Airbnb market data · 202512 months to April 2025
Serra San Bruno, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Serra San Bruno brought in €4,553 over the 12 months through April 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Serra San Bruno run through April 2025.
The short answer
Serra San Bruno Airbnb Market at a Glance
Listings averaged €67 a night and were booked on 23% of available nights.
Timing matters: in May, the best month, the average listing earned about 6.3 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Serra San Bruno is the 11th-largest of 11 Vibo Valentia markets AirROI tracks.
Browse the live Serra San Bruno Airbnb market See Every Serra San Bruno ListingRevenue
How Much Do Airbnb Hosts Make in Serra San Bruno?
Gross bookings per Serra San Bruno listing averaged €4,553 over the 12 months to April 2025 (Vibo Valentia average: €12,424), before cleaning, platform and management costs and taxes.
The average Serra San Bruno listing brought in €1,600 in May, its best month, and €254 in January, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Serra San Bruno's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,620+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn €1,230 or more, roughly €490 a month above the median.
- Typical properties (median) earn about €740 a month.
- Entry-level properties (bottom 25%) earn €362 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 6.3 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €834.
Serra San Bruno Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue. Nightly rates peaked in December and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | €1,596 | 11.3% | €63 | 12 days |
| Jun 2024 | €1,557 | 14.2% | €64 | 19 days |
| Jul 2024 | €636 | 22.6% | €65 | 29 days |
| Aug 2024 | €1,178 | 44.5% | €66 | 66 days |
| Sep 2024 | €1,042 | 39.0% | €63 | 27 days |
| Oct 2024 | €984 | 32.3% | €64 | 21 days |
| Nov 2024 | €1,151 | 41.8% | €64 | 21 days |
| Dec 2024 | €260 | 17.0% | €67 | 19 days |
| Jan 2025 | €254 | 15.1% | €66 | 11 days |
| Feb 2025 | €382 | 28.5% | €64 | 10 days |
| Mar 2025 | €367 | 25.8% | €65 | 39 days |
| Apr 2025 | €599 | 30.6% | €66 | 27 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Serra San Bruno home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Serra San Bruno Profitable?
Yes, when it's run well. The average Serra San Bruno Airbnb took in €4,553 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €7,540, and run by its owner at everyday costs, about €460 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Serra San Bruno Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €4,553 | €7,540 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€710 | −€1,170 |
| Utilities and internetAbout 5% of bookings | −€230 | −€380 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€90 | −€150 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€140 | −€230 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€50 | −€50 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,240 | −€2,000 |
| Left for housing costs, then profit | €3,313about €280 a month | €5,540about €460 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Serra San Bruno Airbnb Profit
The estimate starts from Serra San Bruno's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Serra San Bruno home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Serra San Bruno's Top Earners Get There
- More nights booked. The busiest quarter of Serra San Bruno listings are booked on 40% or more of their nights, against 24% for the median listing. Ten more booked nights a year at the median rate of €64 adds about €638 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €72 a night or more, against a median of €64. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €460 a year.
- Open for the busy months. May brought the average listing about €1,600, against €254 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €630 a month, against €380 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Serra San Bruno?
Serra San Bruno listings were booked on 23% of the nights they were open over the past year, 18 percentage points below the Vibo Valentia average (41%) and 16 points below the Italy average (39%). Occupancy swings from 11% in May to 44% in August.
Across Serra San Bruno's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 50%+ of open nights, 26 points above the median.
- Strong performers (top 25%) fill 40% or more, roughly three nights a week.
- Typical properties (median) fill about 24% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
August was the busiest month in Serra San Bruno, May the quietest
Share of open nights booked, by month
The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Serra San Bruno?
The average nightly rate in Serra San Bruno, known as ADR (average daily rate), was €67 over the past year, about 52% below the Vibo Valentia average of €140 and about 64% below the Italy average of €185. Averaged month by month, rates barely change through the year, staying between about €63 and €67.
Across Serra San Bruno's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €87+ a night, about 37% above the median.
- Strong performers (top 25%) charge €72 or more.
- Typical properties (median) charge about €64 a night.
- Entry-level properties (bottom 25%) charge €49 or less, about three-quarters of the median.
Average nightly rate by month in Serra San Bruno
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €65.
Seasonality
Best and Worst Months for Airbnb in Serra San Bruno
With only 18 active listings, the monthly pattern in Serra San Bruno is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Serra San Bruno?
Guests book Serra San Bruno stays 21 days ahead on average (about three weeks). August stays are booked furthest out, about 66 days ahead, and February stays closest to arrival, about 10 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 21 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Serra San Bruno
11% of the 18 active listings in Serra San Bruno display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Serra San Bruno.
Neighborhoods
Best Neighborhoods for Airbnb in Serra San Bruno
AirROI's area guide picks eight Serra San Bruno neighborhoods that draw short-term rental guests, led by Centro Storico, Monte Cucuzzolo and Parco Naturale delle Serre. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Serra San Bruno offers a charming atmosphere with stunning architecture, making it a great place for tourists looking for cultural experiences. | Certosa di Serra San Bruno, Church of Santa Maria dei Sette Dolori, Old Town streets, Local artisan shops, Restaurants serving traditional Calabrian cuisine |
| Monte Cucuzzolo | This area is known for its beautiful nature trails and stunning views, making it ideal for nature lovers and hikers looking for an unforgettable outdoor experience. | Hiking paths, Scenic viewpoints, Gastronomic tours, Wildlife observation, Picnic spots |
| Parco Naturale delle Serre | A national park that provides a natural escape for tourists wanting to explore the rich biodiversity, offering a serene environment away from city life. | Nature trails, Biodiversity tours, Camping sites, Guided nature walks, Photography opportunities |
| Local Vineyards | Serra San Bruno is surrounded by vineyards that produce fine Calabrian wines. This attracts tourists interested in wine tasting and local gastronomy. | Wine tasting tours, Vineyard visits, Culinary workshops, Local markets, Wine and food festivals |
| San Bruno Monastery | An important religious site that attracts visitors interested in spirituality and history, providing a peaceful environment for reflection. | Guided tours, Historical exhibits, Spiritual retreats, Architecture tours, Quiet gardens |
| Festivals and Events Hall | Host various local festivals and events, attractive for visitors looking to experience local culture and celebrations throughout the year. | Local festivals, Cultural events, Food festivals, Art exhibitions, Musical performances |
| Rocca di Novella | A historical castle area that offers a glimpse into the past while providing scenic views, attracting history enthusiasts and outdoor lovers. | Castle ruins, Historical tours, Photography spots, Nature walks, Local legends |
| Local Food Markets | Exemplifies the rich culinary heritage of the region, attracting foodies and tourists interested in local produce and cuisine. | Farmers' markets, Cooking demonstrations, Local delicacies, Craft food events, Culinary tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Serra San Bruno vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 31 km, Briatico (31 km away, 37 listings) earned the most per listing, about 2.4 times as much as Serra San Bruno. Soverato and Briatico were the busiest, each booked on 39% of nights against 23% in Serra San Bruno.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Badolato 18 km | 42 | €7,347 | €104 | 31% |
| Santa Caterina dello Ionio 20 km | 51 | €5,308 | €122 | 33% |
| Soverato 23 km | 52 | €9,709 | €119 | 39% |
| Vibo Valentia 24 km | 55 | €7,834 | €112 | 34% |
| Pizzo 25 km | 191 | €10,053 | €125 | 37% |
| Roccella Ionica 28 km | 41 | €7,292 | €119 | 33% |
| Stalettì 30 km | 40 | €8,886 | €134 | 37% |
| Briatico 31 km | 37 | €10,984 | €132 | 39% |
Other Airbnb Markets in Vibo Valentia
- Tropea Airbnb data 431 listings
- Ricadi Airbnb data 266 listings
- Zambrone Airbnb data 92 listings
- Parghelia Airbnb data 79 listings
- Drapia Airbnb data 53 listings
FAQ
Serra San Bruno Airbnb FAQ
How much do Airbnb hosts make in Serra San Bruno?
An active Serra San Bruno Airbnb grossed €4,553 on average in the 12 months to April 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,230 or more in a typical month.
How much can I make on Airbnb in Serra San Bruno?
It depends most on the home's size, location and how it's run. The middle half of Serra San Bruno listings earn between €362 and €1,230 in a typical month, and the top tenth €1,620 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Serra San Bruno?
Listings in Serra San Bruno were booked on 23% of available nights over the past year. That compares with 41% for the Vibo Valentia average. August was the busiest month.
How much does an Airbnb cost per night in Serra San Bruno?
The average booked night in Serra San Bruno cost €67 before fees. Half of listings charge between €49 and €72, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Serra San Bruno?
In Serra San Bruno, 11% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Serra San Bruno?
Yes, when it's run well. The average Serra San Bruno Airbnb grossed €4,553 in the 12 months to April 2025, 63% below the Vibo Valentia average of €12,424, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €460 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Serra San Bruno?
May paid best over the past year, at €1,600 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Serra San Bruno?
Serra San Bruno stays were booked 21 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Serra San Bruno?
Centro Storico, Monte Cucuzzolo and Parco Naturale delle Serre draw the most short-term rental interest in Serra San Bruno. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Serra San Bruno?
AirROI counted 18 active Airbnb listings in Serra San Bruno as of April 2025. The closest tracked market is Badolato, 18 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Serra San Bruno from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.