What Are the Best Places to Invest in Airbnb in Jamaica?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-08

The short-term rental market in Jamaica spans 44 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Jamaica across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Kingston, Saint Andrew leads by market size with 1,681 active listings and $1,032/month revenue. Across all ranked markets, average occupancy is 28.9% with $1,230/month in average revenue and $210/night ADR. 44 of 44 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Jamaica by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Jamaica attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Kingston, Saint Andrew leads with 1,681 active short-term rental listings and $1,032/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Kingston, Saint Andrew	1,681	$1,032	$127	36.3%	Low
2	Montego Bay, Saint James	949	$1,639	$223	34.8%	Low
3	Ocho Rios, Saint Ann	624	$1,103	$168	31.8%	Low
4	Negril, Westmoreland	406	$1,069	$173	29.6%	Low
5	Drax Hall, Saint Ann	326	$1,564	$307	27.4%	Low
6	Portmore, Saint Catherine	289	$615	$98	31.9%	Low
7	Spanish Town, Saint Catherine	193	$611	$85	33.3%	Low
8	Discovery Bay, Saint Ann	153	$1,874	$268	30.8%	Low
9	Runaway Bay, Saint Ann	137	$1,474	$273	26.8%	Low
10	Treasure Beach, Saint Elizabeth	137	$1,748	$322	25.3%	Low
11	Priory, St. Ann Parish	133	$1,049	$190	30.5%	Low
12	Rio Nuevo, Saint Mary	126	$1,564	$346	23.9%	Low
13	Florence Hall, Trelawny	119	$743	$120	30.6%	Low
14	Mandeville, Manchester	112	$591	$98	30.5%	Low
15	Port Antonio, Portland	88	$858	$157	26.4%	Low
16	Old Harbour, Saint Catherine	82	$592	$96	32.2%	Low
17	Ocho Rios, St. Ann Parish	62	$1,659	$223	32.1%	Low
18	St. James Parish, St. James Parish	58	$2,280	$426	29.1%	Low
19	Lucea, Hanover Parish	56	$927	$152	30.5%	Low
20	Reading, St. James Parish	54	$1,928	$216	37.8%	Low
21	Drapers, Portland	48	$1,955	$406	25.9%	Low
22	Tower Isle, St. Mary Parish	43	$1,279	$210	24.1%	Low
23	Falmouth, Trelawny	38	$551	$121	27.6%	Low
24	Boscobel, Saint Mary	35	$2,159	$322	29.2%	Low
25	Fairy Hill, Portland	33	$339	$125	21.7%	Low
26	St Ann's Bay, Saint Ann	32	$925	$204	27.4%	Low
27	Hellshire, Saint Catherine	32	$758	$125	27.1%	Low
28	White River, Saint Ann	31	$576	$129	28.0%	Low
29	Black River, Saint Elizabeth	31	$806	$180	28.1%	Low
30	Mount Zion, Saint James	30	$2,794	$520	31.3%	Low
31	Duncans, Trelawny	29	$2,440	$464	27.2%	Low
32	Kew, Hanover	27	$854	$134	30.3%	Low
33	St. Ann Parish, St. Ann Parish	27	$1,080	$171	30.2%	Low
34	St.Bran's Burg, St. James Parish	27	$638	$99	30.5%	Low
35	May Pen, Clarendon	26	$528	$130	24.0%	Low
36	Salem, Saint Ann	24	$1,113	$199	30.9%	Low
37	Oracabessa, Saint Mary	23	$1,028	$181	30.6%	Low
38	Elgin Town, Hanover	22	$770	$128	29.4%	Low
39	Unity Hall, Saint James	22	$3,384	$395	30.7%	Low
40	Plantation Village, St. Ann Parish	22	$1,646	$203	27.9%	Low
41	Priestmans River, Portland	21	$1,381	$260	28.4%	Low
42	West End, Westmoreland	20	$1,154	$200	24.6%	Low
43	Long Bay, Portland	19	$349	$105	19.4%	Low
44	Martha Brae, Trelawny	18	$688	$178	25.2%	Low

Most Profitable Airbnb Markets in Jamaica by Revenue

The most profitable Airbnb cities in Jamaica are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Unity Hall, Saint James leads with $3,384/month at $395 ADR and 30.7% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Unity Hall, Saint James	$3,384	22	$395	30.7%	Low
2	Mount Zion, Saint James	$2,794	30	$520	31.3%	Low
3	Duncans, Trelawny	$2,440	29	$464	27.2%	Low
4	St. James Parish, St. James Parish	$2,280	58	$426	29.1%	Low
5	Boscobel, Saint Mary	$2,159	35	$322	29.2%	Low
6	Drapers, Portland	$1,955	48	$406	25.9%	Low
7	Reading, St. James Parish	$1,928	54	$216	37.8%	Low
8	Discovery Bay, Saint Ann	$1,874	153	$268	30.8%	Low
9	Treasure Beach, Saint Elizabeth	$1,748	137	$322	25.3%	Low
10	Ocho Rios, St. Ann Parish	$1,659	62	$223	32.1%	Low
11	Plantation Village, St. Ann Parish	$1,646	22	$203	27.9%	Low
12	Montego Bay, Saint James	$1,639	949	$223	34.8%	Low
13	Rio Nuevo, Saint Mary	$1,564	126	$346	23.9%	Low
14	Drax Hall, Saint Ann	$1,564	326	$307	27.4%	Low
15	Runaway Bay, Saint Ann	$1,474	137	$273	26.8%	Low
16	Priestmans River, Portland	$1,381	21	$260	28.4%	Low
17	Tower Isle, St. Mary Parish	$1,279	43	$210	24.1%	Low
18	West End, Westmoreland	$1,154	20	$200	24.6%	Low
19	Salem, Saint Ann	$1,113	24	$199	30.9%	Low
20	Ocho Rios, Saint Ann	$1,103	624	$168	31.8%	Low
21	St. Ann Parish, St. Ann Parish	$1,080	27	$171	30.2%	Low
22	Negril, Westmoreland	$1,069	406	$173	29.6%	Low
23	Priory, St. Ann Parish	$1,049	133	$190	30.5%	Low
24	Kingston, Saint Andrew	$1,032	1,681	$127	36.3%	Low
25	Oracabessa, Saint Mary	$1,028	23	$181	30.6%	Low
26	Lucea, Hanover Parish	$927	56	$152	30.5%	Low
27	St Ann's Bay, Saint Ann	$925	32	$204	27.4%	Low
28	Port Antonio, Portland	$858	88	$157	26.4%	Low
29	Kew, Hanover	$854	27	$134	30.3%	Low
30	Black River, Saint Elizabeth	$806	31	$180	28.1%	Low
31	Elgin Town, Hanover	$770	22	$128	29.4%	Low
32	Hellshire, Saint Catherine	$758	32	$125	27.1%	Low
33	Florence Hall, Trelawny	$743	119	$120	30.6%	Low
34	Martha Brae, Trelawny	$688	18	$178	25.2%	Low
35	St.Bran's Burg, St. James Parish	$638	27	$99	30.5%	Low
36	Portmore, Saint Catherine	$615	289	$98	31.9%	Low
37	Spanish Town, Saint Catherine	$611	193	$85	33.3%	Low
38	Old Harbour, Saint Catherine	$592	82	$96	32.2%	Low
39	Mandeville, Manchester	$591	112	$98	30.5%	Low
40	White River, Saint Ann	$576	31	$129	28.0%	Low
41	Falmouth, Trelawny	$551	38	$121	27.6%	Low
42	May Pen, Clarendon	$528	26	$130	24.0%	Low
43	Long Bay, Portland	$349	19	$105	19.4%	Low
44	Fairy Hill, Portland	$339	33	$125	21.7%	Low

Most Expensive Airbnb Markets in Jamaica by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Mount Zion, Saint James commands the highest Airbnb nightly rate in Jamaica at $520/night, generating $2,794/month at 31.3% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Mount Zion, Saint James	$520	30	$2,794	31.3%	Low
2	Duncans, Trelawny	$464	29	$2,440	27.2%	Low
3	St. James Parish, St. James Parish	$426	58	$2,280	29.1%	Low
4	Drapers, Portland	$406	48	$1,955	25.9%	Low
5	Unity Hall, Saint James	$395	22	$3,384	30.7%	Low
6	Rio Nuevo, Saint Mary	$346	126	$1,564	23.9%	Low
7	Treasure Beach, Saint Elizabeth	$322	137	$1,748	25.3%	Low
8	Boscobel, Saint Mary	$322	35	$2,159	29.2%	Low
9	Drax Hall, Saint Ann	$307	326	$1,564	27.4%	Low
10	Runaway Bay, Saint Ann	$273	137	$1,474	26.8%	Low
11	Discovery Bay, Saint Ann	$268	153	$1,874	30.8%	Low
12	Priestmans River, Portland	$260	21	$1,381	28.4%	Low
13	Ocho Rios, St. Ann Parish	$223	62	$1,659	32.1%	Low
14	Montego Bay, Saint James	$223	949	$1,639	34.8%	Low
15	Reading, St. James Parish	$216	54	$1,928	37.8%	Low
16	Tower Isle, St. Mary Parish	$210	43	$1,279	24.1%	Low
17	St Ann's Bay, Saint Ann	$204	32	$925	27.4%	Low
18	Plantation Village, St. Ann Parish	$203	22	$1,646	27.9%	Low
19	West End, Westmoreland	$200	20	$1,154	24.6%	Low
20	Salem, Saint Ann	$199	24	$1,113	30.9%	Low
21	Priory, St. Ann Parish	$190	133	$1,049	30.5%	Low
22	Oracabessa, Saint Mary	$181	23	$1,028	30.6%	Low
23	Black River, Saint Elizabeth	$180	31	$806	28.1%	Low
24	Martha Brae, Trelawny	$178	18	$688	25.2%	Low
25	Negril, Westmoreland	$173	406	$1,069	29.6%	Low
26	St. Ann Parish, St. Ann Parish	$171	27	$1,080	30.2%	Low
27	Ocho Rios, Saint Ann	$168	624	$1,103	31.8%	Low
28	Port Antonio, Portland	$157	88	$858	26.4%	Low
29	Lucea, Hanover Parish	$152	56	$927	30.5%	Low
30	Kew, Hanover	$134	27	$854	30.3%	Low
31	May Pen, Clarendon	$130	26	$528	24.0%	Low
32	White River, Saint Ann	$129	31	$576	28.0%	Low
33	Elgin Town, Hanover	$128	22	$770	29.4%	Low
34	Kingston, Saint Andrew	$127	1,681	$1,032	36.3%	Low
35	Hellshire, Saint Catherine	$125	32	$758	27.1%	Low
36	Fairy Hill, Portland	$125	33	$339	21.7%	Low
37	Falmouth, Trelawny	$121	38	$551	27.6%	Low
38	Florence Hall, Trelawny	$120	119	$743	30.6%	Low
39	Long Bay, Portland	$105	19	$349	19.4%	Low
40	St.Bran's Burg, St. James Parish	$99	27	$638	30.5%	Low
41	Mandeville, Manchester	$98	112	$591	30.5%	Low
42	Portmore, Saint Catherine	$98	289	$615	31.9%	Low
43	Old Harbour, Saint Catherine	$96	82	$592	32.2%	Low
44	Spanish Town, Saint Catherine	$85	193	$611	33.3%	Low

Highest Occupancy Airbnb Markets in Jamaica

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Kingston, Saint Andrew leads Jamaica with 36.3% occupancy, $1,032/month revenue, and 1,681 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Kingston, Saint Andrew	36.3%	1,681	$1,032	$127	Low
2	Montego Bay, Saint James	34.8%	949	$1,639	$223	Low
3	Ocho Rios, Saint Ann	31.8%	624	$1,103	$168	Low
4	Negril, Westmoreland	29.6%	406	$1,069	$173	Low
5	Drax Hall, Saint Ann	27.4%	326	$1,564	$307	Low

How to Choose an Airbnb Investment Market in Jamaica

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Jamaica tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Jamaica

Understanding the regulatory environment is critical for any Airbnb investment in Jamaica. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 44 markets ranked on this page: 44 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Jamaica

This page ranks Airbnb markets in Jamaica across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Jamaica.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Jamaica.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Jamaica and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Jamaica, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Jamaica

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jamaica.

What are the best places to invest in Airbnb in Jamaica?

Kingston, Saint Andrew leads this ranking for Jamaica with 1,681 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Jamaica?

Unity Hall, Saint James posts the highest average monthly revenue in this ranking at $3,384. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Jamaica?

Reading, St. James Parish has the highest occupancy rate in this comparison at 37.8%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Jamaica?

Mount Zion, Saint James commands the highest average daily rate at $520 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Jamaica have the lowest regulation?

Kingston (Saint Andrew), Montego Bay (Saint James), Ocho Rios (Saint Ann) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Jamaica in 2026?

The markets ranked here average 28.9% occupancy, and the top performer posts $3,384 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Jamaica for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Jamaica?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Jamaica?

First-time investors in Jamaica should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Jamaica?

Across the markets ranked here, the average occupancy rate in Jamaica is 28.9%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Jamaica?

Regulation is one of the most overlooked risks in short-term rental investing. In Jamaica, 44 of 44 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Jamaica?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Jamaica ranking has about 43 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Jamaica?

Seasonal markets in Jamaica experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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What Other Airbnb Markets Are in Jamaica?

Clarendon Hanover Hanover Parish Manchester Portland Saint Andrew Saint Ann Saint Catherine Saint Elizabeth Saint James Saint Mary St. Ann Parish St. James Parish St. Mary Parish Trelawny Westmoreland