, Local seafood restaurants |
| Local Art and Craft Scene | Plouray has a growing arts and crafts scene, attracting those interested in local culture and handmade goods. Opportunities for workshops and community events are prevalent. | Local art galleries, Craft shops, Art workshops, Open markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Plouray vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 32 km, Quistinic (31 km away, 32 listings) earned the most per listing, about 2.6 times as much as Plouray. Guerlédan and Quimperlé were the busiest, each booked on 41% of nights against 27% in Plouray.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ploërdut 10 km | 30 | €9,637 | €121 | 33% |
| Carhaix-Plouguer 21 km | 61 | €7,443 | €84 | 32% |
| Bon Repos sur Blavet 21 km | 53 | €8,206 | €117 | 32% |
| Guerlédan 31 km | 39 | €9,617 | €114 | 41% |
| Quimperlé 31 km | 82 | €10,258 | €115 | 41% |
| Quistinic 31 km | 32 | €12,258 | €140 | 37% |
| Pontivy 32 km | 90 | €6,998 | €83 | 37% |
| Pluméliau-Bieuzy 32 km | 48 | €9,475 | €133 | 34% |
Other Airbnb Markets in Brittany
- Saint-Malo Airbnb data 1,834 listings
- Rennes Airbnb data 1,381 listings
- Vannes Airbnb data 1,065 listings
- Dinard Airbnb data 1,002 listings
- Brest Airbnb data 910 listings
- Carnac Airbnb data 764 listings
- Quiberon Airbnb data 721 listings
- Perros-Guirec Airbnb data 688 listings
See all 443 Brittany Airbnb markets
Markets Similar to Plouray
Markets elsewhere in France with a similar nightly rate and occupancy to Plouray:
- Angoulême Airbnb data France · €89/night · 29.2%
- Ustou Airbnb data France · €95/night · 29.6%
- Vittel Airbnb data France · €86/night · 33.2%
- Douai Airbnb data France · €91/night · 33.2%
- Le Puy-en-Velay Airbnb data France · €84/night · 33.0%
FAQ
Plouray Airbnb FAQ
How much do Airbnb hosts make in Plouray?
An active Plouray Airbnb grossed €4,784 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €946 or more in a typical month.
How much can I make on Airbnb in Plouray?
It depends most on the home's size, location and how it's run. The middle half of Plouray listings earn between €275 and €946 in a typical month, and the top tenth €1,230 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Plouray?
Listings in Plouray were booked on 27% of available nights over the past year. That compares with 41% for the Brittany average. August was the busiest month.
How much does an Airbnb cost per night in Plouray?
The average booked night in Plouray cost €88 before fees. Half of listings charge between €57 and €115, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Plouray?
In Plouray, 33% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Plouray?
Yes, when it's run well. The average Plouray Airbnb grossed €4,784 in the 12 months to April 2026, 63% below the Brittany average of €12,828, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €500 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Plouray?
August paid best over the past year, at €1,180 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Plouray?
Each night a Plouray listing was open to book earned €20 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €32 or more.
How far in advance do guests book Airbnbs in Plouray?
Plouray stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Plouray?
The average Plouray Airbnb stay lasted 3.9 nights over the past year. A listing took 13 reservations over the year on average.
How are Airbnbs in Plouray rated?
Guests rate Plouray Airbnbs 4.79 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Plouray?
Plouray Center, Château de Plouray and Village of Kernascléden draw the most short-term rental interest in Plouray. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Plouray?
AirROI counted 18 active Airbnb listings in Plouray as of April 2026. The closest tracked market is Ploërdut, 10 km away.
How much are Airbnb cleaning fees in Plouray?
In Plouray, 44% of listings add a cleaning fee, and the typical fee is about €15.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Plouray from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.