Toulouse, Occitania Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Toulouse, Occitania? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,929 per year — at a $95 nightly rate, 45.3% occupancy, and a $43 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

Toulouse's 3,639 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 81.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 80% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.

What Are the Key Airbnb Metrics in Toulouse?

In Toulouse, the headline Airbnb metrics are $11,929 in average annual revenue,45.3% occupancy, $95 ADR, and $43 in RevPAR, and guests book about 34 days in advance.

Avg. Daily Rate (ADR)(?)
$95
The average rental revenue earned for an occupied room per day in Toulouse.
Occupancy Rate(?)
45.3%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$11,929
Average annual income for an Airbnb listing in Toulouse. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$43
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
5.5%
Positive growth (5.5%) vs. last year.
Active Airbnb Listings(?)
3,639
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
34 days
How far in advance guests typically book in Toulouse. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Toulouse.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Toulouse.
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How Much Do Airbnb Hosts Earn Monthly in Toulouse?

Understanding the monthly revenue variations for Airbnb listings in Toulouse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toulouse is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toulouse across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,642+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,816 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,145 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $581, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Toulouse

What Is the Monthly Airbnb Occupancy Rate in Toulouse?

Maximize your bookings by understanding the Toulouse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toulouse:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 49%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Toulouse

What Is the Average Airbnb Nightly Rate in Toulouse?

Effective short term rental pricing strategy in Toulouse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toulouse typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $152+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
  • Typical properties (Median) charge around $75 per night.
  • Entry-level properties (Bottom 25%) earn around $57 per night.

Average Daily Rate (ADR) Trend by Month in Toulouse

What Is the RevPAR for Airbnb in Toulouse?

RevPAR in Toulouse is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $21 RevPAR.
  • Typical properties (Median) generate $35 RevPAR.
  • Strong performers (Top 25%) earn $53 RevPAR.
  • Best-in-class (Top 10%) achieve $78 RevPAR.

Average Monthly RevPAR Trend in Toulouse

RevPAR Insights for Toulouse

  • The average RevPAR in Toulouse is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($78) and bottom 25% ($21) is $56, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Oct and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Toulouse benchmarks. If your RevPAR falls below the median of $35, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $53+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Toulouse?

Toulouse's peak Airbnb season falls in October, August, September, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (October, August, September)
  • Revenue averages $1,578 per month
  • Occupancy rates average 52.4%
  • Daily rates average $93
Shoulder Season
  • Revenue averages $1,425 per month
  • Occupancy maintains around 49.5%
  • Daily rates hold near $92
Low Season (January, February, March)
  • Revenue drops to average $1,111 per month
  • Occupancy decreases to average 41.6%
  • Daily rates adjust to average $93

Seasonality Insights for Toulouse

  • The Airbnb seasonality pattern in Toulouse shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Toulouse's highest earning potential, with monthly revenues climbing to $1,680, occupancy reaching 54.9%, and ADRs peaking at $96.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,080, occupancy could drop to 40.2%, and ADRs may adjust to $85.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toulouse.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Toulouse, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • Regularly analyze your own performance against these Toulouse seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Toulouse?

Yes, Toulouse, Occitania, France enforces high STR regulations and 80% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Toulouse to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 80% licensed listings)

What Are the Best Neighborhoods for Airbnb in Toulouse?

In a large, heavily regulated market like Toulouse, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.

Best neighborhoods for Airbnb in Toulouse
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Capitole
The historic heart of Toulouse, known for its stunning architecture and vibrant atmosphere. It's a popular spot for tourists due to its central location and proximity to key attractions.
Capitole de Toulouse, Place du Capitole, Toulouse Cathedral, Victor Hugo Market, Museum of Toulouse, Canal du Midi
Saint-Cyprien
An up-and-coming neighborhood located across the Garonne River. Famous for its artistic vibe, local eateries, and close-knit community. It offers a more affordable option for visitors and a unique cultural experience.
Saint-Cyprien Church, La Prairie des Filatiers, Les Abattoirs, Open-air markets, Garonne Riverbanks
Carmelitains
A trendy district known for its lively atmosphere, with numerous cafés, bars, and small shops. It's increasingly popular among younger travelers looking for a vibrant nightlife and cultural experiences.
Carmelite Monastery, Pierre Goudouli Square, Café des Artistes, local boutique shops, live music venues
Les Chalets
A residential area that balances local life with easy access to city attractions. Known for its beautiful gardens and parks, perfect for families or travelers seeking a quieter stay.
Jardin des Plantes, Cité de l'Espace, Capitole Theater, local parks, family-friendly restaurants
Minimes
A diverse neighborhood popular with students and young professionals, offering a mix of local shops and restaurants. It's close to the university and provides a lively atmosphere.
Canal de Brienne, Les Argoulets Park, local markets, University of Toulouse, bicycle paths
Rangueil
Well-known for its proximity to several universities and hospitals, this neighborhood attracts academic visitors and healthcare professionals, making it a strategic investment for Airbnb rentals.
Rangueil University, Hospital Purpan, local student cafés, green spaces, scenic viewpoints
Port Saint-Sauveur
A picturesque area along the canal that draws visitors for its scenic views and leisure activities. Great for tourists looking to enjoy outdoor activities and a more tranquil setting.
Canal de la Garonne, biking paths, waterfront restaurants, park areas, art installations
Compans-Caffarelli
A growing area with a beautiful park and proximity to the business district. It's popular among corporate travelers and those attending conferences, making it ideal for short-term rentals.
Compans Caffarelli Park, Japanese Garden, Palais des Congrès, business hotel amenities, local eateries

Because Toulouse has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Toulouse?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Toulouse

  • The Toulouse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.5% of the 3,639 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Toulouse, Apartment/Condo properties are the most common (86.1%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.5%) offer potential for unique stay experiences.

Toulouse Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Toulouse

  • The dominant room capacity in Toulouse is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 64.9% of the active Airbnb listings in Toulouse, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (9.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Toulouse.

Toulouse Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Toulouse

  • The most common guest capacity trend in Toulouse vacation rentals is listings accommodating 2 guests (39%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Toulouse STR market, accounting for 65.5% of listings.
  • A significant 40.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Toulouse.
  • 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toulouse.
  • On average, properties in Toulouse are equipped to host 3.0 guests.

How Do Listings in Toulouse Compare on Quality?

Listing quality in Toulouse can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
18.3
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
1.8
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
34.5%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Toulouse

  • The average of 18.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
  • 34.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Toulouse averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Toulouse?

Amenity Prevalence

Amenity Insights for Toulouse

  • Essential amenities in Toulouse that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Dishes and silverware, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Toulouse: Wifi, Heating, Kitchen.
  • Prioritize adding missing essentials: Wifi, Heating, Kitchen.
  • Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Toulouse to stay competitive.

Which Airbnb Amenities Boost Revenue in Toulouse?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Toulouse, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Pool tableHigh opportunity
0.2%$35,851$11,876201.9%
Children's playroomHigh opportunity
0.8%$24,723$11,826109.1%
Fire pit
0.5%$23,447$11,87297.5%
Children’s bikes
0.2%$23,326$11,90196.0%
Coffee maker
84.4%$12,886$6,76690.5%
Dishes and silverware
87.6%$12,660$6,77786.8%
Kitchen
95.5%$12,184$6,53386.5%
Hair dryer
79.7%$13,152$7,12884.5%
Outdoor kitchen
0.7%$21,572$11,86581.8%
Movie theater
1.0%$21,337$11,83080.4%

Revenue Impact Insights for Toulouse

  • Pool table tops the revenue impact list with a 201.9% uplift — listings with this amenity earn $35,851 vs. $11,876 without it.
  • High-opportunity amenities — Pool table, Children's playroom — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Coffee maker, Dishes and silverware, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Toulouse.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Toulouse STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toulouse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Toulouse Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Toulouse

  • The typical guest profile for Airbnb in Toulouse consists of primarily domestic travelers (70%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 69.8% of guests.
  • Key international markets include France (69.8%) and United Kingdom (4.9%).
  • Top languages spoken are French (36.9%) followed by English (34.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Toulouse.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Toulouse?

Listings in Toulouse average 4.73 out of 5 overall, with about 81.8 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Toulouse

  • An average rating of 4.73 places Toulouse in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.83), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Toulouse Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Toulouse

  • The most common availability pattern in Toulouse falls within the 271-366 days range, representing 40.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Toulouse (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Toulouse?

Average Booking Lead Time by Month

Booking Lead Time Insights for Toulouse

  • The overall average booking lead time for vacation rentals in Toulouse is 34 days.
  • Guests book furthest in advance for stays during August (average 40 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Toulouse.
  • Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Toulouse averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Toulouse?

Guests in Toulouse stay about 5.6 nights on average, generating roughly 96,300 reservations and 26.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Toulouse

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Toulouse

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 26.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Sep (5.7 nights) and shorten in Feb (4.1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Toulouse Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25.1%)

1 Night

912 listings

25.1% of total

2 Nights (23.1%)

2 Nights

840 listings

23.1% of total

3 Nights (6.9%)

3 Nights

252 listings

6.9% of total

4-6 Nights (5.5%)

4-6 Nights

199 listings

5.5% of total

7-29 Nights (3.8%)

7-29 Nights

139 listings

3.8% of total

30+ Nights (35.6%)

30+ Nights

1297 listings

35.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Toulouse is 30+ Nights, adopted by 35.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (35.6%) caters to monthly stays (30+ nights) in Toulouse, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 35.6% of Toulouse hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 35.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toulouse.

Toulouse Airbnb Cancellation Policy Trends Analysis (2026)

Limited

81 listings

2.2% of total

Super Strict 30 Days

8 listings

0.2% of total

Super Strict 60 Days

1 listings

0% of total

Flexible (32.6%)

Flexible

1185 listings

32.6% of total

Moderate (41.2%)

Moderate

1497 listings

41.2% of total

Firm (19.1%)

Firm

692 listings

19.1% of total

Strict

166 listings

4.6% of total

Cancellation Policy Insights for Toulouse

  • The prevailing Airbnb cancellation policy trend in Toulouse is Moderate, used by 41.2% of listings.
  • The market strongly favors guest-friendly terms, with 73.8% of listings offering Flexible or Moderate policies. This suggests guests in Toulouse may expect booking flexibility.
  • Strict cancellation policies are quite rare (4.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.2% market standard in Toulouse.
  • Using a Strict policy might deter some guests, as only 4.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Toulouse.

How Much Are Airbnb Cleaning Fees in Toulouse?

Cleaning fees in Toulouse are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$75
Median Cleaning Fee
$41
Listings Charging a Fee
77.5%
Fee as Revenue Share
9.7%

Cleaning Fee Insights for Toulouse

  • 77.5% of listings charge a cleaning fee, making it standard practice in Toulouse. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($75) and median ($41) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Toulouse median of $41. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Toulouse Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Toulousebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Modern Villa 400 m² 30 People. 2 x 15 people

Modern Villa 400 m² 30 People. 2 x 15 people

Entire Place • 8 bedrooms

$149,295
Revenue
54.5%
Occupancy
$723.63
Daily Rate
Full Air

Full Air

Entire Place • 6 bedrooms

$142,861
Revenue
60.4%
Occupancy
$630.96
Daily Rate
Large Toulouse farmhouse

Large Toulouse farmhouse

Entire Place • 7 bedrooms

$134,142
Revenue
51.2%
Occupancy
$446.64
Daily Rate
Villa Toulouse heated indoor pool 5x2m

Villa Toulouse heated indoor pool 5x2m

Entire Place • 4 bedrooms

$96,617
Revenue
51.4%
Occupancy
$501.06
Daily Rate
Le Lombard: Panoramic view of the Garonne

Le Lombard: Panoramic view of the Garonne

Entire Place • 3 bedrooms

$95,086
Revenue
56.6%
Occupancy
$446.92
Daily Rate
Villa Odette and its park

Villa Odette and its park

Entire Place • 7 bedrooms

$94,110
Revenue
53.6%
Occupancy
$455.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Toulouse?

Learn from the best! This table showcases top-performing Airbnb hosts in Toulouse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Toulouse by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Agence Cocoonr Toulouse91$1,497,48427894.52/5.0
Mathieu57$1,152,83042704.76/5.0
Emilie & Jordan46$505,13116244.58/5.0
Yumē25$484,65220174.71/5.0
Yan20$461,52810164.64/5.0
Angie40$455,84714254.65/5.0
Antoine31$407,1774814.67/5.0
Kévin9$316,455994.54/5.0
Eric14$308,3769364.81/5.0
Hanna21$300,98315484.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toulouse.

Who Are the Airbnb Hosts in Toulouse?

Toulouse has a relatively balanced host base.

Superhosts
38.2%
Professional Management
6.8%
Cohosted Listings
43.2%
Instant Book Enabled
5.9%
Simplified Pricing
67.5%

Host Profile Insights for Toulouse

  • A 38.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 6.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 5.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 67.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 43.2% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Toulouse averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Toulouse

These are the highest-grossing professional property management operations in Toulouse, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Toulouse
CompanyListingsRevenueADROcc.Rating
Agence Cocoonr Toulouse91$1,497,484$12344.6%4.52/5
Mathieu57$1,152,830$11056.3%4.76/5
Emilie & Jordan46$505,131$8848.4%4.58/5
Yan20$461,528$16643.8%4.64/5
Angie40$455,847$9538.2%4.65/5
Antoine31$407,177$14436.4%4.67/5
Charly19$270,104$7860.9%4.71/5
Julien6$246,262$27644.6%4.77/5
Nocnoc4$242,625$35144.9%4.61/5
Wafa21$240,664$9350.0%4.72/5

Management Company Insights for Toulouse

  • The leading management company, Agence Cocoonr Toulouse, operates 91 listings with $1,497,484 in gross revenue — a useful benchmark for what scale looks like in Toulouse.
  • Top managers average 34 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
  • Professionally managed listings in the top tier average 4.66/5 in guest ratings — suggesting room for quality improvement even among larger operators.

Recommendations

  • With only 6.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Toulouse's Airbnb Market Compare to Nearby Cities?

How does the Toulouse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with la Baronia de Rialb, Toulouse has 1 percentage points higher occupancy and about $388 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Toulouse — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cornellà del Terri15$6,602$606.4340%
la Baronia de Rialb15$5,030$482.7744%
Porqueres12$4,826$521.0733%
Amer11$4,735$463.8834%
Vilanant12$4,297$418.3037%
Sant Ferriol18$4,121$329.7643%
Bàscara13$3,646$590.8332%
les Llosses10$3,409$404.3634%
Vilademuls22$3,388$355.6039%
la Vall de Bianya24$3,142$286.6042%

Frequently Asked Questions About Airbnb in Toulouse

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Toulouse.

How much do Airbnb hosts make in Toulouse?

Toulouse hosts earn about $11,929 per year on average, with an average nightly rate of $95 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Toulouse, Occitania, not the ceiling for the best operators. Source: AirROI 2026 data, Toulouse market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Toulouse?

The average Airbnb occupancy rate in Toulouse is 45.3%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Toulouse?

Listings in Toulouse average $95 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Toulouse?

Toulouse currently has about 3,639 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Toulouse?

AirROI currently classifies the short-term rental regulation level in Toulouse as High. The dataset also shows about 79.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Toulouse?

RevPAR in Toulouse is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Toulouse?

At 45.3% occupancy, Toulouse can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,929, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Toulouse?

The average booking lead time in Toulouse is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Toulouse?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Toulouse include Capitole, Saint-Cyprien, Carmelitains. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Toulouse?

entire_home listings make up 85.5% of the active supply in Toulouse. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Toulouse compare to nearby Airbnb markets?

Among neighboring markets, Cornellà del Terri posts $79,225 in average annual revenue with 39.6% occupancy, compared to Toulouse's $11,929 and 45.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Toulouse?

The average Airbnb stay length in Toulouse is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Toulouse?

Airbnb listings in Toulouse average 4.73 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Toulouse?

Pool table and Children's playroom are among the strongest revenue-linked amenities in Toulouse. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Toulouse?

Yes. About 77.5% of active Airbnb listings in Toulouse charge a cleaning fee, and the average fee is $75. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Toulouse?

At 38.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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