Ubud, Bali Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ubud, Bali? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,760 per year — at a $115 nightly rate, 38.3% occupancy, and a $48 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Ubud's 2,288 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 63.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Ubud?
In Ubud, the headline Airbnb metrics are $13,760 in average annual revenue,38.3% occupancy, $115 ADR, and $48 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ubud?
Understanding the monthly revenue variations for Airbnb listings in Ubud is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ubud is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ubud across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,527+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,209 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $747 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $294, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ubud
What Is the Monthly Airbnb Occupancy Rate in Ubud?
Maximize your bookings by understanding the Ubud STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ubud:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ubud
What Is the Average Airbnb Nightly Rate in Ubud?
Effective short term rental pricing strategy in Ubud involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ubud typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Ubud
What Is the RevPAR for Airbnb in Ubud?
RevPAR in Ubud is currently $48. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $21 RevPAR.
- Strong performers (Top 25%) earn $59 RevPAR.
- Best-in-class (Top 10%) achieve $126 RevPAR.
Average Monthly RevPAR Trend in Ubud
RevPAR Insights for Ubud
- The average RevPAR in Ubud is $48. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($126) and bottom 25% ($9) is $116, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ubud benchmarks. If your RevPAR falls below the median of $21, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ubud?
Ubud's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,208 per month
- Occupancy rates average 49.6%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,682 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $110
Low Season (February, March, November)
- Revenue drops to average $1,333 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $101
Seasonality Insights for Ubud
- The Airbnb seasonality pattern in Ubud shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ubud's highest earning potential, with monthly revenues climbing to $2,325, occupancy reaching 52.7%, and ADRs peaking at $122.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,279, occupancy could drop to 36.5%, and ADRs may adjust to $101.
- Lower occupancy paired with meaningful seasonality means hosts in Ubud need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Ubud seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Ubud?
Ubud, Bali, Indonesia currently shows a low regulation profile despite having 2,288 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ubud to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Ubud?
Ubud is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Ubud, Bali.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ubud Center | Cultural heart of Bali, surrounded by rice terraces and traditional arts. Ideal for tourists seeking local experiences, yoga retreats, and wellness programs. | Ubud Monkey Forest, Ubud Art Market, Tegallalang Rice Terraces, Puri Saren Palace, Campuhan Ridge Walk, Ubud Palace |
| Tegallalang | Famous for its stunning rice terraces and scenic landscapes. A tranquil area popular for eco-tourism and nature lovers looking for a peaceful stay. | Tegallalang Rice Terraces, Tirta Empul Temple, Bali Pulina Coffee Plantation, Ceking Rice Terrace, Bali Swing |
| Penestanan | Known for its artistic vibe and serene environment. Popular with artists, writers, and those who appreciate wellness and creativity in a lush setting. | Penestanan Village, Sari Organik, Yoga Barn, Karsa Spa, Campuhan River |
| Sayan | A luxurious area with beautiful river views and upscale resorts. Attracts visitors seeking a quiet retreat close to Ubud's cultural attractions. | Ayung River, Four Seasons Resort, Swept Away Restaurant, Bali Eco Cycling, Gaya Fusion Craft |
| Campuhan | A picturesque area known for its walking trails and natural beauty, perfect for those wanting to experience Bali’s lush landscapes while being close to the town. | Campuhan Ridge Walk, Museum Puri Lukisan, Neka Art Museum, Tjampuhan Bridge, Sari Organic |
| Mas | Famous for its woodcarving art and traditional crafts. A charming village that provides a blend of cultural experience and local artisan shops. | Mas Village, Kelteh Antique Shop, Bali Wood Carving, Bali Traditional Art Centre, Mas Fine Art Gallery |
| Kedewatan | A tranquil village along the Ayung River, known for its luxury villas and peaceful atmosphere. Perfect for travelers seeking relaxation and elegance. | Ayung River Rafting, Kedewatan Village, Umala's Resort, Bali Green Spa |
| Batu Bulan | Known for its cultural performances and traditional crafts, this area attracts tourists interested in Balinese culture and local art scenes. | Barong Dance Performance, Batu Bulan Market, Bali Arts Festival, Stone Carvings |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ubud offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ubud?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ubud
- The Ubud Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50.7% of the 2,288 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ubud, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 32.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.8%) offer potential for unique stay experiences.
Ubud Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ubud
- The dominant room capacity in Ubud is 1 bedroom listings, making up 51.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.2% of the active Airbnb listings in Ubud, indicating a high concentration in these sizes.
- With over half the market (51.1%) consisting of studios or 1-bedroom units, Ubud is particularly well-suited for individuals or couples.
Ubud Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ubud
- The most common guest capacity trend in Ubud vacation rentals is listings accommodating 2 guests (47.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ubud STR market, accounting for 62.2% of listings.
- A significant 48.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Ubud.
- 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ubud.
- On average, properties in Ubud are equipped to host 2.7 guests.
How Do Listings in Ubud Compare on Quality?
Listing quality in Ubud can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ubud
- At 34.3 photos per listing on average, Ubud hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ubud averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ubud?
Amenity Prevalence
Amenity Insights for Ubud
- Essential amenities in Ubud that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Ubud.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ubud: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ubud to stay competitive.
Which Airbnb Amenities Boost Revenue in Ubud?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ubud, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 75.4% | $17,674 | $1,767 | 900.2% |
Hair dryer | 66.7% | $18,857 | $3,532 | 433.9% |
Kitchen | 60.4% | $20,190 | $3,969 | 408.7% |
Cooking basics | 47.4% | $23,620 | $4,882 | 383.8% |
Movie theaterHigh opportunity | 0.2% | $64,743 | $13,648 | 374.4% |
Oven | 11.8% | $44,515 | $9,662 | 360.7% |
Dishes and silverware | 55.7% | $21,030 | $4,626 | 354.6% |
Refrigerator | 55.6% | $20,249 | $5,650 | 258.4% |
Coffee maker | 24.5% | $30,168 | $8,442 | 257.4% |
Stove | 44.5% | $22,811 | $6,492 | 251.4% |
Revenue Impact Insights for Ubud
- Pool tops the revenue impact list with a 900.2% uplift — listings with this amenity earn $17,674 vs. $1,767 without it.
- High-opportunity amenities — Movie theater — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Movie theater — it has the best combination of high revenue impact and low market saturation in Ubud.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ubud STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ubud. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUbud Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ubud
- The typical guest profile for Airbnb in Ubud consists of predominantly international visitors (97%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.6% of guests.
- Key international markets include United States (15.6%) and Australia (14.4%).
- Top languages spoken are English (46.3%) followed by French (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ubud?
Listings in Ubud average 4.74 out of 5 overall, with about 65.7 reviews per active listing and 22.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ubud
- An average rating of 4.74 places Ubud in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Cleanliness (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Ubud Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ubud
- The most common availability pattern in Ubud falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ubud (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ubud?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ubud
- The overall average booking lead time for vacation rentals in Ubud is 45 days.
- Guests book furthest in advance for stays during August (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Ubud.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Ubud averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ubud?
Guests in Ubud stay about 4.8 nights on average, generating roughly 52,721 reservations and 23.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Ubud
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ubud
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5 nights) and shorten in Aug (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ubud Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1493 listings
65.3% of total
2 Nights
351 listings
15.3% of total
3 Nights
40 listings
1.7% of total
4-6 Nights
12 listings
0.5% of total
7-29 Nights
17 listings
0.7% of total
30+ Nights
375 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ubud is 1 Night, adopted by 65.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.6%) of the Ubud Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Ubud, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.3% of Ubud hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ubud.
Ubud Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
15 listings
0.7% of total
Limited
64 listings
2.8% of total
Super Strict 30 Days
19 listings
0.8% of total
Flexible
698 listings
30.5% of total
Moderate
506 listings
22.1% of total
Firm
686 listings
30% of total
Strict
297 listings
13% of total
Cancellation Policy Insights for Ubud
- The prevailing Airbnb cancellation policy trend in Ubud is Flexible, used by 30.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (43.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.5% market standard in Ubud.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ubud.
How Much Are Airbnb Cleaning Fees in Ubud?
Cleaning fees in Ubud are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ubud
- Only 18.6% of listings charge a cleaning fee, suggesting that most hosts in Ubud bundle cleaning costs into the nightly rate.
- The average cleaning fee of $20 is close to the median ($6), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ubud median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ubud Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ubudbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Santa Monica&Kala 12BR Connecting Villa,River View
Entire Place • 12 bedrooms
Water Slide&Beach-Inspired 10BR Villa Combo, Ubud
Entire Place • 10 bedrooms
Arara & Layang: 9BR connecting villa w/ Playground
Entire Place • 9 bedrooms
The Manipura Estate & Spa, Full serviced, Own chef
Entire Place • 9 bedrooms
La Bohemia Ubud: Luxe 4BR villa with Natural Pool
Entire Place • 4 bedrooms
The Manipura Estate. Food, Driver, Spa. ALL INCL !
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ubud?
Learn from the best! This table showcases top-performing Airbnb hosts in Ubud based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BaliSuperHost | 118 | $7,693,034 | 6691 | 4.82/5.0 |
| Leon | 42 | $609,312 | 3515 | 4.64/5.0 |
| Wayan Andy | 23 | $578,297 | 1395 | 4.87/5.0 |
| Putu | 3 | $486,861 | 207 | 4.94/5.0 |
| Farsight Management | 26 | $476,263 | 298 | 4.68/5.0 |
| Putu Ari | 15 | $471,063 | 2731 | 4.86/5.0 |
| I Gusti Made | 10 | $455,357 | 569 | 4.81/5.0 |
| Pande Kadek | 9 | $353,591 | 99 | 4.82/5.0 |
| Imelda | 12 | $334,199 | 927 | 4.73/5.0 |
| The Tropical Door | 4 | $315,395 | 131 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ubud.
Who Are the Airbnb Hosts in Ubud?
Ubud has a relatively balanced host base.
Host Profile Insights for Ubud
- A 49.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 3.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ubud averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ubud
These are the highest-grossing professional property management operations in Ubud, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| BaliSuperHost | 118 | $7,693,034 | $389 | 52.0% | 4.82/5 |
| Leon | 42 | $609,312 | $133 | 30.8% | 4.64/5 |
| Wayan Andy | 23 | $578,297 | $145 | 45.0% | 4.87/5 |
| Farsight Management | 26 | $476,263 | $275 | 27.7% | 4.68/5 |
| Pande Kadek | 9 | $353,591 | $285 | 43.2% | 4.82/5 |
| Kris | 16 | $159,475 | $108 | 42.6% | 4.64/5 |
| Elite Havens . Indonesia | 1 | $111,352 | $1,056 | 34.4% | N/A |
| Jennifer | 3 | $98,903 | $168 | 52.9% | 4.58/5 |
| Alexey | 2 | $82,741 | $253 | 49.7% | 4.87/5 |
| OriVista | 1 | $72,956 | $541 | 40.8% | 4.87/5 |
Management Company Insights for Ubud
- The leading management company, BaliSuperHost, operates 118 listings with $7,693,034 in gross revenue — a useful benchmark for what scale looks like in Ubud.
- Top managers average 24 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ubud's Airbnb Market Compare to Nearby Cities?
How does the Ubud Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Padangaji, Ubud has 22 percentage points lower occupancy and about $181 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pejeng | 10 | $6,455 | $629.54 | 43% |
| Padangaji | 16 | $5,795 | $296.28 | 60% |
| BATAS DESA BATU JANGKIH | 13 | $4,679 | $322.80 | 56% |
| Kecamatan Praya Barat | 29 | $4,147 | $424.71 | 40% |
| Uluwatu | 30 | $3,260 | $254.35 | 56% |
| Bingin | 15 | $3,085 | $188.65 | 60% |
| Bedulu | 33 | $2,979 | $260.85 | 40% |
| Tampaksiring | 41 | $2,963 | $255.85 | 47% |
| Umalas | 20 | $2,813 | $171.20 | 60% |
| Pejeng Kawan | 100 | $2,808 | $236.59 | 41% |
Frequently Asked Questions About Airbnb in Ubud
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ubud.
How much do Airbnb hosts make in Ubud?
Ubud hosts earn about $13,760 per year on average, with an average nightly rate of $115 and RevPAR of $48. Those figures describe the typical revenue environment for active listings in Ubud, Bali, not the ceiling for the best operators. Source: AirROI 2026 data, Ubud market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ubud?
The average Airbnb occupancy rate in Ubud is 38.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ubud?
Listings in Ubud average $115 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ubud?
Ubud currently has about 2,288 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ubud?
AirROI currently classifies the short-term rental regulation level in Ubud as Low. The dataset also shows about 0.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ubud?
RevPAR in Ubud is about $48. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ubud?
Occupancy of 38.3% means Ubud is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,760, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ubud?
The average booking lead time in Ubud is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ubud?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ubud include Ubud Center, Tegallalang, Penestanan. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ubud?
entire_home listings make up 50.7% of the active supply in Ubud. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ubud compare to nearby Airbnb markets?
Among neighboring markets, Pejeng posts $77,457 in average annual revenue with 43.4% occupancy, compared to Ubud's $13,760 and 38.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ubud?
The average Airbnb stay length in Ubud is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ubud?
Airbnb listings in Ubud average 4.74 out of 5 overall. About 22.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ubud?
Pool and Hair dryer are among the strongest revenue-linked amenities in Ubud. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ubud?
Yes. About 18.6% of active Airbnb listings in Ubud charge a cleaning fee, and the average fee is $20. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ubud?
A 49.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.