Airbnb market data · 202612 months to October 2026
Malia, Greece Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Malia brought in €22,836 over the 12 months through October 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Malia Airbnb Market at a Glance
Both rates and bookings run ahead of the national average. Listings averaged €271 a night and were booked on 48% of available nights, against €175 and 41% for the national average.
Timing matters: in August, the best month, the average listing earned about 29.7 times as much as in March, the slowest. With only 28 active listings, a few bookings can reorder the months.
AirROI tracked 28 active listings in Malia.
Browse the live Malia Airbnb market See Every Malia ListingRevenue
How Much Do Airbnb Hosts Make in Malia?
Gross bookings per Malia listing averaged €22,836 over the 12 months to October 2026 (Greece average: €15,873), before cleaning, platform and management costs and taxes.
The average Malia listing brought in €7,350 in August, its best month, and €247 in March, its slowest.
Across Malia's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €7,760+ a month, about 5.2 times the typical property.
- Strong performers (top 25%) earn €3,000 or more, roughly €1,500 a month above the median.
- Typical properties (median) earn about €1,490 a month.
- Entry-level properties (bottom 25%) earn €814 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 29.7 times what March did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €2,740.
Malia Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in March 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,105 | 23.5% | €220 | €36 | 12 days | 3.1 nights |
| Nov 2025 | €415 | 7.8% | €231 | €14 | 14 days | 2.3 nights |
| Dec 2025 | €788 | 45.2% | €237 | €25 | 11 days | 8.3 nights |
| Jan 2026 | €537 | 27.4% | €236 | €17 | 37 days | 5 nights |
| Feb 2026 | – | – | €281 | – | – | – |
| Mar 2026 | €247 | 16.1% | €331 | €8 | 14 days | 2 nights |
| Apr 2026 | €1,529 | 37.0% | €259 | €51 | 49 days | 5.6 nights |
| May 2026 | €1,818 | 22.1% | €240 | €59 | 45 days | 5.8 nights |
| Jun 2026 | €5,400 | 65.9% | €251 | €180 | 75 days | 7.2 nights |
| Jul 2026 | €6,521 | 62.2% | €276 | €210 | 81 days | 7.2 nights |
| Aug 2026 | €7,348 | 69.1% | €272 | €237 | 87 days | 7 nights |
| Sep 2026 | €4,404 | 56.7% | €231 | €147 | 51 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Malia address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Malia Profitable?
Yes, when it's run well. The average Malia Airbnb took in €22,836 in the 12 months to October 2026, and run by its owner at everyday costs, about €1,360 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,770 a month.
Cleaning it yourself keeps the €830 a year guests pay in cleaning fees, for about €1,430 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,180 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Malia Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €22,006 | €44,230 |
| Cleaning fees guests pay4% of Malia bookings | €830 | €1,660 |
| Gross bookings | €22,836 | €45,890 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Malia listings on Simplified Pricing, 3% for the rest | −€3,030 | −€6,090 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€830 | −€1,660 |
| Utilities and internetAbout 5% of bookings | −€1,140 | −€2,290 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€460 | −€920 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€690 | −€1,380 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€230 | −€230 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€6,490 | −€12,680 |
| Left for housing costs, then profit | €16,346about €1,360 a month | €33,210about €2,770 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Malia Airbnb Profit
The estimate starts from Malia's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Malia home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Malia's Top Earners Get There
- More nights booked. The busiest quarter of Malia listings are booked on 54% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of €125 adds about €1,240 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €320 a night or more, against a median of €125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €2,200 a year.
- Open for the busy months. August brought the average listing about €7,350, against €247 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Malia listings average 4.82 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,820 a month, against €1,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Malia?
Malia listings were booked on 48% of the nights they were open over the past year, 7 percentage points above the Greece average (41%). Occupancy swings from 8% in November to 69% in August.
Across Malia's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
August was the busiest month in Malia, November the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 48% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Malia?
The average nightly rate in Malia, known as ADR (average daily rate), was €271 over the past year, about 55% above the Greece average of €175. Rates swing with the seasons, from about €220 in October to about €330 in March.
Across Malia's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €700+ a night, about 5.6 times the median.
- Strong performers (top 25%) charge €320 or more, about €200 above the median.
- Typical properties (median) charge about €125 a night.
- Entry-level properties (bottom 25%) charge €71 or less, about 57% of the median.
March rates ran 50% above October's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €253. The 12-month ADR of €271 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Malia?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Malia it averaged €150 over the past year, from about €8 in March to about €237 in August.
Across Malia's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €446+ per open night, about 6.3 times the median.
- Strong performers (top 25%) earn €134 or more, about €65 a night above the median.
- Typical properties (median) earn about €71 per open night.
- Entry-level properties (bottom 25%) earn €40 or less, about 56% of the median.
August RevPAR was about 29.7 times March's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €89. The 12-month RevPAR of €150 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Malia
With only 28 active listings, the monthly pattern in Malia is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Malia?
Guests book Malia stays 79 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 87 days ahead, and December stays closest to arrival, about 11 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 79 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Malia
All 28 active listings in Malia display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Malia.
Neighborhoods
Best Neighborhoods for Airbnb in Malia
AirROI's area guide picks eight Malia neighborhoods that draw short-term rental guests, led by Old Town Malia, Malia Beach and Stalis. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Old Town Malia | Charming historical center with traditional architecture and a lively atmosphere. Close to shops, restaurants, and cultural attractions, making it popular for tourists seeking an authentic experience. | Malia Archaeological Site, Malia Beach, Old Town Square, traditional tavernas, local markets |
| Malia Beach | A popular beachfront area known for its nightlife and water sports. Attracts tourists looking for sun, sand, and social activities, ideal for vacation rentals. | Malia Beach Club, water sports activities, beachfront restaurants, nightclubs, sun loungers and bars |
| Stalis | A tranquil village nearby Malia with beautiful beaches and family-friendly accommodations. Perfect for tourists seeking peaceful relaxation. | Stalis Beach, local restaurants, family-friendly hotels, beachfront promenades, proximity to Malia nightlife |
| Sissi | Picturesque fishing village offering a serene atmosphere and stunning sea views. Attracts couples and families looking for a more laid-back vacation experience. | Sissi Beach, seafront cafes, traditional Greek tavernas, beautiful coastal walks, motorboat rentals |
| Malia's Nightlife Strip | The heart of Malia's vibrant nightlife, filled with bars, clubs, and music venues. A hotspot for young travelers and party-goers. | The Club, Café Bar 69, Lacco Ameno Nightclub, variety of themed bars, beach parties |
| Potamos Beach | A lesser-known beach area, perfect for those seeking a relaxing spot away from the crowds. Ideal for vacationers wanting a quieter beach experience. | sandy shores, clear waters, scenic views, small beach bars, cozy atmosphere |
| Malia Cultural Center | A hub for cultural events and exhibitions, providing insight into local traditions and arts. Great for guests interested in the local culture and history. | cultural festivals, art exhibits, local theater performances, traditional craft shops, community events |
| Malia Marina | A beautiful area that offers harbor views and access to various water activities. Attracts those who enjoy sailing or exploring the coastline. | boat tours, yacht rentals, seaside dining, fishing opportunities, water access |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Malia vs. Nearby Airbnb Markets
Malia earns about as much per listing as Vrachasi Municipal Unit, the top earner of the eight nearby markets in the table, all within 25 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Malia Municipal Unit 1 km | 269 | €9,230 | €132 | 37% |
| Vrachasi Municipal Unit 6 km | 81 | €23,217 | €233 | 43% |
| Chersonisos 8 km | 56 | €19,418 | €229 | 40% |
| Chersonisos Municipal Unit 8 km | 503 | €16,016 | €184 | 40% |
| Neapoli Municipal Unit 12 km | 80 | €11,629 | €187 | 35% |
| Gouves Municipal Unit 17 km | 429 | €17,352 | €182 | 42% |
| Gouves 23 km | 41 | €17,635 | €230 | 35% |
| Agios Nikolaos Municipal Unit 25 km | 728 | €16,221 | €205 | 42% |
Markets Similar to Malia
Markets elsewhere in Greece with a similar nightly rate and occupancy to Malia:
- Hydra Airbnb data Greece · €280/night · 49.5%
- Municipality of Rhodes Airbnb data Greece · €270/night · 45.7%
- Kassopaia Municipal Unit Airbnb data Greece · €265/night · 49.9%
- Erisos Municipal Unit Airbnb data Greece · €278/night · 50.2%
- Daratsos Airbnb data Greece · €245/night · 47.6%
- Municipal Unit of Artemisia Airbnb data Greece · €278/night · 45.5%
FAQ
Malia Airbnb FAQ
How much do Airbnb hosts make in Malia?
An active Malia Airbnb grossed €22,836 on average in the 12 months to October 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,000 or more in a typical month.
How much can I make on Airbnb in Malia?
It depends most on the home's size, location and how it's run. The middle half of Malia listings earn between €814 and €3,000 in a typical month, and the top tenth €7,760 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Malia?
Listings in Malia were booked on 48% of available nights over the past year. That compares with 41% for the national average. August was the busiest month.
How much does an Airbnb cost per night in Malia?
The average booked night in Malia cost €271 before fees. Half of listings charge between €71 and €320, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Malia?
All active Malia listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Malia?
Yes, when it's run well. The average Malia Airbnb grossed €22,836 in the 12 months to October 2026, 44% above the national average of €15,873, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €16,346 a year (about €1,360 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,770 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Malia?
August paid best over the past year, at €7,350 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Malia?
Each night a Malia listing was open to book earned €150 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €446 or more.
How far in advance do guests book Airbnbs in Malia?
Malia stays were booked 79 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Malia?
The average Malia Airbnb stay lasted 6.2 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Malia rated?
Guests rate Malia Airbnbs 4.82 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Malia?
Old Town Malia, Malia Beach and Stalis draw the most short-term rental interest in Malia. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Malia?
AirROI counted 28 active Airbnb listings in Malia as of October 2026. The closest tracked market is Malia Municipal Unit, 1 km away.
How much are Airbnb cleaning fees in Malia?
In Malia, 54% of listings add a cleaning fee. The median fee is €21; a handful of extreme values pull the simple average far above that, so the median is the better guide.
How many tourists visit Malia, Greece?
All of Greece had 35,951,400 international arrivals in 2024, Bank of Greece reports. AirROI estimates 340 Airbnb stays in Malia, Greece in the 12 months to October 2026, which counts bookings and not tourists. See Greece tourism statistics.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Malia from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.