Cooke's of Caragh Entire home · 3 bedrooms Rated 4.79 - Revenue
- €54,018
- Occupancy
- 58.7%
- Daily rate
- €345
Airbnb market data · 202612 months to October 2026
The average Airbnb in Naas brought in €14,908 over the 12 months through October 2026, about 19% less than the County Kildare average of €18,327.
The short answer
Rates in Naas run ahead of the County Kildare average, with bookings close to it. Listings averaged €196 a night and were booked on 38% of available nights, against €165 and 40% for the County Kildare average.
Timing matters: in October, the best month, the average listing earned about 2.6 times as much as in February, the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Naas is the sixth-largest of 6 County Kildare markets AirROI tracks.
Browse the live Naas Airbnb market See Every Naas ListingRevenue
Gross bookings per Naas listing averaged €14,908 over the 12 months to October 2026 (County Kildare average: €18,327), before cleaning, platform and management costs and taxes.
The average Naas listing brought in €2,830 in October, its best month, and €1,110 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 2.6 times what February did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €2,180.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
October 2025 led on revenue. Nightly rates peaked in April 2026 and bookings in September 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €2,829 | 49.0% | €194 | €91 | 14 days | 2.3 nights |
| Nov 2025 | €1,558 | 29.1% | €191 | €52 | 10 days | 1 night |
| Dec 2025 | €2,261 | 43.3% | €193 | €73 | 15 days | 4.9 nights |
| Jan 2026 | €2,131 | 35.0% | €187 | €69 | 25 days | 2.8 nights |
| Feb 2026 | €1,107 | 32.6% | €185 | €40 | 26 days | 2.5 nights |
| Mar 2026 | €1,640 | 33.0% | €188 | €53 | 30 days | 4.1 nights |
| Apr 2026 | €1,936 | 33.6% | €196 | €65 | 47 days | 2.8 nights |
| May 2026 | €1,976 | 34.5% | €196 | €64 | 38 days | 2.9 nights |
| Jun 2026 | €2,767 | 53.0% | €192 | €92 | 48 days | 3.9 nights |
| Jul 2026 | €2,621 | 51.5% | €194 | €85 | 48 days | 4.8 nights |
| Aug 2026 | €2,541 | 45.4% | €195 | €82 | 68 days | 4.2 nights |
| Sep 2026 | €2,751 | 56.5% | €185 | €92 | 53 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Naas home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Naas Airbnb took in €14,908 in the 12 months to October 2026, and run by its owner at everyday costs, about €900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,680 a month.
Cleaning it yourself keeps the €480 a year guests pay in cleaning fees, for about €940 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €780 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €14,428 | €26,600 |
| Cleaning fees guests pay3% of Naas bookings | €480 | €890 |
| Gross bookings | €14,908 | €27,490 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Naas listings on Simplified Pricing, 3% for the rest | −€1,890 | −€3,480 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€480 | −€890 |
| Utilities and internetAbout 5% of bookings | −€750 | −€1,370 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€300 | −€550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€450 | −€820 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€150 | −€150 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€4,090 | −€7,330 |
| Left for housing costs, then profit | €10,818about €900 a month | €20,160about €1,680 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Naas's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Naas home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,290 a month, against €1,240 for the average one.
Occupancy
Naas listings were booked on 38% of the nights they were open over the past year, 2 percentage points below the County Kildare average (40%) and 7 points below the Ireland average (45%). Occupancy swings from 29% in November to 57% in September.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
September was the busiest month in Naas, November the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Naas, known as ADR (average daily rate), was €196 over the past year, about 19% above the County Kildare average of €165 and about 7% below the Ireland average of €210. Averaged month by month, rates barely change through the year, staying between about €185 and €195.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
Average nightly rate by month in Naas
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €191.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Naas it averaged €66 over the past year, from about €40 in February to about €92 in June.
Per open night, by tier:
June RevPAR was about 2.3 times February's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €71. The 12-month RevPAR of €66 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in Naas is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in February.
Guests book Naas stays 39 days ahead on average (about six weeks). August stays are booked furthest out, about 68 days ahead, and November stays closest to arrival, about 10 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in Naas display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Naas.
Neighborhoods
AirROI's area guide picks eight Naas neighborhoods that draw short-term rental guests, led by Naas Town Centre, The Curragh and Naas Canal. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Naas Town Centre | Centrally located with a vibrant atmosphere, Naas Town Centre is home to many shops, restaurants, and cafes, making it a convenient and popular choice for visitors. | Naas Racecourse, Kildare Village Outlet, The Moat Theatre, Naas Town Park, Local pubs and restaurants |
| The Curragh | Famous for its flat horse racing and stunning landscapes, The Curragh attracts horse racing enthusiasts and nature lovers, making it a unique spot for visitors. | Curragh Racecourse, Curragh Plains, Walking and cycling paths, Horse riding experiences, Scenic picnic areas |
| Naas Canal | Beautiful scenic area perfect for leisurely walks and cycling, attracting those seeking tranquility and nature without leaving the town. | Naas Canal Walk, Fishing spots, Wildlife observation, Historical landmarks along the canal, Water sports opportunities |
| Straffan | A picturesque village just outside Naas, known for its luxury amenities and close proximity to attractions like the K Club. | The K Club, Straffan Village, Glenroyal Hotel, Scenic rural landscapes, Golfing experiences |
| Kill | A charming village with historical appeal, offering visitors a quieter, rural experience while still being close to urban conveniences. | Old Kill Church, Kill Village Green, Local eateries and shops, Historic sites, Access to walking trails |
| Kildare Village | An upscale shopping destination that attracts international tourists, making it a prime location for short-term rentals near shopping amenities. | Kildare Village Shopping Outlet, Dining options, Nearby attractions in Kildare, Visitor information centre, Events throughout the year |
| Clane | A vibrant suburban town with plenty of amenities, appealing to families and travelers looking for a community feel while still close to Naas. | Clane Abbey, Local shops and cafes, Community parks, Nearby golf courses, Monthly markets |
| Ballymore Eustace | A scenic village on the banks of the River Liffey, attracting those interested in outdoor activities and nature, making it ideal for unique stays. | River Liffey, Ballymore Eustace Mill, Walking trails, Historical sites, Local festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 71% of listings in Naas, alongside 9 private-room listings (29%). Houses are the most common property type at 45%, ahead of apartments and condos (39%).
Mostly entire homes, with a private-room segment
Naas Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 71.0% | 22 |
| Private room | 29.0% | 9 |
Listings by property type
Naas Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 45.2% | 14 |
| Apartment/Condo | 38.7% | 12 |
| Cabin/Outdoor | 12.9% | 4 |
| Hotel/Boutique | 3.2% | 1 |
Among Naas's 20 entire homes with a bedroom count, one- and two-bedroom homes are equally common (7 homes each).
Naas entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 5.0% | 1 |
| 1 bedroom | 35.0% | 7 |
| 2 bedrooms | 35.0% | 7 |
| 3 bedrooms | 20.0% | 4 |
| 4 bedrooms | 5.0% | 1 |
Most Naas listings are sized for couples and small families: 76% sleep four guests or fewer, and just 8% take eight or more. Shares are of the 25 listings with a guest capacity on file (81% of the market).
Naas listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 4.0% | 1 |
| 2 guests | 44.0% | 11 |
| 3 guests | 8.0% | 2 |
| 4 guests | 20.0% | 5 |
| 5 guests | 4.0% | 1 |
| 6 guests | 12.0% | 3 |
| 8+ guests | 8.0% | 2 |
Naas hosts set up an average of 1.9 beds per listing, close to one bed per bedroom. About two in ten listings (19%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Naas: 94% of listings offer it, and 77% have a washer.
Share of Naas listings with each common amenity
Guests
Naas splits its demand between home and abroad: 58% of guests who left reviews live outside Ireland, led by visitors from the United Kingdom and the United States. Guests speak a mix of languages: English leads at 57%, followed by German and Spanish.
58% of Naas guests come from abroad
Where guests who left reviews live
Where Naas guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Dublin | 8.4% |
| Cork | 3.7% |
| São Paulo | 2.6% |
| Galway | 2.1% |
Where Naas guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Ireland | 41.5% |
| United Kingdom | 26.7% |
| United States | 8.7% |
| France | 4.1% |
| Brazil | 3.1% |
Languages spoken by Naas guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 57.0% |
| German | 10.5% |
| Spanish | 5.8% |
| French | 4.7% |
| Italian | 4.7% |
Naas Airbnbs average 4.89 stars, and 45% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Check-in scores highest in Naas; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.86 |
| Communication | 4.91 |
| Location | 4.88 |
| Check-in | 4.93 |
| Value | 4.78 |
Booking patterns
About nine in ten Naas listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Naas listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 58.1% | 18 |
| 181-270 days | 32.3% | 10 |
| 91-180 days | 9.7% | 3 |
Days a year Naas listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 9.7% | 3 |
| 91-180 days | 32.3% | 10 |
| 31-90 days | 25.8% | 8 |
| 1-30 days | 32.3% | 10 |
The average Naas booking lasts 4 nights, longest in December and shortest in November. Listings took about 19 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Naas
Average nights per booking, by month of stay
About eight in ten listings in Naas accept stays of one or two nights.
Minimum stay set by Naas listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Naas, used by 58% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about nine in ten listings offer Flexible or Moderate terms, against 3% on Firm or stricter ones.
Cancellation policies of Naas listings, from most to least flexible
Share of listings by the policy they use
Nearly four in ten Naas listings charge a cleaning fee. The typical fee is €29, and some higher fees lift the average to €47. Spread over the average stay of 4 nights, that adds roughly €7 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Naas, a three-bedroom home, took in €54,000 over the past year, about 3.6 times the city's average of €14,900.
Cooke's of Caragh Entire home · 3 bedrooms Rated 4.79
The Hideaway Cabin & Private Hot Tub (Adults Only) Entire home Rated 4.91
Entire home - perfect for families with toddlers Entire home · 3 bedrooms
Compact 3-Bed Home in Peaceful Kildare Setting Entire home · 3 bedrooms Rated 4.88
Robyn’s Nest Cabin, Private Hot Tub Adults Only! Entire home · 1 bedroom Rated 4.94
Spacious Countryside Home Entire home · 4 bedrooms Rated 5.00 Fewer than 1% of Naas listings are classed as professionally managed, though 35% of listings have a co-host. 61% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 23% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 26 km, The Municipal District of Celbridge — Leixlip (19 km away, 38 listings) earned the most per listing, about 58% more than Naas. The Municipal District of Celbridge — Leixlip and The Municipal District of Athy were the busiest, each booked on 44% of nights against 38% in Naas.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| The Municipal District of Naas 2 km | 49 | €14,964 | €135 | 42% |
| The Municipal District of Kildare — Newbridge 15 km | 52 | €16,251 | €151 | 35% |
| The Municipal District of Clane — Maynooth 16 km | 54 | €18,742 | €188 | 39% |
| The Municipal District of Celbridge — Leixlip 19 km | 38 | €23,492 | €164 | 44% |
| Lucan 21 km | 60 | €13,741 | €131 | 42% |
| Tallaght 22 km | 33 | €10,755 | €123 | 40% |
| South Dublin 22 km | 33 | €20,266 | €189 | 42% |
| The Municipal District of Athy 26 km | 40 | €22,331 | €177 | 44% |
Markets elsewhere in Ireland with a similar nightly rate and occupancy to Naas:
FAQ
An active Naas Airbnb grossed €14,908 on average in the 12 months to October 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,910 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Naas listings earn between €887 and €2,910 in a typical month, and the top tenth €4,680 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Naas were booked on 38% of available nights over the past year. That compares with 40% for the County Kildare average. September was the busiest month.
The average booked night in Naas cost €196 before fees. Half of listings charge between €97 and €255, so bedroom count and location move the price more than the average suggests.
None of the active Naas listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Naas Airbnb grossed €14,908 in the 12 months to October 2026, 19% below the County Kildare average of €18,327. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,818 a year (about €900 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,680 a month. Check a specific home in the Airbnb calculator.
October paid best over the past year, at €2,830 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Naas listing was open to book earned €66 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €137 or more.
Naas stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Naas Airbnb stay lasted 4 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Naas Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
Naas Town Centre, The Curragh and Naas Canal draw the most short-term rental interest in Naas. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Naas as of October 2026. The closest tracked market is The Municipal District of Naas, 2 km away.
In Naas, nearly four in ten listings add a cleaning fee. The median fee is €29, and some higher fees lift the average to €47.
All of Europe had 793 million international tourist arrivals in 2025, UN Tourism reports. AirROI estimates 557 Airbnb stays in Naas, Ireland in the 12 months to October 2026, which counts bookings and not tourists. See Ireland tourism statistics.
Method
Figures on this page cover 31 active Airbnb listings in Naas from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.