Shrivardhan, Maharashtra Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Shrivardhan, Maharashtra? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $2,133 per year — at a $43 nightly rate, 19.3% occupancy, and a N/A RevPAR.
With just 17 active listings, Shrivardhan is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Active supply contracted 29.2% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shrivardhan?
In Shrivardhan, the headline Airbnb metrics are $2,133 in average annual revenue,19.3% occupancy, $43 ADR, and $0 in RevPAR, and guests book about 12 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shrivardhan?
Understanding the monthly revenue variations for Airbnb listings in Shrivardhan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shrivardhan is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shrivardhan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $691+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $222 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $115, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shrivardhan
What Is the Monthly Airbnb Occupancy Rate in Shrivardhan?
Maximize your bookings by understanding the Shrivardhan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shrivardhan:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shrivardhan
What Is the Average Airbnb Nightly Rate in Shrivardhan?
Effective short term rental pricing strategy in Shrivardhan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shrivardhan typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $65+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $51 or more.
- Typical properties (Median) charge around $33 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Shrivardhan
What Is the RevPAR for Airbnb in Shrivardhan?
RevPAR in Shrivardhan is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Shrivardhan
RevPAR Insights for Shrivardhan
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shrivardhan benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shrivardhan?
Shrivardhan's peak Airbnb season falls in December, March, October, while the softest stretch is February, April, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, March, October)
- Revenue averages $436 per month
- Occupancy rates average 31.0%
- Daily rates average $44
Shoulder Season
- Revenue averages $278 per month
- Occupancy maintains around 20.2%
- Daily rates hold near $45
Low Season (February, April, July)
- Revenue drops to average $212 per month
- Occupancy decreases to average 18.4%
- Daily rates adjust to average $43
Seasonality Insights for Shrivardhan
- Airbnb seasonality in Shrivardhan is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shrivardhan's highest earning potential, with monthly revenues climbing to $487, occupancy reaching 34.0%, and ADRs peaking at $46.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $193, occupancy could drop to 13.1%, and ADRs may adjust to $42.
- Lower occupancy paired with meaningful seasonality means hosts in Shrivardhan need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shrivardhan, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shrivardhan?
Low regulation and minimal registration activity in Shrivardhan, Maharashtra, India point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shrivardhan to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shrivardhan?
With a compact short-term rental market, Shrivardhan gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shrivardhan Beach | A serene beach destination known for its beauty and tranquillity, attracting tourists looking for a relaxing getaway by the sea. | Shrivardhan Beach, Ksabreshwar Temple, Shrivardhan Fort, Raj Bhavan Beach, Awas Beach |
| Diveagar | A leisurely beach town famous for its clean sandy beaches and beautiful temples, popular among families and couples. | Diveagar Beach, Suvarnaganesh Temple, Tarkarli Beach, Murud-Janjira Fort, Harihareshwar Temple |
| Harihareshwar | A pilgrimage site with stunning beaches and temples, attracting visitors seeking spirituality along with natural beauty. | Harihareshwar Beach, Harihareshwar Temple, Kalbhairav Temple, Ankhol Ghar, Arjuna Temple |
| Mandangad Fort | An excellent spot for history lovers and trekkers, featuring scenic views and a rich historical background. | Mandangad Fort, Aamdaji Mountain, Bhira Dam, Rajdher Fort, Natural beauty spots for trekking |
| Dapoli | Renowned for its beaches and educational hubs, ideal for tourists looking for coastal beauty combined with comfort. | Anjarle Beach, Karde Beach, Dapoli Fort, Harnai Beach, Murud Beach |
| Murud-Janjira | Offers a unique blend of history with its sea fort and beautiful coastal surroundings, attracting adventure seekers. | Murud-Janjira Fort, Kasa Fort, Murud Beach, Siddhivinayak Temple, Darya Sagar Island |
| Alibaug | A popular weekend getaway with vibrant beaches and an upscale vibe, catering to city dwellers looking for a short escape. | Alibaug Beach, Kihim Beach, Kolaba Fort, Mandwa Beach, Nagaon Beach |
| Kashid | Known for its stunning white sand beach and scenic views, attracting beach lovers and water sports enthusiasts. | Kashid Beach, Kashid Fort, Phansad Wildlife Sanctuary, Birla Temple, Kashid Jetty |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shrivardhan offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shrivardhan?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shrivardhan
- The Shrivardhan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.8% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Shrivardhan, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Shrivardhan Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shrivardhan
- The dominant room capacity in Shrivardhan is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.7% of the active Airbnb listings in Shrivardhan, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shrivardhan.
Shrivardhan Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shrivardhan
- The most common guest capacity trend in Shrivardhan vacation rentals is listings accommodating 8+ guests (47.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shrivardhan STR market, accounting for 64.7% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shrivardhan.
- On average, properties in Shrivardhan are equipped to host 5.5 guests.
What Amenities Do Airbnb Guests Expect in Shrivardhan?
Amenity Prevalence
Amenity Insights for Shrivardhan
- Essential amenities in Shrivardhan that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shrivardhan: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shrivardhan to stay competitive.
Dive Deeper: Advanced Shrivardhan STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shrivardhan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShrivardhan Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shrivardhan
- The typical guest profile for Airbnb in Shrivardhan consists of primarily domestic travelers (96%), often arriving from nearby Pune, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Hindi or English.
- Domestic travelers account for 96.4% of guests.
- Key international markets include India (96.4%) and Kuwait (1.8%).
- Top languages spoken are Hindi (43.9%) followed by English (43.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pune and Mumbai.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Shrivardhan Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shrivardhan
- The most common availability pattern in Shrivardhan falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shrivardhan (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Shrivardhan?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shrivardhan
- The overall average booking lead time for vacation rentals in Shrivardhan is 12 days.
- Guests book furthest in advance for stays during October (average 19 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (15 days avg.) sees the longest lead times, while Summer (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (12 days) as a baseline for your pricing and availability strategy in Shrivardhan.
- Target marketing efforts for the Fall season well in advance (at least 15 days) to capture early planners.
- Monitor your own booking lead times against these Shrivardhan averages to identify opportunities for dynamic pricing adjustments.
Shrivardhan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Shrivardhan is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Shrivardhan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Shrivardhan hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shrivardhan.
Shrivardhan Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
23.1% of total
Moderate
3 listings
23.1% of total
Strict
7 listings
53.8% of total
Cancellation Policy Insights for Shrivardhan
- The prevailing Airbnb cancellation policy trend in Shrivardhan is Strict, used by 53.8% of listings.
- A majority (53.8%) of hosts in Shrivardhan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.8% market standard in Shrivardhan.
- With 53.8% using Strict terms, this is a viable option in Shrivardhan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Shrivardhan.
What Do the Top Airbnb Listings in Shrivardhan Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shrivardhanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Reena Residancy 2BhkAC,Furnishd Home,3 DeluxBeds.
Entire Place • 3 bedrooms
Hidden Gem of Shriwardhan.. walk to Beach
Entire Place • 2 bedrooms
It's a break time (Reena Cottage 4)Entire Bungalow
Entire Place • 2 bedrooms
Nivaant Independent House, A true Kokan house
Entire Place • 1 bedroom
SEA GEM, 2BHK Row house @ Shrivardhan beach
Entire Place • 2 bedrooms
Divyas
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shrivardhan?
Learn from the best! This table showcases top-performing Airbnb hosts in Shrivardhan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Neeta | 1 | $6,898 | 11 | 4.91/5.0 |
| Prashant | 1 | $6,193 | 163 | 4.75/5.0 |
| Bhushan | 1 | $5,102 | 67 | 4.84/5.0 |
| Jayesh | 4 | $3,594 | 17 | 2.10/5.0 |
| Jayashree | 1 | $2,926 | 201 | 4.82/5.0 |
| Vimmi | 1 | $2,904 | 84 | 4.80/5.0 |
| Sandeep | 1 | $2,790 | 56 | 4.80/5.0 |
| Satyajit | 1 | $2,306 | 42 | 4.48/5.0 |
| Gautam | 1 | $1,514 | 8 | 4.88/5.0 |
| Suraj | 1 | $1,232 | 3 | 2.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shrivardhan.
How Does Shrivardhan's Airbnb Market Compare to Nearby Cities?
How does the Shrivardhan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gevhande Apati, Shrivardhan has 10 percentage points lower occupancy and about $460 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gevhande Apati | 11 | $3,932 | $502.54 | 29% |
| Kolechafesar | 10 | $2,477 | $419.42 | 21% |
| Aamby Valley | 18 | $1,851 | $353.25 | 19% |
| Chondi | 60 | $1,790 | $260.31 | 28% |
| Chavani | 11 | $1,691 | $289.91 | 22% |
| Thal | 14 | $1,464 | $284.59 | 22% |
| Khandala | 20 | $1,370 | $271.55 | 24% |
| Pali | 11 | $1,327 | $225.46 | 23% |
| Murbad | 11 | $1,303 | $241.91 | 20% |
| Kurul | 26 | $1,302 | $257.22 | 24% |
Frequently Asked Questions About Airbnb in Shrivardhan
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shrivardhan.
How much do Airbnb hosts make in Shrivardhan?
Shrivardhan hosts earn about $2,133 per year on average, with an average nightly rate of $43 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Shrivardhan, Maharashtra, not the ceiling for the best operators. Source: AirROI 2025 data, Shrivardhan market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Shrivardhan?
The average Airbnb occupancy rate in Shrivardhan is 19.3%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shrivardhan?
Listings in Shrivardhan average $43 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shrivardhan?
Shrivardhan currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shrivardhan?
AirROI currently classifies the short-term rental regulation level in Shrivardhan as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shrivardhan?
RevPAR in Shrivardhan is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shrivardhan?
Occupancy of 19.3% means Shrivardhan is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,133, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shrivardhan?
The average booking lead time in Shrivardhan is about 12 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shrivardhan?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shrivardhan include Shrivardhan Beach, Diveagar, Harihareshwar. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shrivardhan?
entire_home listings make up 58.8% of the active supply in Shrivardhan. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shrivardhan compare to nearby Airbnb markets?
Among neighboring markets, Gevhande Apati posts $47,181 in average annual revenue with 28.6% occupancy, compared to Shrivardhan's $2,133 and 19.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Shrivardhan?
December is the highest-revenue month in Shrivardhan, while April is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.