Airbnb market data · 202512 months to October 2025
Saint-Mars-la-Réorthe, France Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Saint-Mars-la-Réorthe brought in €21,298 over the 12 months through October 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Saint-Mars-la-Réorthe run through October 2025.
The short answer
Saint-Mars-la-Réorthe Airbnb Market at a Glance
Listings averaged €199 a night and were booked on 41% of available nights.
Timing matters: in August, the best month, the average listing earned about 5.4 times as much as in January, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Saint-Mars-la-Réorthe is the 318th-largest of 322 Pays de la Loire markets AirROI tracks.
Browse the live Saint-Mars-la-Réorthe Airbnb market See Every Saint-Mars-la-Réorthe ListingRevenue
How Much Do Airbnb Hosts Make in Saint-Mars-la-Réorthe?
Gross bookings per Saint-Mars-la-Réorthe listing averaged €21,298 over the 12 months to October 2025 (Pays de la Loire average: €11,454), before cleaning, platform and management costs and taxes.
The average Saint-Mars-la-Réorthe listing brought in €3,720 in August, its best month, and €682 in January, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Saint-Mars-la-Réorthe's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €4,470+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn €2,860 or more, roughly €1,300 a month above the median.
- Typical properties (median) earn about €1,590 a month.
- Entry-level properties (bottom 25%) earn €1,010 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 5.4 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €2,190.
Saint-Mars-la-Réorthe Airbnb Data by Month
Latest 12 months in the October 2025 data.
August led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | €1,650 | 39.0% | €168 | 55 days |
| Dec 2024 | €1,546 | 24.2% | €174 | 85 days |
| Jan 2025 | €682 | 13.9% | €167 | 53 days |
| Feb 2025 | €841 | 27.1% | €161 | 95 days |
| Mar 2025 | €1,677 | 32.3% | €163 | 91 days |
| Apr 2025 | €2,828 | 52.8% | €172 | 81 days |
| May 2025 | €2,786 | 49.5% | €174 | 121 days |
| Jun 2025 | €3,052 | 50.9% | €197 | 126 days |
| Jul 2025 | €3,180 | 54.4% | €207 | 119 days |
| Aug 2025 | €3,717 | 63.8% | €208 | 131 days |
| Sep 2025 | €2,194 | 46.5% | €196 | 120 days |
| Oct 2025 | €2,085 | 38.0% | €197 | 100 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Saint-Mars-la-Réorthe listing earns about €1,590 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Saint-Mars-la-Réorthe Profitable?
Yes, when it's run well. The average Saint-Mars-la-Réorthe Airbnb took in €21,298 in the 12 months to October 2025, and run by its owner at everyday costs, about €1,300 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,350 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Saint-Mars-la-Réorthe Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €21,298 | €38,320 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€3,300 | −€5,940 |
| Utilities and internetAbout 5% of bookings | −€1,060 | −€1,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€430 | −€770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€640 | −€1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€210 | −€210 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€5,750 | −€10,100 |
| Left for housing costs, then profit | €15,548about €1,300 a month | €28,220about €2,350 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Saint-Mars-la-Réorthe Airbnb Profit
The estimate starts from Saint-Mars-la-Réorthe's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Saint-Mars-la-Réorthe home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Saint-Mars-la-Réorthe's Top Earners Get There
- More nights booked. The busiest quarter of Saint-Mars-la-Réorthe listings are booked on 56% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of €110 adds about €1,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €240 a night or more, against a median of €110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €2,130 a year.
- Open for the busy months. August brought the average listing about €3,720, against €682 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,190 a month, against €1,770 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Saint-Mars-la-Réorthe?
Saint-Mars-la-Réorthe listings were booked on 41% of the nights they were open over the past year, 3 percentage points above the Pays de la Loire average (38%) and in line with the France average. Occupancy swings from 14% in January to 64% in August.
Across Saint-Mars-la-Réorthe's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 56% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
August was the busiest month in Saint-Mars-la-Réorthe, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Saint-Mars-la-Réorthe?
The average nightly rate in Saint-Mars-la-Réorthe, known as ADR (average daily rate), was €199 over the past year, about 47% above the Pays de la Loire average of €135 and about 24% above the France average of €160. Rates peak in July and August at about €210 and bottom out in February and March at about €160.
Across Saint-Mars-la-Réorthe's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €445+ a night, about four times the median.
- Strong performers (top 25%) charge €240 or more, about €130 above the median.
- Typical properties (median) charge about €110 a night.
- Entry-level properties (bottom 25%) charge €91 or less, about 18% below the median.
August rates ran 29% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €182. The 12-month ADR of €199 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Saint-Mars-la-Réorthe
With only 17 active listings, the monthly pattern in Saint-Mars-la-Réorthe is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Saint-Mars-la-Réorthe?
Guests book Saint-Mars-la-Réorthe stays 92 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 131 days ahead, and January stays closest to arrival, about 53 days. A typical August booking is made in early April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 92 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Saint-Mars-la-Réorthe
12% of the 17 active listings in Saint-Mars-la-Réorthe display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Saint-Mars-la-Réorthe.
Neighborhoods
Best Neighborhoods for Airbnb in Saint-Mars-la-Réorthe
AirROI's area guide picks five Saint-Mars-la-Réorthe neighborhoods that draw short-term rental guests, led by La Vallée de la Sèvre, Château de la Flocellière and Montaigu. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Vallée de la Sèvre | A tranquil valley perfect for nature lovers, ideal for those seeking relaxation away from city life. | Sèvre Nantaise River, Château de Talmont, Hiking trails, Canoeing, Local hiking paths |
| Château de la Flocellière | Historic château offering a unique stay experience. Great for romantic getaways and family gatherings. | Château de la Flocellière, Surrounding gardens, Historical tours, Local vineyards, Art exhibitions |
| Montaigu | A charming town with rich history and picturesque streets, appealing to those interested in local culture. | Historic center, Church of Saint-Georges, Local festivals, Nearby countryside, Riverside walks |
| Saint-Fulgent | A quaint town with local charm and a close proximity to nature, perfect for scenic getaways. | Saint-Fulgent Church, Local artisanal shops, Nearby forests, Trails for cycling and hiking, Local cuisine |
| Terra Botanica | An eco-park and botanical garden that offers unique experiences in nature and is suited for families. | Botanical exhibits, Themed gardens, Family-friendly activities, Workshops, Nearby hotels |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Saint-Mars-la-Réorthe vs. Nearby Airbnb Markets
Saint-Mars-la-Réorthe out-earns every one of the eight nearby markets in the table, all within 10 km; the best of them, Les Épesses, averaged about 18% less per listing. Saint-Malô-du-Bois was the busiest, booked on 51% of nights against 41% in Saint-Mars-la-Réorthe.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Les Épesses 4 km | 148 | €17,376 | €146 | 49% |
| Sèvremont 6 km | 175 | €14,554 | €175 | 39% |
| Les Herbiers 7 km | 200 | €14,878 | €129 | 46% |
| Saint-Malô-du-Bois 7 km | 41 | €14,232 | €109 | 51% |
| Treize-Vents 8 km | 31 | €14,873 | €127 | 42% |
| Le Boupère 9 km | 55 | €11,682 | €113 | 40% |
| Chanverrie 9 km | 103 | €16,484 | €144 | 44% |
| Saint-Amand-sur-Sèvre 10 km | 33 | €17,001 | €125 | 46% |
Other Airbnb Markets in Pays de la Loire
- Le Mans Airbnb data 2,258 listings
- Les Sables-d'Olonne Airbnb data 2,120 listings
- Nantes Airbnb data 2,085 listings
- La Baule-Escoublac Airbnb data 1,263 listings
- Angers Airbnb data 1,200 listings
- Saint-Jean-de-Monts Airbnb data 1,108 listings
- Saint-Hilaire-de-Riez Airbnb data 939 listings
- Pornic Airbnb data 766 listings
See all 322 Pays de la Loire Airbnb markets
Markets Similar to Saint-Mars-la-Réorthe
Markets elsewhere in France with a similar nightly rate and occupancy to Saint-Mars-la-Réorthe:
- Saint-Martin-de-Ré Airbnb data France · €195/night · 41.5%
- L'Isle-sur-la-Sorgue Airbnb data France · €194/night · 41.5%
- Saint-Pierre-Quiberon Airbnb data France · €196/night · 40.4%
- Éguilles Airbnb data France · €203/night · 42.0%
- Orelle Airbnb data France · €208/night · 41.7%
- Seignosse Airbnb data France · €194/night · 42.3%
FAQ
Saint-Mars-la-Réorthe Airbnb FAQ
How much do Airbnb hosts make in Saint-Mars-la-Réorthe?
An active Saint-Mars-la-Réorthe Airbnb grossed €21,298 on average in the 12 months to October 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,860 or more in a typical month.
How much can I make on Airbnb in Saint-Mars-la-Réorthe?
It depends most on the home's size, location and how it's run. The middle half of Saint-Mars-la-Réorthe listings earn between €1,010 and €2,860 in a typical month, and the top tenth €4,470 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Saint-Mars-la-Réorthe?
Listings in Saint-Mars-la-Réorthe were booked on 41% of available nights over the past year. That compares with 38% for the Pays de la Loire average. August was the busiest month.
How much does an Airbnb cost per night in Saint-Mars-la-Réorthe?
The average booked night in Saint-Mars-la-Réorthe cost €199 before fees. Half of listings charge between €91 and €240, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Saint-Mars-la-Réorthe?
In Saint-Mars-la-Réorthe, 12% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Saint-Mars-la-Réorthe?
Yes, when it's run well. The average Saint-Mars-la-Réorthe Airbnb grossed €21,298 in the 12 months to October 2025, 86% above the Pays de la Loire average of €11,454, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €15,548 a year (about €1,300 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,350 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Saint-Mars-la-Réorthe?
August paid best over the past year, at €3,720 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Saint-Mars-la-Réorthe?
Saint-Mars-la-Réorthe stays were booked 92 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Saint-Mars-la-Réorthe?
La Vallée de la Sèvre, Château de la Flocellière and Montaigu draw the most short-term rental interest in Saint-Mars-la-Réorthe. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Saint-Mars-la-Réorthe?
AirROI counted 17 active Airbnb listings in Saint-Mars-la-Réorthe as of October 2025. The closest tracked market is Les Épesses, 4 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Saint-Mars-la-Réorthe from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.