Naro, Sicily Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Naro, Sicily? Based on AirROI's 2025 dataset (August 2024 – July 2025), the short answer is $2,690 per year — at a $59 nightly rate, 22.2% occupancy, and a N/A RevPAR.
With just 19 active listings, Naro is a micro-market where selective demand that rewards strong listing quality and pricing strategy. The market trimmed 9.5% of its supply as weaker listings exited. For hosts in Naro, fewer competitors means an opportunity to capture share through operational excellence, smart pricing, and tapping underserved guest segments before the next growth cycle.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Naro?
In Naro, the headline Airbnb metrics are $2,690 in average annual revenue,22.2% occupancy, $59 ADR, and $0 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Naro?
Understanding the monthly revenue variations for Airbnb listings in Naro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naro is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $567 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $328 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $191, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naro
What Is the Monthly Airbnb Occupancy Rate in Naro?
Maximize your bookings by understanding the Naro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naro:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naro
What Is the Average Airbnb Nightly Rate in Naro?
Effective short term rental pricing strategy in Naro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naro typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $94+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Naro
What Is the RevPAR for Airbnb in Naro?
RevPAR in Naro is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Naro
RevPAR Insights for Naro
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Naro benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Naro?
Naro's peak Airbnb season falls in August, April, March, while the softest stretch is January, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, April, March)
- Revenue averages $709 per month
- Occupancy rates average 26.5%
- Daily rates average $63
Shoulder Season
- Revenue averages $456 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $65
Low Season (January, November, December)
- Revenue drops to average $196 per month
- Occupancy decreases to average 12.2%
- Daily rates adjust to average $66
Seasonality Insights for Naro
- Airbnb seasonality in Naro is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Naro's highest earning potential, with monthly revenues climbing to $820, occupancy reaching 40.0%, and ADRs peaking at $69.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $170, occupancy could drop to 11.0%, and ADRs may adjust to $60.
- Lower occupancy paired with meaningful seasonality means hosts in Naro need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Naro, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Naro?
Low regulation and minimal registration activity in Naro, Sicily, Italy point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Naro to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Naro?
With a compact short-term rental market, Naro gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naro Historic Center | A charming historic area with beautiful architecture and local culture. Ideal for guests wanting an authentic Sicilian experience with nearby attractions. | Castello di Naro, Chiesa Madre, Palazzo dei Baroni, Piazza del Vescovado |
| Catania Beach | Close to beautiful beaches and coastal activities, perfect for beach lovers and families looking for a seaside getaway. | Spiaggia di Catania, Lido Azzurro, Catania Aquarium, Local seafood restaurants |
| Val di Noto | Renowned for its Baroque architecture and UNESCO World Heritage sites, attracting visitors interested in history and culture. | Noto Cathedral, Palazzo Nicolaci, Cattedrale di San Corrado, Val di Noto wine routes |
| Agrigento | Famous for the Valley of the Temples, drawing tourists interested in archaeology and ancient history, making it a prime location for heritage tourism. | Valley of the Temples, Scala dei Turchi, Agrigento Cathedral |
| Sciacca | Known for its thermal baths and vibrant Carnival, appealing to those seeking relaxation and cultural experiences. | Thermal baths of Sciacca, Castello incantato, Sciacca's Carnival, Sciacca beach |
| Porto Empedocle | Historical seaside town with connections to 'The Leopard' by Giuseppe Tomasi di Lampedusa, attracting literary enthusiasts and beachgoers alike. | Lampedusa's Literary spots, Harbor views, Fishermen's markets |
| Favara | A growing art scene with cultural festivals, appealing to the younger crowd and creative types looking for art and community. | Farm Cultural Park, Favara contemporary art galleries, Local artisan shops |
| Ribera | Known for its agriculture and local produce, offering guests a taste of rural Sicily with a focus on local food experiences. | Local vineyards, Agricultural tourism, Rural cooking classes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Naro offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Naro?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naro
- The Naro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naro, Apartment/Condo properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Naro Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naro
- The dominant room capacity in Naro is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Naro, indicating a high concentration in these sizes.
Naro Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naro
- The most common guest capacity trend in Naro vacation rentals is listings accommodating 4 guests (42.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Naro STR market, accounting for 52.6% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naro.
- On average, properties in Naro are equipped to host 4.2 guests.
What Amenities Do Airbnb Guests Expect in Naro?
Amenity Prevalence
Amenity Insights for Naro
- Essential amenities in Naro that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naro: TV.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naro to stay competitive.
Dive Deeper: Advanced Naro STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaro Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naro
- The typical guest profile for Airbnb in Naro consists of predominantly international visitors (80%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.0% of guests.
- Key international markets include France (31.4%) and Germany (22.9%).
- Top languages spoken are English (39.1%) followed by French (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Naro Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naro
- The most common availability pattern in Naro falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Naro (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Naro?
Average Booking Lead Time by Month
Booking Lead Time Insights for Naro
- The overall average booking lead time for vacation rentals in Naro is 37 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Naro.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Naro averages to identify opportunities for dynamic pricing adjustments.
Naro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
31.6% of total
2 Nights
4 listings
21.1% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
6 listings
31.6% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Naro is 1 Night, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Naro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.6% of Naro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naro.
Naro Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
26.3% of total
Moderate
14 listings
73.7% of total
Cancellation Policy Insights for Naro
- The prevailing Airbnb cancellation policy trend in Naro is Moderate, used by 73.7% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Naro may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 73.7% market standard in Naro.
- Regularly review your cancellation policy against competitors and market demand shifts in Naro.
What Do the Top Airbnb Listings in Naro Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Narobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dimora Virone - paradise
Entire Place • 1 bedroom
Sweet Home Naro
Entire Place • 1 bedroom
La Fenice apartment
Entire Place • 3 bedrooms
La Casa Nel Barocco
Entire Place • 2 bedrooms
"Le Maioliche" sicilian guest house Naro
Entire Place • 2 bedrooms
Indàra Home
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Naro?
Learn from the best! This table showcases top-performing Airbnb hosts in Naro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elisa | 2 | $21,567 | 67 | 4.72/5.0 |
| Francesca E Pino | 2 | $6,713 | 145 | 4.95/5.0 |
| Giuseppina | 1 | $5,083 | 10 | 4.60/5.0 |
| Maria | 1 | $3,521 | 5 | 5.00/5.0 |
| Dario | 1 | $3,160 | 26 | 4.65/5.0 |
| Calogero | 2 | $2,568 | 2 | Not Rated |
| Alex | 1 | $2,554 | 52 | 4.46/5.0 |
| Enza | 1 | $1,553 | 7 | 5.00/5.0 |
| Angelo | 2 | $1,426 | 23 | 4.86/5.0 |
| Lillo | 1 | $894 | 8 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naro.
How Does Naro's Airbnb Market Compare to Nearby Cities?
How does the Naro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Santa Flavia, Naro has 24 percentage points lower occupancy and about $106 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Partinico | 101 | $2,261 | $304.98 | 39% |
| Għasri | 61 | $2,016 | $221.58 | 36% |
| Kerċem | 41 | $1,839 | $214.20 | 35% |
| Buseto Palizzolo | 28 | $1,784 | $258.86 | 37% |
| Collesano | 46 | $1,779 | $250.83 | 35% |
| San Marco d'Alunzio | 12 | $1,770 | $178.53 | 38% |
| Saint Lawrence | 33 | $1,739 | $218.16 | 34% |
| Santa Flavia | 197 | $1,671 | $164.68 | 46% |
| Altavilla Milicia | 76 | $1,606 | $215.21 | 40% |
| Cefalù | 1,018 | $1,599 | $184.68 | 45% |
Frequently Asked Questions About Airbnb in Naro
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Naro.
How much do Airbnb hosts make in Naro?
Naro hosts earn about $2,690 per year on average, with an average nightly rate of $59 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Naro, Sicily, not the ceiling for the best operators. Source: AirROI 2025 data, Naro market, August 2024 to July 2025.
What is the average Airbnb occupancy rate in Naro?
The average Airbnb occupancy rate in Naro is 22.2%. August is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Naro?
Listings in Naro average $59 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Naro?
Naro currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Naro?
AirROI currently classifies the short-term rental regulation level in Naro as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Naro?
RevPAR in Naro is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Naro?
Occupancy of 22.2% means Naro is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,690, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Naro?
The average booking lead time in Naro is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Naro?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Naro include Naro Historic Center, Catania Beach, Val di Noto. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Naro?
entire_home listings make up 84.2% of the active supply in Naro. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Naro compare to nearby Airbnb markets?
Among neighboring markets, Partinico posts $27,134 in average annual revenue with 38.7% occupancy, compared to Naro's $2,690 and 22.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Naro?
August is the highest-revenue month in Naro, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.