Surabaya, East Java Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Surabaya, East Java? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,871 per year — at a $40 nightly rate, 26.9% occupancy, and a $11 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Surabaya's 527 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 109.1% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Surabaya?
In Surabaya, the headline Airbnb metrics are $2,871 in average annual revenue,26.9% occupancy, $40 ADR, and $11 in RevPAR, and guests book about 21 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Surabaya?
Understanding the monthly revenue variations for Airbnb listings in Surabaya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surabaya is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surabaya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $826+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $474 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $237 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $108, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Surabaya
What Is the Monthly Airbnb Occupancy Rate in Surabaya?
Maximize your bookings by understanding the Surabaya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surabaya:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Surabaya
What Is the Average Airbnb Nightly Rate in Surabaya?
Effective short term rental pricing strategy in Surabaya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surabaya typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $74+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $45 or more.
- Typical properties (Median) charge around $29 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Surabaya
What Is the RevPAR for Airbnb in Surabaya?
RevPAR in Surabaya is currently $11. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $5 RevPAR.
- Typical properties (Median) generate $8 RevPAR.
- Strong performers (Top 25%) earn $14 RevPAR.
- Best-in-class (Top 10%) achieve $23 RevPAR.
Average Monthly RevPAR Trend in Surabaya
RevPAR Insights for Surabaya
- The average RevPAR in Surabaya is $11. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($23) and bottom 25% ($5) is $18, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Surabaya benchmarks. If your RevPAR falls below the median of $8, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $14+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Surabaya?
Surabaya's peak Airbnb season falls in June, July, December, while the softest stretch is January, February, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, December)
- Revenue averages $435 per month
- Occupancy rates average 31.9%
- Daily rates average $41
Shoulder Season
- Revenue averages $375 per month
- Occupancy maintains around 29.9%
- Daily rates hold near $40
Low Season (January, February, November)
- Revenue drops to average $300 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $37
Seasonality Insights for Surabaya
- The Airbnb seasonality pattern in Surabaya shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Surabaya's highest earning potential, with monthly revenues climbing to $454, occupancy reaching 32.3%, and ADRs peaking at $43.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $291, occupancy could drop to 25.1%, and ADRs may adjust to $37.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Surabaya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Surabaya seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Surabaya?
Surabaya, East Java, Indonesia currently shows a low regulation profile despite having 527 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Surabaya to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Surabaya?
Location within Surabaya matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Surabaya City Center | The bustling heart of Surabaya, filled with shopping malls, restaurants, and cultural sites. It attracts both business travelers and tourists, making it ideal for short-term rentals. | Tunjungan Plaza, Surabaya Grand Mosque, House of Sampoerna, Monumen Kapal Selam, Kota Tua Surabaya |
| West Surabaya | A residential area with a mix of expats and locals, known for its amenities and proximity to schools and universities. It is appealing for families and long-term stays. | Airlangga University, Supermal Pakuwon Indah, Pakuwon Trade Center, LapanganHIP Surabaya |
| East Surabaya | Close to the city's industrial zones and with a growing number of residential developments, it attracts business travelers and workers. | Cito Mall, Pelita Harapan University, Bubutan Market, Surabaya Carnival Park |
| North Surabaya | A developing area close to the port and waterfront, with a growing number of attractions and cultural experiences, attracting adventurous travelers. | Dukuh 1 Park, Monumen Jalesveva Jayamahe, Marine Museum, Tanjung Perak Port |
| Surabaya Zoo | One of the oldest zoos in Southeast Asia, it is a fun spot for families and tourists, encouraging short-term stays nearby. | Surabaya Zoo, Hutan Bambu, Ciputra Waterpark |
| Gubeng | A vibrant district full of eateries and cultural experiences, making it a popular spot among young travelers and food enthusiasts. | Gubeng Station, Café Batavia, Taman Bungkul, Graha Expo |
| West Surabaya (Dukuh Pakis) | Known for its green parks and suburban feel, it appeals to travelers looking for a quieter stay close to nature. | Taman Kera, Pura Luhur Poten, Ciputra Golf Club |
| Ciputat | A mix of urban and natural surroundings, it attracts families and those looking for residential comfort with easy access to the city's attractions. | Tempat Wisata Rawa Bening, Sekolah Tinggi Ilmu Ekonomi |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Surabaya offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Surabaya?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Surabaya
- The Surabaya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 527 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Surabaya, Apartment/Condo properties are the most common (86.7%), reflecting the local real estate landscape.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.
Surabaya Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Surabaya
- The dominant room capacity in Surabaya is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.5% of the active Airbnb listings in Surabaya, indicating a high concentration in these sizes.
Surabaya Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Surabaya
- The most common guest capacity trend in Surabaya vacation rentals is listings accommodating 2 guests (33.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Surabaya STR market, accounting for 57.1% of listings.
- 14.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Surabaya.
- On average, properties in Surabaya are equipped to host 3.4 guests.
How Do Listings in Surabaya Compare on Quality?
Listing quality in Surabaya can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Surabaya
- At 23.7 photos per listing on average, Surabaya hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Surabaya averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Surabaya?
Amenity Prevalence
Amenity Insights for Surabaya
- Essential amenities in Surabaya that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Surabaya.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Surabaya: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Pool or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Surabaya to stay competitive.
Which Airbnb Amenities Boost Revenue in Surabaya?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Surabaya, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pack ’n play/Travel cribHigh opportunity | 1.1% | $9,115 | $2,799 | 225.6% |
CribHigh opportunity | 3.4% | $6,814 | $2,732 | 149.4% |
Pool tableHigh opportunity | 1.1% | $6,788 | $2,826 | 140.2% |
Hot water | 79.5% | $3,246 | $1,419 | 128.8% |
Washer | 28.7% | $4,751 | $2,116 | 124.5% |
Hot tubHigh opportunity | 7.8% | $5,781 | $2,626 | 120.2% |
Microwave | 31.7% | $4,548 | $2,094 | 117.2% |
Baby bathHigh opportunity | 1.9% | $6,021 | $2,810 | 114.2% |
OvenHigh opportunity | 5.9% | $5,734 | $2,692 | 113.0% |
Hair dryer | 57.5% | $3,675 | $1,784 | 106.0% |
Revenue Impact Insights for Surabaya
- Pack ’n play/Travel crib tops the revenue impact list with a 225.6% uplift — listings with this amenity earn $9,115 vs. $2,799 without it.
- High-opportunity amenities — Pack ’n play/Travel crib, Crib, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Pack ’n play/Travel crib — it has the best combination of high revenue impact and low market saturation in Surabaya.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Surabaya STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surabaya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSurabaya Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Surabaya
- The typical guest profile for Airbnb in Surabaya consists of a mix of domestic (56%) and international guests, often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 56.3% of guests.
- Key international markets include Indonesia (56.3%) and United States (6.9%).
- Top languages spoken are English (42.1%) followed by Indonesian (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Surabaya?
Listings in Surabaya average 4.8 out of 5 overall, with about 34.6 reviews per active listing and 35.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Surabaya
- An average rating of 4.8 places Surabaya in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Cleanliness (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Surabaya Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Surabaya
- The most common availability pattern in Surabaya falls within the 271-366 days range, representing 71.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Surabaya (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Surabaya?
Average Booking Lead Time by Month
Booking Lead Time Insights for Surabaya
- The overall average booking lead time for vacation rentals in Surabaya is 21 days.
- Guests book furthest in advance for stays during June (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Surabaya.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 32 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Surabaya averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Surabaya?
Guests in Surabaya stay about 4.3 nights on average, generating roughly 7,858 reservations and 15.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Surabaya
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Surabaya
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (4.7 nights) and shorten in Sep (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Surabaya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
317 listings
60.2% of total
2 Nights
93 listings
17.6% of total
3 Nights
20 listings
3.8% of total
4-6 Nights
15 listings
2.8% of total
7-29 Nights
15 listings
2.8% of total
30+ Nights
67 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Surabaya is 1 Night, adopted by 60.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Surabaya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Surabaya, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.2% of Surabaya hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surabaya.
Surabaya Airbnb Cancellation Policy Trends Analysis (2026)
Limited
15 listings
2.8% of total
Flexible
150 listings
28.5% of total
Moderate
111 listings
21.1% of total
Firm
151 listings
28.7% of total
Strict
100 listings
19% of total
Cancellation Policy Insights for Surabaya
- The prevailing Airbnb cancellation policy trend in Surabaya is Firm, used by 28.7% of listings.
- There's a relatively balanced mix between guest-friendly (49.6%) and stricter (47.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.7% market standard in Surabaya.
- Regularly review your cancellation policy against competitors and market demand shifts in Surabaya.
How Much Are Airbnb Cleaning Fees in Surabaya?
Cleaning fees in Surabaya are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Surabaya
- About 48.6% of Surabaya listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $20 is close to the median ($6), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Surabaya median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Surabaya Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Surabayabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Benson Studio C Pakuwon Mall Wi-Fi Hot Water Netflix
Entire Place • 1 bedroom
Condominium Tunjungan Plaza TP
Entire Place • 3 bedrooms
Gallery Home 3BR Private Lift Galaxy Mall3
Entire Place • 3 bedrooms
The Family House at Anderson Tower
Entire Place • 4 bedrooms
Benson Studio T Pakuwon Mall Hot Water 2Bed
Entire Place • 1 bedroom
Spacious 3BedRoom Pusat kota Across Surabaya Plaza
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Surabaya?
Learn from the best! This table showcases top-performing Airbnb hosts in Surabaya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philip | 30 | $157,698 | 1191 | 4.89/5.0 |
| Natalia | 26 | $92,287 | 785 | 4.90/5.0 |
| Isaac | 7 | $60,758 | 244 | 4.81/5.0 |
| Calvin | 13 | $49,070 | 274 | 4.81/5.0 |
| Kong | 8 | $45,130 | 121 | 4.88/5.0 |
| Joshua | 4 | $43,578 | 560 | 4.88/5.0 |
| Caroline Yulia | 5 | $41,239 | 258 | 4.85/5.0 |
| Typo Management | 24 | $36,869 | 621 | 4.79/5.0 |
| Anggraeni | 4 | $34,451 | 288 | 4.99/5.0 |
| Namira | 5 | $31,200 | 70 | 4.41/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surabaya.
Who Are the Airbnb Hosts in Surabaya?
Surabaya is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Surabaya
- With 55.4% Superhosts, Surabaya has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Surabaya averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Surabaya's Airbnb Market Compare to Nearby Cities?
How does the Surabaya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Malang, Surabaya has 5 percentage points higher occupancy and about $9 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Batu | 10 | $351 | $112.04 | 15% |
| Kota Batu | 335 | $284 | $85.51 | 16% |
| Malang | 145 | $242 | $49.58 | 22% |
| Cemoro Lawang | 16 | $71 | $55.21 | 13% |
Frequently Asked Questions About Airbnb in Surabaya
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Surabaya.
How much do Airbnb hosts make in Surabaya?
Surabaya hosts earn about $2,871 per year on average, with an average nightly rate of $40 and RevPAR of $11. Those figures describe the typical revenue environment for active listings in Surabaya, East Java, not the ceiling for the best operators. Source: AirROI 2026 data, Surabaya market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Surabaya?
The average Airbnb occupancy rate in Surabaya is 26.9%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Surabaya?
Listings in Surabaya average $40 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Surabaya?
Surabaya currently has about 527 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Surabaya?
AirROI currently classifies the short-term rental regulation level in Surabaya as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Surabaya?
RevPAR in Surabaya is about $11. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Surabaya?
Occupancy of 26.9% means Surabaya is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,871, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Surabaya?
The average booking lead time in Surabaya is about 21 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Surabaya?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Surabaya include Surabaya City Center, West Surabaya, East Surabaya. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Surabaya?
entire_home listings make up 87.1% of the active supply in Surabaya. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Surabaya compare to nearby Airbnb markets?
Among neighboring markets, Batu posts $4,213 in average annual revenue with 14.8% occupancy, compared to Surabaya's $2,871 and 26.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Surabaya?
The average Airbnb stay length in Surabaya is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Surabaya?
Airbnb listings in Surabaya average 4.8 out of 5 overall. About 35.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Surabaya?
Pack ’n play/Travel crib and Crib are among the strongest revenue-linked amenities in Surabaya. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Surabaya?
Yes. About 48.6% of active Airbnb listings in Surabaya charge a cleaning fee, and the average fee is $20. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Surabaya?
A 55.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.