Seaside House, a few steps from the sea. Entire home · 2 bedrooms Rated 5.00 - Revenue
- €11,430
- Occupancy
- 54.0%
- Daily rate
- €135
Airbnb market data · 202612 months to September 2026
The average Airbnb in Nea Vrasna brought in €4,099 over the 12 months through September 2026, about 53% less than the Macedonia and Thrace average of €8,669.
The short answer
Nea Vrasna is priced below the Macedonia and Thrace average. Listings averaged €103 a night, about 18% less than that average of €125, and were booked on 36% of available nights, close to its 36% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 8.4 times as much as in March, usually the slowest. With only 39 active listings, a few bookings can reorder the months.
With 39 active listings, Nea Vrasna is the 50th-largest of 85 Macedonia and Thrace markets AirROI tracks. From a year earlier, average revenue fell 20% while the number of active listings shrank 17%.
Browse the live Nea Vrasna Airbnb market See Every Nea Vrasna ListingRevenue
Gross bookings per Nea Vrasna listing averaged €4,099 over the 12 months to September 2026 (Macedonia and Thrace average: €8,669), before cleaning, platform and management costs and taxes.
In a typical year, the average Nea Vrasna listing brings in €2,240 in July, its best month, and €266 in March, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 8.4 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €952. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,046 | 39.2% | €99 | €35 | 70 days | 8.4 nights |
| Oct 2025 | €611 | 30.6% | €90 | €20 | 56 days | 6.7 nights |
| Nov 2025 | €738 | 25.5% | €89 | €25 | 10 days | 4.7 nights |
| Dec 2025 | €665 | 23.4% | €91 | €21 | 26 days | 7 nights |
| Jan 2026 | €1,048 | 32.3% | €97 | €34 | 15 days | 10 nights |
| Feb 2026 | €146 | 3.6% | €98 | €5 | 1 day | 1 night |
| Mar 2026 | €266 | 12.4% | €97 | €9 | 37 days | 5 nights |
| Apr 2026 | €504 | 17.6% | €96 | €17 | 40 days | 4.7 nights |
| May 2026 | €703 | 26.3% | €102 | €23 | 37 days | 4.4 nights |
| Jun 2026 | €1,177 | 35.2% | €112 | €39 | 58 days | 6.1 nights |
| Jul 2026 | €2,184 | 50.8% | €116 | €70 | 74 days | 5.8 nights |
| Aug 2026 | €1,920 | 52.1% | €116 | €62 | 97 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Nea Vrasna market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Nea Vrasna Airbnb took in €4,099 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €8,180, and run by its owner at everyday costs, about €530 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €3,919 | €7,830 |
| Cleaning fees guests pay4% of Nea Vrasna bookings | €180 | €350 |
| Gross bookings | €4,099 | €8,180 |
| Running costs | ||
| Airbnb's feeAbout 7%: 15.5% for the 33% of Nea Vrasna listings on Simplified Pricing, 3% for the rest | −€290 | −€590 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€180 | −€350 |
| Utilities and internetAbout 5% of bookings | −€200 | −€410 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€80 | −€160 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€120 | −€250 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€40 | −€40 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 18% of bookings, plus cleaning paid for by the cleaning fee | −€930 | −€1,820 |
| Left for housing costs, then profit | €3,169about €260 a month | €6,360about €530 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Nea Vrasna's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nea Vrasna home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €680 a month, against €340 for the average one.
Occupancy
Nea Vrasna listings were booked on 36% of the nights they were open over the past year, in line with the Macedonia and Thrace average and 5 percentage points below the Greece average (41%). In a typical year, occupancy swings from 12% in March to 57% in July.
The busiest tenth of listings are booked about 6.1 times as often as the bottom quarter.
July is usually the busiest month in Nea Vrasna, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Nea Vrasna, known as ADR (average daily rate), was €103 over the past year, about 18% below the Macedonia and Thrace average of €125 and about 39% below the Greece average of €170. In a typical year, rates peak in August at about €115 and bottom out in October and November at about €87.
The top 10% charge about three times the rate of the bottom quarter.
August rates run 32% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €96. The 12-month ADR of €103 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nea Vrasna it averaged €38 over the past year, from about €9 in a typical March to about €72 in a typical July.
Per open night, by tier:
July RevPAR is about 8.4 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €31. The 12-month RevPAR of €38 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 39 active listings, the monthly pattern in Nea Vrasna is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Nea Vrasna
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €948.
| Month | Revenue per listing |
|---|---|
| January | €903 |
| February | €509 |
| March | €266 |
| April | €548 |
| May | €763 |
| June | €1,000 |
| July | €2,240 |
| August | €2,000 |
| September | €1,080 |
| October | €748 |
| November | €708 |
| December | €610 |
Guests book Nea Vrasna stays 74 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 84 days ahead, and February stays closest to arrival, about 12 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 74 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 39 active listings in Nea Vrasna display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nea Vrasna.
Neighborhoods
AirROI's area guide picks eight Nea Vrasna neighborhoods that draw short-term rental guests, led by Nea Vrasna Beach, Siga Beach and Vrasna Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Nea Vrasna Beach | A beautiful sandy beach area ideal for summer vacations. It attracts families and tourists looking for a relaxing beach experience and water sports activities. | Nea Vrasna Beach, Asprovalta Beach, local tavernas and restaurants, water sports activities, beach bars |
| Siga Beach | Less crowded and perfect for those seeking peace and quiet. Known for its stunning views and crystal-clear waters, Siga Beach appeals to couples and nature lovers. | Siga Beach, hiking trails, natural landscapes, sunbathing spots, local wildlife |
| Vrasna Lake | A serene location great for nature enthusiasts and those seeking tranquility. Offers fishing and picnic opportunities, surrounded by lush greenery. | Vrasna Lake, nature trails, bird watching, picnic areas, scenic views |
| Drenia Islands | A group of small islands perfect for day trips, known for their pristine beaches and snorkeling opportunities. Ideal for adventurous travelers and beach seekers. | Drenia Islands, snorkeling, boat tours, secluded beaches, crystal clear waters |
| Mount Athos | A UNESCO World Heritage Site and a spiritual destination, attracting visitors interested in history and culture. Offers unique experiences for those seeking a deeper connection to Greece. | Mount Athos monasteries, historical tours, nature hikes, cultural heritage, spiritual retreats |
| Asprovalta | A lively seaside town providing a variety of amenities and vibrant nightlife. Popular among young travelers and families looking for entertainment and relaxation. | Asprovalta Beach, promenade, bars and clubs, local markets, cultural events |
| Strymonas River Delta | A unique ecological area known for its rich biodiversity and birdwatching opportunities, appealing to nature lovers and outdoor enthusiasts. | Strymonas River, bird watching, nature photography, picnic spots, hiking trails |
| Old Stagira | Famous as the birthplace of Aristotle, this area offers historical significance and lovely scenic views, attracting history buffs and cultural tourists. | Aristotle's birthplace, ancient ruins, scenic viewpoints, local history tours, cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 79% of listings in Nea Vrasna, alongside 8 private-room listings (21%). Apartments and condos are the most common property type at 62%, about 1.7 times the share of houses (36%).
Mostly entire homes, with a private-room segment
Nea Vrasna Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 79.5% | 31 |
| Private room | 20.5% | 8 |
Listings by property type
Nea Vrasna Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 61.5% | 24 |
| House | 35.9% | 14 |
| Hotel/Boutique | 2.6% | 1 |
The most common size among Nea Vrasna's 29 entire homes with a bedroom count is two bedrooms (11 homes).
Nea Vrasna entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 17.2% | 5 |
| 1 bedroom | 31.0% | 9 |
| 2 bedrooms | 37.9% | 11 |
| 3 bedrooms | 10.3% | 3 |
| 4 bedrooms | 3.4% | 1 |
The most common capacity in Nea Vrasna is four guests (33% of listings), and 28% of listings sleep six or more.
Nea Vrasna listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.3% | 4 |
| 3 guests | 15.4% | 6 |
| 4 guests | 33.3% | 13 |
| 5 guests | 12.8% | 5 |
| 6 guests | 17.9% | 7 |
| 7 guests | 5.1% | 2 |
| 8+ guests | 5.1% | 2 |
Nea Vrasna hosts set up an average of 2.8 beds per listing. Only 46% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is close to standard in Nea Vrasna: 79% of listings offer it, and 54% have a backyard.
Share of Nea Vrasna listings with each common amenity
Guests
Nea Vrasna runs on foreign visitors: 93% of guests who left reviews live outside Greece. Bulgaria leads with 36% of reviewers, ahead of Germany at 16%. Guests speak a mix of languages: English leads at 35%, followed by Bulgarian and German.
93% of Nea Vrasna guests come from abroad
Where guests who left reviews live
Where Nea Vrasna guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Sofia | 20.5% |
| Vienna | 6.8% |
| Frankfurt | 4.5% |
| Varna | 4.5% |
| Skopje | 2.3% |
Where Nea Vrasna guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Bulgaria | 35.6% |
| Germany | 15.6% |
| France | 6.7% |
| Austria | 6.7% |
| Greece | 6.7% |
Languages spoken by Nea Vrasna guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 34.6% |
| Bulgarian | 12.8% |
| German | 12.8% |
| Spanish | 6.4% |
| Russian | 5.1% |
Nea Vrasna Airbnbs average 4.82 stars, and 28% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.92 for host communication.
Communication scores highest in Nea Vrasna; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.80 |
| Communication | 4.92 |
| Location | 4.80 |
| Check-in | 4.85 |
| Value | 4.76 |
Booking patterns
All Nea Vrasna listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 51% of listings; blocked nights include any the host closes off.
Days a year Nea Vrasna listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 87.2% | 34 |
| 181-270 days | 12.8% | 5 |
Days a year Nea Vrasna listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 12.8% | 5 |
| 31-90 days | 35.9% | 14 |
| 1-30 days | 51.3% | 20 |
The average Nea Vrasna booking lasts 7 nights, longest in February and shortest in November. Listings took about 7 bookings each over the year. More than half of listings that give a check-in time set it at 2 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Nea Vrasna
Average nights per booking, by month of stay
Two-year average by calendar month.
56% of listings in Nea Vrasna accept stays of one or two nights.
Minimum stay set by Nea Vrasna listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Nea Vrasna, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: 56% of listings offer Flexible or Moderate terms, against 44% on Firm or stricter ones.
Cancellation policies of Nea Vrasna listings, from most to least flexible
Share of listings by the policy they use
54% of Nea Vrasna listings charge a cleaning fee. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Nea Vrasna, a two-bedroom unit, took in €11,400 over the past year, about 2.8 times the city's average of €4,100. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Seaside House, a few steps from the sea. Entire home · 2 bedrooms Rated 5.00
Design Villa Ble 2BDRM + Garden Entire home · 2 bedrooms Rated 4.78
Fylaktos garden Entire home · 2 bedrooms Rated 4.83
E V Shoreline rooms Entire home · 1 bedroom Rated 4.55
Nikas Loft Entire home · 2 bedrooms Rated 4.94
Vrasna Cove - 4 person Studio Apt near Sea(2) Entire home · 1 bedroom Rated 4.85 Only 5% of Nea Vrasna listings are classed as professionally managed. Superhosts run 54% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 33% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 52 km, Polygyros Municipality (52 km away, 67 listings) earned the most per listing, about 2.8 times as much as Nea Vrasna. Stavroupoli Municipal Unit was the busiest, booked on 45% of nights against 36% in Nea Vrasna.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ofrynio Beach 19 km | 70 | €5,550 | €133 | 29% |
| Aristotle Municipality 33 km | 39 | €11,134 | €181 | 40% |
| Ierissos 35 km | 57 | €6,939 | €173 | 35% |
| Nea Roda 41 km | 43 | €7,251 | €110 | 34% |
| Serres 44 km | 94 | €6,007 | €67 | 34% |
| Paggaio Municipality 45 km | 73 | €10,105 | €170 | 37% |
| Stavroupoli Municipal Unit 51 km | 32 | €9,109 | €59 | 45% |
| Polygyros Municipality 52 km | 67 | €11,460 | €164 | 39% |
See all 85 Macedonia and Thrace Airbnb markets
Markets elsewhere in Greece with a similar nightly rate and occupancy to Nea Vrasna:
FAQ
An active Nea Vrasna Airbnb grossed €4,099 on average in the 12 months to September 2026, according to AirROI's tracking of 39 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,340 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Nea Vrasna listings earn between €385 and €1,340 in a typical month, and the top tenth €1,730 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Nea Vrasna were booked on 36% of available nights over the past year. That compares with 36% for the Macedonia and Thrace average. July is usually the busiest month.
The average booked night in Nea Vrasna cost €103 before fees. Half of listings charge between €58 and €125, so bedroom count and location move the price more than the average suggests.
All active Nea Vrasna listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Nea Vrasna Airbnb grossed €4,099 in the 12 months to September 2026, 53% below the Macedonia and Thrace average of €8,669, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €530 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €2,240 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Nea Vrasna listing was open to book earned €38 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €73 or more.
Nea Vrasna stays were booked 74 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Nea Vrasna Airbnb stay lasted 7 nights over the past year. A listing took 7 reservations over the year on average.
Guests rate Nea Vrasna Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
Nea Vrasna Beach, Siga Beach and Vrasna Lake draw the most short-term rental interest in Nea Vrasna. The neighborhood guide explains what brings guests to each.
AirROI counted 39 active Airbnb listings in Nea Vrasna as of September 2026. The closest tracked market is Ofrynio Beach, 19 km away.
In Nea Vrasna, 54% of listings add a cleaning fee, but the amounts on file are too irregular to quote a typical fee. Check the fee on the specific listings you compare against.
Method
Figures on this page cover 39 active Airbnb listings in Nea Vrasna from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.