What Are the Best Places to Invest in Airbnb in Indonesia?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-07-06

The short-term rental market in Indonesia spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Indonesia across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Canggu, Bali leads by market size with 3,988 active listings and $1,905/month revenue. Across all ranked markets, average occupancy is 31.5% with $901/month in average revenue and $122/night ADR. 41 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Indonesia by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Indonesia attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Canggu, Bali leads with 3,988 active short-term rental listings and $1,905/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Canggu, Bali	3,988	$1,905	$215	37.5%	High
2	Ubud, Bali	2,808	$1,023	$114	37.7%	High
3	South Kuta, Bali	1,949	$970	$143	38.8%	High
4	Special Region of Jakarta, Java	1,936	$335	$49	31.3%	Low
5	Pecatu, Bali	1,646	$2,383	$224	42.0%	High
6	Seminyak, Bali	1,643	$2,549	$280	39.4%	High
7	Kuta Utara, Bali	1,462	$1,055	$148	41.1%	High
8	Kerobokan Klod, Bali	1,288	$2,146	$239	38.1%	High
9	Denpasar, Bali	1,188	$1,044	$121	36.7%	High
10	Kuta, Bali	1,085	$1,028	$121	35.5%	High
11	Tibubeneng, Bali	986	$1,531	$171	37.4%	High
12	Kecamatan Kuta Utara, Bali	925	$1,055	$137	39.1%	High
13	Bandung, West Java	811	$325	$68	23.8%	Low
14	Mengwi, Bali	649	$848	$136	39.8%	High
15	Pererenan, Bali	639	$1,942	$213	41.3%	High
16	Pemenang, West Nusa Tenggara	615	$804	$130	30.4%	Low
17	Kerobokan, Bali	562	$1,783	$181	42.0%	High
18	Ungasan, Bali	561	$1,149	$156	36.4%	High
19	Jungutbatu, Bali	551	$1,536	$169	31.0%	High
20	Jimbaran, Bali	550	$1,073	$190	30.0%	High
21	Kecamatan Ubud, Bali	519	$1,084	$116	40.7%	High
22	Special capital Region of Jakarta, Java	500	$399	$50	33.5%	Low
23	Penestanan, Bali	484	$944	$105	41.7%	High
24	Legian, Bali	481	$1,056	$132	34.3%	High
25	Surabaya, East Java	476	$224	$41	25.7%	Low
26	Yogyakarta, Special Region of Yogyakarta	439	$290	$61	22.5%	Low
27	Batam City, Riau Islands	380	$278	$57	21.0%	Low
28	Kecamatan Kuta Selatan, Bali	372	$2,015	$173	45.1%	High
29	Peliatan, Bali	357	$923	$106	33.1%	High
30	Tumbak Bayuh, Bali	341	$1,508	$169	40.1%	High
31	Benoa, Bali	323	$991	$154	31.0%	High
32	Petulu, Bali	317	$1,454	$146	39.0%	High
33	Kerobokan Kelod, Bali	309	$1,872	$196	39.3%	High
34	Kecamatan Pemenang, Nusa Tenggara Barat	305	$850	$130	30.6%	Low
35	Kota Batu, East Java	298	$251	$87	15.1%	Low
36	Mas, Bali	294	$1,653	$167	34.5%	High
37	Pujut, West Nusa Tenggara	288	$751	$100	37.9%	Low
38	Singakerta, Bali	284	$1,777	$167	36.9%	High
39	Pagedangan, Banten	254	$245	$47	27.2%	Low
40	Kuta, West Nusa Tenggara	233	$1,207	$114	39.7%	Low
41	South Tangerang, Java	225	$159	$34	25.1%	Low
42	Nusa Penida, Bali	208	$677	$111	26.8%	High
43	Bandung City, West Java	200	$470	$73	28.6%	Low
44	Batam, Riau Islands	189	$319	$57	23.2%	Low
45	Sukawati, Bali	188	$532	$111	30.5%	High
46	Ciburial, West Java	183	$1,010	$306	17.0%	Low
47	Kedewatan, Bali	178	$1,425	$154	36.9%	High
48	Lodtunduh, Bali	177	$1,016	$126	38.0%	High
49	Ped, Bali	169	$522	$90	25.4%	High
50	Denpasar Selatan, Bali	165	$844	$116	39.0%	High
51	Sakti, Bali	164	$402	$87	21.8%	High
52	Tegalalang, Bali	163	$512	$77	38.9%	High
53	Kutuh, Bali	157	$2,182	$314	34.1%	High
54	Bangkiang Sidem, Bali	156	$953	$133	32.8%	High
55	Sariharjo, Special Region of Yogyakarta	152	$290	$57	26.3%	Low
56	Kecamatan Mengwi, Bali	150	$1,066	$154	38.6%	High
57	Bantul Regency, Special Region of Yogyakarta	145	$319	$57	23.0%	Low
58	Kaliasem, Bali	143	$745	$97	32.1%	High
59	Sampora, Java	140	$208	$39	27.4%	Low
60	Tampaksiring, Bali	138	$1,644	$175	41.6%	High
61	Ngaglik, Special Region of Yogyakarta	138	$223	$70	22.9%	Low
62	Toyapakeh, Bali	136	$471	$93	20.1%	High
63	Kecamatan Denpasar Selatan, Bali	131	$831	$98	36.4%	High
64	Malang, East Java	131	$240	$50	22.0%	Low
65	Catur Tunggal, Special Region of Yogyakarta	131	$212	$46	22.9%	Low
66	Munggu, Bali	130	$1,616	$163	42.3%	High
67	Cisarua, West Java	129	$732	$181	19.4%	Low
68	Semarang, Central Java	127	$195	$51	20.3%	Low
69	Kediri, Bali	122	$604	$112	32.9%	High
70	Kintamani, Bali	121	$221	$60	20.4%	High
71	Sidemen, Bali	118	$881	$134	29.6%	High
72	Cemagi, Bali	116	$1,545	$254	36.8%	High
73	Sayan, Bali	113	$1,337	$165	36.4%	High
74	Batu, East Java	112	$285	$105	19.9%	Low
75	Lembang, West Java	112	$525	$139	19.0%	Low
76	City of Medan, North Sumatra	111	$332	$65	25.5%	Low
77	Gili Trawangan, West Nusa Tenggara	109	$1,604	$146	36.0%	Low
78	Labuan Bajo, East Nusa Tenggara	107	$593	$153	26.6%	Low
79	Lubuk Baja, Riau Islands	107	$125	$38	23.1%	Low
80	Batam Kota, Riau Islands	104	$207	$48	26.3%	Low
81	Tegallalang, Bali	103	$813	$103	36.1%	High
82	Kecamatan Kuta, Bali	102	$2,017	$173	43.0%	High
83	Muara, Java	99	$174	$30	26.4%	Low
84	Dalung, Bali	98	$1,134	$149	36.8%	High
85	Tangerang, Banten	98	$161	$34	26.2%	Low
86	Pejeng Kawan, Bali	97	$2,558	$237	37.7%	High
87	Pakulonan Barat, Banten	97	$202	$33	28.8%	Low
88	Babakan Madang, West Java	97	$511	$132	19.8%	Low
89	Pemuteran, Bali	95	$625	$107	24.5%	High
90	Kalibukbuk, Bali	93	$609	$97	24.7%	High
91	Teluknaga, Banten	91	$97	$24	26.8%	Low
92	Bogor, West Java	88	$337	$94	20.6%	Low
93	Uluwatu, Bali	86	$2,333	$246	47.5%	High
94	Abang, Bali	84	$537	$98	30.8%	High
95	Grogol petamburan, Jakarta	83	$317	$39	42.6%	Low
96	Lipah, Bali	82	$1,227	$117	35.9%	High
97	Gadog, West Java	81	$672	$192	14.1%	Low
98	Jemeluk, Bali	80	$674	$69	33.6%	High
99	Bekasi, West Java	80	$135	$30	26.2%	Low
100	Cimenyan, West Java	80	$668	$184	23.5%	Low

Most Profitable Airbnb Markets in Indonesia by Revenue

The most profitable Airbnb cities in Indonesia are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Pejeng Kawan, Bali leads with $2,558/month at $237 ADR and 37.7% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Pejeng Kawan, Bali	$2,558	97	$237	37.7%	High
2	Seminyak, Bali	$2,549	1,643	$280	39.4%	High
3	Pecatu, Bali	$2,383	1,646	$224	42.0%	High
4	Uluwatu, Bali	$2,333	86	$246	47.5%	High
5	Kutuh, Bali	$2,182	157	$314	34.1%	High
6	Kerobokan Klod, Bali	$2,146	1,288	$239	38.1%	High
7	Kecamatan Kuta, Bali	$2,017	102	$173	43.0%	High
8	Kecamatan Kuta Selatan, Bali	$2,015	372	$173	45.1%	High
9	Pererenan, Bali	$1,942	639	$213	41.3%	High
10	Canggu, Bali	$1,905	3,988	$215	37.5%	High
11	Kerobokan Kelod, Bali	$1,872	309	$196	39.3%	High
12	Kerobokan, Bali	$1,783	562	$181	42.0%	High
13	Singakerta, Bali	$1,777	284	$167	36.9%	High
14	Mas, Bali	$1,653	294	$167	34.5%	High
15	Tampaksiring, Bali	$1,644	138	$175	41.6%	High
16	Munggu, Bali	$1,616	130	$163	42.3%	High
17	Gili Trawangan, West Nusa Tenggara	$1,604	109	$146	36.0%	Low
18	Cemagi, Bali	$1,545	116	$254	36.8%	High
19	Jungutbatu, Bali	$1,536	551	$169	31.0%	High
20	Tibubeneng, Bali	$1,531	986	$171	37.4%	High
21	Tumbak Bayuh, Bali	$1,508	341	$169	40.1%	High
22	Petulu, Bali	$1,454	317	$146	39.0%	High
23	Kedewatan, Bali	$1,425	178	$154	36.9%	High
24	Sayan, Bali	$1,337	113	$165	36.4%	High
25	Lipah, Bali	$1,227	82	$117	35.9%	High
26	Kuta, West Nusa Tenggara	$1,207	233	$114	39.7%	Low
27	Ungasan, Bali	$1,149	561	$156	36.4%	High
28	Dalung, Bali	$1,134	98	$149	36.8%	High
29	Kecamatan Ubud, Bali	$1,084	519	$116	40.7%	High
30	Jimbaran, Bali	$1,073	550	$190	30.0%	High
31	Kecamatan Mengwi, Bali	$1,066	150	$154	38.6%	High
32	Legian, Bali	$1,056	481	$132	34.3%	High
33	Kuta Utara, Bali	$1,055	1,462	$148	41.1%	High
34	Kecamatan Kuta Utara, Bali	$1,055	925	$137	39.1%	High
35	Denpasar, Bali	$1,044	1,188	$121	36.7%	High
36	Kuta, Bali	$1,028	1,085	$121	35.5%	High
37	Ubud, Bali	$1,023	2,808	$114	37.7%	High
38	Lodtunduh, Bali	$1,016	177	$126	38.0%	High
39	Ciburial, West Java	$1,010	183	$306	17.0%	Low
40	Benoa, Bali	$991	323	$154	31.0%	High
41	South Kuta, Bali	$970	1,949	$143	38.8%	High
42	Bangkiang Sidem, Bali	$953	156	$133	32.8%	High
43	Penestanan, Bali	$944	484	$105	41.7%	High
44	Peliatan, Bali	$923	357	$106	33.1%	High
45	Sidemen, Bali	$881	118	$134	29.6%	High
46	Kecamatan Pemenang, Nusa Tenggara Barat	$850	305	$130	30.6%	Low
47	Mengwi, Bali	$848	649	$136	39.8%	High
48	Denpasar Selatan, Bali	$844	165	$116	39.0%	High
49	Kecamatan Denpasar Selatan, Bali	$831	131	$98	36.4%	High
50	Tegallalang, Bali	$813	103	$103	36.1%	High
51	Pemenang, West Nusa Tenggara	$804	615	$130	30.4%	Low
52	Pujut, West Nusa Tenggara	$751	288	$100	37.9%	Low
53	Kaliasem, Bali	$745	143	$97	32.1%	High
54	Cisarua, West Java	$732	129	$181	19.4%	Low
55	Nusa Penida, Bali	$677	208	$111	26.8%	High
56	Jemeluk, Bali	$674	80	$69	33.6%	High
57	Gadog, West Java	$672	81	$192	14.1%	Low
58	Cimenyan, West Java	$668	80	$184	23.5%	Low
59	Pemuteran, Bali	$625	95	$107	24.5%	High
60	Kalibukbuk, Bali	$609	93	$97	24.7%	High
61	Kediri, Bali	$604	122	$112	32.9%	High
62	Labuan Bajo, East Nusa Tenggara	$593	107	$153	26.6%	Low
63	Abang, Bali	$537	84	$98	30.8%	High
64	Sukawati, Bali	$532	188	$111	30.5%	High
65	Lembang, West Java	$525	112	$139	19.0%	Low
66	Ped, Bali	$522	169	$90	25.4%	High
67	Tegalalang, Bali	$512	163	$77	38.9%	High
68	Babakan Madang, West Java	$511	97	$132	19.8%	Low
69	Toyapakeh, Bali	$471	136	$93	20.1%	High
70	Bandung City, West Java	$470	200	$73	28.6%	Low
71	Sakti, Bali	$402	164	$87	21.8%	High
72	Special capital Region of Jakarta, Java	$399	500	$50	33.5%	Low
73	Bogor, West Java	$337	88	$94	20.6%	Low
74	Special Region of Jakarta, Java	$335	1,936	$49	31.3%	Low
75	City of Medan, North Sumatra	$332	111	$65	25.5%	Low
76	Bandung, West Java	$325	811	$68	23.8%	Low
77	Bantul Regency, Special Region of Yogyakarta	$319	145	$57	23.0%	Low
78	Batam, Riau Islands	$319	189	$57	23.2%	Low
79	Grogol petamburan, Jakarta	$317	83	$39	42.6%	Low
80	Sariharjo, Special Region of Yogyakarta	$290	152	$57	26.3%	Low
81	Yogyakarta, Special Region of Yogyakarta	$290	439	$61	22.5%	Low
82	Batu, East Java	$285	112	$105	19.9%	Low
83	Batam City, Riau Islands	$278	380	$57	21.0%	Low
84	Kota Batu, East Java	$251	298	$87	15.1%	Low
85	Pagedangan, Banten	$245	254	$47	27.2%	Low
86	Malang, East Java	$240	131	$50	22.0%	Low
87	Surabaya, East Java	$224	476	$41	25.7%	Low
88	Ngaglik, Special Region of Yogyakarta	$223	138	$70	22.9%	Low
89	Kintamani, Bali	$221	121	$60	20.4%	High
90	Catur Tunggal, Special Region of Yogyakarta	$212	131	$46	22.9%	Low
91	Sampora, Java	$208	140	$39	27.4%	Low
92	Batam Kota, Riau Islands	$207	104	$48	26.3%	Low
93	Pakulonan Barat, Banten	$202	97	$33	28.8%	Low
94	Semarang, Central Java	$195	127	$51	20.3%	Low
95	Muara, Java	$174	99	$30	26.4%	Low
96	Tangerang, Banten	$161	98	$34	26.2%	Low
97	South Tangerang, Java	$159	225	$34	25.1%	Low
98	Bekasi, West Java	$135	80	$30	26.2%	Low
99	Lubuk Baja, Riau Islands	$125	107	$38	23.1%	Low
100	Teluknaga, Banten	$97	91	$24	26.8%	Low

Most Expensive Airbnb Markets in Indonesia by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Kutuh, Bali commands the highest Airbnb nightly rate in Indonesia at $314/night, generating $2,182/month at 34.1% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Kutuh, Bali	$314	157	$2,182	34.1%	High
2	Ciburial, West Java	$306	183	$1,010	17.0%	Low
3	Seminyak, Bali	$280	1,643	$2,549	39.4%	High
4	Cemagi, Bali	$254	116	$1,545	36.8%	High
5	Uluwatu, Bali	$246	86	$2,333	47.5%	High
6	Kerobokan Klod, Bali	$239	1,288	$2,146	38.1%	High
7	Pejeng Kawan, Bali	$237	97	$2,558	37.7%	High
8	Pecatu, Bali	$224	1,646	$2,383	42.0%	High
9	Canggu, Bali	$215	3,988	$1,905	37.5%	High
10	Pererenan, Bali	$213	639	$1,942	41.3%	High
11	Kerobokan Kelod, Bali	$196	309	$1,872	39.3%	High
12	Gadog, West Java	$192	81	$672	14.1%	Low
13	Jimbaran, Bali	$190	550	$1,073	30.0%	High
14	Cimenyan, West Java	$184	80	$668	23.5%	Low
15	Kerobokan, Bali	$181	562	$1,783	42.0%	High
16	Cisarua, West Java	$181	129	$732	19.4%	Low
17	Tampaksiring, Bali	$175	138	$1,644	41.6%	High
18	Kecamatan Kuta, Bali	$173	102	$2,017	43.0%	High
19	Kecamatan Kuta Selatan, Bali	$173	372	$2,015	45.1%	High
20	Tibubeneng, Bali	$171	986	$1,531	37.4%	High
21	Tumbak Bayuh, Bali	$169	341	$1,508	40.1%	High
22	Jungutbatu, Bali	$169	551	$1,536	31.0%	High
23	Singakerta, Bali	$167	284	$1,777	36.9%	High
24	Mas, Bali	$167	294	$1,653	34.5%	High
25	Sayan, Bali	$165	113	$1,337	36.4%	High
26	Munggu, Bali	$163	130	$1,616	42.3%	High
27	Ungasan, Bali	$156	561	$1,149	36.4%	High
28	Kedewatan, Bali	$154	178	$1,425	36.9%	High
29	Benoa, Bali	$154	323	$991	31.0%	High
30	Kecamatan Mengwi, Bali	$154	150	$1,066	38.6%	High
31	Labuan Bajo, East Nusa Tenggara	$153	107	$593	26.6%	Low
32	Dalung, Bali	$149	98	$1,134	36.8%	High
33	Kuta Utara, Bali	$148	1,462	$1,055	41.1%	High
34	Petulu, Bali	$146	317	$1,454	39.0%	High
35	Gili Trawangan, West Nusa Tenggara	$146	109	$1,604	36.0%	Low
36	South Kuta, Bali	$143	1,949	$970	38.8%	High
37	Lembang, West Java	$139	112	$525	19.0%	Low
38	Kecamatan Kuta Utara, Bali	$137	925	$1,055	39.1%	High
39	Mengwi, Bali	$136	649	$848	39.8%	High
40	Sidemen, Bali	$134	118	$881	29.6%	High
41	Bangkiang Sidem, Bali	$133	156	$953	32.8%	High
42	Babakan Madang, West Java	$132	97	$511	19.8%	Low
43	Legian, Bali	$132	481	$1,056	34.3%	High
44	Kecamatan Pemenang, Nusa Tenggara Barat	$130	305	$850	30.6%	Low
45	Pemenang, West Nusa Tenggara	$130	615	$804	30.4%	Low
46	Lodtunduh, Bali	$126	177	$1,016	38.0%	High
47	Kuta, Bali	$121	1,085	$1,028	35.5%	High
48	Denpasar, Bali	$121	1,188	$1,044	36.7%	High
49	Lipah, Bali	$117	82	$1,227	35.9%	High
50	Denpasar Selatan, Bali	$116	165	$844	39.0%	High
51	Kecamatan Ubud, Bali	$116	519	$1,084	40.7%	High
52	Ubud, Bali	$114	2,808	$1,023	37.7%	High
53	Kuta, West Nusa Tenggara	$114	233	$1,207	39.7%	Low
54	Kediri, Bali	$112	122	$604	32.9%	High
55	Nusa Penida, Bali	$111	208	$677	26.8%	High
56	Sukawati, Bali	$111	188	$532	30.5%	High
57	Pemuteran, Bali	$107	95	$625	24.5%	High
58	Peliatan, Bali	$106	357	$923	33.1%	High
59	Batu, East Java	$105	112	$285	19.9%	Low
60	Penestanan, Bali	$105	484	$944	41.7%	High
61	Tegallalang, Bali	$103	103	$813	36.1%	High
62	Pujut, West Nusa Tenggara	$100	288	$751	37.9%	Low
63	Kecamatan Denpasar Selatan, Bali	$98	131	$831	36.4%	High
64	Abang, Bali	$98	84	$537	30.8%	High
65	Kalibukbuk, Bali	$97	93	$609	24.7%	High
66	Kaliasem, Bali	$97	143	$745	32.1%	High
67	Bogor, West Java	$94	88	$337	20.6%	Low
68	Toyapakeh, Bali	$93	136	$471	20.1%	High
69	Ped, Bali	$90	169	$522	25.4%	High
70	Kota Batu, East Java	$87	298	$251	15.1%	Low
71	Sakti, Bali	$87	164	$402	21.8%	High
72	Tegalalang, Bali	$77	163	$512	38.9%	High
73	Bandung City, West Java	$73	200	$470	28.6%	Low
74	Ngaglik, Special Region of Yogyakarta	$70	138	$223	22.9%	Low
75	Jemeluk, Bali	$69	80	$674	33.6%	High
76	Bandung, West Java	$68	811	$325	23.8%	Low
77	City of Medan, North Sumatra	$65	111	$332	25.5%	Low
78	Yogyakarta, Special Region of Yogyakarta	$61	439	$290	22.5%	Low
79	Kintamani, Bali	$60	121	$221	20.4%	High
80	Batam City, Riau Islands	$57	380	$278	21.0%	Low
81	Batam, Riau Islands	$57	189	$319	23.2%	Low
82	Sariharjo, Special Region of Yogyakarta	$57	152	$290	26.3%	Low
83	Bantul Regency, Special Region of Yogyakarta	$57	145	$319	23.0%	Low
84	Semarang, Central Java	$51	127	$195	20.3%	Low
85	Special capital Region of Jakarta, Java	$50	500	$399	33.5%	Low
86	Malang, East Java	$50	131	$240	22.0%	Low
87	Special Region of Jakarta, Java	$49	1,936	$335	31.3%	Low
88	Batam Kota, Riau Islands	$48	104	$207	26.3%	Low
89	Pagedangan, Banten	$47	254	$245	27.2%	Low
90	Catur Tunggal, Special Region of Yogyakarta	$46	131	$212	22.9%	Low
91	Surabaya, East Java	$41	476	$224	25.7%	Low
92	Grogol petamburan, Jakarta	$39	83	$317	42.6%	Low
93	Sampora, Java	$39	140	$208	27.4%	Low
94	Lubuk Baja, Riau Islands	$38	107	$125	23.1%	Low
95	South Tangerang, Java	$34	225	$159	25.1%	Low
96	Tangerang, Banten	$34	98	$161	26.2%	Low
97	Pakulonan Barat, Banten	$33	97	$202	28.8%	Low
98	Muara, Java	$30	99	$174	26.4%	Low
99	Bekasi, West Java	$30	80	$135	26.2%	Low
100	Teluknaga, Banten	$24	91	$97	26.8%	Low

Highest Occupancy Airbnb Markets in Indonesia

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Kecamatan Kuta Selatan, Bali leads Indonesia with 45.1% occupancy, $2,015/month revenue, and 372 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Kecamatan Kuta Selatan, Bali	45.1%	372	$2,015	$173	High
2	Kerobokan, Bali	42.0%	562	$1,783	$181	High
3	Pecatu, Bali	42.0%	1,646	$2,383	$224	High
4	Penestanan, Bali	41.7%	484	$944	$105	High
5	Pererenan, Bali	41.3%	639	$1,942	$213	High
6	Kuta Utara, Bali	41.1%	1,462	$1,055	$148	High
7	Kecamatan Ubud, Bali	40.7%	519	$1,084	$116	High
8	Tumbak Bayuh, Bali	40.1%	341	$1,508	$169	High
9	Mengwi, Bali	39.8%	649	$848	$136	High
10	Seminyak, Bali	39.4%	1,643	$2,549	$280	High
11	Kerobokan Kelod, Bali	39.3%	309	$1,872	$196	High
12	Kecamatan Kuta Utara, Bali	39.1%	925	$1,055	$137	High
13	Petulu, Bali	39.0%	317	$1,454	$146	High
14	South Kuta, Bali	38.8%	1,949	$970	$143	High
15	Kerobokan Klod, Bali	38.1%	1,288	$2,146	$239	High
16	Ubud, Bali	37.7%	2,808	$1,023	$114	High
17	Canggu, Bali	37.5%	3,988	$1,905	$215	High
18	Tibubeneng, Bali	37.4%	986	$1,531	$171	High
19	Denpasar, Bali	36.7%	1,188	$1,044	$121	High
20	Ungasan, Bali	36.4%	561	$1,149	$156	High
21	Kuta, Bali	35.5%	1,085	$1,028	$121	High
22	Legian, Bali	34.3%	481	$1,056	$132	High
23	Special capital Region of Jakarta, Java	33.5%	500	$399	$50	Low
24	Peliatan, Bali	33.1%	357	$923	$106	High
25	Special Region of Jakarta, Java	31.3%	1,936	$335	$49	Low
26	Jungutbatu, Bali	31.0%	551	$1,536	$169	High
27	Benoa, Bali	31.0%	323	$991	$154	High
28	Kecamatan Pemenang, Nusa Tenggara Barat	30.6%	305	$850	$130	Low
29	Pemenang, West Nusa Tenggara	30.4%	615	$804	$130	Low
30	Jimbaran, Bali	30.0%	550	$1,073	$190	High
31	Surabaya, East Java	25.7%	476	$224	$41	Low
32	Bandung, West Java	23.8%	811	$325	$68	Low
33	Yogyakarta, Special Region of Yogyakarta	22.5%	439	$290	$61	Low
34	Batam City, Riau Islands	21.0%	380	$278	$57	Low

How to Choose an Airbnb Investment Market in Indonesia

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Indonesia tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Indonesia

Understanding the regulatory environment is critical for any Airbnb investment in Indonesia. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 41 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 59 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Indonesia

This page ranks Airbnb markets in Indonesia across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Indonesia.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Indonesia.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Indonesia and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Indonesia, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Indonesia

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Indonesia.

What are the best places to invest in Airbnb in Indonesia?

Canggu, Bali leads this ranking for Indonesia with 3,988 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Indonesia?

Pejeng Kawan, Bali posts the highest average monthly revenue in this ranking at $2,558. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Indonesia?

Uluwatu, Bali has the highest occupancy rate in this comparison at 47.5%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Indonesia?

Kutuh, Bali commands the highest average daily rate at $314 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Indonesia have the lowest regulation?

Special Region of Jakarta (Java), Bandung (West Java), Pemenang (West Nusa Tenggara) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Indonesia in 2026?

The markets ranked here average 31.5% occupancy, and the top performer posts $2,558 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Indonesia for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Indonesia?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Indonesia?

First-time investors in Indonesia should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Indonesia?

Across the markets ranked here, the average occupancy rate in Indonesia is 31.5%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Indonesia?

Regulation is one of the most overlooked risks in short-term rental investing. In Indonesia, 41 of 100 ranked markets have low regulation, 0 have medium, and 59 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Indonesia?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Indonesia ranking has about 165 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Indonesia?

Seasonal markets in Indonesia experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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