Airbnb market data · 202512 months to April 2025
Pianella, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Pianella brought in €4,882 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Pianella run through April 2025.
The short answer
Pianella Airbnb Market at a Glance
Listings averaged €88 a night and were booked on 37% of available nights.
Timing matters: in August, the best month, the average listing earned about 10.5 times as much as in March, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Pianella is the 59th-largest of 59 Abruzzo markets AirROI tracks.
Browse the live Pianella Airbnb market See Every Pianella ListingRevenue
How Much Do Airbnb Hosts Make in Pianella?
Gross bookings per Pianella listing averaged €4,882 over the 12 months to April 2025 (Abruzzo average: €8,495), before cleaning, platform and management costs and taxes.
The average Pianella listing brought in €1,810 in August, its best month, and €173 in March, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
Across Pianella's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,270+ a month, about 4.9 times the typical property.
- Strong performers (top 25%) earn €944 or more, roughly €480 a month above the median.
- Typical properties (median) earn about €464 a month.
- Entry-level properties (bottom 25%) earn €234 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 10.5 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €854.
Pianella Airbnb Data by Month
Latest 12 months in the April 2025 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | €763 | 3.2% | €107 | 163 days |
| Jun 2024 | €355 | 17.3% | €108 | 34 days |
| Jul 2024 | €1,379 | 42.1% | €109 | 51 days |
| Aug 2024 | €1,815 | 55.6% | €109 | 90 days |
| Sep 2024 | €945 | 35.0% | €107 | 50 days |
| Oct 2024 | €773 | 32.3% | €107 | 10 days |
| Nov 2024 | €722 | 19.1% | €107 | 8 days |
| Dec 2024 | €1,606 | 47.6% | €88 | 21 days |
| Jan 2025 | €1,000 | 25.2% | €85 | 19 days |
| Feb 2025 | €249 | 17.9% | €82 | 6 days |
| Mar 2025 | €173 | 9.7% | €83 | 6 days |
| Apr 2025 | €470 | 20.5% | €81 | 22 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Pianella address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Pianella Profitable?
Yes, when it's run well. The average Pianella Airbnb took in €4,882 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €9,930, and run by its owner at everyday costs, about €610 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Pianella Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €4,882 | €9,930 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€760 | −€1,540 |
| Utilities and internetAbout 5% of bookings | −€240 | −€500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€100 | −€200 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€150 | −€300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€50 | −€50 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,320 | −€2,610 |
| Left for housing costs, then profit | €3,562about €300 a month | €7,320about €610 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Pianella Airbnb Profit
The estimate starts from Pianella's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pianella home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Pianella's Top Earners Get There
- More nights booked. The busiest quarter of Pianella listings are booked on 37% or more of their nights, against 20% for the median listing. Ten more booked nights a year at the median rate of €69 adds about €687 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €125 a night or more, against a median of €69. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €490 a year.
- Open for the busy months. August brought the average listing about €1,810, against €173 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €830 a month, against €410 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Pianella?
Pianella listings were booked on 37% of the nights they were open over the past year, 4 percentage points above the Abruzzo average (33%) and 2 points below the Italy average (39%). Occupancy swings from 3% in May to 56% in August.
Across Pianella's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 56%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 37% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 20% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
August was the busiest month in Pianella, May the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Pianella?
The average nightly rate in Pianella, known as ADR (average daily rate), was €88 over the past year, about 32% below the Abruzzo average of €130 and about 52% below the Italy average of €185. Rates peak in July and August at about €110 and bottom out in February and April at about €81.
Across Pianella's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €215+ a night, about 3.1 times the median.
- Strong performers (top 25%) charge €125 or more, about €55 above the median.
- Typical properties (median) charge about €69 a night.
- Entry-level properties (bottom 25%) charge €53 or less, about three-quarters of the median.
July rates ran 35% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €98. The 12-month ADR of €88 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Pianella
With only 17 active listings, the monthly pattern in Pianella is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Pianella?
Guests book Pianella stays 39 days ahead on average (about six weeks). May stays are booked furthest out, about 163 days ahead, and March stays closest to arrival, about 6 days. A typical May booking is made in early December.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Pianella
18% of the 17 active listings in Pianella display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pianella.
Neighborhoods
Best Neighborhoods for Airbnb in Pianella
AirROI's area guide picks six Pianella neighborhoods that draw short-term rental guests, led by Centro Storico, Pianella Countryside and Villa D'Andrea. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Pianella, known for its charming streets and local culture. A great spot for tourists wanting to experience authentic Abruzzo life, with easy access to local restaurants and shops. | Chiesa di San Domenico, Piazza della Libertà, Palazzo De Leone, local trattorias, scenic views of the surrounding countryside |
| Pianella Countryside | The beautiful countryside surrounding Pianella offers stunning landscapes and peaceful retreats, ideal for nature lovers and those seeking relaxation away from the city. | vineyards, walking trails, local farms, picnic areas, breathtaking views of the Gran Sasso mountains |
| Villa D'Andrea | A residential area close to Pianella that provides a tranquil environment and proximity to essential amenities. Perfect for families and longer stays. | local cafes, family-friendly parks, grocery stores, quiet neighborhoods |
| Local Wineries | Pianella is located near several renowned wineries, making it a prime location for wine tourism. Attracts visitors looking for wine tastings and tours. | Cantina Tollo, Cantina Migliorini, wine tasting tours, vineyard tours, local wine festivals |
| Collecorvino | Just a short drive from Pianella, Collecorvino offers a variety of outdoor activities and is a great base for exploring the Abruzzo region. | Castello di Collecorvino, natural parks, hiking trails, local markets |
| Silvi Marina | Known for its beautiful beaches and family-friendly atmosphere, Silvi Marina is ideal for vacation rentals targeting families and beach lovers. | Golden sandy beaches, seaside promenade, water parks, family resorts, local dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Pianella vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 27 km, Pescara (15 km away) earned the most per listing, about 2.5 times as much as Pianella.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Chieti 10 km | 77 | €6,450 | €78 | 33% |
| Città Sant'Angelo 14 km | 62 | €7,432 | €129 | 32% |
| Pescara 15 km | 521 | €12,065 | €135 | 37% |
| Montesilvano 15 km | 241 | €8,953 | €116 | 36% |
| Silvi 18 km | 136 | €5,811 | €112 | 31% |
| Francavilla al Mare 19 km | 181 | €8,746 | €141 | 35% |
| Pineto 23 km | 184 | €5,704 | €115 | 32% |
| Ortona 27 km | 146 | €8,018 | €126 | 32% |
Other Airbnb Markets in Abruzzo
- Vasto Airbnb data 236 listings
- L'Aquila Airbnb data 228 listings
- Alba Adriatica Airbnb data 172 listings
- Roseto degli Abruzzi Airbnb data 137 listings
- Giulianova Airbnb data 110 listings
- Tortoreto Airbnb data 110 listings
See all 59 Abruzzo Airbnb markets
Markets Similar to Pianella
Markets elsewhere in Italy with a similar nightly rate and occupancy to Pianella:
- Torre Annunziata Airbnb data Italy · €86/night · 37.2%
- Novara Airbnb data Italy · €98/night · 36.5%
- Reggio Calabria Airbnb data Italy · €88/night · 32.6%
- Cremona Airbnb data Italy · €100/night · 38.8%
- Piacenza Airbnb data Italy · €101/night · 38.5%
- Forlì Airbnb data Italy · €99/night · 39.3%
FAQ
Pianella Airbnb FAQ
How much do Airbnb hosts make in Pianella?
An active Pianella Airbnb grossed €4,882 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €944 or more in a typical month.
How much can I make on Airbnb in Pianella?
It depends most on the home's size, location and how it's run. The middle half of Pianella listings earn between €234 and €944 in a typical month, and the top tenth €2,270 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Pianella?
Listings in Pianella were booked on 37% of available nights over the past year. That compares with 33% for the Abruzzo average. August was the busiest month.
How much does an Airbnb cost per night in Pianella?
The average booked night in Pianella cost €88 before fees. Half of listings charge between €53 and €125, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Pianella?
In Pianella, 18% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Pianella?
Yes, when it's run well. The average Pianella Airbnb grossed €4,882 in the 12 months to April 2025, 43% below the Abruzzo average of €8,495, though with only 17 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €610 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Pianella?
August paid best over the past year, at €1,810 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Pianella?
Pianella stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Pianella?
Centro Storico, Pianella Countryside and Villa D'Andrea draw the most short-term rental interest in Pianella. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Pianella?
AirROI counted 17 active Airbnb listings in Pianella as of April 2025. The closest tracked market is Chieti, 10 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Pianella from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.