What Are the Best Places to Invest in Airbnb in Indonesia?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-08-08

The short-term rental market in Indonesia spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Indonesia across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Canggu, Bali leads by market size with 3,920 active listings and $1,770/month revenue. Across all ranked markets, average occupancy is 30.6% with $855/month in average revenue and $121/night ADR. 42 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Indonesia by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Indonesia attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Canggu, Bali leads with 3,920 active short-term rental listings and $1,770/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Canggu, Bali	3,920	$1,770	$214	36.2%	High
2	Ubud, Bali	2,818	$968	$113	36.6%	High
3	South Kuta, Bali	2,036	$992	$141	38.1%	High
4	Special Region of Jakarta, Java	1,890	$314	$48	30.4%	Low
5	Seminyak, Bali	1,615	$2,420	$278	38.0%	High
6	Pecatu, Bali	1,614	$2,206	$223	40.1%	High
7	Kuta Utara, Bali	1,538	$1,073	$146	40.7%	High
8	Kerobokan Klod, Bali	1,254	$2,012	$237	36.7%	High
9	Denpasar, Bali	1,128	$990	$121	34.9%	High
10	Kuta, Bali	1,083	$982	$122	34.6%	High
11	Tibubeneng, Bali	962	$1,410	$167	36.2%	High
12	Kecamatan Kuta Utara, Bali	934	$1,026	$135	38.3%	High
13	Bandung, West Java	791	$308	$67	23.1%	Low
14	Mengwi, Bali	698	$871	$137	39.8%	High
15	Pemenang, West Nusa Tenggara	632	$745	$127	29.5%	Low
16	Pererenan, Bali	626	$1,815	$208	40.2%	High
17	Kerobokan, Bali	552	$1,636	$181	40.7%	High
18	Ungasan, Bali	549	$1,036	$160	34.4%	High
19	Jimbaran, Bali	535	$1,007	$190	28.8%	High
20	Kecamatan Ubud, Bali	529	$1,040	$114	39.6%	High
21	Jungutbatu, Bali	526	$1,467	$170	29.3%	High
22	Special capital Region of Jakarta, Java	480	$376	$49	32.6%	Low
23	Penestanan, Bali	475	$863	$104	39.3%	High
24	Legian, Bali	467	$998	$131	32.8%	High
25	Surabaya, East Java	466	$216	$40	25.2%	Low
26	Yogyakarta, Special Region of Yogyakarta	429	$268	$60	21.4%	Low
27	Batam City, Riau Islands	375	$267	$57	21.0%	Low
28	Kecamatan Kuta Selatan, Bali	362	$1,877	$168	43.7%	High
29	Peliatan, Bali	351	$849	$106	31.6%	High
30	Tumbak Bayuh, Bali	330	$1,431	$167	39.0%	High
31	Petulu, Bali	313	$1,313	$143	37.1%	High
32	Pujut, West Nusa Tenggara	308	$749	$98	37.8%	Low
33	Benoa, Bali	297	$980	$158	30.9%	High
34	Kecamatan Pemenang, Nusa Tenggara Barat	297	$783	$129	29.7%	Low
35	Kerobokan Kelod, Bali	295	$1,774	$196	38.8%	High
36	Kota Batu, East Java	291	$231	$86	14.6%	Low
37	Mas, Bali	288	$1,529	$165	32.9%	High
38	Singakerta, Bali	281	$1,627	$165	35.2%	High
39	Pagedangan, Banten	250	$240	$46	26.7%	Low
40	Kuta, West Nusa Tenggara	231	$1,145	$114	38.5%	Low
41	Nusa Penida, Bali	215	$667	$110	26.1%	High
42	South Tangerang, Java	208	$154	$34	24.7%	Low
43	Sukawati, Bali	197	$520	$107	30.3%	High
44	Bandung City, West Java	194	$443	$73	27.9%	Low
45	Batam, Riau Islands	184	$303	$54	22.8%	Low
46	Kedewatan, Bali	177	$1,267	$151	35.5%	High
47	Ciburial, West Java	177	$966	$306	16.4%	Low
48	Lodtunduh, Bali	172	$917	$125	36.8%	High
49	Denpasar Selatan, Bali	171	$929	$117	39.1%	High
50	Tegalalang, Bali	168	$576	$81	38.5%	High
51	Sakti, Bali	158	$364	$84	21.0%	High
52	Ped, Bali	155	$494	$88	24.1%	High
53	Kutuh, Bali	153	$2,065	$313	32.7%	High
54	Bangkiang Sidem, Bali	151	$886	$132	31.2%	High
55	Sariharjo, Special Region of Yogyakarta	150	$269	$57	25.4%	Low
56	Ngaglik, Special Region of Yogyakarta	146	$234	$69	22.5%	Low
57	Tampaksiring, Bali	144	$1,609	$172	41.0%	High
58	Bantul Regency, Special Region of Yogyakarta	144	$298	$56	22.2%	Low
59	Kecamatan Mengwi, Bali	142	$987	$154	37.4%	High
60	Kaliasem, Bali	140	$702	$96	30.6%	High
61	Sampora, Java	138	$191	$38	26.5%	Low
62	Kecamatan Denpasar Selatan, Bali	135	$801	$97	35.5%	High
63	Kediri, Bali	130	$589	$110	33.6%	High
64	Munggu, Bali	129	$1,552	$164	41.3%	High
65	Catur Tunggal, Special Region of Yogyakarta	128	$195	$45	22.1%	Low
66	Malang, East Java	127	$221	$50	21.2%	Low
67	Cisarua, West Java	125	$723	$180	19.2%	Low
68	Semarang, Central Java	124	$178	$50	20.0%	Low
69	Toyapakeh, Bali	123	$446	$85	19.5%	High
70	Kintamani, Bali	122	$235	$60	19.8%	High
71	Sidemen, Bali	120	$953	$137	30.0%	High
72	Batu, East Java	115	$300	$103	19.6%	Low
73	Cemagi, Bali	112	$1,410	$256	36.5%	High
74	City of Medan, North Sumatra	110	$310	$64	24.7%	Low
75	Lembang, West Java	110	$530	$138	18.7%	Low
76	Gili Trawangan, West Nusa Tenggara	110	$1,492	$149	34.6%	Low
77	Batam Kota, Riau Islands	107	$211	$47	26.5%	Low
78	Lubuk Baja, Riau Islands	107	$129	$38	23.5%	Low
79	Sayan, Bali	103	$1,324	$154	35.4%	High
80	Tegallalang, Bali	103	$790	$101	35.0%	High
81	Tangerang, Banten	100	$143	$34	25.2%	Low
82	Labuan Bajo, East Nusa Tenggara	99	$552	$117	25.7%	Low
83	Teluknaga, Banten	98	$95	$24	25.2%	Low
84	Muara, Java	97	$169	$30	27.1%	Low
85	Kecamatan Kuta, Bali	96	$1,959	$174	41.4%	High
86	Pemuteran, Bali	96	$590	$108	23.1%	High
87	Pakulonan Barat, Banten	96	$185	$32	27.1%	Low
88	Dalung, Bali	95	$1,083	$154	35.9%	High
89	Kalibukbuk, Bali	95	$536	$96	23.4%	High
90	Pejeng Kawan, Bali	94	$2,365	$236	36.5%	High
91	Babakan Madang, West Java	94	$509	$130	18.7%	Low
92	Abang, Bali	89	$595	$97	31.3%	High
93	Uluwatu, Bali	89	$2,310	$244	46.2%	High
94	Grogol petamburan, Jakarta	89	$313	$39	40.8%	Low
95	Bogor, West Java	84	$308	$92	20.1%	Low
96	Jemeluk, Bali	82	$589	$67	30.7%	High
97	Cimenyan, West Java	82	$701	$176	23.6%	Low
98	Prabu, West Nusa Tenggara	81	$867	$123	37.1%	Low
99	Bekasi, West Java	79	$122	$29	25.6%	Low
100	Gadog, West Java	78	$663	$191	14.1%	Low

Most Profitable Airbnb Markets in Indonesia by Revenue

The most profitable Airbnb cities in Indonesia are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Seminyak, Bali leads with $2,420/month at $278 ADR and 38.0% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Seminyak, Bali	$2,420	1,615	$278	38.0%	High
2	Pejeng Kawan, Bali	$2,365	94	$236	36.5%	High
3	Uluwatu, Bali	$2,310	89	$244	46.2%	High
4	Pecatu, Bali	$2,206	1,614	$223	40.1%	High
5	Kutuh, Bali	$2,065	153	$313	32.7%	High
6	Kerobokan Klod, Bali	$2,012	1,254	$237	36.7%	High
7	Kecamatan Kuta, Bali	$1,959	96	$174	41.4%	High
8	Kecamatan Kuta Selatan, Bali	$1,877	362	$168	43.7%	High
9	Pererenan, Bali	$1,815	626	$208	40.2%	High
10	Kerobokan Kelod, Bali	$1,774	295	$196	38.8%	High
11	Canggu, Bali	$1,770	3,920	$214	36.2%	High
12	Kerobokan, Bali	$1,636	552	$181	40.7%	High
13	Singakerta, Bali	$1,627	281	$165	35.2%	High
14	Tampaksiring, Bali	$1,609	144	$172	41.0%	High
15	Munggu, Bali	$1,552	129	$164	41.3%	High
16	Mas, Bali	$1,529	288	$165	32.9%	High
17	Gili Trawangan, West Nusa Tenggara	$1,492	110	$149	34.6%	Low
18	Jungutbatu, Bali	$1,467	526	$170	29.3%	High
19	Tumbak Bayuh, Bali	$1,431	330	$167	39.0%	High
20	Tibubeneng, Bali	$1,410	962	$167	36.2%	High
21	Cemagi, Bali	$1,410	112	$256	36.5%	High
22	Sayan, Bali	$1,324	103	$154	35.4%	High
23	Petulu, Bali	$1,313	313	$143	37.1%	High
24	Kedewatan, Bali	$1,267	177	$151	35.5%	High
25	Kuta, West Nusa Tenggara	$1,145	231	$114	38.5%	Low
26	Dalung, Bali	$1,083	95	$154	35.9%	High
27	Kuta Utara, Bali	$1,073	1,538	$146	40.7%	High
28	Kecamatan Ubud, Bali	$1,040	529	$114	39.6%	High
29	Ungasan, Bali	$1,036	549	$160	34.4%	High
30	Kecamatan Kuta Utara, Bali	$1,026	934	$135	38.3%	High
31	Jimbaran, Bali	$1,007	535	$190	28.8%	High
32	Legian, Bali	$998	467	$131	32.8%	High
33	South Kuta, Bali	$992	2,036	$141	38.1%	High
34	Denpasar, Bali	$990	1,128	$121	34.9%	High
35	Kecamatan Mengwi, Bali	$987	142	$154	37.4%	High
36	Kuta, Bali	$982	1,083	$122	34.6%	High
37	Benoa, Bali	$980	297	$158	30.9%	High
38	Ubud, Bali	$968	2,818	$113	36.6%	High
39	Ciburial, West Java	$966	177	$306	16.4%	Low
40	Sidemen, Bali	$953	120	$137	30.0%	High
41	Denpasar Selatan, Bali	$929	171	$117	39.1%	High
42	Lodtunduh, Bali	$917	172	$125	36.8%	High
43	Bangkiang Sidem, Bali	$886	151	$132	31.2%	High
44	Mengwi, Bali	$871	698	$137	39.8%	High
45	Prabu, West Nusa Tenggara	$867	81	$123	37.1%	Low
46	Penestanan, Bali	$863	475	$104	39.3%	High
47	Peliatan, Bali	$849	351	$106	31.6%	High
48	Kecamatan Denpasar Selatan, Bali	$801	135	$97	35.5%	High
49	Tegallalang, Bali	$790	103	$101	35.0%	High
50	Kecamatan Pemenang, Nusa Tenggara Barat	$783	297	$129	29.7%	Low
51	Pujut, West Nusa Tenggara	$749	308	$98	37.8%	Low
52	Pemenang, West Nusa Tenggara	$745	632	$127	29.5%	Low
53	Cisarua, West Java	$723	125	$180	19.2%	Low
54	Kaliasem, Bali	$702	140	$96	30.6%	High
55	Cimenyan, West Java	$701	82	$176	23.6%	Low
56	Nusa Penida, Bali	$667	215	$110	26.1%	High
57	Gadog, West Java	$663	78	$191	14.1%	Low
58	Abang, Bali	$595	89	$97	31.3%	High
59	Pemuteran, Bali	$590	96	$108	23.1%	High
60	Jemeluk, Bali	$589	82	$67	30.7%	High
61	Kediri, Bali	$589	130	$110	33.6%	High
62	Tegalalang, Bali	$576	168	$81	38.5%	High
63	Labuan Bajo, East Nusa Tenggara	$552	99	$117	25.7%	Low
64	Kalibukbuk, Bali	$536	95	$96	23.4%	High
65	Lembang, West Java	$530	110	$138	18.7%	Low
66	Sukawati, Bali	$520	197	$107	30.3%	High
67	Babakan Madang, West Java	$509	94	$130	18.7%	Low
68	Ped, Bali	$494	155	$88	24.1%	High
69	Toyapakeh, Bali	$446	123	$85	19.5%	High
70	Bandung City, West Java	$443	194	$73	27.9%	Low
71	Special capital Region of Jakarta, Java	$376	480	$49	32.6%	Low
72	Sakti, Bali	$364	158	$84	21.0%	High
73	Special Region of Jakarta, Java	$314	1,890	$48	30.4%	Low
74	Grogol petamburan, Jakarta	$313	89	$39	40.8%	Low
75	City of Medan, North Sumatra	$310	110	$64	24.7%	Low
76	Bogor, West Java	$308	84	$92	20.1%	Low
77	Bandung, West Java	$308	791	$67	23.1%	Low
78	Batam, Riau Islands	$303	184	$54	22.8%	Low
79	Batu, East Java	$300	115	$103	19.6%	Low
80	Bantul Regency, Special Region of Yogyakarta	$298	144	$56	22.2%	Low
81	Sariharjo, Special Region of Yogyakarta	$269	150	$57	25.4%	Low
82	Yogyakarta, Special Region of Yogyakarta	$268	429	$60	21.4%	Low
83	Batam City, Riau Islands	$267	375	$57	21.0%	Low
84	Pagedangan, Banten	$240	250	$46	26.7%	Low
85	Kintamani, Bali	$235	122	$60	19.8%	High
86	Ngaglik, Special Region of Yogyakarta	$234	146	$69	22.5%	Low
87	Kota Batu, East Java	$231	291	$86	14.6%	Low
88	Malang, East Java	$221	127	$50	21.2%	Low
89	Surabaya, East Java	$216	466	$40	25.2%	Low
90	Batam Kota, Riau Islands	$211	107	$47	26.5%	Low
91	Catur Tunggal, Special Region of Yogyakarta	$195	128	$45	22.1%	Low
92	Sampora, Java	$191	138	$38	26.5%	Low
93	Pakulonan Barat, Banten	$185	96	$32	27.1%	Low
94	Semarang, Central Java	$178	124	$50	20.0%	Low
95	Muara, Java	$169	97	$30	27.1%	Low
96	South Tangerang, Java	$154	208	$34	24.7%	Low
97	Tangerang, Banten	$143	100	$34	25.2%	Low
98	Lubuk Baja, Riau Islands	$129	107	$38	23.5%	Low
99	Bekasi, West Java	$122	79	$29	25.6%	Low
100	Teluknaga, Banten	$95	98	$24	25.2%	Low

Most Expensive Airbnb Markets in Indonesia by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Kutuh, Bali commands the highest Airbnb nightly rate in Indonesia at $313/night, generating $2,065/month at 32.7% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Kutuh, Bali	$313	153	$2,065	32.7%	High
2	Ciburial, West Java	$306	177	$966	16.4%	Low
3	Seminyak, Bali	$278	1,615	$2,420	38.0%	High
4	Cemagi, Bali	$256	112	$1,410	36.5%	High
5	Uluwatu, Bali	$244	89	$2,310	46.2%	High
6	Kerobokan Klod, Bali	$237	1,254	$2,012	36.7%	High
7	Pejeng Kawan, Bali	$236	94	$2,365	36.5%	High
8	Pecatu, Bali	$223	1,614	$2,206	40.1%	High
9	Canggu, Bali	$214	3,920	$1,770	36.2%	High
10	Pererenan, Bali	$208	626	$1,815	40.2%	High
11	Kerobokan Kelod, Bali	$196	295	$1,774	38.8%	High
12	Gadog, West Java	$191	78	$663	14.1%	Low
13	Jimbaran, Bali	$190	535	$1,007	28.8%	High
14	Kerobokan, Bali	$181	552	$1,636	40.7%	High
15	Cisarua, West Java	$180	125	$723	19.2%	Low
16	Cimenyan, West Java	$176	82	$701	23.6%	Low
17	Kecamatan Kuta, Bali	$174	96	$1,959	41.4%	High
18	Tampaksiring, Bali	$172	144	$1,609	41.0%	High
19	Jungutbatu, Bali	$170	526	$1,467	29.3%	High
20	Kecamatan Kuta Selatan, Bali	$168	362	$1,877	43.7%	High
21	Tumbak Bayuh, Bali	$167	330	$1,431	39.0%	High
22	Tibubeneng, Bali	$167	962	$1,410	36.2%	High
23	Mas, Bali	$165	288	$1,529	32.9%	High
24	Singakerta, Bali	$165	281	$1,627	35.2%	High
25	Munggu, Bali	$164	129	$1,552	41.3%	High
26	Ungasan, Bali	$160	549	$1,036	34.4%	High
27	Benoa, Bali	$158	297	$980	30.9%	High
28	Kecamatan Mengwi, Bali	$154	142	$987	37.4%	High
29	Sayan, Bali	$154	103	$1,324	35.4%	High
30	Dalung, Bali	$154	95	$1,083	35.9%	High
31	Kedewatan, Bali	$151	177	$1,267	35.5%	High
32	Gili Trawangan, West Nusa Tenggara	$149	110	$1,492	34.6%	Low
33	Kuta Utara, Bali	$146	1,538	$1,073	40.7%	High
34	Petulu, Bali	$143	313	$1,313	37.1%	High
35	South Kuta, Bali	$141	2,036	$992	38.1%	High
36	Lembang, West Java	$138	110	$530	18.7%	Low
37	Mengwi, Bali	$137	698	$871	39.8%	High
38	Sidemen, Bali	$137	120	$953	30.0%	High
39	Kecamatan Kuta Utara, Bali	$135	934	$1,026	38.3%	High
40	Bangkiang Sidem, Bali	$132	151	$886	31.2%	High
41	Legian, Bali	$131	467	$998	32.8%	High
42	Babakan Madang, West Java	$130	94	$509	18.7%	Low
43	Kecamatan Pemenang, Nusa Tenggara Barat	$129	297	$783	29.7%	Low
44	Pemenang, West Nusa Tenggara	$127	632	$745	29.5%	Low
45	Lodtunduh, Bali	$125	172	$917	36.8%	High
46	Prabu, West Nusa Tenggara	$123	81	$867	37.1%	Low
47	Kuta, Bali	$122	1,083	$982	34.6%	High
48	Denpasar, Bali	$121	1,128	$990	34.9%	High
49	Labuan Bajo, East Nusa Tenggara	$117	99	$552	25.7%	Low
50	Denpasar Selatan, Bali	$117	171	$929	39.1%	High
51	Kecamatan Ubud, Bali	$114	529	$1,040	39.6%	High
52	Kuta, West Nusa Tenggara	$114	231	$1,145	38.5%	Low
53	Ubud, Bali	$113	2,818	$968	36.6%	High
54	Nusa Penida, Bali	$110	215	$667	26.1%	High
55	Kediri, Bali	$110	130	$589	33.6%	High
56	Pemuteran, Bali	$108	96	$590	23.1%	High
57	Sukawati, Bali	$107	197	$520	30.3%	High
58	Peliatan, Bali	$106	351	$849	31.6%	High
59	Penestanan, Bali	$104	475	$863	39.3%	High
60	Batu, East Java	$103	115	$300	19.6%	Low
61	Tegallalang, Bali	$101	103	$790	35.0%	High
62	Pujut, West Nusa Tenggara	$98	308	$749	37.8%	Low
63	Abang, Bali	$97	89	$595	31.3%	High
64	Kecamatan Denpasar Selatan, Bali	$97	135	$801	35.5%	High
65	Kaliasem, Bali	$96	140	$702	30.6%	High
66	Kalibukbuk, Bali	$96	95	$536	23.4%	High
67	Bogor, West Java	$92	84	$308	20.1%	Low
68	Ped, Bali	$88	155	$494	24.1%	High
69	Kota Batu, East Java	$86	291	$231	14.6%	Low
70	Toyapakeh, Bali	$85	123	$446	19.5%	High
71	Sakti, Bali	$84	158	$364	21.0%	High
72	Tegalalang, Bali	$81	168	$576	38.5%	High
73	Bandung City, West Java	$73	194	$443	27.9%	Low
74	Ngaglik, Special Region of Yogyakarta	$69	146	$234	22.5%	Low
75	Bandung, West Java	$67	791	$308	23.1%	Low
76	Jemeluk, Bali	$67	82	$589	30.7%	High
77	City of Medan, North Sumatra	$64	110	$310	24.7%	Low
78	Yogyakarta, Special Region of Yogyakarta	$60	429	$268	21.4%	Low
79	Kintamani, Bali	$60	122	$235	19.8%	High
80	Sariharjo, Special Region of Yogyakarta	$57	150	$269	25.4%	Low
81	Batam City, Riau Islands	$57	375	$267	21.0%	Low
82	Bantul Regency, Special Region of Yogyakarta	$56	144	$298	22.2%	Low
83	Batam, Riau Islands	$54	184	$303	22.8%	Low
84	Semarang, Central Java	$50	124	$178	20.0%	Low
85	Malang, East Java	$50	127	$221	21.2%	Low
86	Special capital Region of Jakarta, Java	$49	480	$376	32.6%	Low
87	Special Region of Jakarta, Java	$48	1,890	$314	30.4%	Low
88	Batam Kota, Riau Islands	$47	107	$211	26.5%	Low
89	Pagedangan, Banten	$46	250	$240	26.7%	Low
90	Catur Tunggal, Special Region of Yogyakarta	$45	128	$195	22.1%	Low
91	Surabaya, East Java	$40	466	$216	25.2%	Low
92	Grogol petamburan, Jakarta	$39	89	$313	40.8%	Low
93	Sampora, Java	$38	138	$191	26.5%	Low
94	Lubuk Baja, Riau Islands	$38	107	$129	23.5%	Low
95	Tangerang, Banten	$34	100	$143	25.2%	Low
96	South Tangerang, Java	$34	208	$154	24.7%	Low
97	Pakulonan Barat, Banten	$32	96	$185	27.1%	Low
98	Muara, Java	$30	97	$169	27.1%	Low
99	Bekasi, West Java	$29	79	$122	25.6%	Low
100	Teluknaga, Banten	$24	98	$95	25.2%	Low

Highest Occupancy Airbnb Markets in Indonesia

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Kecamatan Kuta Selatan, Bali leads Indonesia with 43.7% occupancy, $1,877/month revenue, and 362 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Kecamatan Kuta Selatan, Bali	43.7%	362	$1,877	$168	High
2	Kerobokan, Bali	40.7%	552	$1,636	$181	High
3	Kuta Utara, Bali	40.7%	1,538	$1,073	$146	High
4	Pererenan, Bali	40.2%	626	$1,815	$208	High
5	Pecatu, Bali	40.1%	1,614	$2,206	$223	High
6	Mengwi, Bali	39.8%	698	$871	$137	High
7	Kecamatan Ubud, Bali	39.6%	529	$1,040	$114	High
8	Penestanan, Bali	39.3%	475	$863	$104	High
9	Tumbak Bayuh, Bali	39.0%	330	$1,431	$167	High
10	Kecamatan Kuta Utara, Bali	38.3%	934	$1,026	$135	High
11	South Kuta, Bali	38.1%	2,036	$992	$141	High
12	Seminyak, Bali	38.0%	1,615	$2,420	$278	High
13	Pujut, West Nusa Tenggara	37.8%	308	$749	$98	Low
14	Petulu, Bali	37.1%	313	$1,313	$143	High
15	Kerobokan Klod, Bali	36.7%	1,254	$2,012	$237	High
16	Ubud, Bali	36.6%	2,818	$968	$113	High
17	Tibubeneng, Bali	36.2%	962	$1,410	$167	High
18	Canggu, Bali	36.2%	3,920	$1,770	$214	High
19	Denpasar, Bali	34.9%	1,128	$990	$121	High
20	Kuta, Bali	34.6%	1,083	$982	$122	High
21	Ungasan, Bali	34.4%	549	$1,036	$160	High
22	Legian, Bali	32.8%	467	$998	$131	High
23	Special capital Region of Jakarta, Java	32.6%	480	$376	$49	Low
24	Peliatan, Bali	31.6%	351	$849	$106	High
25	Special Region of Jakarta, Java	30.4%	1,890	$314	$48	Low
26	Pemenang, West Nusa Tenggara	29.5%	632	$745	$127	Low
27	Jungutbatu, Bali	29.3%	526	$1,467	$170	High
28	Jimbaran, Bali	28.8%	535	$1,007	$190	High
29	Surabaya, East Java	25.2%	466	$216	$40	Low
30	Bandung, West Java	23.1%	791	$308	$67	Low
31	Yogyakarta, Special Region of Yogyakarta	21.4%	429	$268	$60	Low
32	Batam City, Riau Islands	21.0%	375	$267	$57	Low

How to Choose an Airbnb Investment Market in Indonesia

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Indonesia tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Indonesia

Understanding the regulatory environment is critical for any Airbnb investment in Indonesia. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 42 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 58 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Indonesia

This page ranks Airbnb markets in Indonesia across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Indonesia.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Indonesia.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Indonesia and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Indonesia, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Indonesia

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Indonesia.

What are the best places to invest in Airbnb in Indonesia?

Canggu, Bali leads this ranking for Indonesia with 3,920 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Indonesia?

Seminyak, Bali posts the highest average monthly revenue in this ranking at $2,420. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Indonesia?

Uluwatu, Bali has the highest occupancy rate in this comparison at 46.2%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Indonesia?

Kutuh, Bali commands the highest average daily rate at $313 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Indonesia have the lowest regulation?

Special Region of Jakarta (Java), Bandung (West Java), Pemenang (West Nusa Tenggara) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Indonesia in 2026?

The markets ranked here average 30.6% occupancy, and the top performer posts $2,420 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Indonesia for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Indonesia?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Indonesia?

First-time investors in Indonesia should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Indonesia?

Across the markets ranked here, the average occupancy rate in Indonesia is 30.6%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Indonesia?

Regulation is one of the most overlooked risks in short-term rental investing. In Indonesia, 42 of 100 ranked markets have low regulation, 0 have medium, and 58 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Indonesia?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Indonesia ranking has about 168 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Indonesia?

Seasonal markets in Indonesia experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-08-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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