Willingen, Hesse Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Willingen, Hesse? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,179 per year — at a $199 nightly rate, 29.3% occupancy, and a $55 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 93 active listings, Willingen is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 22.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Willingen?
In Willingen, the headline Airbnb metrics are $17,179 in average annual revenue,29.3% occupancy, $199 ADR, and $55 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Willingen?
Understanding the monthly revenue variations for Airbnb listings in Willingen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willingen is typically February, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willingen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,144 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,319 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $750, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willingen
What Is the Monthly Airbnb Occupancy Rate in Willingen?
Maximize your bookings by understanding the Willingen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willingen:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willingen
What Is the Average Airbnb Nightly Rate in Willingen?
Effective short term rental pricing strategy in Willingen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willingen typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $361+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Willingen
What Is the RevPAR for Airbnb in Willingen?
RevPAR in Willingen is currently $55. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $63 RevPAR.
- Best-in-class (Top 10%) achieve $110 RevPAR.
Average Monthly RevPAR Trend in Willingen
RevPAR Insights for Willingen
- The average RevPAR in Willingen is $55. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($110) and bottom 25% ($27) is $82, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Willingen benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $63+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Willingen?
Willingen's peak Airbnb season falls in February, September, January, while the softest stretch is March, April, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, September, January)
- Revenue averages $2,089 per month
- Occupancy rates average 34.9%
- Daily rates average $228
Shoulder Season
- Revenue averages $1,858 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $199
Low Season (March, April, November)
- Revenue drops to average $1,385 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $204
Seasonality Insights for Willingen
- The Airbnb seasonality pattern in Willingen shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Willingen's highest earning potential, with monthly revenues climbing to $2,307, occupancy reaching 37.0%, and ADRs peaking at $250.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,262, occupancy could drop to 21.2%, and ADRs may adjust to $179.
- Lower occupancy paired with meaningful seasonality means hosts in Willingen need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Willingen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Willingen?
Low regulation and minimal registration activity in Willingen, Hesse, Germany point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Willingen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Willingen?
Willingen is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Willingen | The heart of Willingen, offering easy access to local shops, restaurants, and amenities. Ideal for tourists who want to experience the vibrant local culture and activities. | Willingen Uplandbahn, Lagunen-Erlebnisbad, Skigebiet Willingen, Willingen Mountain Sports, Willinger Brauhaus |
| Mühlenkopf Jump | Famous ski jump and winter sports venue, attracting sports enthusiasts and tourists year-round. A great spot for winter sports lovers looking for proximity to action. | Mühlenkopf Ski Jump, Willingen Ski Resort, Mountain biking trails, Winter sports activities, Local ski schools |
| Uplandsteig Trail | A beautiful hiking area that attracts nature lovers and outdoor enthusiasts, offering scenic views and walking trails. Perfect for guests interested in hiking and nature. | Uplandsteig Hiking Trail, Nature parks, Scenic viewpoints, Wildlife spotting, Local flora and fauna |
| Sauerland region | The surrounding Sauerland region is well-known for its picturesque landscapes, making it a prime area for visitors seeking tranquility and natural beauty. | Sauerland Outdoor Region, Parks and forests, Cycling routes, Scenic drives, Romantic spots |
| Willingen Spa | Proximity to wellness and spa centers, appealing to guests seeking relaxation and rejuvenation during their stay. A great selling point for health-conscious travelers. | Spa facilities, Wellness treatments, Relaxation areas, Yoga retreats, Sauna and therapy rooms |
| Entertainment and Nightlife | Areas that offer vibrant nightlife and entertainment options, catering to younger crowds and those looking for evening activities. | Bars and clubs, Music venues, Cultural events, Live performances, Dining experiences |
| Family-Friendly Attractions | Attracting families with children, featuring activities and attractions suitable for all ages. This area is ideal for family vacations. | Theme parks, Family-friendly activities, Outdoor games, Playgrounds, Petting zoos |
| Cultural and Historical Sites | Rich in local history and culture, attracting tourists interested in exploring the heritage and traditions of the region. | Historic buildings, Museums, Cultural heritage sites, Local festivals, Art exhibitions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Willingen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Willingen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willingen
- The Willingen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.9% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willingen, Apartment/Condo properties are the most common (77.4%), reflecting the local real estate landscape.
- Houses represent a significant 20.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Willingen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willingen
- The dominant room capacity in Willingen is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.2% of the active Airbnb listings in Willingen, indicating a high concentration in these sizes.
Willingen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willingen
- The most common guest capacity trend in Willingen vacation rentals is listings accommodating 4 guests (37.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Willingen STR market, accounting for 61.3% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willingen.
- On average, properties in Willingen are equipped to host 4.6 guests.
How Do Listings in Willingen Compare on Quality?
Listing quality in Willingen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Willingen
- At 20.5 photos per listing on average, Willingen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Willingen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Willingen?
Amenity Prevalence
Amenity Insights for Willingen
- Essential amenities in Willingen that guests expect include: TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willingen: TV, Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willingen to stay competitive.
Which Airbnb Amenities Boost Revenue in Willingen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Willingen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire pitHigh opportunity | 5.4% | $62,006 | $14,632 | 323.8% |
Heating | 87.1% | $18,916 | $5,454 | 246.9% |
BlenderHigh opportunity | 5.4% | $46,656 | $15,504 | 200.9% |
Indoor fireplace | 10.8% | $40,613 | $14,355 | 182.9% |
Exterior security cameras on propertyHigh opportunity | 8.6% | $40,052 | $15,026 | 166.6% |
Sun loungersHigh opportunity | 9.7% | $39,201 | $14,819 | 164.5% |
Smoke alarm | 86.0% | $18,790 | $7,265 | 158.6% |
Free parking on premises | 82.8% | $19,022 | $8,307 | 129.0% |
Stove | 61.3% | $21,924 | $9,665 | 126.8% |
BBQ grill | 23.7% | $29,915 | $13,232 | 126.1% |
Revenue Impact Insights for Willingen
- Fire pit tops the revenue impact list with a 323.8% uplift — listings with this amenity earn $62,006 vs. $14,632 without it.
- High-opportunity amenities — Fire pit, Blender, Exterior security cameras on property — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Smoke alarm, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fire pit — it has the best combination of high revenue impact and low market saturation in Willingen.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Willingen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willingen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillingen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Willingen
- The typical guest profile for Airbnb in Willingen consists of primarily domestic travelers (80%), often arriving from nearby Cologne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 80.2% of guests.
- Key international markets include Germany (80.2%) and Netherlands (15.1%).
- Top languages spoken are English (39.3%) followed by German (38.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cologne and Dortmund.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Willingen?
Listings in Willingen average 4.75 out of 5 overall, with about 27.6 reviews per active listing and 16.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Willingen
- An average rating of 4.75 places Willingen in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.82), while Value (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 16.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 16.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Willingen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willingen
- The most common availability pattern in Willingen falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Willingen (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Willingen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Willingen
- The overall average booking lead time for vacation rentals in Willingen is 87 days.
- Guests book furthest in advance for stays during September (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (102 days avg.) sees the longest lead times, while Winter (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Willingen.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Willingen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Willingen?
Guests in Willingen stay about 2.9 nights on average, generating roughly 2,413 reservations and 26.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Willingen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Willingen
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 26.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.9 nights) and shorten in Mar (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Willingen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
8.6% of total
2 Nights
35 listings
37.6% of total
3 Nights
7 listings
7.5% of total
4-6 Nights
1 listings
1.1% of total
30+ Nights
42 listings
45.2% of total
Key Insights
- The most prevalent minimum stay requirement in Willingen is 30+ Nights, adopted by 45.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.2%) caters to monthly stays (30+ nights) in Willingen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.2% of Willingen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.6% currently do.
- A 2-night minimum appears standard (37.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 45.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willingen.
Willingen Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
4 listings
4.3% of total
Super Strict 30 Days
4 listings
4.3% of total
Limited
1 listings
1.1% of total
Flexible
5 listings
5.4% of total
Moderate
31 listings
33.3% of total
Firm
37 listings
39.8% of total
Strict
11 listings
11.8% of total
Cancellation Policy Insights for Willingen
- The prevailing Airbnb cancellation policy trend in Willingen is Firm, used by 39.8% of listings.
- A majority (51.6%) of hosts in Willingen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.8% market standard in Willingen.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Willingen.
How Much Are Airbnb Cleaning Fees in Willingen?
Cleaning fees in Willingen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Willingen
- 83.9% of listings charge a cleaning fee, making it standard practice in Willingen. Guests expect it and factor it into their booking decisions.
- The gap between the average ($158) and median ($117) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 21.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Willingen median of $117. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Willingen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willingenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The modern house by the forest
Entire Place • 4 bedrooms
Luxury log cabin - Sonnenhang Lodge A
Entire Place • 4 bedrooms
Inge in will-INGE-n, holiday home with sauna and pool
Entire Place • 1 bedroom
Vacation home Williadukt
Entire Place • 1 bedroom
Luxury log cabin - Sonnenhang Lodge B
Entire Place • 4 bedrooms
"The Nest" | Modern apartment with a view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Willingen?
Learn from the best! This table showcases top-performing Airbnb hosts in Willingen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annemiek En Jolet | 3 | $143,798 | 42 | 4.88/5.0 |
| Sandra | 2 | $130,729 | 47 | 4.96/5.0 |
| Apostolos | 1 | $103,937 | 66 | 4.98/5.0 |
| Klaus | 5 | $85,751 | 52 | 4.88/5.0 |
| Anne | 2 | $75,363 | 90 | 4.82/5.0 |
| Ina | 4 | $65,109 | 27 | 4.67/5.0 |
| Secra Bookings | 3 | $59,696 | 8 | 4.25/5.0 |
| Secra Bookings | 2 | $49,324 | 15 | 4.62/5.0 |
| Karin | 3 | $49,320 | 217 | 4.90/5.0 |
| Uwe | 1 | $48,243 | 68 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willingen.
Who Are the Airbnb Hosts in Willingen?
Willingen has a relatively balanced host base.
Host Profile Insights for Willingen
- Only 21.5% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 29.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Willingen averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Willingen
These are the highest-grossing professional property management operations in Willingen, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Annemiek En Jolet | 3 | $143,798 | $563 | 32.5% | 4.88/5 |
| Secra Bookings | 3 | $59,696 | $398 | 17.5% | 4.25/5 |
| Secra Bookings | 2 | $49,324 | $279 | 26.2% | 4.62/5 |
| Annett | 9 | $44,029 | $212 | 9.2% | 4.74/5 |
| Buchungsservice SECRA Bookings | 3 | $37,771 | $303 | 18.0% | 4.33/5 |
| Karin | 3 | $37,562 | $121 | 31.0% | 4.81/5 |
| Novasol | 1 | $16,889 | $399 | 16.8% | N/A |
| Haus Sonneck | 1 | $8,960 | $224 | 13.6% | 4.54/5 |
| Quartierfreund | 1 | $5,609 | $250 | 9.2% | 4.86/5 |
| Kim - BELVILLA | 3 | $3,379 | $202 | 6.6% | 4.46/5 |
Management Company Insights for Willingen
- The leading management company, Annemiek En Jolet, operates 3 listings with $143,798 in gross revenue — a useful benchmark for what scale looks like in Willingen.
- Top managers average 3 properties each, suggesting professional management in Willingen still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.61/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Willingen's Airbnb Market Compare to Nearby Cities?
How does the Willingen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bendorf, Willingen has 12 percentage points lower occupancy and about $22 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kruft | 13 | $3,077 | $265.96 | 38% |
| Unkel | 21 | $2,686 | $218.85 | 37% |
| Meimbressen | 11 | $2,589 | $223.41 | 29% |
| de Lutte | 11 | $2,462 | $303.89 | 36% |
| Rieden | 20 | $2,407 | $212.24 | 40% |
| Schwalefeld | 36 | $2,281 | $288.98 | 32% |
| Bendorf | 26 | $2,210 | $177.48 | 41% |
| Eslohe | 26 | $1,974 | $241.67 | 35% |
| Bad Fallingbostel | 22 | $1,959 | $194.30 | 40% |
| Dahlem | 42 | $1,941 | $201.90 | 41% |
Frequently Asked Questions About Airbnb in Willingen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Willingen.
How much do Airbnb hosts make in Willingen?
Willingen hosts earn about $17,179 per year on average, with an average nightly rate of $199 and RevPAR of $55. Those figures describe the typical revenue environment for active listings in Willingen, Hesse, not the ceiling for the best operators. Source: AirROI 2026 data, Willingen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Willingen?
The average Airbnb occupancy rate in Willingen is 29.3%. February is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Willingen?
Listings in Willingen average $199 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Willingen?
Willingen currently has about 93 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Willingen?
AirROI currently classifies the short-term rental regulation level in Willingen as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Willingen?
RevPAR in Willingen is about $55. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Willingen?
Occupancy of 29.3% means Willingen is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,179, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Willingen?
The average booking lead time in Willingen is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Willingen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Willingen include Center of Willingen, Mühlenkopf Jump, Uplandsteig Trail. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Willingen?
entire_home listings make up 98.9% of the active supply in Willingen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Willingen compare to nearby Airbnb markets?
Among neighboring markets, Kruft posts $36,927 in average annual revenue with 37.7% occupancy, compared to Willingen's $17,179 and 29.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Willingen?
The average Airbnb stay length in Willingen is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Willingen?
Airbnb listings in Willingen average 4.75 out of 5 overall. About 16.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Willingen?
Fire pit and Heating are among the strongest revenue-linked amenities in Willingen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Willingen?
Yes. About 83.9% of active Airbnb listings in Willingen charge a cleaning fee, and the average fee is $158. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Willingen?
At 21.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.