Salernes, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Salernes, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,996 per year — at a $232 nightly rate, 35.1% occupancy, and a $89 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 126 active listings, Salernes is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 53.7% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Salernes?
In Salernes, the headline Airbnb metrics are $14,996 in average annual revenue,35.1% occupancy, $232 ADR, and $89 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Salernes?
Understanding the monthly revenue variations for Airbnb listings in Salernes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salernes is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salernes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,207+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,018 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,447 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $581, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salernes
What Is the Monthly Airbnb Occupancy Rate in Salernes?
Maximize your bookings by understanding the Salernes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salernes:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salernes
What Is the Average Airbnb Nightly Rate in Salernes?
Effective short term rental pricing strategy in Salernes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salernes typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $422+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Salernes
What Is the RevPAR for Airbnb in Salernes?
RevPAR in Salernes is currently $89. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $62 RevPAR.
- Strong performers (Top 25%) earn $129 RevPAR.
- Best-in-class (Top 10%) achieve $199 RevPAR.
Average Monthly RevPAR Trend in Salernes
RevPAR Insights for Salernes
- The average RevPAR in Salernes is $89. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($199) and bottom 25% ($29) is $169, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Salernes benchmarks. If your RevPAR falls below the median of $62, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $129+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Salernes?
Salernes's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,814 per month
- Occupancy rates average 49.9%
- Daily rates average $223
Shoulder Season
- Revenue averages $2,041 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $217
Low Season (January, February, March)
- Revenue drops to average $1,118 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $221
Seasonality Insights for Salernes
- Airbnb seasonality in Salernes is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Salernes's highest earning potential, with monthly revenues climbing to $4,633, occupancy reaching 60.8%, and ADRs peaking at $230.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,021, occupancy could drop to 16.6%, and ADRs may adjust to $206.
- Lower occupancy paired with meaningful seasonality means hosts in Salernes need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Salernes, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Salernes?
With 18% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Salernes. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Salernes to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 18% licensed listings)
What Are the Best Neighborhoods for Airbnb in Salernes?
Salernes is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salernes Village | Charming Provençal village with picturesque streets and local markets. Ideal for guests seeking an authentic French experience with easy access to the surrounding countryside and vineyards. | Local Market, Église Saint-Blaise, Wine tasting tours, Château de Berne, Café de la Paix |
| Le Thoronet | Known for its historical abbey and beautiful nature trails, this area attracts those interested in history and outdoor activities. Perfect for visitors looking for tranquility amidst nature. | Abbaye du Thoronet, Hiking trails, Local vineyards, Provencal scenery |
| Cotignac | A stunning hilltop village famous for its waterfalls and charming stone houses. Offers unique accommodations and attracts visitors interested in outdoor adventures and authentic Provence. | La Cascade, Local artisan shops, Scenic viewpoints, Hiking opportunities, Cotignac's historic center |
| Lorgues | Bustling town with a mix of Provençal charm and modern amenities. Popular among tourists for its vibrant market and proximity to many vineyards and lavender fields. | Lorgues Market, Vineyard tours, Château de Lorgues, Provence cultural festivals, Local parks |
| Tavernes | A quaint village that offers peaceful surroundings and access to beautiful natural landscapes. Great for those wanting to explore rural Provence and engage in local activities. | Medieval history, Provençal countryside, Hiking trails, Local gastronomy |
| Aups | Known as the 'capital of truffles', this village is ideal for food lovers. It offers a genuine Provençal atmosphere with various culinary experiences. | Truffle market, Aups village center, Hiking in surrounding areas, Provencal gastronomy events |
| Greoux-les-Bains | A spa town famous for its thermal waters, attracting visitors looking for wellness and relaxation amidst beautiful natural surroundings. | Thermal spa centers, Lavender fields, Scenic landscapes, Historic village center |
| Flayosc | A picturesque village known for its olive groves and wine production, providing a perfect setting for travelers looking for a relaxing getaway with good food and wine. | Olive oil mills, Local wineries, Flayosc village center, Outdoor markets, Scenic countryside |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Salernes offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Salernes?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salernes
- The Salernes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salernes, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.8%) offer potential for unique stay experiences.
Salernes Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salernes
- The dominant room capacity in Salernes is 1 bedroom listings, making up 24.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.4% of the active Airbnb listings in Salernes, indicating a high concentration in these sizes.
- A significant 45.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salernes.
Salernes Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salernes
- The most common guest capacity trend in Salernes vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Salernes STR market, accounting for 47.6% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salernes.
- On average, properties in Salernes are equipped to host 5.2 guests.
How Do Listings in Salernes Compare on Quality?
Listing quality in Salernes can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Salernes
- At 29.4 photos per listing on average, Salernes hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Salernes averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Salernes?
Amenity Prevalence
Amenity Insights for Salernes
- Essential amenities in Salernes that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salernes: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salernes to stay competitive.
Which Airbnb Amenities Boost Revenue in Salernes?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Salernes, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 96.0% | $15,457 | $3,829 | 303.7% |
Heating | 85.7% | $16,619 | $5,254 | 216.3% |
Pool | 67.5% | $19,121 | $6,443 | 196.8% |
Wifi | 88.9% | $16,166 | $5,633 | 187.0% |
SafeHigh opportunity | 4.0% | $39,663 | $13,976 | 183.8% |
Cooking basics | 81.7% | $16,970 | $6,154 | 175.8% |
Baby safety gatesHigh opportunity | 5.6% | $37,399 | $13,678 | 173.4% |
Oven | 66.7% | $19,005 | $6,978 | 172.3% |
Changing tableHigh opportunity | 4.0% | $37,731 | $14,056 | 168.4% |
Microwave | 80.2% | $17,096 | $6,510 | 162.6% |
Revenue Impact Insights for Salernes
- Kitchen tops the revenue impact list with a 303.7% uplift — listings with this amenity earn $15,457 vs. $3,829 without it.
- High-opportunity amenities — Safe, Baby safety gates, Changing table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Heating, Wifi, Cooking basics, Microwave — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Safe — it has the best combination of high revenue impact and low market saturation in Salernes.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Salernes STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salernes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalernes Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Salernes
- The typical guest profile for Airbnb in Salernes consists of primarily domestic travelers (66%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 66.2% of guests.
- Key international markets include France (66.2%) and United Kingdom (6.1%).
- Top languages spoken are French (37.2%) followed by English (33.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Salernes?
Listings in Salernes average 4.8 out of 5 overall, with about 22.8 reviews per active listing and 23.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Salernes
- An average rating of 4.8 places Salernes in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 23.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 23.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Salernes Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salernes
- The most common availability pattern in Salernes falls within the 271-366 days range, representing 77% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salernes (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Salernes?
Average Booking Lead Time by Month
Booking Lead Time Insights for Salernes
- The overall average booking lead time for vacation rentals in Salernes is 62 days.
- Guests book furthest in advance for stays during August (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Salernes.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Salernes averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Salernes?
Guests in Salernes stay about 6.8 nights on average, generating roughly 1,224 reservations and 9.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Salernes
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Salernes
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Jul (9.3 nights) and shorten in Jan (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Salernes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
14.3% of total
2 Nights
8 listings
6.3% of total
3 Nights
14 listings
11.1% of total
4-6 Nights
27 listings
21.4% of total
7-29 Nights
18 listings
14.3% of total
30+ Nights
41 listings
32.5% of total
Key Insights
- The most prevalent minimum stay requirement in Salernes is 30+ Nights, adopted by 32.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.5%) caters to monthly stays (30+ nights) in Salernes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.5% of Salernes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salernes.
Salernes Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
7 listings
5.6% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
21 listings
16.7% of total
Moderate
23 listings
18.3% of total
Firm
62 listings
49.2% of total
Strict
12 listings
9.5% of total
Cancellation Policy Insights for Salernes
- The prevailing Airbnb cancellation policy trend in Salernes is Firm, used by 49.2% of listings.
- A majority (58.7%) of hosts in Salernes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 49.2% market standard in Salernes.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salernes.
How Much Are Airbnb Cleaning Fees in Salernes?
Cleaning fees in Salernes are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Salernes
- 70.6% of listings charge a cleaning fee, making it standard practice in Salernes. Guests expect it and factor it into their booking decisions.
- The gap between the average ($161) and median ($116) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Salernes median of $116. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Salernes Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salernesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mas Divazur, family home in the heart of the Var
Entire Place • 7 bedrooms
Cozy home in Salernes with WiFi
Entire Place • 3 bedrooms
Mas de l'Olivier - Provencal villa with pool
Entire Place • 4 bedrooms
The Famous "Le Petit Chateau Salernes"
Entire Place • N/A
2 family houses • stunning view • natural pool
Entire Place • 5 bedrooms
Beautiful villa with jacuzzi pool and fire pit
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Salernes?
Learn from the best! This table showcases top-performing Airbnb hosts in Salernes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sylvia | 3 | $109,624 | 33 | 5.00/5.0 |
| Hervé Dherbecourt | 4 | $102,110 | 67 | 4.98/5.0 |
| Flora | 1 | $99,537 | 60 | 4.85/5.0 |
| Novasol | 1 | $67,534 | 2 | Not Rated |
| Sophie | 1 | $64,097 | 38 | 4.92/5.0 |
| Liam | 1 | $56,323 | 14 | 4.93/5.0 |
| Cécile | 5 | $53,870 | 74 | 4.81/5.0 |
| Charlotte | 2 | $53,511 | 520 | 4.95/5.0 |
| Frederique | 1 | $53,014 | 107 | 4.67/5.0 |
| Celine | 1 | $49,396 | 26 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salernes.
Who Are the Airbnb Hosts in Salernes?
Salernes has a relatively balanced host base.
Host Profile Insights for Salernes
- A 30.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 48.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Salernes averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Salernes
These are the highest-grossing professional property management operations in Salernes, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 1 | $67,534 | $563 | 44.7% | N/A |
| Novasol | 1 | $45,550 | $409 | 59.8% | 4.43/5 |
| Novasol | 1 | $18,811 | $497 | 30.8% | 4.50/5 |
| Lucile - Interhome | 1 | $17,502 | $328 | 49.9% | N/A |
| Sofie | 1 | $9,897 | $236 | 36.7% | 3.25/5 |
| Villa | 1 | $8,405 | $301 | 32.3% | N/A |
| Novasol | 1 | $3,330 | $100 | 37.3% | 4.25/5 |
| Novasol | 1 | $1,109 | $174 | 11.6% | N/A |
| Novasol | 1 | $466 | $62 | 14.7% | 3.75/5 |
Management Company Insights for Salernes
- The leading management company, Novasol, operates 1 listings with $67,534 in gross revenue — a useful benchmark for what scale looks like in Salernes.
- Top managers average 1 properties each, suggesting professional management in Salernes still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.04/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 7.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Salernes's Airbnb Market Compare to Nearby Cities?
How does the Salernes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Villefranche-sur-Mer, Salernes has 15 percentage points lower occupancy and about $65 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Ramatuelle | 234 | $4,011 | $673.15 | 39% |
| Saint-Jean-Cap-Ferrat | 112 | $3,833 | $475.78 | 43% |
| Saint-Tropez | 825 | $3,562 | $526.14 | 39% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Villefranche-sur-Mer | 486 | $3,052 | $297.00 | 50% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| Monaco | 192 | $2,932 | $512.14 | 35% |
Frequently Asked Questions About Airbnb in Salernes
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Salernes.
How much do Airbnb hosts make in Salernes?
Salernes hosts earn about $14,996 per year on average, with an average nightly rate of $232 and RevPAR of $89. Those figures describe the typical revenue environment for active listings in Salernes, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Salernes market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Salernes?
The average Airbnb occupancy rate in Salernes is 35.1%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Salernes?
Listings in Salernes average $232 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Salernes?
Salernes currently has about 126 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Salernes?
AirROI currently classifies the short-term rental regulation level in Salernes as Moderate. The dataset also shows about 18.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Salernes?
RevPAR in Salernes is about $89. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Salernes?
Occupancy of 35.1% means Salernes is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,996, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Salernes?
The average booking lead time in Salernes is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Salernes?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Salernes include Salernes Village, Le Thoronet, Cotignac. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Salernes?
entire_home listings make up 96.8% of the active supply in Salernes. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Salernes compare to nearby Airbnb markets?
Among neighboring markets, Monteu Roero posts $67,114 in average annual revenue with 40.7% occupancy, compared to Salernes's $14,996 and 35.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Salernes?
The average Airbnb stay length in Salernes is about 6.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Salernes?
Airbnb listings in Salernes average 4.8 out of 5 overall. About 23.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Salernes?
Kitchen and Heating are among the strongest revenue-linked amenities in Salernes. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Salernes?
Yes. About 70.6% of active Airbnb listings in Salernes charge a cleaning fee, and the average fee is $161. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Salernes?
At 30.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.