Mascalucia, Sicily Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mascalucia, Sicily? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,659 per year — at a $182 nightly rate, 32.0% occupancy, and a $66 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 64 active listings, Mascalucia is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 45.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 89% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mascalucia?
In Mascalucia, the headline Airbnb metrics are $15,659 in average annual revenue,32.0% occupancy, $182 ADR, and $66 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mascalucia?
Understanding the monthly revenue variations for Airbnb listings in Mascalucia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mascalucia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mascalucia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,321+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,050 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,093 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $499, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mascalucia
What Is the Monthly Airbnb Occupancy Rate in Mascalucia?
Maximize your bookings by understanding the Mascalucia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mascalucia:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mascalucia
What Is the Average Airbnb Nightly Rate in Mascalucia?
Effective short term rental pricing strategy in Mascalucia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mascalucia typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Mascalucia
What Is the RevPAR for Airbnb in Mascalucia?
RevPAR in Mascalucia is currently $66. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $58 RevPAR.
- Best-in-class (Top 10%) achieve $129 RevPAR.
Average Monthly RevPAR Trend in Mascalucia
RevPAR Insights for Mascalucia
- The average RevPAR in Mascalucia is $66. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($129) and bottom 25% ($19) is $110, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mascalucia benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $58+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mascalucia?
Mascalucia's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,319 per month
- Occupancy rates average 47.0%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,734 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $171
Low Season (January, February, November)
- Revenue drops to average $665 per month
- Occupancy decreases to average 15.7%
- Daily rates adjust to average $173
Seasonality Insights for Mascalucia
- Airbnb seasonality in Mascalucia is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mascalucia's highest earning potential, with monthly revenues climbing to $3,750, occupancy reaching 54.5%, and ADRs peaking at $182.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $502, occupancy could drop to 11.6%, and ADRs may adjust to $162.
- Lower occupancy paired with meaningful seasonality means hosts in Mascalucia need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Mascalucia, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mascalucia, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mascalucia?
Yes, Mascalucia, Sicily, Italy enforces high STR regulations and 89% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mascalucia to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 89% licensed listings)
What Are the Best Neighborhoods for Airbnb in Mascalucia?
Mascalucia is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Etna Region | A stunning area adjacent to Mount Etna, attracting tourists interested in hiking, wine tasting, and exploring the unique volcanic landscape. The region is rich in natural beauty and culture. | Mount Etna, Etna Wine Region, Gole dell'Alcantara, Zafferana Etnea, Linguaglossa |
| Catania | The closest major city with a vibrant atmosphere, rich history, and beautiful architecture. It's a popular destination for those looking to explore Sicilian culture, food, and nightlife. | Piazza del Duomo, Catania Fish Market, Castello Ursino, Monastery of San Nicolò l'Arena, Teatro Massimo Bellini |
| Taormina | A picturesque hilltop town famous for its ancient Greek theatre and stunning views of the coast. It’s ideal for tourists seeking luxury and romance, making it a great place for upscale Airbnb listings. | Teatro Greco, Isola Bella, Corso Umberto, Mount Etna views, Gardens of Villa Comunale |
| Sycilian Countryside | The beautiful rustic countryside surrounding Mascalucia offers a peaceful retreat for travelers looking to escape urban life. It's perfect for agritourism and nature lovers. | Sicilian vineyards, Olive groves, Charming small villages, Natural parks, Local food experiences |
| Aci Castello | A charming seaside town known for its historic Norman castle and beautiful views of the sea. It attracts visitors looking for a coastal experience close to Catania. | Castello Normanno, Aci Trezza, Beach clubs, Cyclops Riviera, Museo Casa di Verga |
| Linguaglossa | A small town at the foothills of Mount Etna, popular for its proximity to the Etna skiing area and wine production, ideal for eco-tourism and outdoor activities. | Ski resorts, Wine tasting tours, Hiking trails, Etna National Park, Local restaurants |
| Nicolosi | Often referred to as the 'Gate of Etna', Nicolosi is the main starting point for excursions to Mount Etna, attracting adventurers and nature enthusiasts year-round. | Mount Etna excursions, Botanical garden, Local artisanal shops, Pine forests, Hiking paths |
| Acireale | Known for its baroque architecture and stunning coastline, Acireale hosts numerous cultural events and attracts tourists interested in history and festivities. | Acireale Cathedral, Piazza del Duomo, Festa dei Ceri, Natural hot springs, Coastal walks |
Because Mascalucia has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Mascalucia?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mascalucia
- The Mascalucia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.4% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mascalucia, House properties are the most common (48.4%), reflecting the local real estate landscape.
- Houses represent a significant 48.4% portion, catering likely to families or larger groups.
- The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Mascalucia Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mascalucia
- The dominant room capacity in Mascalucia is 1 bedroom listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in Mascalucia, indicating a high concentration in these sizes.
Mascalucia Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mascalucia
- The most common guest capacity trend in Mascalucia vacation rentals is listings accommodating 4 guests (17.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mascalucia STR market, accounting for 31.3% of listings.
- 24.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mascalucia.
- On average, properties in Mascalucia are equipped to host 3.6 guests.
How Do Listings in Mascalucia Compare on Quality?
Listing quality in Mascalucia can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mascalucia
- At 41.8 photos per listing on average, Mascalucia hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mascalucia averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mascalucia?
Amenity Prevalence
Amenity Insights for Mascalucia
- Essential amenities in Mascalucia that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mascalucia: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mascalucia to stay competitive.
Which Airbnb Amenities Boost Revenue in Mascalucia?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mascalucia, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 76.6% | $20,064 | $1,266 | 1484.4% |
Pool | 60.9% | $22,529 | $4,941 | 355.9% |
GymHigh opportunity | 7.8% | $50,319 | $12,721 | 295.5% |
Dishwasher | 21.9% | $34,538 | $10,372 | 233.0% |
Hair dryer | 76.6% | $18,569 | $6,150 | 202.0% |
Ethernet connectionHigh opportunity | 9.4% | $38,231 | $13,324 | 186.9% |
Private entrance | 42.2% | $24,779 | $9,003 | 175.2% |
Oven | 37.5% | $25,501 | $9,753 | 161.5% |
Pool tableHigh opportunity | 7.8% | $36,093 | $13,927 | 159.2% |
BBQ grill | 31.3% | $26,956 | $10,523 | 156.2% |
Revenue Impact Insights for Mascalucia
- Heating tops the revenue impact list with a 1484.4% uplift — listings with this amenity earn $20,064 vs. $1,266 without it.
- High-opportunity amenities — Gym, Ethernet connection, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Gym — it has the best combination of high revenue impact and low market saturation in Mascalucia.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mascalucia STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mascalucia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMascalucia Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mascalucia
- The typical guest profile for Airbnb in Mascalucia consists of predominantly international visitors (95%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 5.3% of guests.
- Key international markets include United Kingdom (22.5%) and France (18.2%).
- Top languages spoken are English (40.3%) followed by French (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mascalucia?
Listings in Mascalucia average 4.76 out of 5 overall, with about 32 reviews per active listing and 18.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mascalucia
- An average rating of 4.76 places Mascalucia in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.8), while Location (4.6) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Mascalucia Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mascalucia
- The most common availability pattern in Mascalucia falls within the 271-366 days range, representing 67.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mascalucia (42.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mascalucia?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mascalucia
- The overall average booking lead time for vacation rentals in Mascalucia is 62 days.
- Guests book furthest in advance for stays during August (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Mascalucia.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Mascalucia averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mascalucia?
Guests in Mascalucia stay about 4.2 nights on average, generating roughly 1,042 reservations and 16.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mascalucia
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mascalucia
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (5.8 nights) and shorten in Jan (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mascalucia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
42.2% of total
2 Nights
17 listings
26.6% of total
3 Nights
4 listings
6.3% of total
4-6 Nights
1 listings
1.6% of total
7-29 Nights
4 listings
6.3% of total
30+ Nights
11 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mascalucia is 1 Night, adopted by 42.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Mascalucia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Mascalucia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.2% of Mascalucia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mascalucia.
Mascalucia Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.6% of total
Super Strict 30 Days
2 listings
3.1% of total
Super Strict 60 Days
2 listings
3.1% of total
Flexible
28 listings
43.8% of total
Moderate
29 listings
45.3% of total
Firm
2 listings
3.1% of total
Cancellation Policy Insights for Mascalucia
- The prevailing Airbnb cancellation policy trend in Mascalucia is Moderate, used by 45.3% of listings.
- The market strongly favors guest-friendly terms, with 89.1% of listings offering Flexible or Moderate policies. This suggests guests in Mascalucia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.3% market standard in Mascalucia.
- Regularly review your cancellation policy against competitors and market demand shifts in Mascalucia.
How Much Are Airbnb Cleaning Fees in Mascalucia?
Cleaning fees in Mascalucia are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mascalucia
- About 50.0% of Mascalucia listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($256) and median ($29) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mascalucia median of $29. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mascalucia Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mascaluciabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury villa with pool on the slopes of Etna
Entire Place • 4 bedrooms
4 bedroom cozy home in Mascalucia
Entire Place • 4 bedrooms
Intera Villa Divina Charme
Entire Place • 4 bedrooms
![[Etna] Villa Francesca](https://a0.muscache.com/im/pictures/ce7273f8-ce73-4126-8644-499d09a1c458.jpg?im_w=480&im_format=avif)
[Etna] Villa Francesca
Entire Place • 3 bedrooms
Small Village
Entire Place • 2 bedrooms
"La casa di Masina" - A surrounded garden Villa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mascalucia?
Learn from the best! This table showcases top-performing Airbnb hosts in Mascalucia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roberta | 4 | $132,047 | 105 | 4.99/5.0 |
| Giulia | 1 | $109,243 | 63 | 4.94/5.0 |
| Salvatore | 9 | $102,780 | 217 | 4.57/5.0 |
| Divina | 3 | $95,282 | 5 | 5.00/5.0 |
| Novasol | 1 | $86,133 | 6 | 4.33/5.0 |
| Claudia | 3 | $56,526 | 571 | 4.85/5.0 |
| Sebastiano | 1 | $48,420 | 179 | 4.88/5.0 |
| Noemi | 1 | $47,241 | 27 | 5.00/5.0 |
| Marika | 1 | $44,624 | 53 | 4.92/5.0 |
| Sally | 2 | $43,277 | 17 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mascalucia.
Who Are the Airbnb Hosts in Mascalucia?
Mascalucia has a relatively balanced host base.
Host Profile Insights for Mascalucia
- Only 25.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 10.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 48.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mascalucia averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mascalucia
These are the highest-grossing professional property management operations in Mascalucia, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Giulia | 1 | $109,243 | $539 | 65.3% | 4.94/5 |
| Divina | 3 | $95,282 | $751 | 20.3% | 5.00/5 |
| Novasol | 1 | $86,133 | $886 | 51.5% | 4.33/5 |
| Villa Rita Pool & Spa | 2 | $20,958 | $163 | 28.3% | N/A |
Management Company Insights for Mascalucia
- The leading management company, Giulia, operates 1 listings with $109,243 in gross revenue — a useful benchmark for what scale looks like in Mascalucia.
- Top managers average 2 properties each, suggesting professional management in Mascalucia still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mascalucia's Airbnb Market Compare to Nearby Cities?
How does the Mascalucia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Castelmola, Mascalucia has 18 percentage points lower occupancy and about $59 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 972 | $2,718 | $253.73 | 48% |
| Trecastagni | 57 | $2,337 | $319.99 | 35% |
| Santa Venerina | 50 | $2,148 | $270.12 | 42% |
| Castelmola | 54 | $2,098 | $240.23 | 50% |
| Għasri | 66 | $1,987 | $224.74 | 39% |
| Piedimonte Etneo | 73 | $1,979 | $234.34 | 36% |
| Saint Lawrence | 26 | $1,978 | $252.01 | 38% |
| Graniti | 19 | $1,969 | $170.58 | 48% |
| Ragalna | 25 | $1,955 | $217.21 | 29% |
| Viagrande | 38 | $1,927 | $266.71 | 36% |
Frequently Asked Questions About Airbnb in Mascalucia
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mascalucia.
How much do Airbnb hosts make in Mascalucia?
Mascalucia hosts earn about $15,659 per year on average, with an average nightly rate of $182 and RevPAR of $66. Those figures describe the typical revenue environment for active listings in Mascalucia, Sicily, not the ceiling for the best operators. Source: AirROI 2026 data, Mascalucia market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mascalucia?
The average Airbnb occupancy rate in Mascalucia is 32.0%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mascalucia?
Listings in Mascalucia average $182 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mascalucia?
Mascalucia currently has about 64 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mascalucia?
AirROI currently classifies the short-term rental regulation level in Mascalucia as High. The dataset also shows about 89.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mascalucia?
RevPAR in Mascalucia is about $66. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mascalucia?
Occupancy of 32.0% means Mascalucia is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,659, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mascalucia?
The average booking lead time in Mascalucia is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mascalucia?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mascalucia include Etna Region, Catania, Taormina. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mascalucia?
entire_home listings make up 73.4% of the active supply in Mascalucia. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mascalucia compare to nearby Airbnb markets?
Among neighboring markets, Taormina posts $32,620 in average annual revenue with 48.2% occupancy, compared to Mascalucia's $15,659 and 32.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mascalucia?
The average Airbnb stay length in Mascalucia is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mascalucia?
Airbnb listings in Mascalucia average 4.76 out of 5 overall. About 18.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mascalucia?
Heating and Pool are among the strongest revenue-linked amenities in Mascalucia. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mascalucia?
Yes. About 50.0% of active Airbnb listings in Mascalucia charge a cleaning fee, and the average fee is $256. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mascalucia?
At 25.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.