Apartment in restored house directly at the sea Entire home · 2 bedrooms Rated 4.96 - Revenue
- €39,434
- Occupancy
- 69.2%
- Daily rate
- €141
Airbnb market data · 202612 months to September 2026
The average Airbnb in Esens brought in €7,552 over the 12 months through September 2026, about 23% less than the Lower Saxony average of €9,796.
The short answer
Bookings in Esens trail the Lower Saxony average, at prices about 5% lower. Listings averaged €114 a night and were booked on 28% of available nights, against €120 and 34% for the Lower Saxony average.
Timing matters: in August, usually the best month, the average listing earns about 2.7 times as much as in January, usually the slowest.
With 103 active listings, Esens is the 33rd-largest of 179 Lower Saxony markets AirROI tracks. From a year earlier, the number of active listings grew 23%.
Browse the live Esens Airbnb market
See Every Esens Listing
Revenue
Gross bookings per Esens listing averaged €7,552 over the 12 months to September 2026 (Lower Saxony average: €9,796), before cleaning, platform and management costs and taxes.
In a typical year, the average Esens listing brings in €1,490 in August, its best month, and €543 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €958. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €906 | 26.8% | €113 | €30 | 37 days | 3 nights |
| Oct 2025 | €1,230 | 34.7% | €112 | €40 | 55 days | 4 nights |
| Nov 2025 | €950 | 30.3% | €107 | €32 | 41 days | 7.9 nights |
| Dec 2025 | €827 | 24.8% | €108 | €27 | 54 days | 4.1 nights |
| Jan 2026 | €453 | 11.8% | €110 | €15 | 44 days | 4 nights |
| Feb 2026 | €716 | 20.7% | €109 | €26 | 64 days | 4.5 nights |
| Mar 2026 | €621 | 16.1% | €110 | €20 | 38 days | 3.1 nights |
| Apr 2026 | €788 | 25.0% | €108 | €26 | 52 days | 3.6 nights |
| May 2026 | €1,196 | 33.6% | €110 | €39 | 78 days | 3.5 nights |
| Jun 2026 | €1,227 | 34.6% | €114 | €41 | 63 days | 3.9 nights |
| Jul 2026 | €1,776 | 45.3% | €122 | €57 | 91 days | 5.1 nights |
| Aug 2026 | €1,855 | 42.8% | €124 | €60 | 94 days | 4.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Esens market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Esens Airbnb took in €7,552 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €16,880, and run by its owner at everyday costs, about €860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €6,542 | €14,620 |
| Cleaning fees guests pay13% of Esens bookings | €1,010 | €2,260 |
| Gross bookings | €7,552 | €16,880 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Esens listings on Simplified Pricing, 3% for the rest | −€1,140 | −€2,550 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,010 | −€2,260 |
| Utilities and internetAbout 5% of bookings | −€380 | −€840 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€150 | −€340 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€230 | −€510 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −€3,030 | −€6,620 |
| Left for housing costs, then profit | €4,522about €380 a month | €10,260about €860 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Esens's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Esens home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,410 a month, against €630 for the average one.
Occupancy
Esens listings were booked on 28% of the nights they were open over the past year, 6 percentage points below the Lower Saxony average (34%) and 9 points below the Germany average (37%). In a typical year, occupancy climbs to 38% in July and falls to 16% in January.
The busiest tenth of listings are booked about 9.2 times as often as the bottom quarter.
July is usually the busiest month in Esens, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Esens, known as ADR (average daily rate), was €114 over the past year, about 5% below the Lower Saxony average of €120 and about 12% below the Germany average of €130. In a typical year, rates peak in August at about €125 and bottom out in November at about €100.
The top 10% charge about twice the rate of the bottom quarter.
August rates run 23% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €109.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Esens it averaged €33 over the past year, from about €18 in a typical January to about €48 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 2.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €31.
Seasonality
Esens has one high season, July through October, which makes it a moderately seasonal market. Business is slowest from November to April. A listing earns about twice as much a month in June through August as in December through February.
Average revenue by month in Esens
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €958.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €543 |
| February | Low season | €710 |
| March | Low season | €732 |
| April | Low season | €839 |
| May | Shoulder season | €920 |
| June | Shoulder season | €1,020 |
| July | High season | €1,400 |
| August | High season | €1,490 |
| September | High season | €1,080 |
| October | High season | €1,210 |
| November | Low season | €805 |
| December | Low season | €741 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–October | €1,290 | 37% | €114 |
| Shoulder seasonMay–June | €972 | 28% | €111 |
| Low seasonNovember–April | €728 | 24% | €104 |
Guests book Esens stays 59 days ahead on average (about eight weeks). August stays are booked furthest out, about 76 days ahead, and March stays closest to arrival, about 27 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
2% of the 103 active listings in Esens display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Esens.
Neighborhoods
AirROI's area guide picks seven Esens neighborhoods that draw short-term rental guests, led by Esens Old Town, Bensersiel and Norddeich. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Esens Old Town | Charming historical area with narrow streets and traditional architecture. It attracts tourists interested in culture and history, with easy access to local shops and cafes. | St. Magnus Church, Esens Castle, Local Museums, Historic Market Square, Traditional Breweries |
| Bensersiel | Popular coastal village known for its beaches and seaside activities. Ideal for family vacations, drawing visitors who enjoy water sports and relaxation by the sea. | Bensersiel Beach, Wadden Sea National Park, Esens-Bensersiel Ferry, Sea and Sand Spa, Water Sports Centers |
| Norddeich | Well-known seaside resort known for its family-friendly atmosphere and maritime attractions. Great for attracting tourists looking for a beach holiday and fun activities. | Norddeich Beach, Ocean Wave Water Park, Seal Sanctuary, Beach Promenade, Cycle Paths around the Coast |
| Dornumersiel | A tranquil coastal area that offers a peaceful retreat from city life. It appeals to vacationers looking for nature and quietude by the sea. | Dornumersiel Beach, Nature Reserves, Walking Trails, Fishing Opportunities, Local Eateries |
| Kraftwerk Esens | Transforming industrial area with modern accommodations drawing business professionals and landlords looking for investment opportunities close to facilities. | Industrial Park, Transport Links, Nearby Urban Areas, Shops and Services, Business Networks |
| Esens Suburbs | Residential neighborhoods close to shopping and dining options. Good for long-term tenants and those seeking affordable short-term rental options. | Local Shops, Parks and Recreation, Community Events, Public Transport Access, Family-Friendly Amenities |
| Nearby Islands (Baltrum, Langeoog) | Attractive islands that draw day trippers and vacationers looking for a unique island experience. Perfect for those who want proximity to the coast while enjoying the island vibe. | Island Beaches, Nature Reserves, Sports and Activities, Island Tours, Dining Options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Esens is an entire home: over 99% of listings, with private rooms at under 1%. Apartments and condos account for 78% of the stock; houses come next at 18%.
Nearly all listings rent the whole place
Esens Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 99.0% | 102 |
| Private room | 1.0% | 1 |
Apartments dominate the property mix
Esens Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 77.7% | 80 |
| House | 18.4% | 19 |
| Cabin/Outdoor | 1.9% | 2 |
| Hotel/Boutique | 1.9% | 2 |
Two-bedroom homes are the most common size in Esens (48% of entire homes), followed by one-bedroom homes (33%).
Esens entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 2.0% | 2 |
| 1 bedroom | 32.7% | 32 |
| 2 bedrooms | 48.0% | 47 |
| 3 bedrooms | 15.3% | 15 |
| 4 bedrooms | 2.0% | 2 |
A typical one-bedroom home in Esens earned €3,390 over the past year, against €3,140 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 32 | €3,390 | €5,700 | €96 | 30% |
| 2 bedrooms | 47 | €2,880 | €8,230 | €121 | 26% |
| 3 bedrooms | 15 | €3,140 | €6,740 | €129 | 23% |
Most Esens listings are sized for couples and small families: 67% sleep four guests or fewer, and just 3% take eight or more.
Esens listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 25.2% | 26 |
| 3 guests | 7.8% | 8 |
| 4 guests | 34.0% | 35 |
| 5 guests | 15.5% | 16 |
| 6 guests | 13.6% | 14 |
| 7 guests | 1.0% | 1 |
| 8+ guests | 2.9% | 3 |
Esens hosts set up an average of 2.8 beds per listing. 57% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Esens: 98% of listings offer it, and 48% have a backyard.
Share of Esens listings with each common amenity
Listings in Esens with a waterfront setting earned about 2.8 times as much a year, on average, as those without: €16,700 against €5,870. The gap is smaller for a garden view (about 2.6 times as much) and sun loungers (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Esens listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Waterfront | 16% | €16,700 | €5,870 | +185% |
| Garden view | 10% | €16,800 | €6,550 | +157% |
| Sun loungers | 15% | €15,200 | €6,250 | +143% |
| Outdoor dining area | 31% | €12,300 | €5,410 | +127% |
| BBQ grill | 35% | €11,400 | €5,500 | +107% |
| Single level home | 17% | €13,100 | €6,390 | +104% |
| Dedicated workspace | 29% | €11,800 | €5,820 | +102% |
| Beach access | 11% | €12,500 | €6,960 | +80% |
| Mosquito net | 15% | €12,100 | €6,770 | +79% |
| Backyard | 48% | €9,780 | €5,530 | +77% |
Guests
Esens draws mostly domestic guests: 93% of those who left reviews live in Germany. No single city dominates: Hamburg is the largest source, at about 4% of reviews. Of the 7% from abroad, most come from Switzerland and France. Guests speak a mix of languages: English leads at 43%, followed by German and French.
93% of Esens guests are domestic
Where guests who left reviews live
Where Esens guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Hamburg | 4.1% |
| Cologne | 4.1% |
| Dortmund | 3.7% |
| Münster | 2.8% |
| Berlin | 2.8% |
Where Esens guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 93.4% |
| Switzerland | 1.8% |
| France | 1.8% |
| United States | 1.3% |
| Schwyz | 0.4% |
Languages spoken by Esens guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 42.7% |
| German | 41.9% |
| French | 6.5% |
| Spanish | 2.4% |
| Dutch | 1.6% |
Esens Airbnbs average 4.83 stars, and 24% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.91 for check-in.
Check-in scores highest in Esens; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.83 |
| Communication | 4.87 |
| Location | 4.86 |
| Check-in | 4.91 |
| Value | 4.74 |
Booking patterns
More than nine in ten Esens listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 50% of listings; blocked nights include any the host closes off.
Days a year Esens listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 73.8% | 76 |
| 181-270 days | 17.5% | 18 |
| 91-180 days | 8.7% | 9 |
Days a year Esens listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.0% | 1 |
| 181-270 days | 8.7% | 9 |
| 91-180 days | 17.5% | 18 |
| 31-90 days | 22.3% | 23 |
| 1-30 days | 50.5% | 52 |
The average Esens booking lasts 4.3 nights, longest in November and shortest in September. Listings took about 13 bookings each over the year, some 1,190 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Esens
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 35% of listings in Esens accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Esens listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Esens, used by 50% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly three-quarters of listings use Firm or stricter terms, against 23% on Flexible or Moderate.
Cancellation policies of Esens listings, from most to least flexible
Share of listings by the policy they use
Nearly all Esens listings charge a cleaning fee. The typical fee is about €87. Spread over the average stay of 4.3 nights, that adds roughly €20 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Esens, a two-bedroom unit, took in €39,400 over the past year, about 5.2 times the city's average of €7,550. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Apartment in restored house directly at the sea Entire home · 2 bedrooms Rated 4.96
Small cottage directly located at the North Sea Entire home · 2 bedrooms Rated 4.92
Cozy Apartment directly at the North Sea Entire home · 2 bedrooms Rated 4.95
Vacation rental in the monument directly on the dike Entire home · 2 bedrooms Rated 4.96
Hof Seewind vacation apartment - right on the North Sea Entire home · 2 bedrooms Rated 4.91
BeckerHaus for8, stylish, quiet+centrally in Esens Entire home · 3 bedrooms Rated 5.00 Helge is the top-grossing host in Esens, with €146,000 in bookings across 4 listings over the past year. Together, the ten top-grossing hosts run 24% of the market's 103 listings. Helge also earns more per listing than any other host on the list.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Helge | 4 | €145,710 | €36,428 | 4.95/5 | |
| Kai Uwe + Annette | 4 | €69,679 | €17,420 | 4.95/5 | |
| Marcel | 3 | €47,732 | €15,911 | 4.97/5 | |
| 4 | Aletta Verena | 3 | €42,955 | €14,318 | 4.94/5 |
| 5 | Friedel | 2 | €38,424 | €19,212 | 4.81/5 |
| 6 | Timo | 2 | €34,767 | €17,384 | 4.68/5 |
| 7 | Peter | 2 | €32,269 | €16,135 | 4.89/5 |
| 8 | Wilko | 1 | €28,915 | €28,915 | 4.91/5 |
| 9 | Benjamin | 2 | €28,317 | €14,158 | 4.96/5 |
| 10 | Eva | 2 | €25,383 | €12,692 | 4.83/5 |
Professional management companies run a third of Esens listings and owners run the rest. Superhosts run 31% of listings. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 25 km, Langeoog (12 km away, 93 listings) earned the most per listing, about 58% more than Esens. Neuharlingersiel, Langeoog and Aurich were the busiest, each booked on 35% of nights against 28% in Esens.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Neuharlingersiel 8 km | 59 | €11,233 | €126 | 35% |
| Dornum 11 km | 283 | €6,401 | €111 | 26% |
| Langeoog 12 km | 93 | €11,967 | €153 | 35% |
| Wittmund 13 km | 145 | €7,070 | €123 | 29% |
| Spiekeroog 14 km | 34 | €9,671 | €211 | 20% |
| Aurich 20 km | 95 | €7,510 | €85 | 35% |
| Hage 21 km | 33 | €5,665 | €146 | 26% |
| Wangerooge 25 km | 135 | €9,250 | €179 | 30% |
See all 179 Lower Saxony Airbnb markets
Markets elsewhere in Germany with a similar nightly rate and occupancy to Esens:
FAQ
An active Esens Airbnb grossed €7,552 on average in the 12 months to September 2026, according to AirROI's tracking of 103 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,470 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Esens listings earn between €255 and €1,470 in a typical month, and the top tenth €2,660 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Esens were booked on 28% of available nights over the past year. That compares with 34% for the Lower Saxony average. July is usually the busiest month.
The average booked night in Esens cost €114 before fees. Half of listings charge between €82 and €135, so bedroom count and location move the price more than the average suggests.
In Esens, 2% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Esens Airbnb grossed €7,552 in the 12 months to September 2026, 23% below the Lower Saxony average of €9,796, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €860 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
August usually pays best, averaging €1,490 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Esens listing was open to book earned €33 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €83 or more.
Esens stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Esens Airbnb stay lasted 4.3 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Esens Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
Esens Old Town, Bensersiel and Norddeich draw the most short-term rental interest in Esens. The neighborhood guide explains what brings guests to each.
AirROI counted 103 active Airbnb listings in Esens as of September 2026. The closest tracked market is Neuharlingersiel, 8 km away.
In Esens, nearly all listings add a cleaning fee, and the typical fee is about €87.
Method
Figures on this page cover 103 active Airbnb listings in Esens from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.