Jocotenango, Sacatepéquez Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jocotenango, Sacatepéquez? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,189 per year — at a $95 nightly rate, 28.3% occupancy, and a $29 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 80 active listings, Jocotenango is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 185.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Jocotenango?
In Jocotenango, the headline Airbnb metrics are $8,189 in average annual revenue,28.3% occupancy, $95 ADR, and $29 in RevPAR, and guests book about 26 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jocotenango?
Understanding the monthly revenue variations for Airbnb listings in Jocotenango is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jocotenango is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jocotenango across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,409+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,363 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $602 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $289, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jocotenango
What Is the Monthly Airbnb Occupancy Rate in Jocotenango?
Maximize your bookings by understanding the Jocotenango STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jocotenango:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jocotenango
What Is the Average Airbnb Nightly Rate in Jocotenango?
Effective short term rental pricing strategy in Jocotenango involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jocotenango typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Jocotenango
What Is the RevPAR for Airbnb in Jocotenango?
RevPAR in Jocotenango is currently $29. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $17 RevPAR.
- Strong performers (Top 25%) earn $40 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Jocotenango
RevPAR Insights for Jocotenango
- The average RevPAR in Jocotenango is $29. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($9) is $50, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jocotenango benchmarks. If your RevPAR falls below the median of $17, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $40+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Jocotenango?
Jocotenango's peak Airbnb season falls in November, December, January, while the softest stretch is May, August, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, December, January)
- Revenue averages $1,326 per month
- Occupancy rates average 38.7%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,072 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $96
Low Season (May, August, September)
- Revenue drops to average $770 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $90
Seasonality Insights for Jocotenango
- The Airbnb seasonality pattern in Jocotenango shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jocotenango's highest earning potential, with monthly revenues climbing to $1,419, occupancy reaching 41.3%, and ADRs peaking at $105.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $709, occupancy could drop to 16.3%, and ADRs may adjust to $88.
- Lower occupancy paired with meaningful seasonality means hosts in Jocotenango need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Jocotenango seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Jocotenango?
Low regulation and minimal registration activity in Jocotenango, Sacatepéquez, Guatemala point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jocotenango to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Jocotenango?
Jocotenango is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Jocotenango | The heart of Jocotenango, offering access to local markets, restaurants, and cultural sites. Ideal for guests looking to experience local life and enjoy the proximity to Antigua. | Jocotenango Park, Central Market, Local artisan shops, Cultural festivals, Church of San Bartolomé |
| Jocotenango Viewpoint | A scenic area on the outskirts providing breathtaking views of the surrounding mountains and landscapes. Attracts nature lovers and those seeking tranquility away from the city bustle. | Viewpoint trails, Mountains and nature walks, Picnic areas, Photography spots, Sunset viewing |
| Pueblo Nuevo | A vibrant neighborhood close to local schools and community. This area is popular for family visits and longer stays, with a friendly community atmosphere. | School events, Local cafes, Parks, Family-friendly activities, Street markets |
| Santa Teresa | A quaint residential area with charming streets and local eateries. Great for those who want to enjoy a peaceful environment while still being close to Antigua. | Local cafes, Peaceful streets, Community parks, Neighborhood festivals, Cultural experiences |
| San Pedro Las Huertas | Located nearby, this area offers a more rural setting with beautiful landscapes. Attracts those interested in hiking and exploring nature. | Hiking trails, Beautiful landscapes, Local farms, Nature photography, Community events |
| El Campanario | A developing area with new construction and investment, becoming increasingly popular among tourists looking for modern accommodations and amenities. | New developments, Modern architecture, Shopping centers, Dining options, Convenient access to main roads |
| Cerro de la Cruz | Famous for its iconic cross and panoramic views of Antigua, this area attracts tourists wanting to explore local history and culture. | Cerro de la Cruz, Panoramic views, Walking trails, Historical significance, Photography spots |
| Pasajera | A vibrant area with both residential and tourist elements. It’s a popular stop for those visiting nearby attractions and looking for local interactions. | Cultural exchanges, Local dining, Street performers, Artisan markets, Community spirit |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jocotenango offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jocotenango?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jocotenango
- The Jocotenango Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.7% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Jocotenango, House properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 56.3% portion, catering likely to families or larger groups.
- The presence of 27.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Jocotenango Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jocotenango
- The dominant room capacity in Jocotenango is 3 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.5% of the active Airbnb listings in Jocotenango, indicating a high concentration in these sizes.
- A significant 45.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jocotenango.
Jocotenango Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jocotenango
- The most common guest capacity trend in Jocotenango vacation rentals is listings accommodating 6 guests (27.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Jocotenango STR market, accounting for 45.0% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jocotenango.
- On average, properties in Jocotenango are equipped to host 3.8 guests.
How Do Listings in Jocotenango Compare on Quality?
Listing quality in Jocotenango can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jocotenango
- At 28.4 photos per listing on average, Jocotenango hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jocotenango averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jocotenango?
Amenity Prevalence
Amenity Insights for Jocotenango
- Essential amenities in Jocotenango that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jocotenango: Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jocotenango to stay competitive.
Which Airbnb Amenities Boost Revenue in Jocotenango?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jocotenango, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tubHigh opportunity | 7.5% | $26,006 | $6,744 | 285.6% |
Exterior security cameras on property | 12.5% | $20,588 | $6,418 | 220.8% |
Barbecue utensils | 12.5% | $20,311 | $6,457 | 214.5% |
Sound systemHigh opportunity | 6.3% | $22,664 | $7,224 | 213.7% |
High chairHigh opportunity | 8.8% | $20,651 | $6,994 | 195.3% |
BBQ grill | 30.0% | $14,756 | $5,375 | 174.5% |
Dryer | 43.8% | $12,684 | $4,693 | 170.3% |
Shampoo | 78.8% | $9,452 | $3,507 | 169.5% |
Window guards | 10.0% | $18,709 | $7,020 | 166.5% |
Carbon monoxide alarm | 11.3% | $17,550 | $7,002 | 150.6% |
Revenue Impact Insights for Jocotenango
- Hot tub tops the revenue impact list with a 285.6% uplift — listings with this amenity earn $26,006 vs. $6,744 without it.
- High-opportunity amenities — Hot tub, Sound system, High chair — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Jocotenango.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jocotenango STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jocotenango. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJocotenango Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jocotenango
- The typical guest profile for Airbnb in Jocotenango consists of a mix of domestic (47%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 46.9% of guests.
- Key international markets include Guatemala (46.9%) and United States (24.5%).
- Top languages spoken are Spanish (46.5%) followed by English (40.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jocotenango?
Listings in Jocotenango average 4.78 out of 5 overall, with about 39.7 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jocotenango
- An average rating of 4.78 places Jocotenango in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Location (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Jocotenango Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jocotenango
- The most common availability pattern in Jocotenango falls within the 271-366 days range, representing 66.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Jocotenango (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Jocotenango?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jocotenango
- The overall average booking lead time for vacation rentals in Jocotenango is 26 days.
- Guests book furthest in advance for stays during November (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Jocotenango.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Jocotenango averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jocotenango?
Guests in Jocotenango stay about 4.2 nights on average, generating roughly 1,178 reservations and 14.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Jocotenango
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jocotenango
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (7.7 nights) and shorten in Apr (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jocotenango Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
64 listings
80% of total
2 Nights
6 listings
7.5% of total
4-6 Nights
4 listings
5% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
5 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Jocotenango is 1 Night, adopted by 80% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Jocotenango Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80% of Jocotenango hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jocotenango.
Jocotenango Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.5% of total
Flexible
43 listings
53.8% of total
Moderate
26 listings
32.5% of total
Firm
5 listings
6.3% of total
Strict
4 listings
5% of total
Cancellation Policy Insights for Jocotenango
- The prevailing Airbnb cancellation policy trend in Jocotenango is Flexible, used by 53.8% of listings.
- The market strongly favors guest-friendly terms, with 86.3% of listings offering Flexible or Moderate policies. This suggests guests in Jocotenango may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.8% market standard in Jocotenango.
- Given the high prevalence of Flexible policies (53.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jocotenango.
How Much Are Airbnb Cleaning Fees in Jocotenango?
Cleaning fees in Jocotenango are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jocotenango
- About 68.8% of Jocotenango listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $14 is close to the median ($10), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jocotenango median of $10. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jocotenango Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jocotenangobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family mansion with a jacuzzi
Entire Place • 3 bedrooms
Private Six Room Villa near Antigua
Entire Place • 6 bedrooms
Elegant Rooftop House Antigua Guatemala
Entire Place • 3 bedrooms
Tara: House with the best view of Agua Volcano
Entire Place • 3 bedrooms
Beautiful and spacious house in Antigua Guatemala
Entire Place • 4 bedrooms
Avocado House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jocotenango?
Learn from the best! This table showcases top-performing Airbnb hosts in Jocotenango based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stan | 11 | $104,056 | 115 | 4.89/5.0 |
| Demmi | 6 | $69,939 | 223 | 4.90/5.0 |
| Danette | 1 | $66,364 | 127 | 4.87/5.0 |
| Byron | 1 | $35,793 | 111 | 4.91/5.0 |
| José | 1 | $30,003 | 70 | 4.96/5.0 |
| Isabel | 1 | $26,323 | 173 | 4.90/5.0 |
| Nixon Y Lili | 1 | $20,598 | 41 | 4.95/5.0 |
| Jose | 5 | $18,587 | 475 | 4.64/5.0 |
| Elizabeth | 1 | $18,255 | 33 | 4.97/5.0 |
| Sergio | 1 | $17,920 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jocotenango.
Who Are the Airbnb Hosts in Jocotenango?
Jocotenango is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Jocotenango
- With 50.0% Superhosts, Jocotenango has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 10.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Jocotenango averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Jocotenango
These are the highest-grossing professional property management operations in Jocotenango, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Stan | 11 | $104,056 | $85 | 26.9% | 4.89/5 |
Management Company Insights for Jocotenango
- The leading management company, Stan, operates 11 listings with $104,056 in gross revenue — a useful benchmark for what scale looks like in Jocotenango.
- Top managers average 11 properties each, suggesting professional management in Jocotenango still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Jocotenango's Airbnb Market Compare to Nearby Cities?
How does the Jocotenango Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Santa Catarina Palopó, Jocotenango has 11 percentage points lower occupancy and about $156 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Jicalapa | 11 | $3,691 | $387.11 | 25% |
| Municipio de El Congo | 41 | $3,182 | $320.67 | 35% |
| Santa Catarina Palopó | 53 | $2,971 | $250.64 | 39% |
| Agua Escondida | 10 | $2,693 | $276.60 | 27% |
| Municipio de Santa Isabel Ishuatán | 16 | $2,683 | $241.70 | 33% |
| Teotepeque | 12 | $2,636 | $239.72 | 36% |
| La Barrita | 18 | $2,500 | $207.01 | 38% |
| Xanadu | 131 | $2,470 | $237.88 | 38% |
| Municipio de San Luis Talpa | 30 | $2,440 | $260.11 | 33% |
| Monzón | 33 | $2,252 | $288.80 | 25% |
Frequently Asked Questions About Airbnb in Jocotenango
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jocotenango.
How much do Airbnb hosts make in Jocotenango?
Jocotenango hosts earn about $8,189 per year on average, with an average nightly rate of $95 and RevPAR of $29. Those figures describe the typical revenue environment for active listings in Jocotenango, Sacatepéquez, not the ceiling for the best operators. Source: AirROI 2026 data, Jocotenango market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Jocotenango?
The average Airbnb occupancy rate in Jocotenango is 28.3%. November is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jocotenango?
Listings in Jocotenango average $95 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jocotenango?
Jocotenango currently has about 80 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jocotenango?
AirROI currently classifies the short-term rental regulation level in Jocotenango as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jocotenango?
RevPAR in Jocotenango is about $29. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jocotenango?
Occupancy of 28.3% means Jocotenango is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,189, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jocotenango?
The average booking lead time in Jocotenango is about 26 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jocotenango?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jocotenango include Central Jocotenango, Jocotenango Viewpoint, Pueblo Nuevo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jocotenango?
entire_home listings make up 63.7% of the active supply in Jocotenango. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jocotenango compare to nearby Airbnb markets?
Among neighboring markets, Municipio de Jicalapa posts $44,289 in average annual revenue with 25.2% occupancy, compared to Jocotenango's $8,189 and 28.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jocotenango?
The average Airbnb stay length in Jocotenango is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jocotenango?
Airbnb listings in Jocotenango average 4.78 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jocotenango?
Hot tub and Exterior security cameras on property are among the strongest revenue-linked amenities in Jocotenango. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jocotenango?
Yes. About 68.8% of active Airbnb listings in Jocotenango charge a cleaning fee, and the average fee is $14. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jocotenango?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.