Masserberg, Thuringia Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Masserberg, Thuringia? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $18,096 per year — at a $341 nightly rate, 26.1% occupancy, and a N/A RevPAR.
With just 24 active listings, Masserberg is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 140.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Masserberg?
In Masserberg, the headline Airbnb metrics are $18,096 in average annual revenue,26.1% occupancy, $341 ADR, and $0 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Masserberg?
Understanding the monthly revenue variations for Airbnb listings in Masserberg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masserberg is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masserberg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,521+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,852 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,976 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,330, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masserberg
What Is the Monthly Airbnb Occupancy Rate in Masserberg?
Maximize your bookings by understanding the Masserberg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masserberg:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masserberg
What Is the Average Airbnb Nightly Rate in Masserberg?
Effective short term rental pricing strategy in Masserberg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masserberg typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $448 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Masserberg
What Is the RevPAR for Airbnb in Masserberg?
RevPAR in Masserberg is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Masserberg
RevPAR Insights for Masserberg
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Masserberg benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Masserberg?
Masserberg's peak Airbnb season falls in April, August, September, while the softest stretch is February, June, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, August, September)
- Revenue averages $3,333 per month
- Occupancy rates average 36.3%
- Daily rates average $263
Shoulder Season
- Revenue averages $1,996 per month
- Occupancy maintains around 26.5%
- Daily rates hold near $291
Low Season (February, June, November)
- Revenue drops to average $1,114 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $286
Seasonality Insights for Masserberg
- Airbnb seasonality in Masserberg is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Masserberg's highest earning potential, with monthly revenues climbing to $3,654, occupancy reaching 40.9%, and ADRs peaking at $392.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $643, occupancy could drop to 16.7%, and ADRs may adjust to $224.
- Lower occupancy paired with meaningful seasonality means hosts in Masserberg need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Masserberg, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Masserberg?
With 13% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Masserberg. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Masserberg to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 13% licensed listings)
What Are the Best Neighborhoods for Airbnb in Masserberg?
With a compact short-term rental market, Masserberg gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Masserberg Town Center | Central area with easy access to shops, restaurants, and the scenic surroundings of Masserberg. Popular among families and tourists for its convenience and local charm. | Masserberg Village Museum, Masserberg Spa, Local markets, Parks and scenic walking paths, Winter sports activities |
| Thuringian Forest | A beautiful natural region offering hiking, skiing, and outdoor activities. Attracts nature lovers and adventure tourists year-round. | Rennsteig Trail, Hiking paths, Ski resorts, Nature reserves, Scenic viewpoints |
| Hohenfelden Reservoir | A popular lake for water sports and leisure activities, ideal for summer vacations. Perfect for families and those looking for relaxation by the water. | Hohenfelden Lake, Water sports facilities, Picnic areas, Walking trails, Camping sites |
| Bad Colberg-Heldburg | A Spa town known for wellness and relaxation, appealing to guests seeking therapeutic treatments and tranquil surroundings. | Thermal baths, Wellness hotels, Spa facilities, Nature walks |
| Schwarzatal Valley | A picturesque valley known for beautiful landscapes and hiking opportunities, attracting outdoor enthusiasts and nature tourists. | Schwarzatal hiking trails, Castles, Scenic viewpoints, Local wildlife |
| Theilingen | A small, peaceful community ideal for those looking for a quiet retreat, making it attractive to couples and families seeking tranquility. | Local parks, Rural activities, Historical buildings |
| Lichtenhain | A quaint village with a traditional German atmosphere, appealing to those looking for culture and history in a rural setting. | Historical architecture, Cultural festivals, Walking tours, Local eateries |
| Rennsteig | The most famous long-distance hiking trail in Germany, a major draw for hikers and outdoor lovers, providing unique experiences in nature. | Rennsteig trail, Hiking facilities, Natural parks, Scenic views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Masserberg offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Masserberg?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masserberg
- The Masserberg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masserberg, House properties are the most common (87.5%), reflecting the local real estate landscape.
- Houses represent a significant 87.5% portion, catering likely to families or larger groups.
Masserberg Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masserberg
- The dominant room capacity in Masserberg is 2 bedrooms listings, making up 87.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 95.8% of the active Airbnb listings in Masserberg, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Masserberg.
Masserberg Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masserberg
- The most common guest capacity trend in Masserberg vacation rentals is listings accommodating 4 guests (79.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Masserberg STR market, accounting for 87.5% of listings.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masserberg.
- On average, properties in Masserberg are equipped to host 4.2 guests.
What Amenities Do Airbnb Guests Expect in Masserberg?
Amenity Prevalence
Amenity Insights for Masserberg
- Essential amenities in Masserberg that guests expect include: Heating, TV, Kitchen, Hangers, Coffee maker, Smoke alarm, Wifi, Essentials, Private entrance, BBQ grill. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masserberg: Heating, TV, Kitchen, Hangers, Coffee maker, Smoke alarm, Wifi, Essentials, Private entrance, BBQ grill.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Essentials, Private entrance, BBQ grill.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masserberg to stay competitive.
Dive Deeper: Advanced Masserberg STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masserberg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasserberg Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Masserberg
- The typical guest profile for Airbnb in Masserberg consists of primarily domestic travelers (89%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 88.9% of guests.
- Key international markets include Germany (88.9%) and Netherlands (3.7%).
- Top languages spoken are English (42.9%) followed by German (41.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Leipzig.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Masserberg Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masserberg
- The most common availability pattern in Masserberg falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Masserberg (70.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Masserberg?
Average Booking Lead Time by Month
Booking Lead Time Insights for Masserberg
- The overall average booking lead time for vacation rentals in Masserberg is 35 days.
- Guests book furthest in advance for stays during December (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Masserberg.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Masserberg averages to identify opportunities for dynamic pricing adjustments.
Masserberg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.2% of total
2 Nights
2 listings
8.3% of total
3 Nights
2 listings
8.3% of total
30+ Nights
19 listings
79.2% of total
Key Insights
- The most prevalent minimum stay requirement in Masserberg is 30+ Nights, adopted by 79.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (79.2%) caters to monthly stays (30+ nights) in Masserberg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 79.2% of Masserberg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 79.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masserberg.
Masserberg Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
7 listings
46.7% of total
Flexible
3 listings
20% of total
Moderate
1 listings
6.7% of total
Firm
1 listings
6.7% of total
Strict
3 listings
20% of total
Cancellation Policy Insights for Masserberg
- The prevailing Airbnb cancellation policy trend in Masserberg is Super Strict 60 Days, used by 46.7% of listings.
- There's a relatively balanced mix between guest-friendly (26.7%) and stricter (26.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 46.7% market standard in Masserberg.
- Regularly review your cancellation policy against competitors and market demand shifts in Masserberg.
What Do the Top Airbnb Listings in Masserberg Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masserbergbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy cottage with a view of the mountain meadow
Entire Place • 6 bedrooms
Cozy wooden house in Masserberg, on the Rennsteig
Entire Place • 2 bedrooms
Stunning home in Masserberg OT Fehrenba with WiFi
Entire Place • 2 bedrooms
Amazing home in Masserberg OT Fehrenba
Entire Place • 2 bedrooms
2 bedroom gorgeous home in Masserberg OT Fehrenba
Entire Place • 2 bedrooms
Stunning home in Masserberg OT Fehrenba
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Masserberg?
Learn from the best! This table showcases top-performing Airbnb hosts in Masserberg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 16 | $342,676 | 0 | Not Rated |
| Olaf | 1 | $33,027 | 80 | 4.79/5.0 |
| Annalena | 1 | $32,663 | 39 | 4.92/5.0 |
| Host #12442604 | 1 | $12,452 | 0 | Not Rated |
| Tom | 1 | $5,521 | 28 | 4.86/5.0 |
| Carsten | 1 | $4,510 | 4 | 5.00/5.0 |
| Host #360173830 | 2 | $2,830 | 0 | Not Rated |
| Kim - BELVILLA | 1 | $625 | 20 | 4.35/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masserberg.
How Does Masserberg's Airbnb Market Compare to Nearby Cities?
How does the Masserberg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Margetshöchheim, Masserberg has 26 percentage points lower occupancy and about $230 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Meimbressen | 15 | $1,935 | $166.49 | 29% |
| Rothenburg ob der Tauber | 44 | $1,811 | $139.07 | 43% |
| Elgershausen | 11 | $1,773 | $98.53 | 51% |
| Herzberg | 18 | $1,694 | $179.03 | 41% |
| Elend | 13 | $1,666 | $288.58 | 29% |
| Margetshöchheim | 13 | $1,641 | $111.41 | 52% |
| Gräfenberg | 12 | $1,617 | $136.10 | 44% |
| Uslar | 17 | $1,596 | $237.01 | 28% |
| Zella-Mehlis | 16 | $1,516 | $149.29 | 36% |
| Willsbach | 15 | $1,425 | $186.33 | 36% |
Frequently Asked Questions About Airbnb in Masserberg
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Masserberg.
How much do Airbnb hosts make in Masserberg?
Masserberg hosts earn about $18,096 per year on average, with an average nightly rate of $341 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Masserberg, Thuringia, not the ceiling for the best operators. Source: AirROI 2025 data, Masserberg market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Masserberg?
The average Airbnb occupancy rate in Masserberg is 26.1%. April is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Masserberg?
Listings in Masserberg average $341 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Masserberg?
Masserberg currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Masserberg?
AirROI currently classifies the short-term rental regulation level in Masserberg as Moderate. The dataset also shows about 12.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Masserberg?
RevPAR in Masserberg is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Masserberg?
Occupancy of 26.1% means Masserberg is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,096, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Masserberg?
The average booking lead time in Masserberg is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Masserberg?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Masserberg include Masserberg Town Center, Thuringian Forest, Hohenfelden Reservoir. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Masserberg?
entire_home listings make up 100.0% of the active supply in Masserberg. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Masserberg compare to nearby Airbnb markets?
Among neighboring markets, Meimbressen posts $23,216 in average annual revenue with 29.4% occupancy, compared to Masserberg's $18,096 and 26.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Masserberg?
April is the highest-revenue month in Masserberg, while June is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.