La Meirana - Cottage del Rio Entire home · 2 bedrooms Rated 4.86 - Revenue
- €25,635
- Occupancy
- 42.1%
- Daily rate
- €207
Prices in
Airbnb market data · 202612 months to September 2026
Novi Ligure, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Novi Ligure brought in €8,659 over the 12 months through September 2026, about 29% less than the Piedmont average of €12,185.
The short answer
Novi Ligure Airbnb Market at a Glance
Novi Ligure is priced below the Piedmont average. Listings averaged €98 a night, about 27% less than that average of €135, and were booked on 36% of available nights, close to its 37% occupancy.
Timing matters: in August, usually the best month, the average listing earns about 2.4 times as much as in February, usually the slowest. With only 44 active listings, a few bookings can reorder the months.
With 44 active listings, Novi Ligure is the 47th-largest of 143 Piedmont markets AirROI tracks. From a year earlier, the number of active listings grew 47%.
Browse the live Novi Ligure Airbnb market See Every Novi Ligure ListingRevenue
How Much Do Airbnb Hosts Make in Novi Ligure?
Gross bookings per Novi Ligure listing averaged €8,659 over the 12 months to September 2026 (Piedmont average: €12,185), before cleaning, platform and management costs and taxes.
In a typical year, the average Novi Ligure listing brings in €1,520 in August, its best month, and €642 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €2,010+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn €1,440 or more, roughly €590 a month above the median.
- Typical properties (median) earn about €854 a month.
- Entry-level properties (bottom 25%) earn €462 or less, about 54% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.4 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €1,630 €626
The dashed line is the average of the months shown, €1,010. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Novi Ligure Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in September 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,058 | 46.3% | €90 | €35 | 49 days | 3.1 nights |
| Oct 2025 | €947 | 41.3% | €92 | €31 | 29 days | 3.2 nights |
| Nov 2025 | €914 | 39.5% | €91 | €30 | 37 days | 2.3 nights |
| Dec 2025 | €947 | 34.0% | €92 | €31 | 38 days | 3 nights |
| Jan 2026 | €883 | 35.2% | €92 | €28 | 38 days | 2.8 nights |
| Feb 2026 | €658 | 27.4% | €89 | €23 | 30 days | 3.9 nights |
| Mar 2026 | €702 | 31.7% | €90 | €23 | 34 days | 4 nights |
| Apr 2026 | €728 | 27.9% | €92 | €24 | 32 days | 2.5 nights |
| May 2026 | €1,130 | 33.9% | €105 | €36 | 46 days | 3.5 nights |
| Jun 2026 | €1,309 | 42.9% | €107 | €44 | 48 days | 2.6 nights |
| Jul 2026 | €1,414 | 39.0% | €110 | €46 | 59 days | 3.6 nights |
| Aug 2026 | €1,415 | 38.1% | €110 | €46 | 46 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Novi Ligure home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Novi Ligure Profitable?
Yes, when it's run well. The average Novi Ligure Airbnb took in €8,659 in the 12 months to September 2026, and run by its owner at everyday costs, about €530 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €890 a month.
Cleaning it yourself keeps the €430 a year guests pay in cleaning fees, for about €560 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €460 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Novi Ligure Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,229 | €13,870 |
| Cleaning fees guests pay5% of Novi Ligure bookings | €430 | €730 |
| Gross bookings | €8,659 | €14,600 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 61% of Novi Ligure listings on Simplified Pricing, 3% for the rest | −€920 | −€1,560 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€430 | −€730 |
| Utilities and internetAbout 5% of bookings | −€430 | −€730 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€170 | −€290 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€260 | −€440 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€2,340 | −€3,880 |
| Left for housing costs, then profit | €6,319about €530 a month | €10,720about €890 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Novi Ligure Airbnb Profit
The estimate starts from Novi Ligure's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Novi Ligure home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Novi Ligure's Top Earners Get There
- More nights booked. The busiest quarter of Novi Ligure listings are booked on 52% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of €84 adds about €842 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €100 a night or more, against a median of €84. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €820 a year.
- Open for the busy months. In a typical year, August brings the average listing about €1,520, against €642 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Novi Ligure listings average 4.85 stars, and 45% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,220 a month, against €720 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Novi Ligure?
Novi Ligure listings were booked on 36% of the nights they were open over the past year, in line with the Piedmont average and 3 percentage points below the Italy average (39%). In a typical year, occupancy climbs to 46% in August and falls to 31% in February.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 45 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
August is usually the busiest month in Novi Ligure, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 39% 55% 27%
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Novi Ligure?
The average nightly rate in Novi Ligure, known as ADR (average daily rate), was €98 over the past year, about 27% below the Piedmont average of €135 and about 44% below the Italy average of €175. In a typical year, rates peak in July and August at about €100 and bottom out in September and November at about €85.
The top 10% charge about 2.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €155+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge €100 or more, about €16 above the median.
- Typical properties (median) charge about €84 a night.
- Entry-level properties (bottom 25%) charge €67 or less, about 79% of the median.
August rates run 19% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €110 €81
The dashed line is the average of the months shown, €91. The 12-month ADR of €98 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Novi Ligure?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Novi Ligure it averaged €34 over the past year, from about €23 in a typical February to about €49 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €63+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn €43 or more, about €15 a night above the median.
- Typical properties (median) earn about €28 per open night.
- Entry-level properties (bottom 25%) earn €19 or less, about two-thirds of the median.
August RevPAR is about 2.1 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €53 €22
The dashed line is the average of the months shown, €33.
Seasonality
Best and Worst Months for Airbnb in Novi Ligure
With only 44 active listings, the monthly pattern in Novi Ligure is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Novi Ligure
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €1,520 €642
The dashed line is the average of the 12 calendar months, €1,010.
Revenue by month in Novi Ligure in numbers
| Month | Revenue per listing |
|---|---|
| January | €845 |
| February | €642 |
| March | €727 |
| April | €852 |
| May | €1,080 |
| June | €1,210 |
| July | €1,430 |
| August | €1,520 |
| September | €1,040 |
| October | €865 |
| November | €872 |
| December | €1,050 |
How Far in Advance Do Guests Book Airbnb in Novi Ligure?
Guests book Novi Ligure stays 40 days ahead on average (about six weeks). July stays are booked furthest out, about 51 days ahead, and March stays closest to arrival, about 22 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 34 days 59 days 11 days
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Novi Ligure
98% of the 44 active listings in Novi Ligure display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Novi Ligure.
Neighborhoods
Best Neighborhoods for Airbnb in Novi Ligure
AirROI's area guide picks eight Novi Ligure neighborhoods that draw short-term rental guests, led by Centro Storico, Parco delle Rimembranze and Via Roma. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historical center of Novi Ligure, featuring picturesque streets and historical buildings. This area attracts tourists interested in culture and history, making it a prime spot for Airbnb. | Castello di Novi Ligure, Museo dei Campionissimi, Piazza Garibaldi, Chiesa di San Lorenzo, Palazzo Comunale |
| Parco delle Rimembranze | A beautiful park area ideal for families and outdoor enthusiasts. Its green spaces and tranquility attract those looking for a relaxing stay with nature access. | Parco delle Rimembranze, Picnic areas, Walking trails, Children's playground, Cultural events |
| Via Roma | Main shopping street of Novi Ligure, offering various shops, cafes, and restaurants. It draws visitors looking for retail therapy and local delicacies. | Local boutiques, Cafes and restaurants, Historical architecture, Weekly markets, Cultural festivals |
| Monferrato Region | Famous for its vineyards and scenic landscapes, this surrounding area attracts wine lovers and those interested in exploring the Piedmont countryside. | Vineyard tours, Wine tasting, Hiking trails, Breathtaking views, Local gastronomy |
| Sant'Antonio | Residential area near the town center, appealing to visitors seeking a quieter stay without being far from attractions and amenities. | Local markets, Nearby shops, Parks and gardens, Cultural sites, Public transport access |
| Novi Ligure Outlets | Close to famous outlet shopping centers, drawing fashion enthusiasts and bargain hunters looking for deals on designer items. | Serravalle Designer Outlet, Shopping deals, Dining options nearby, Entertainment facilities, Seasonal events |
| Piazza della Libertà | A central square that serves as a hub for events and gatherings. Great for tourists who want to experience local life and cultural events. | Local festivals, Cafes and restaurants, Cultural performances, Historical monuments, Market days |
| Borgo di Novi | A charming part of town with historical architecture and local character, ideal for those wanting an authentic experience of the region. | Historical landmarks, Community events, Artisan shops, Scenic views, Cultural heritage |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Novi Ligure Airbnb Listings by Type and Size
Entire homes make up 86% of listings in Novi Ligure, alongside 6 private-room listings (14%). Apartments and condos are the most common property type at 70%, about 4.4 times the share of houses (16%).
Mostly entire homes, with a private-room segment
Novi Ligure Airbnb listings by room type
- Entire home 86%
- Private room 14%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 86.4% | 38 |
| Private room | 13.6% | 6 |
Listings by property type
Novi Ligure Airbnb listings by property type
- Apartment/Condo 70%
- House 16%
- Others 7%
- Cabin/Outdoor 5%
- Hotel/Boutique 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 70.5% | 31 |
| House | 15.9% | 7 |
| Others | 6.8% | 3 |
| Cabin/Outdoor | 4.5% | 2 |
| Hotel/Boutique | 2.3% | 1 |
How Many Bedrooms Do Airbnb Listings in Novi Ligure Have?
Novi Ligure's homes run small: studios and one-bedrooms make up 73% of entire homes, and only 5% of homes have three or more bedrooms. Shares are of the 37 entire homes that give a bedroom count; rented rooms are left out.
Novi Ligure entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
70%
22%
3%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.7% | 1 |
| 1 bedroom | 70.3% | 26 |
| 2 bedrooms | 21.6% | 8 |
| 3 bedrooms | 2.7% | 1 |
| 5+ bedrooms | 2.7% | 1 |
How Many Guests Do Airbnbs in Novi Ligure Sleep?
Most Novi Ligure listings are sized for couples and small families: 74% sleep four guests or fewer, and just 3% take eight or more. Shares are of the 39 listings with a guest capacity on file (89% of the market).
Novi Ligure listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
18%
10%
46%
21%
3%
3%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 17.9% | 7 |
| 3 guests | 10.3% | 4 |
| 4 guests | 46.2% | 18 |
| 5 guests | 20.5% | 8 |
| 6 guests | 2.6% | 1 |
| 8+ guests | 2.6% | 1 |
How Novi Ligure Airbnb Listings Are Set Up
Novi Ligure hosts set up an average of 2 beds per listing. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 14
- Beds per listing
- 2
- Show exact location
- 45%
What Amenities Do Airbnb Listings in Novi Ligure Offer?
Free on-site parking is common in Novi Ligure: 66% of listings offer it, and 59% have a dedicated workspace.
Share of Novi Ligure listings with each common amenity
Guests
Who Books Airbnbs in Novi Ligure?
Novi Ligure runs on foreign visitors: eight in ten guests who left reviews live outside Italy. France leads with 26% of reviewers, ahead of Germany at 10%. Guests speak a mix of languages: English leads at 34%, followed by French and Italian.
80% of Novi Ligure guests come from abroad
Where guests who left reviews live
- International 80%
- Domestic 20%
Where Novi Ligure guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Genoa | 2.7% |
| Turin | 2.4% |
| Marseille | 1.6% |
| Paris | 1.6% |
| Lyon | 1.6% |
Where Novi Ligure guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| France | 26.2% |
| Italy | 20.3% |
| Germany | 10.3% |
| Switzerland | 5.9% |
| Netherlands | 3.7% |
Languages spoken by Novi Ligure guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 34.3% |
| French | 16.7% |
| Italian | 14.2% |
| Spanish | 9.0% |
| German | 8.0% |
What Are Airbnb Guest Ratings in Novi Ligure?
Novi Ligure Airbnbs average 4.85 stars, and 45% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Communication scores highest in Novi Ligure; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.91 |
| Communication | 4.94 |
| Location | 4.82 |
| Check-in | 4.87 |
| Value | 4.81 |
Booking patterns
How Guests Book in Novi Ligure: Stays, Rules and Fees
84% of Novi Ligure listings are open to guests more than 180 days a year, but only 18% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 45% of listings; blocked nights include any the host closes off.
Days a year Novi Ligure listings are open to guests
Share of listings by days a year
- 271-366 days 59%
- 181-270 days 25%
- 91-180 days 9%
- 31-90 days 5%
- 1-30 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 59.1% | 26 |
| 181-270 days | 25.0% | 11 |
| 91-180 days | 9.1% | 4 |
| 31-90 days | 4.5% | 2 |
| 1-30 days | 2.3% | 1 |
Days a year Novi Ligure listings are booked or blocked
Share of listings by days a year
- 271-366 days 7%
- 181-270 days 11%
- 91-180 days 23%
- 31-90 days 45%
- 1-30 days 14%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.8% | 3 |
| 181-270 days | 11.4% | 5 |
| 91-180 days | 22.7% | 10 |
| 31-90 days | 45.5% | 20 |
| 1-30 days | 13.6% | 6 |
What Is the Average Length of Stay for Airbnb in Novi Ligure?
The average Novi Ligure booking lasts 3.4 nights, longest in December and shortest in November. Listings took about 20 bookings each over the year. 46% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Novi Ligure
Average nights per booking, by month of stay
Average 3.3 nights 5 nights 2.7 nights
Two-year average by calendar month.
Novi Ligure Airbnb Minimum Stay Requirements
Nearly all listings in Novi Ligure accept stays of one or two nights.
Minimum stay set by Novi Ligure listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Novi Ligure?
Flexible is the most common cancellation policy in Novi Ligure, used by 52% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than nine in ten listings offer Flexible or Moderate terms, against 7% on Firm or stricter ones.
Cancellation policies of Novi Ligure listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Novi Ligure?
About four in ten Novi Ligure listings charge a cleaning fee. For listings that charge one, cleaning fees make up about 5% of gross revenue.
- Listings charging a fee
- 40.9%
- Share of gross revenue
- 5.0%
Top earners
Top-Earning Airbnbs and Hosts in Novi Ligure
The top-grossing Airbnb in Novi Ligure, a two-bedroom unit, took in €25,600 over the past year, about three times the city's average of €8,660. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
La Meirana - Cottage del Rio Entire home · 2 bedrooms Rated 4.86 
Casa Jila Entire home · 1 bedroom Rated 4.96 - Revenue
- €22,886
- Occupancy
- 70.1%
- Daily rate
- €86
City center, 5 min. to the outlet, garage and private balcony Entire home · 2 bedrooms Rated 5.00 - Revenue
- €21,077
- Occupancy
- 73.7%
- Daily rate
- €98
Country life Entire home · 1 bedroom Rated 4.48 - Revenue
- €19,270
- Occupancy
- 78.1%
- Daily rate
- €65
Cozy in the City Center, 5 min to Outlet Entire home · 1 bedroom Rated 4.98 - Revenue
- €19,036
- Occupancy
- 60.1%
- Daily rate
- €87
Novi Ligure central apartment Entire home · 2 bedrooms Rated 4.90 - Revenue
- €17,825
- Occupancy
- 56.2%
- Daily rate
- €106
Who Are the Airbnb Hosts in Novi Ligure?
Only 2% of Novi Ligure listings are classed as professionally managed, though 25% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 61% of listings.
- Superhosts
- 59.1%
- Professional management
- 2.3%
- Cohosted listings
- 25.0%
- Instant Book enabled
- 52.3%
- Simplified Pricing
- 61.4%
Nearby markets
Novi Ligure vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 40 km, Canelli (40 km away, 45 listings) earned the most per listing, about 2.7 times as much as Novi Ligure.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Serravalle Scrivia 6 km | 32 | €5,794 | €136 | 25% |
| Alessandria 22 km | 86 | €7,872 | €87 | 36% |
| Acqui Terme 27 km | 56 | €13,945 | €149 | 36% |
| Voghera 31 km | 30 | €5,550 | €84 | 33% |
| Nizza Monferrato 35 km | 45 | €17,131 | €224 | 31% |
| Genoa 40 km | 2,880 | €12,581 | €124 | 38% |
| Canelli 40 km | 45 | €23,318 | €318 | 28% |
| Arenzano 40 km | 105 | €12,726 | €180 | 33% |
Other Airbnb Markets in Piedmont
- Turin Airbnb data 4,335 listings
- Stresa Airbnb data 432 listings
- Verbania Airbnb data 292 listings
- Alba Airbnb data 242 listings
- Sestriere Airbnb data 242 listings
- Sauze d'Oulx Airbnb data 241 listings
- Bardonecchia Airbnb data 215 listings
- Asti Airbnb data 209 listings
See all 143 Piedmont Airbnb markets
Markets Similar to Novi Ligure
Markets elsewhere in Italy with a similar nightly rate and occupancy to Novi Ligure:
- Reggio nell'Emilia Airbnb data Italy · €100/night · 35.3%
- Peschici Airbnb data Italy · €101/night · 35.2%
- Agerola Airbnb data Italy · €99/night · 37.1%
- Isola delle Femmine Airbnb data Italy · €96/night · 36.9%
- Molfetta Airbnb data Italy · €103/night · 35.1%
- Brindisi Airbnb data Italy · €99/night · 37.7%
FAQ
Novi Ligure Airbnb FAQ
How much do Airbnb hosts make in Novi Ligure?
An active Novi Ligure Airbnb grossed €8,659 on average in the 12 months to September 2026, according to AirROI's tracking of 44 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,440 or more in a typical month.
How much can I make on Airbnb in Novi Ligure?
It depends most on the home's size, location and how it's run. The middle half of Novi Ligure listings earn between €462 and €1,440 in a typical month, and the top tenth €2,010 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Novi Ligure?
Listings in Novi Ligure were booked on 36% of available nights over the past year. That compares with 37% for the Piedmont average. August is usually the busiest month.
How much does an Airbnb cost per night in Novi Ligure?
The average booked night in Novi Ligure cost €98 before fees. Half of listings charge between €67 and €100, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Novi Ligure?
In Novi Ligure, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Novi Ligure?
Yes, when it's run well. The average Novi Ligure Airbnb grossed €8,659 in the 12 months to September 2026, 29% below the Piedmont average of €12,185. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,319 a year (about €530 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €890 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Novi Ligure?
August usually pays best, averaging €1,520 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Novi Ligure?
Each night a Novi Ligure listing was open to book earned €34 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €63 or more.
How far in advance do guests book Airbnbs in Novi Ligure?
Novi Ligure stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Novi Ligure?
The average Novi Ligure Airbnb stay lasted 3.4 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Novi Ligure rated?
Guests rate Novi Ligure Airbnbs 4.85 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Novi Ligure?
Centro Storico, Parco delle Rimembranze and Via Roma draw the most short-term rental interest in Novi Ligure. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Novi Ligure?
AirROI counted 44 active Airbnb listings in Novi Ligure as of September 2026. The closest tracked market is Serravalle Scrivia, 6 km away.
How much are Airbnb cleaning fees in Novi Ligure?
In Novi Ligure, about four in ten listings add a cleaning fee, but the amounts on file are too irregular to quote a typical fee. Check the fee on the specific listings you compare against.
Method
About This Data
Figures on this page cover 44 active Airbnb listings in Novi Ligure from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.