Airbnb market data · 202612 months to September 2026
Paesana, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Paesana brought in €5,729 over the 12 months through September 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Paesana Airbnb Market at a Glance
Rates and bookings both trail the Piedmont average. Listings averaged €83 a night and were booked on 29% of available nights, against €135 and 37% for the Piedmont average.
Timing matters: in August, usually the best month, the average listing earns about 3.2 times as much as in April, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Paesana is the 105th-largest of 143 Piedmont markets AirROI tracks.
Browse the live Paesana Airbnb market See Every Paesana ListingRevenue
How Much Do Airbnb Hosts Make in Paesana?
Gross bookings per Paesana listing averaged €5,729 over the 12 months to September 2026 (Piedmont average: €12,185), before cleaning, platform and management costs and taxes.
In a typical year, the average Paesana listing brings in €1,580 in August, its best month, and €487 in April, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across Paesana's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,420+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn €918 or more, roughly €370 a month above the median.
- Typical properties (median) earn about €548 a month.
- Entry-level properties (bottom 25%) earn €312 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.2 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €722. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Paesana Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €683 | 22.8% | €76 | €23 | 26 days | 3.1 nights |
| Oct 2025 | €378 | 12.1% | €76 | €12 | 39 days | 2.3 nights |
| Nov 2025 | €508 | 21.9% | €76 | €17 | 54 days | 3.9 nights |
| Dec 2025 | €589 | 20.9% | €77 | €19 | 49 days | 3.8 nights |
| Jan 2026 | €760 | 19.6% | €78 | €25 | 53 days | 5.4 nights |
| Feb 2026 | €365 | 16.3% | €76 | €13 | 41 days | 2.5 nights |
| Mar 2026 | €288 | 9.4% | €76 | €9 | 24 days | 1.9 nights |
| Apr 2026 | €409 | 17.4% | €77 | €14 | 29 days | 3.8 nights |
| May 2026 | €612 | 22.4% | €82 | €20 | 44 days | 4.1 nights |
| Jun 2026 | €841 | 29.3% | €84 | €28 | 37 days | 2.9 nights |
| Jul 2026 | €1,544 | 53.0% | €86 | €50 | 77 days | 5.5 nights |
| Aug 2026 | €1,772 | 63.9% | €86 | €57 | 64 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Paesana market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Paesana Profitable?
Yes, when it's run well. The average Paesana Airbnb took in €5,729 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €9,600, and run by its owner at everyday costs, about €630 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Paesana Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €5,629 | €9,440 |
| Cleaning fees guests pay2% of Paesana bookings | €100 | €160 |
| Gross bookings | €5,729 | €9,600 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 45% of Paesana listings on Simplified Pricing, 3% for the rest | −€500 | −€830 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€100 | −€160 |
| Utilities and internetAbout 5% of bookings | −€290 | −€480 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€110 | −€190 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€170 | −€290 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€60 | −€60 |
| Permit and registrationWhere one is required | −€30 | −€30 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 20% of bookings, plus cleaning paid for by the cleaning fee | −€1,260 | −€2,040 |
| Left for housing costs, then profit | €4,469about €370 a month | €7,560about €630 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Paesana Airbnb Profit
The estimate starts from Paesana's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Paesana home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Paesana's Top Earners Get There
- More nights booked. The busiest quarter of Paesana listings are booked on 35% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of €76 adds about €759 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €88 a night or more, against a median of €76. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €560 a year.
- Open for the busy months. In a typical year, August brings the average listing about €1,580, against €487 in April, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Paesana listings average 4.88 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €800 a month, against €480 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Paesana?
Paesana listings were booked on 29% of the nights they were open over the past year, 8 percentage points below the Piedmont average (37%) and 10 points below the Italy average (39%). In a typical year, occupancy swings from 20% in March to 57% in August.
Across Paesana's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 50%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 35% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
August is usually the busiest month in Paesana, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Paesana?
The average nightly rate in Paesana, known as ADR (average daily rate), was €83 over the past year, about 39% below the Piedmont average of €135 and about 53% below the Italy average of €175. In a typical year, rates peak in August at about €84 and bottom out in October at about €64.
Across Paesana's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €105+ a night, about 39% above the median.
- Strong performers (top 25%) charge €88 or more, about €12 above the median.
- Typical properties (median) charge about €76 a night.
- Entry-level properties (bottom 25%) charge €69 or less, about 10% below the median.
August rates run 30% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €75. The 12-month ADR of €83 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Paesana?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Paesana it averaged €27 over the past year, from about €16 in a typical April to about €51 in a typical August.
Across Paesana's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €49+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn €37 or more, about €15 a night above the median.
- Typical properties (median) earn about €22 per open night.
- Entry-level properties (bottom 25%) earn €15 or less, about 71% of the median.
August RevPAR is about 3.1 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €24. The 12-month RevPAR of €27 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Paesana
With only 22 active listings, the monthly pattern in Paesana is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in April.
Average revenue by month in Paesana
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €756.
Revenue by month in Paesana in numbers
| Month | Revenue per listing |
|---|---|
| January | €675 |
| February | €579 |
| March | €521 |
| April | €487 |
| May | €586 |
| June | €710 |
| July | €1,340 |
| August | €1,580 |
| September | €649 |
| October | €743 |
| November | €615 |
| December | €591 |
How Far in Advance Do Guests Book Airbnb in Paesana?
Guests book Paesana stays 42 days ahead on average (about six weeks). July stays are booked furthest out, about 58 days ahead, and September stays closest to arrival, about 22 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Paesana
95% of the 22 active listings in Paesana display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Paesana.
Neighborhoods
Best Neighborhoods for Airbnb in Paesana
AirROI's area guide picks eight Paesana neighborhoods that draw short-term rental guests, led by Centro Storico, Valle Po and Frazioni di Paesana. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Paesana, known for its charming streets and authentic Italian atmosphere. A great spot for tourists looking to explore local culture and enjoy traditional cuisine. | Chiesa di San Giovanni Battista, Museo della Civiltà Contadina, Piazza IV Novembre, Local trattorias and gelaterias |
| Valle Po | A beautiful valley with stunning natural landscapes and hiking opportunities. Ideal for nature lovers and outdoor enthusiasts. | Parco Naturale del Monviso, Hiking trails, Scenic views of the mountains, Cascate del Rio Monviso |
| Frazioni di Paesana | The surrounding hamlets of Paesana offer a more rural experience with picturesque views and a peaceful atmosphere, perfect for travelers wishing to escape the city. | Frazioni di San Giovanni, Frazioni di San Lorenzo, Local farms and vineyards, Traditional countryside festivals |
| Monviso | Famous for the Monviso mountain, it attracts climbers and tourists looking for adventure sports and breathtaking scenery. A key destination for outdoor activities. | Monviso summit, Skiing and snowboarding in winter, Climbing routes, Bird watching and nature tours |
| Paesana's Culinary Scene | Known for its local delicacies and traditional Piedmont cuisine. Attracts foodies and culinary tourists looking to taste authentic Italian dishes. | Local cheese and wine tastings, Gastronomic festivals, Trattorias serving homemade pasta, Cooking classes |
| Natural Wellness Retreats | Paesana offers wellness retreats focusing on relaxation and rejuvenation, ideal for tourists seeking a holistic escape. | Spa centers, Yoga retreats, Natural hot springs, Meditation workshops |
| Cultural Events and Festivals | Paesana hosts various cultural events throughout the year, attracting tourists interested in local traditions and festivities. | Ferragosto celebrations, Local artisan markets, Wine and food festivals, Music concerts |
| Adventure Sports Hub | A growing destination for adventure sports like mountain biking, paragliding and rafting, appealing to active travelers looking for excitement. | Mountain biking trails, Paragliding spots, Rafting on the Po River, Guided outdoor tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Paesana vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Saint-Véran (32 km away, 69 listings) earned the most per listing, about 2.2 times as much as Paesana. Château-Ville-Vieille was the busiest, booked on 40% of nights against 29% in Paesana.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Torre Pellice 16 km | 33 | €4,924 | €75 | 33% |
| Saluzzo 19 km | 41 | €7,979 | €84 | 39% |
| Pinerolo 24 km | 52 | €5,938 | €80 | 32% |
| Abriès-Ristolas France · 29 km | 65 | €9,760 | €107 | 33% |
| Savigliano 31 km | 35 | €5,671 | €82 | 31% |
| Saint-Véran France · 32 km | 69 | €12,473 | €148 | 39% |
| Molines-en-Queyras France · 33 km | 107 | €9,524 | €106 | 37% |
| Château-Ville-Vieille France · 37 km | 32 | €9,033 | €113 | 40% |
Other Airbnb Markets in Piedmont
- Turin Airbnb data 4,335 listings
- Stresa Airbnb data 432 listings
- Verbania Airbnb data 292 listings
- Alba Airbnb data 242 listings
- Sestriere Airbnb data 242 listings
- Sauze d'Oulx Airbnb data 241 listings
- Bardonecchia Airbnb data 215 listings
- Asti Airbnb data 209 listings
See all 143 Piedmont Airbnb markets
Markets Similar to Paesana
Markets elsewhere in Italy with a similar nightly rate and occupancy to Paesana:
- Barletta Airbnb data Italy · €88/night · 28.9%
- Terni Airbnb data Italy · €85/night · 31.3%
- Scalea Airbnb data Italy · €88/night · 31.4%
- Trani Airbnb data Italy · €96/night · 29.2%
- Ercolano Airbnb data Italy · €86/night · 32.1%
- Reggio Calabria Airbnb data Italy · €85/night · 32.8%
FAQ
Paesana Airbnb FAQ
How much do Airbnb hosts make in Paesana?
An active Paesana Airbnb grossed €5,729 on average in the 12 months to September 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €918 or more in a typical month.
How much can I make on Airbnb in Paesana?
It depends most on the home's size, location and how it's run. The middle half of Paesana listings earn between €312 and €918 in a typical month, and the top tenth €1,420 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Paesana?
Listings in Paesana were booked on 29% of available nights over the past year. That compares with 37% for the Piedmont average. August is usually the busiest month.
How much does an Airbnb cost per night in Paesana?
The average booked night in Paesana cost €83 before fees. Half of listings charge between €69 and €88, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Paesana?
In Paesana, 95% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Paesana?
Yes, when it's run well. The average Paesana Airbnb grossed €5,729 in the 12 months to September 2026, 53% below the Piedmont average of €12,185, though with only 22 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €630 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Paesana?
August usually pays best, averaging €1,580 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Paesana?
Each night a Paesana listing was open to book earned €27 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €49 or more.
How far in advance do guests book Airbnbs in Paesana?
Paesana stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Paesana?
The average Paesana Airbnb stay lasted 4.3 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Paesana rated?
Guests rate Paesana Airbnbs 4.88 out of 5 on average. Guests score cleanliness highest and value lowest.
What are the best neighborhoods for Airbnb in Paesana?
Centro Storico, Valle Po and Frazioni di Paesana draw the most short-term rental interest in Paesana. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Paesana?
AirROI counted 22 active Airbnb listings in Paesana as of September 2026. The closest tracked market is Torre Pellice, 16 km away.
How much are Airbnb cleaning fees in Paesana?
In Paesana, more than two-thirds of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 2% of gross revenue.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Paesana from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.