Agía Marína, Region of Crete Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Agía Marína, Region of Crete? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $20,778 per year — at a $207 nightly rate, 47.2% occupancy, and a $111 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Agía Marína's 298 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is high and 98% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Agía Marína?
In Agía Marína, the headline Airbnb metrics are $20,778 in average annual revenue,47.2% occupancy, $207 ADR, and $111 in RevPAR, and guests book about 84 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Agía Marína?
Understanding the monthly revenue variations for Airbnb listings in Agía Marína is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Agía Marína is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Agía Marína across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,270 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $901, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Agía Marína
What Is the Monthly Airbnb Occupancy Rate in Agía Marína?
Maximize your bookings by understanding the Agía Marína STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Agía Marína:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Agía Marína
What Is the Average Airbnb Nightly Rate in Agía Marína?
Effective short term rental pricing strategy in Agía Marína involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Agía Marína typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Agía Marína
What Is the RevPAR for Airbnb in Agía Marína?
RevPAR in Agía Marína is currently $111. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $74 RevPAR.
- Strong performers (Top 25%) earn $125 RevPAR.
- Best-in-class (Top 10%) achieve $263 RevPAR.
Average Monthly RevPAR Trend in Agía Marína
RevPAR Insights for Agía Marína
- The average RevPAR in Agía Marína is $111. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($263) and bottom 25% ($45) is $219, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Agía Marína benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $125+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Agía Marína?
Agía Marína's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $5,242 per month
- Occupancy rates average 66.9%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,474 per month
- Occupancy maintains around 37.4%
- Daily rates hold near $194
Low Season (January, February, December)
- Revenue drops to average $1,067 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $182
Seasonality Insights for Agía Marína
- Airbnb seasonality in Agía Marína is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Agía Marína's highest earning potential, with monthly revenues climbing to $6,025, occupancy reaching 73.0%, and ADRs peaking at $241.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $802, occupancy could drop to 19.6%, and ADRs may adjust to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Agía Marína.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Agía Marína, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Agía Marína, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Agía Marína?
Yes, Agía Marína, Region of Crete, Greece enforces high STR regulations and 98% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Agía Marína to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 98% licensed listings)
What Are the Best Neighborhoods for Airbnb in Agía Marína?
Location within Agía Marína matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Agía Marína Beach | Known for its crystal-clear waters and sandy beaches, Agía Marína is a popular destination for tourists seeking sun and relaxation. It offers numerous beachfront accommodations and is a prime location for families and couples alike. | Agía Marína Beach, Platanias Beach, Agios Dimitrios Church, Local tavernas and cafes, Water sports activities |
| Old Town Chania | Rich in history and culture, the Old Town of Chania features Venetian architecture, narrow cobblestone streets, and a vibrant atmosphere. It's a must-visit for tourists looking to explore Crete's heritage and enjoy local cuisine. | Venetian Harbor, Chania Lighthouse, Archaeological Museum of Chania, Historical Museum of Chania, Local shops and restaurants |
| Platanias | Just a short distance from Agía Marína, Platanias is known for its lively nightlife, beach clubs, and restaurants. It's a hotspot for younger travelers looking for entertainment and activities during their stay. | Platanias Beach, Nightclubs and bars, Shopping streets, Waterparks, Entertainment venues |
| Kolymbari | A quieter alternative to Agía Marína, Kolymbari offers a more laid-back experience with its beautiful beaches and seaside tavernas. It's ideal for those seeking tranquility and a taste of the local lifestyle. | Kolymbari Beach, Gonia Monastery, Local olive oil factories, Traditional Cretan cuisine |
| Agia Roumeli | Known as the gateway to the Samaria Gorge, Agia Roumeli attracts hikers and nature lovers. Its unique location makes it a perfect spot for hosting tourists exploring the natural beauty of Crete. | Samaria Gorge, Agia Roumeli Beach, Local hiking trails, Secluded areas for relaxation |
| Falassarna | Famous for its stunning beach and crystal waters, Falassarna is known for its scenic beauty and perfect for beachgoers. It's an ideal place for those looking to host guests wanting a beach holiday experience. | Falassarna Beach, Ancient Falassarna ruins, Water sports activities, Sunset views |
| Kissamos | A charming town offering access to beautiful beaches and nearby attractions. Kissamos has a mix of local life and tourist amenities, making it a great spot for hosting diverse visitors. | Kissamos Beach, Local wineries, Ancient Aigeira ruins, Nearby Balos Lagoon, Cooking classes |
| Tersanas | A small village close to Chania, Tersanas offers a serene atmosphere with a beautiful beach. It's perfect for travelers seeking a peaceful retreat while being close to major attractions. | Tersanas Beach, Local fish tavernas, Hiking trails nearby, Scenic landscapes |
Because Agía Marína has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Agía Marína?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Agía Marína
- The Agía Marína Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 298 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Agía Marína, Apartment/Condo properties are the most common (53%), reflecting the local real estate landscape.
- Houses represent a significant 38.3% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.3%) offer potential for unique stay experiences.
Agía Marína Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Agía Marína
- The dominant room capacity in Agía Marína is 1 bedroom listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.1% of the active Airbnb listings in Agía Marína, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Agía Marína.
Agía Marína Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Agía Marína
- The most common guest capacity trend in Agía Marína vacation rentals is listings accommodating 2 guests (23.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Agía Marína STR market, accounting for 44.3% of listings.
- 26.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Agía Marína.
- On average, properties in Agía Marína are equipped to host 4.2 guests.
How Do Listings in Agía Marína Compare on Quality?
Listing quality in Agía Marína can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Agía Marína
- At 29.4 photos per listing on average, Agía Marína hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 56.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Agía Marína averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Agía Marína?
Amenity Prevalence
Amenity Insights for Agía Marína
- Essential amenities in Agía Marína that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Agía Marína: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Hair dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Agía Marína to stay competitive.
Which Airbnb Amenities Boost Revenue in Agía Marína?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Agía Marína, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
ElevatorHigh opportunity | 3.4% | $74,977 | $18,896 | 296.8% |
Dishwasher | 24.2% | $45,225 | $12,989 | 248.2% |
DryerHigh opportunity | 4.7% | $63,573 | $18,668 | 240.5% |
Hot water | 86.9% | $22,891 | $6,741 | 239.6% |
Hair dryer | 94.0% | $21,692 | $6,562 | 230.6% |
Barbecue utensils | 15.4% | $49,529 | $15,529 | 218.9% |
Blender | 12.8% | $50,975 | $16,364 | 211.5% |
BBQ grill | 29.9% | $39,493 | $12,808 | 208.3% |
Oven | 46.6% | $32,480 | $10,547 | 207.9% |
Board gamesHigh opportunity | 5.0% | $57,790 | $18,816 | 207.1% |
Revenue Impact Insights for Agía Marína
- Elevator tops the revenue impact list with a 296.8% uplift — listings with this amenity earn $74,977 vs. $18,896 without it.
- High-opportunity amenities — Elevator, Dryer, Board games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Elevator — it has the best combination of high revenue impact and low market saturation in Agía Marína.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Agía Marína STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Agía Marína. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAgía Marína Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Agía Marína
- The typical guest profile for Airbnb in Agía Marína consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.8% of guests.
- Key international markets include United Kingdom (20.1%) and France (16.7%).
- Top languages spoken are English (41.5%) followed by French (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Agía Marína?
Listings in Agía Marína average 4.86 out of 5 overall, with about 27.6 reviews per active listing and 39.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Agía Marína
- With an overall rating of 4.86, Agía Marína listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Agía Marína Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Agía Marína
- The most common availability pattern in Agía Marína falls within the 271-366 days range, representing 61.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Agía Marína (39.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Agía Marína?
Average Booking Lead Time by Month
Booking Lead Time Insights for Agía Marína
- The overall average booking lead time for vacation rentals in Agía Marína is 84 days.
- Guests book furthest in advance for stays during June (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Agía Marína.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Agía Marína averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Agía Marína?
Guests in Agía Marína stay about 6.7 nights on average, generating roughly 3,996 reservations and 13.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Agía Marína
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Agía Marína
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (10.1 nights) and shorten in Dec (4.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Agía Marína Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
11.4% of total
2 Nights
28 listings
9.4% of total
3 Nights
30 listings
10.1% of total
4-6 Nights
73 listings
24.5% of total
7-29 Nights
7 listings
2.3% of total
30+ Nights
126 listings
42.3% of total
Key Insights
- The most prevalent minimum stay requirement in Agía Marína is 30+ Nights, adopted by 42.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.3%) caters to monthly stays (30+ nights) in Agía Marína, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.3% of Agía Marína hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Agía Marína.
Agía Marína Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
2% of total
Super Strict 30 Days
16 listings
5.4% of total
Flexible
19 listings
6.4% of total
Moderate
38 listings
12.8% of total
Firm
178 listings
59.7% of total
Strict
41 listings
13.8% of total
Cancellation Policy Insights for Agía Marína
- The prevailing Airbnb cancellation policy trend in Agía Marína is Firm, used by 59.7% of listings.
- A majority (73.5%) of hosts in Agía Marína utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.7% market standard in Agía Marína.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Agía Marína.
How Much Are Airbnb Cleaning Fees in Agía Marína?
Cleaning fees in Agía Marína are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Agía Marína
- Only 37.9% of listings charge a cleaning fee, suggesting that most hosts in Agía Marína bundle cleaning costs into the nightly rate.
- The average cleaning fee of $31 is close to the median ($16), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Agía Marína median of $16. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Agía Marína Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Agía Marínabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
250m2 pool, Staffed, Spa, 300m to beach by etouri
Entire Place • 7 bedrooms
Villa Aroma-Steps from Agia Marina Beach by etouri
Entire Place • 6 bedrooms
Villa Vanka
Entire Place • 4 bedrooms
Walk to Beach / Private Heated Pool / Sleeps 14
Entire Place • 6 bedrooms
Casa de Philippe with unique seaview 2' from beach
Entire Place • 4 bedrooms
Nikolioudis Luxury Villa Spirit | Agia Marina
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Agía Marína?
Learn from the best! This table showcases top-performing Airbnb hosts in Agía Marína based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Unique Villas GR | 10 | $559,331 | 147 | 4.95/5.0 |
| Kostas Etouri | 2 | $502,394 | 64 | 4.98/5.0 |
| Emmanuel & Yannis | 9 | $359,867 | 131 | 4.98/5.0 |
| Ιφιγενεια | 16 | $280,545 | 242 | 4.88/5.0 |
| Michalis | 9 | $232,436 | 311 | 4.88/5.0 |
| Nina & Rebecca | 11 | $208,150 | 836 | 4.70/5.0 |
| Kiriakos | 6 | $183,661 | 203 | 4.95/5.0 |
| Fabio | 3 | $151,231 | 32 | 4.93/5.0 |
| Stamatis | 4 | $141,693 | 265 | 4.84/5.0 |
| Posarelli Villas | 4 | $140,379 | 25 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Agía Marína.
Who Are the Airbnb Hosts in Agía Marína?
Agía Marína is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Agía Marína
- With 64.4% Superhosts, Agía Marína has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 16.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 20.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Agía Marína averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Agía Marína
These are the highest-grossing professional property management operations in Agía Marína, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Michalis | 9 | $232,436 | $147 | 72.5% | 4.88/5 |
| Kiriakos | 6 | $183,661 | $146 | 66.0% | 4.95/5 |
| Stamatis | 4 | $141,693 | $156 | 71.6% | 4.84/5 |
| Posarelli Villas | 4 | $140,379 | $481 | 26.4% | 4.62/5 |
| Aristea | 8 | $94,454 | $84 | 58.6% | 4.89/5 |
| Αλκετ | 1 | $76,658 | $298 | 76.3% | 5.00/5 |
| Antonios | 3 | $74,576 | $117 | 69.4% | 4.98/5 |
| Andreas | 1 | $68,513 | $355 | 61.4% | 4.99/5 |
| Μαριάννα | 4 | $65,201 | $129 | 43.9% | 4.74/5 |
| Hotelyzer | 3 | $64,493 | $107 | 57.0% | 4.82/5 |
Management Company Insights for Agía Marína
- The leading management company, Michalis, operates 9 listings with $232,436 in gross revenue — a useful benchmark for what scale looks like in Agía Marína.
- Top managers average 4 properties each, suggesting professional management in Agía Marína still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 16.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Agía Marína's Airbnb Market Compare to Nearby Cities?
How does the Agía Marína Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kyparissos, Agía Marína has 8 percentage points lower occupancy and about $209 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 20 | $6,197 | $483.19 | 53% |
| Panormos in Rethymno | 12 | $5,094 | $416.18 | 45% |
| Amnatos | 15 | $5,037 | $806.80 | 45% |
| Xiro Chorio | 16 | $4,728 | $434.42 | 52% |
| Pithari | 24 | $4,491 | $415.19 | 51% |
| Skaleta | 57 | $4,459 | $583.51 | 44% |
| Perama | 26 | $4,158 | $392.32 | 52% |
| Nea Magnisia | 22 | $3,925 | $407.98 | 50% |
| Tsikalaria | 12 | $3,870 | $325.19 | 44% |
| Kyparissos | 14 | $3,296 | $415.97 | 55% |
Frequently Asked Questions About Airbnb in Agía Marína
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Agía Marína.
How much do Airbnb hosts make in Agía Marína?
Agía Marína hosts earn about $20,778 per year on average, with an average nightly rate of $207 and RevPAR of $111. Those figures describe the typical revenue environment for active listings in Agía Marína, Region of Crete, not the ceiling for the best operators. Source: AirROI 2026 data, Agía Marína market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Agía Marína?
The average Airbnb occupancy rate in Agía Marína is 47.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Agía Marína?
Listings in Agía Marína average $207 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Agía Marína?
Agía Marína currently has about 298 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Agía Marína?
AirROI currently classifies the short-term rental regulation level in Agía Marína as High. The dataset also shows about 97.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Agía Marína?
RevPAR in Agía Marína is about $111. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Agía Marína?
At 47.2% occupancy, Agía Marína can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,778, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Agía Marína?
The average booking lead time in Agía Marína is about 84 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Agía Marína?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Agía Marína include Agía Marína Beach, Old Town Chania, Platanias. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Agía Marína?
entire_home listings make up 87.2% of the active supply in Agía Marína. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Agía Marína compare to nearby Airbnb markets?
Among neighboring markets, Violi Charaki posts $74,367 in average annual revenue with 52.8% occupancy, compared to Agía Marína's $20,778 and 47.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Agía Marína?
The average Airbnb stay length in Agía Marína is about 6.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Agía Marína?
Airbnb listings in Agía Marína average 4.86 out of 5 overall. About 39.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Agía Marína?
Elevator and Dishwasher are among the strongest revenue-linked amenities in Agía Marína. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Agía Marína?
Yes. About 37.9% of active Airbnb listings in Agía Marína charge a cleaning fee, and the average fee is $31. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Agía Marína?
A 64.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.