Semarang, Central Java Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Semarang, Central Java? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,559 per year — at a $49 nightly rate, 20.7% occupancy, and a $10 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 137 active listings, Semarang is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 61.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Semarang?
In Semarang, the headline Airbnb metrics are $2,559 in average annual revenue,20.7% occupancy, $49 ADR, and $10 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Semarang?
Understanding the monthly revenue variations for Airbnb listings in Semarang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Semarang is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Semarang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $936+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $468 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $197 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $84, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Semarang
What Is the Monthly Airbnb Occupancy Rate in Semarang?
Maximize your bookings by understanding the Semarang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Semarang:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Semarang
What Is the Average Airbnb Nightly Rate in Semarang?
Effective short term rental pricing strategy in Semarang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Semarang typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $82+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $57 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Semarang
What Is the RevPAR for Airbnb in Semarang?
RevPAR in Semarang is currently $10. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $3 RevPAR.
- Typical properties (Median) generate $7 RevPAR.
- Strong performers (Top 25%) earn $13 RevPAR.
- Best-in-class (Top 10%) achieve $21 RevPAR.
Average Monthly RevPAR Trend in Semarang
RevPAR Insights for Semarang
- The average RevPAR in Semarang is $10. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($21) and bottom 25% ($3) is $17, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Semarang benchmarks. If your RevPAR falls below the median of $7, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $13+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Semarang?
Semarang's peak Airbnb season falls in July, April, May, while the softest stretch is January, February, November. Overall, the market shows relatively stable year-round demand, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, April, May)
- Revenue averages $402 per month
- Occupancy rates average 23.7%
- Daily rates average $46
Shoulder Season
- Revenue averages $365 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $46
Low Season (January, February, November)
- Revenue drops to average $335 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $44
Seasonality Insights for Semarang
- Airbnb seasonality in Semarang is subdued — revenue stays within a narrow band throughout the year. This is advantageous for hosts who value predictable cash flow and simpler pricing management.
- During the high season, the absolute peak month showcases Semarang's highest earning potential, with monthly revenues climbing to $429, occupancy reaching 26.5%, and ADRs peaking at $47.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $324, occupancy could drop to 21.1%, and ADRs may adjust to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Semarang.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- With stable year-round demand, Semarang hosts can focus less on seasonal pricing swings and more on incremental improvements — better photos, faster response times, and amenity upgrades that compound over time.
Do You Need a License for Airbnb in Semarang?
Low regulation and minimal registration activity in Semarang, Central Java, Indonesia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Semarang to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Semarang?
Semarang is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Semarang Old Town | Historical center of Semarang featuring colonial architecture, vibrant culture, and local cuisine. It attracts tourists interested in history and local traditions, with many cafes and shops around. | Lawang Sewu, Blok Tugo, Semarang Contemporary Art Gallery, Sam Poo Kong Temple, Old Town Cafe |
| Tawang | A central business district with access to government offices, shopping centers, and transport hubs. Ideal for business travelers and accessible to various attractions. | Puri Maerokoco, Transmart Semarang, Tawang Station, Central Java Grand Mosque, Semarang Zoo |
| Simpang Lima | Known for its iconic city square, restaurants, and shopping, Simpang Lima is a bustling area that attracts both locals and tourists. It's a hub for events and nightlife activities. | Simpang Lima Square, Semarang Great Mosque, Paragon City Mall, Pavilion Resto, Kampung Pelangi |
| Ngaliyan | Emerging residential area with lower property costs and proximity to educational institutions, making it appealing for student accommodations and long-term rentals. | Diponegoro University, Universitas Negri Semarang, Taman Tabanas, Taman Beringin, Taman Mini Indonesia Indah |
| Gunungpati | Located near natural attractions and hill areas, this suburb is sought after for its scenic views and tranquility, ideal for vacation rentals. | Budha Perwara Temple, Gunungpati Hill, Taman Bunga Celosia, Taman Sari Temple, Vanilla Sky |
| Candi | Known for its cultural heritage sites and archaeological significance, Candi attracts tourists interested in history and spirituality, offering opportunities for unique stays. | Candi Borobudur, Candi Prambanan, Candi Mendut, Candi Pawon, Kraton Ratu Boko |
| Gajahmungkur | A peaceful suburbs area, ideal for those seeking a quiet retreat while still being close to city amenities. Suitable for long-term stays and family rentals. | Gajahmungkur Park, Mal Semarang, Taman Indonesia Kaya, Sukorejo, Derek Cangkringan |
| Pedurungan | A rapidly developing neighborhood with affordable housing options and proximity to shopping, making it attractive for long-term investments and family-oriented stays. | Transmart Setiabudi, Matahari Department Store, Gereja Tua Ganjuran, Taman Hutan Kota, Jl. K.H. Wahid Hasyim |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Semarang offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Semarang?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Semarang
- The Semarang Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.6% of the 137 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Semarang, Apartment/Condo properties are the most common (45.3%), reflecting the local real estate landscape.
- Houses represent a significant 43.1% portion, catering likely to families or larger groups.
- The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.
Semarang Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Semarang
- The dominant room capacity in Semarang is 1 bedroom listings, making up 28.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.8% of the active Airbnb listings in Semarang, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Semarang.
Semarang Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Semarang
- The most common guest capacity trend in Semarang vacation rentals is listings accommodating 2 guests (19.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Semarang STR market, accounting for 37.2% of listings.
- 34.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Semarang.
- On average, properties in Semarang are equipped to host 4.2 guests.
How Do Listings in Semarang Compare on Quality?
Listing quality in Semarang can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Semarang
- At 21.2 photos per listing on average, Semarang hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Semarang averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Semarang?
Amenity Prevalence
Amenity Insights for Semarang
- Essential amenities in Semarang that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Semarang: Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Semarang to stay competitive.
Which Airbnb Amenities Boost Revenue in Semarang?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Semarang, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 45.3% | $4,217 | $1,189 | 254.8% |
Iron | 51.8% | $3,860 | $1,161 | 232.5% |
Rice maker | 29.2% | $4,962 | $1,569 | 216.3% |
Dishes and silverware | 67.2% | $3,270 | $1,106 | 195.8% |
Cleaning before checkout | 13.1% | $5,860 | $2,060 | 184.5% |
Wine glassesHigh opportunity | 5.1% | $6,495 | $2,347 | 176.7% |
Freezer | 21.9% | $5,064 | $1,857 | 172.7% |
Dining table | 30.7% | $4,551 | $1,679 | 171.1% |
Children’s dinnerware | 10.9% | $5,760 | $2,166 | 165.9% |
Single level home | 17.5% | $5,157 | $2,008 | 156.9% |
Revenue Impact Insights for Semarang
- Hair dryer tops the revenue impact list with a 254.8% uplift — listings with this amenity earn $4,217 vs. $1,189 without it.
- High-opportunity amenities — Wine glasses — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Wine glasses — it has the best combination of high revenue impact and low market saturation in Semarang.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Semarang STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Semarang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSemarang Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Semarang
- The typical guest profile for Airbnb in Semarang consists of primarily domestic travelers (70%), often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 69.9% of guests.
- Key international markets include Indonesia (69.9%) and United States (4.6%).
- Top languages spoken are English (42.6%) followed by Indonesian (36.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jakarta and Special Capital Region of Jakarta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Semarang?
Listings in Semarang average 4.77 out of 5 overall, with about 36.8 reviews per active listing and 28.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Semarang
- An average rating of 4.77 places Semarang in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Cleanliness (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Semarang Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Semarang
- The most common availability pattern in Semarang falls within the 271-366 days range, representing 83.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Semarang (46%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Semarang?
Average Booking Lead Time by Month
Booking Lead Time Insights for Semarang
- The overall average booking lead time for vacation rentals in Semarang is 23 days.
- Guests book furthest in advance for stays during December (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (21 days avg.) sees the longest lead times, while Fall (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Semarang.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Semarang averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Semarang?
Guests in Semarang stay about 3.7 nights on average, generating roughly 1,459 reservations and 10.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Semarang
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Semarang
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (4.6 nights) and shorten in Feb (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Semarang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
105 listings
76.6% of total
2 Nights
14 listings
10.2% of total
3 Nights
1 listings
0.7% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
14 listings
10.2% of total
Key Insights
- The most prevalent minimum stay requirement in Semarang is 1 Night, adopted by 76.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.8%) of the Semarang Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.2%) caters to monthly stays (30+ nights) in Semarang, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.6% of Semarang hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Semarang.
Semarang Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
2.2% of total
Limited
1 listings
0.7% of total
Flexible
51 listings
37.2% of total
Moderate
30 listings
21.9% of total
Firm
37 listings
27% of total
Strict
15 listings
10.9% of total
Cancellation Policy Insights for Semarang
- The prevailing Airbnb cancellation policy trend in Semarang is Flexible, used by 37.2% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.2% market standard in Semarang.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Semarang.
How Much Are Airbnb Cleaning Fees in Semarang?
Cleaning fees in Semarang are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Semarang
- About 40.1% of Semarang listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $13 is close to the median ($5), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Semarang median of $5. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Semarang Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Semarangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
@PadmaHuis 5BR 3 Baths Graha Padma
Entire Place • 5 bedrooms
Barusari House 5BR - Netflix, Karaoke, City Center
Entire Place • 5 bedrooms
@PadmaHuis 6BR 4 Baths Graha Padma
Entire Place • 6 bedrooms
Sarèh villa. Family Villa with pool and garden
Entire Place • 6 bedrooms
@PadmaHuis 2 | 3BR 2 Baths Graha Padma
Entire Place • 3 bedrooms
Kyoto Home 京都 2BR - 53 Sqm at Downtown Semarang
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Semarang?
Learn from the best! This table showcases top-performing Airbnb hosts in Semarang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Selvy | 6 | $78,304 | 278 | 4.96/5.0 |
| Aries | 1 | $20,892 | 67 | 4.99/5.0 |
| Bambang | 2 | $17,236 | 135 | 4.96/5.0 |
| Mutia | 2 | $15,911 | 2 | Not Rated |
| Sofia | 9 | $15,197 | 457 | 4.77/5.0 |
| Yulia | 3 | $10,332 | 617 | 4.86/5.0 |
| Alfrizki | 1 | $9,744 | 79 | 4.95/5.0 |
| Anthony | 2 | $9,176 | 449 | 4.80/5.0 |
| Lesnar | 5 | $8,949 | 13 | 4.44/5.0 |
| Cynthia | 1 | $8,852 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Semarang.
Who Are the Airbnb Hosts in Semarang?
Semarang has a relatively balanced host base.
Host Profile Insights for Semarang
- A 38.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Semarang averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Semarang
These are the highest-grossing professional property management operations in Semarang, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Anthony | 2 | $9,176 | $59 | 22.0% | 4.80/5 |
| Wiwit Puji | 3 | $6,055 | $44 | 15.1% | 4.86/5 |
Management Company Insights for Semarang
- The leading management company, Anthony, operates 2 listings with $9,176 in gross revenue — a useful benchmark for what scale looks like in Semarang.
- Top managers average 3 properties each, suggesting professional management in Semarang still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Semarang's Airbnb Market Compare to Nearby Cities?
How does the Semarang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bangunjiwo, Semarang has 6 percentage points lower occupancy and about $31 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Candibinangun | 10 | $687 | $114.77 | 18% |
| Bangunjiwo | 27 | $617 | $79.62 | 27% |
| Sardonoharjo | 12 | $460 | $135.46 | 18% |
| Sukoharjo | 16 | $448 | $94.64 | 23% |
| Maguwoharjo | 37 | $425 | $76.77 | 23% |
| Timbulharjo | 12 | $361 | $72.40 | 24% |
| Bantul Regency | 154 | $339 | $55.74 | 25% |
| Sariharjo | 164 | $330 | $56.98 | 27% |
| Sinduharjo | 24 | $315 | $63.71 | 24% |
| Yogyakarta | 457 | $313 | $59.55 | 23% |
Frequently Asked Questions About Airbnb in Semarang
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Semarang.
How much do Airbnb hosts make in Semarang?
Semarang hosts earn about $2,559 per year on average, with an average nightly rate of $49 and RevPAR of $10. Those figures describe the typical revenue environment for active listings in Semarang, Central Java, not the ceiling for the best operators. Source: AirROI 2026 data, Semarang market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Semarang?
The average Airbnb occupancy rate in Semarang is 20.7%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Semarang?
Listings in Semarang average $49 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Semarang?
Semarang currently has about 137 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Semarang?
AirROI currently classifies the short-term rental regulation level in Semarang as Low. The dataset also shows about 0.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Semarang?
RevPAR in Semarang is about $10. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Semarang?
Occupancy of 20.7% means Semarang is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,559, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Semarang?
The average booking lead time in Semarang is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Semarang?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Semarang include Semarang Old Town, Tawang, Simpang Lima. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Semarang?
entire_home listings make up 76.6% of the active supply in Semarang. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Semarang compare to nearby Airbnb markets?
Among neighboring markets, Candibinangun posts $8,247 in average annual revenue with 17.5% occupancy, compared to Semarang's $2,559 and 20.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Semarang?
The average Airbnb stay length in Semarang is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Semarang?
Airbnb listings in Semarang average 4.77 out of 5 overall. About 28.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Semarang?
Hair dryer and Iron are among the strongest revenue-linked amenities in Semarang. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Semarang?
Yes. About 40.1% of active Airbnb listings in Semarang charge a cleaning fee, and the average fee is $13. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Semarang?
At 38.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.