Priory, Saint Ann Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Priory, Saint Ann? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $13,336 per year — at a $184 nightly rate, 31.4% occupancy, and a N/A RevPAR.
At 132 active listings, Priory is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 5.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Priory?
In Priory, the headline Airbnb metrics are $13,336 in average annual revenue,31.4% occupancy, $184 ADR, and $0 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Priory?
Understanding the monthly revenue variations for Airbnb listings in Priory is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Priory is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Priory across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,760+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,664 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,421 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $722, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Priory
What Is the Monthly Airbnb Occupancy Rate in Priory?
Maximize your bookings by understanding the Priory STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Priory:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Priory
What Is the Average Airbnb Nightly Rate in Priory?
Effective short term rental pricing strategy in Priory involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Priory typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Priory
What Is the RevPAR for Airbnb in Priory?
RevPAR in Priory is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Priory
RevPAR Insights for Priory
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Priory benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Priory?
Priory's peak Airbnb season falls in July, August, December, while the softest stretch is May, June, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $2,389 per month
- Occupancy rates average 39.0%
- Daily rates average $181
Shoulder Season
- Revenue averages $1,728 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $179
Low Season (May, June, November)
- Revenue drops to average $1,490 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $173
Seasonality Insights for Priory
- The Airbnb seasonality pattern in Priory shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Priory's highest earning potential, with monthly revenues climbing to $2,415, occupancy reaching 40.6%, and ADRs peaking at $194.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,435, occupancy could drop to 27.8%, and ADRs may adjust to $172.
- Lower occupancy paired with meaningful seasonality means hosts in Priory need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Priory seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Priory?
Low regulation and minimal registration activity in Priory, Saint Ann, Jamaica point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Priory to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Priory?
Priory is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocho Rios | A popular tourist destination known for its beautiful beaches and vibrant culture. Ocho Rios attracts visitors for its natural attractions such as waterfalls and snorkeling sites. | Dunn's River Falls, Mystic Mountain, Ocho Rios Bay Beach, Fern Gully, Island Gully Falls, Reggae Beach |
| Runaway Bay | A serene beach town ideal for relaxation and beach activities. Known for its less crowded beaches and a peaceful atmosphere, perfect for families and couples. | Runaway Bay Beach, Bamboo Beach Club, Green Grotto Caves, Flavours Beach, Breezes Runaway Bay Resort, Coral Reef |
| Discovery Bay | A tranquil location with a rich historical background. Great for vacationers who enjoy water sports, beaches, and local culture. | Discovery Bay Beach, James Bond Beach, Puerta del Sol Beach, Gold Rock Beach, Green Grotto Caves, Coral Reef |
| Saint Ann's Bay | A fantastic location with historical significance and access to various attractions. It provides a perfect balance of local culture and tourist activities. | Saint Ann's Bay Beach, Bob Marley Museum, Fort Haldane, Green Grotto Caves, Turtle River Falls and Gardens, Little Dunn's River |
| Bamboo Beach | Famous for its picturesque views and relaxing environment. Ideal for water sports enthusiasts and those looking to unwind by the beach. | Bamboo Beach Club, Bamboo River Rafting, Fish Cove, James Bond Beach, Chukka Caribbean Adventures, Reggae Beach |
| Trelawny | A more rural retreat with beautiful landscapes and historical sites. Attracts those interested in exploring nature and local heritage. | Luminous Lagoon, Falmouth Historic District, Silver Sands Beach, Burwood Beach, Glistening Waters, Queen's Park |
| Falmouth | Rich with Jamaican history and culture, Falmouth offers visitors a vibrant local lifestyle along with access to amazing beaches. | Falmouth Harbour, Water Square, Pearns Point Beach, Martha Brae River, Glistening Waters, Luminous Lagoon |
| Mamme Bay | A quieter area with luxurious villa rentals and access to pristine beaches, attracting travelers looking for a more luxurious getaway. | Mamme Bay Beach, Irie Blue Hole, Puerto Seco Beach, Chukka Caribbean Adventures, Mariners Galleon, Dolphin Cove Ocho Rios |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Priory offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Priory?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Priory
- The Priory Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Priory, House properties are the most common (89.4%), reflecting the local real estate landscape.
- Houses represent a significant 89.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Priory Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Priory
- The dominant room capacity in Priory is 3 bedrooms listings, making up 64.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 83.3% of the active Airbnb listings in Priory, indicating a high concentration in these sizes.
- A significant 70.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Priory.
Priory Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Priory
- The most common guest capacity trend in Priory vacation rentals is listings accommodating 6 guests (52.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Priory STR market, accounting for 68.2% of listings.
- 69.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Priory.
- On average, properties in Priory are equipped to host 5.5 guests.
What Amenities Do Airbnb Guests Expect in Priory?
Amenity Prevalence
Amenity Insights for Priory
- Essential amenities in Priory that guests expect include: Air conditioning, Wifi, TV, Kitchen, Free parking on premises, Iron. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Priory: Air conditioning, Wifi, TV, Kitchen, Free parking on premises, Iron.
- Prioritize adding missing essentials: Wifi, TV, Kitchen, Free parking on premises, Iron.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Priory to stay competitive.
Dive Deeper: Advanced Priory STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Priory. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPriory Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Priory
- The typical guest profile for Airbnb in Priory consists of predominantly international visitors (81%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 18.9% of guests.
- Key international markets include United States (54.7%) and Jamaica (18.9%).
- Top languages spoken are English (82%) followed by Spanish (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Priory Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Priory
- The most common availability pattern in Priory falls within the 271-366 days range, representing 65.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Priory (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Priory?
Average Booking Lead Time by Month
Booking Lead Time Insights for Priory
- The overall average booking lead time for vacation rentals in Priory is 43 days.
- Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Priory.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Priory averages to identify opportunities for dynamic pricing adjustments.
Priory Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
14.6% of total
2 Nights
40 listings
32.5% of total
3 Nights
34 listings
27.6% of total
4-6 Nights
10 listings
8.1% of total
30+ Nights
21 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Priory is 2 Nights, adopted by 32.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Priory, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.5% of Priory hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
- A 2-night minimum appears standard (32.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Priory.
Priory Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
31 listings
27.4% of total
Moderate
40 listings
35.4% of total
Firm
15 listings
13.3% of total
Strict
27 listings
23.9% of total
Cancellation Policy Insights for Priory
- The prevailing Airbnb cancellation policy trend in Priory is Moderate, used by 35.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.8%) and stricter (37.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.4% market standard in Priory.
- Regularly review your cancellation policy against competitors and market demand shifts in Priory.
What Do the Top Airbnb Listings in Priory Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Priorybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deluxe Richmond Retreat w/ Spectacular Amenities
Entire Place • 3 bedrooms
The Palms-Clearwater Blue Getaway
Entire Place • 3 bedrooms
Coastal Haven: Your Tropical Oasis
Entire Place • 3 bedrooms
Paradise Luxury Villa Infinity Pool
Entire Place • 3 bedrooms
Villas OutAMany •Free Puerto Seco •No Cleaning Fee
Entire Place • 4 bedrooms
Home Away @ The Gated Richmond -Entire home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Priory?
Learn from the best! This table showcases top-performing Airbnb hosts in Priory based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sherie & I Heart Travel Jamaic | 2 | $67,048 | 146 | 4.92/5.0 |
| Lauri-Ann | 2 | $58,553 | 48 | 2.46/5.0 |
| Nordia | 1 | $58,552 | 92 | 4.85/5.0 |
| Bryan | 2 | $55,762 | 69 | 4.96/5.0 |
| Oshane | 1 | $45,902 | 114 | 4.74/5.0 |
| Sean | 1 | $39,564 | 10 | 5.00/5.0 |
| Semoura | 1 | $37,445 | 23 | 4.87/5.0 |
| Trevor | 1 | $36,031 | 56 | 4.95/5.0 |
| Kerri & Andrae | 1 | $35,723 | 30 | 5.00/5.0 |
| Philip | 1 | $34,250 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Priory.
How Does Priory's Airbnb Market Compare to Nearby Cities?
How does the Priory Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Montego Bay, Priory has 7 percentage points lower occupancy and about $150 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 27 | $3,972 | $606.58 | 35% |
| Ocho Rios | 15 | $3,632 | $417.73 | 31% |
| Unity Hall | 29 | $3,632 | $363.84 | 29% |
| Treasure Beach | 15 | $3,220 | $350.31 | 37% |
| Davis Cove | 14 | $3,191 | $321.48 | 34% |
| Mount Zion | 27 | $3,038 | $395.62 | 34% |
| Montego Bay | 195 | $2,743 | $334.00 | 38% |
| Bruces Hill | 18 | $2,354 | $550.41 | 25% |
| Drapers | 35 | $2,239 | $399.41 | 31% |
| West End | 21 | $2,174 | $304.67 | 34% |
Frequently Asked Questions About Airbnb in Priory
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Priory.
How much do Airbnb hosts make in Priory?
Priory hosts earn about $13,336 per year on average, with an average nightly rate of $184 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Priory, Saint Ann, not the ceiling for the best operators. Source: AirROI 2025 data, Priory market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Priory?
The average Airbnb occupancy rate in Priory is 31.4%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Priory?
Listings in Priory average $184 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Priory?
Priory currently has about 132 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Priory?
AirROI currently classifies the short-term rental regulation level in Priory as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Priory?
RevPAR in Priory is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Priory?
Occupancy of 31.4% means Priory is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,336, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Priory?
The average booking lead time in Priory is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Priory?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Priory include Ocho Rios, Runaway Bay, Discovery Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Priory?
entire_home listings make up 96.2% of the active supply in Priory. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Priory compare to nearby Airbnb markets?
Among neighboring markets, Duncans posts $47,665 in average annual revenue with 34.6% occupancy, compared to Priory's $13,336 and 31.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Priory?
July is the highest-revenue month in Priory, while November is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.