house in the medieval village Entire home · 1 bedroom Rated 4.95 - Revenue
- €25,510
- Occupancy
- 66.5%
- Daily rate
- €102
Airbnb market data · 202612 months to September 2026
The average Airbnb in Apricale brought in €8,481 over the 12 months through September 2026, about 41% less than the Liguria average of €14,421.
The short answer
Rates and bookings both trail the Liguria average. Listings averaged €105 a night and were booked on 34% of available nights, against €160 and 37% for the Liguria average.
Timing matters: in August, usually the best month, the average listing earns about four times as much as in December, usually the slowest. With only 38 active listings, a few bookings can reorder the months.
With 38 active listings, Apricale is the 73rd-largest of 128 Liguria markets AirROI tracks. From a year earlier, average revenue rose 26%.
Browse the live Apricale Airbnb market See Every Apricale ListingRevenue
Gross bookings per Apricale listing averaged €8,481 over the 12 months to September 2026 (Liguria average: €14,421), before cleaning, platform and management costs and taxes.
In a typical year, the average Apricale listing brings in €2,040 in August, its best month, and €517 in December, its slowest. Both ends are close calls: August leads July by 4%, and December sits just 2% below November, so either pair can swap places in a given year. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about four times what December does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €959. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,165 | 38.1% | €102 | €39 | 58 days | 4.1 nights |
| Oct 2025 | €887 | 31.2% | €100 | €29 | 30 days | 3.3 nights |
| Nov 2025 | €560 | 18.9% | €99 | €19 | 10 days | 2.8 nights |
| Dec 2025 | €525 | 17.1% | €99 | €17 | 34 days | 2.5 nights |
| Jan 2026 | €702 | 23.5% | €99 | €23 | 59 days | 5.8 nights |
| Feb 2026 | €569 | 23.2% | €101 | €20 | 30 days | 6.7 nights |
| Mar 2026 | €828 | 27.0% | €101 | €27 | 25 days | 5.8 nights |
| Apr 2026 | €484 | 17.5% | €101 | €16 | 38 days | 2.8 nights |
| May 2026 | €823 | 25.7% | €108 | €27 | 36 days | 3 nights |
| Jun 2026 | €1,343 | 38.8% | €115 | €45 | 48 days | 5.2 nights |
| Jul 2026 | €2,416 | 57.4% | €119 | €78 | 73 days | 6.4 nights |
| Aug 2026 | €2,285 | 58.6% | €121 | €74 | 83 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Apricale listing earns about €820 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Apricale Airbnb took in €8,481 in the 12 months to September 2026, and run by its owner at everyday costs, about €510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €910 a month.
Cleaning it yourself keeps the €570 a year guests pay in cleaning fees, for about €560 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €440 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,911 | €14,090 |
| Cleaning fees guests pay7% of Apricale bookings | €570 | €1,020 |
| Gross bookings | €8,481 | €15,110 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 55% of Apricale listings on Simplified Pricing, 3% for the rest | −€840 | −€1,500 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€570 | −€1,020 |
| Utilities and internetAbout 5% of bookings | −€420 | −€760 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€170 | −€300 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€250 | −€450 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€2,370 | −€4,150 |
| Left for housing costs, then profit | €6,111about €510 a month | €10,960about €910 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Apricale's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Apricale home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,260 a month, against €710 for the average one.
Occupancy
Apricale listings were booked on 34% of the nights they were open over the past year, 3 percentage points below the Liguria average (37%) and 5 points below the Italy average (39%). In a typical year, occupancy swings from 18% in December to 59% in August.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
August is usually the busiest month in Apricale, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Apricale, known as ADR (average daily rate), was €105 over the past year, about 34% below the Liguria average of €160 and about 40% below the Italy average of €175. In a typical year, rates peak in July and August at about €110 and bottom out in October and November at about €90.
The top 10% charge about 2.1 times the rate of the bottom quarter.
August rates run 25% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €99. The 12-month ADR of €105 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Apricale it averaged €39 over the past year, from about €17 in a typical December to about €66 in a typical August.
Per open night, by tier:
August RevPAR is about four times December's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €31. The 12-month RevPAR of €39 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 38 active listings, the monthly pattern in Apricale is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in December.
Average revenue by month in Apricale
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €959.
| Month | Revenue per listing |
|---|---|
| January | €641 |
| February | €605 |
| March | €815 |
| April | €659 |
| May | €737 |
| June | €1,120 |
| July | €1,960 |
| August | €2,040 |
| September | €1,040 |
| October | €843 |
| November | €525 |
| December | €517 |
Guests book Apricale stays 51 days ahead on average (about seven weeks). August stays are booked furthest out, about 85 days ahead, and November stays closest to arrival, about 13 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 38 active listings in Apricale display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Apricale.
Neighborhoods
AirROI's area guide picks six Apricale neighborhoods that draw short-term rental guests, led by Historic Center, Piazza della Libertà and San Bernardino. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Center | The charming old town of Apricale, known for its narrow streets and medieval architecture. A sought-after location for tourists wanting an authentic Italian village experience. | Castello di Apricale, San Giovanni Battista Church, Artisan shops, Local eateries, Village festivals |
| Piazza della Libertà | The main square in Apricale, lively with local events and perfect for travelers who want to experience the local culture and community. | Local markets, Cafés, Outdoor concerts, Festivals |
| San Bernardino | A quiet area with stunning views of the surrounding hills and valleys. Ideal for travelers looking for tranquility and nature. | Hiking trails, Breathtaking viewpoints, Local vineyards, Nature walks |
| Casa dei Templari | A historic site offering a glimpse into the region's past. Attracts history enthusiasts and those curious about local heritage. | Ruins of Templar Castle, Historical tours, Scenic hikes |
| Riviera dei Fiori | Only a short drive from Apricale, this coastal area includes lovely beaches and seaside towns, appealing to beachgoers and sun-seekers. | Beaches, Coastal promenades, Dining by the sea, Water sports |
| Pigna | Neighboring village with a similar charm, known for its traditional architecture and wellness retreats. Great for those seeking relaxation and wellness. | Thermal baths, Hiking routes, Local spa treatments |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Apricale are entire homes (95%), with private rooms at 5%. Houses are the most common property type at 58%, about 1.8 times the share of apartments and condos (32%).
Nearly all listings rent the whole place
Apricale Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.7% | 36 |
| Private room | 5.3% | 2 |
Listings by property type
Apricale Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 57.9% | 22 |
| Apartment/Condo | 31.6% | 12 |
| Hotel/Boutique | 5.3% | 2 |
| Unique stay | 2.6% | 1 |
| Cabin/Outdoor | 2.6% | 1 |
Apricale's homes run small: studios and one-bedrooms make up 50% of entire homes, and only 11% of homes have three or more bedrooms. Shares are of the 36 entire homes that give a bedroom count; rented rooms are left out.
Apricale entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.8% | 1 |
| 1 bedroom | 47.2% | 17 |
| 2 bedrooms | 38.9% | 14 |
| 3 bedrooms | 8.3% | 3 |
| 4 bedrooms | 2.8% | 1 |
A typical one-bedroom home in Apricale earned €6,840 over the past year, against €7,450 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | €6,840 | €8,250 | €106 | 30% |
| 2 bedrooms | 14 | €7,450 | €7,680 | €103 | 37% |
Most Apricale listings are sized for couples and small families: 67% sleep four guests or fewer, and none take eight or more. Shares are of the 36 listings with a guest capacity on file (95% of the market).
Apricale listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 27.8% | 10 |
| 3 guests | 2.8% | 1 |
| 4 guests | 36.1% | 13 |
| 5 guests | 13.9% | 5 |
| 6 guests | 13.9% | 5 |
| 7 guests | 5.6% | 2 |
Apricale hosts set up an average of 2.4 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
Patios and balconies are common in Apricale: 50% of listings have one, and 50% offer free parking on site.
Share of Apricale listings with each common amenity
Guests
Apricale runs on foreign visitors: 93% of guests who left reviews live outside Italy. France leads with 55% of reviewers, ahead of Germany at 13%. Guests speak a mix of languages: English leads at 34%, followed by French and German.
93% of Apricale guests come from abroad
Where guests who left reviews live
Where Apricale guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 7.0% |
| Marseille | 5.5% |
| Nice | 5.5% |
| Toulon | 2.0% |
| Aix-en-Provence | 2.0% |
Where Apricale guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 54.9% |
| Germany | 12.6% |
| Italy | 6.8% |
| Netherlands | 5.8% |
| United States | 3.9% |
Languages spoken by Apricale guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 34.3% |
| French | 24.8% |
| German | 13.8% |
| Spanish | 7.6% |
| Italian | 7.6% |
Apricale Airbnbs average 4.83 stars, and 47% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.76.
Communication scores highest in Apricale; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.86 |
| Communication | 4.88 |
| Location | 4.80 |
| Check-in | 4.80 |
| Value | 4.76 |
Booking patterns
Nearly all Apricale listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Apricale listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 63.2% | 24 |
| 181-270 days | 34.2% | 13 |
| 91-180 days | 2.6% | 1 |
Days a year Apricale listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.6% | 1 |
| 91-180 days | 34.2% | 13 |
| 31-90 days | 42.1% | 16 |
| 1-30 days | 21.1% | 8 |
The average Apricale booking lasts 4.8 nights, longest in March and shortest in December. Listings took about 13 bookings each over the year. About four in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Apricale
Average nights per booking, by month of stay
Two-year average by calendar month.
About two-thirds of listings in Apricale accept stays of one or two nights.
Minimum stay set by Apricale listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Apricale, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 37% on Firm or stricter ones.
Cancellation policies of Apricale listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Apricale listings charge a cleaning fee. The typical fee is about €40. Spread over the average stay of 4.8 nights, that adds roughly €8 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Apricale, a one-bedroom unit, took in €25,500 over the past year, about three times the city's average of €8,480. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
house in the medieval village Entire home · 1 bedroom Rated 4.95
Panoramic Villa Entire home · 3 bedrooms Rated 5.00
ECO GLAMPING DESERT LODGE IMMERSED IN NATURE! Entire home · 2 bedrooms Rated 4.67
Amazing place, solarium & Hamam Entire home · 3 bedrooms Rated 4.79
Apricale – charming village house with balcony & mountain view Entire home · 1 bedroom Rated 4.91
Grandpa Battistino's Happy Home Entire home · 2 bedrooms Rated 4.79 Only 3% of Apricale listings are classed as professionally managed. Superhosts run 53% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 55% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 13 km, Bordighera (11 km away) earned the most per listing, about 64% more than Apricale. Breil-sur-Roya was the busiest, booked on 42% of nights against 34% in Apricale.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dolceacqua 5 km | 97 | €11,488 | €140 | 30% |
| Camporosso 9 km | 35 | €13,716 | €184 | 32% |
| Ospedaletti 10 km | 103 | €12,132 | €161 | 31% |
| Vallecrosia 11 km | 56 | €11,679 | €124 | 38% |
| Bordighera 11 km | 274 | €13,916 | €154 | 34% |
| Sanremo 12 km | 1,191 | €12,395 | €159 | 32% |
| Ventimiglia 12 km | 250 | €12,949 | €149 | 35% |
| Breil-sur-Roya France · 13 km | 36 | €8,043 | €87 | 42% |
See all 128 Liguria Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Apricale:
FAQ
An active Apricale Airbnb grossed €8,481 on average in the 12 months to September 2026, according to AirROI's tracking of 38 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,460 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Apricale listings earn between €432 and €1,460 in a typical month, and the top tenth €2,160 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Apricale were booked on 34% of available nights over the past year. That compares with 37% for the Liguria average. August is usually the busiest month.
The average booked night in Apricale cost €105 before fees. Half of listings charge between €78 and €120, so bedroom count and location move the price more than the average suggests.
All active Apricale listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Apricale Airbnb grossed €8,481 in the 12 months to September 2026, 41% below the Liguria average of €14,421. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,111 a year (about €510 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €910 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging €2,040 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Apricale listing was open to book earned €39 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €69 or more.
Apricale stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Apricale Airbnb stay lasted 4.8 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Apricale Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
Historic Center, Piazza della Libertà and San Bernardino draw the most short-term rental interest in Apricale. The neighborhood guide explains what brings guests to each.
AirROI counted 38 active Airbnb listings in Apricale as of September 2026. The closest tracked market is Dolceacqua, 5 km away.
In Apricale, about nine in ten listings add a cleaning fee, and the typical fee is about €40.
Method
Figures on this page cover 38 active Airbnb listings in Apricale from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.