Priory, St. Ann Parish Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Priory, St. Ann Parish? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,582 per year — at a $190 nightly rate, 30.5% occupancy, and a $56 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 133 active listings, Priory is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 44.6% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Priory?
In Priory, the headline Airbnb metrics are $12,582 in average annual revenue,30.5% occupancy, $190 ADR, and $56 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Priory?
Understanding the monthly revenue variations for Airbnb listings in Priory is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Priory is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Priory across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,886+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,529 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,391 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $728, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Priory
What Is the Monthly Airbnb Occupancy Rate in Priory?
Maximize your bookings by understanding the Priory STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Priory:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Priory
What Is the Average Airbnb Nightly Rate in Priory?
Effective short term rental pricing strategy in Priory involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Priory typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Priory
What Is the RevPAR for Airbnb in Priory?
RevPAR in Priory is currently $56. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $73 RevPAR.
- Best-in-class (Top 10%) achieve $105 RevPAR.
Average Monthly RevPAR Trend in Priory
RevPAR Insights for Priory
- The average RevPAR in Priory is $56. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($105) and bottom 25% ($31) is $74, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Priory benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $73+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Priory?
Priory's peak Airbnb season falls in December, August, July, while the softest stretch is January, May, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, August, July)
- Revenue averages $2,383 per month
- Occupancy rates average 39.3%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,658 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $188
Low Season (January, May, October)
- Revenue drops to average $1,482 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $191
Seasonality Insights for Priory
- The Airbnb seasonality pattern in Priory shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Priory's highest earning potential, with monthly revenues climbing to $2,467, occupancy reaching 40.9%, and ADRs peaking at $195.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,429, occupancy could drop to 27.8%, and ADRs may adjust to $184.
- Lower occupancy paired with meaningful seasonality means hosts in Priory need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Priory seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Priory?
Low regulation and minimal registration activity in Priory, St. Ann Parish, Jamaica point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Priory to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Priory?
Priory is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocho Rios | Popular tourist destination known for its beautiful beaches, waterfalls, and vibrant nightlife. Ideal for travelers looking for sun, sand, and a variety of attractions. | Dunn's River Falls, Turtle River Falls, Ocho Rios Bay Beach, Mystic Mountain, Island Gully Falls |
| Runaway Bay | Quieter than Ocho Rios, this area offers stunning beaches and is close to various attractions. Great for families and travelers seeking relaxation. | Runaway Bay Beach, Green Grotto Caves, Flavours Beach, The Treasure Hunt, The Royal Palm Reserve |
| Montego Bay | One of the most famous resort towns in Jamaica, known for its lively atmosphere, luxury resorts, and beautiful coastline. Ideal for both short and long-term hosting. | Doctor's Cave Beach, Margaritaville, Rose Hall Great House, Montego Bay Marine Park, Luminous Lagoon |
| Negril | World-renowned for its Seven Mile Beach and stunning sunsets. A favorite amongst backpackers and luxury travelers alike, making it a prime Airbnb location. | Seven Mile Beach, Negril Cliffs, Rick's Cafe, Blue Hole Mineral Spring, Booby Cay Island |
| Port Antonio | Less commercialized and offers a more laid-back atmosphere. Attracts eco-tourists and nature lovers looking to explore Jamaica's natural beauty. | Blue Lagoon, Frenchman's Cove, Winnifred Beach, Cascades Falls, Portland Parish |
| Falmouth | A historic town with preserved colonial architecture and a cruise ship port. Continues to grow in popularity among tourists seeking cultural experiences. | Falmouth Historic District, The Luminous Lagoon, Burwood Beach, Glistening Waters, Water Square |
| Mandeville | Known for its cooler climate and coffee plantations. Popular for visitors looking for a different experience from the typical beach vacation. | Mandeville Golf Club, The Manchester Parish, Berwick Heights, Mandeville Market |
| Treasure Beach | A tranquil fishing village that offers a unique, off-the-beaten-path experience with beautiful beaches. Great for those looking for a peaceful getaway. | Treasure Beach, Lancewood Mural, Billy's Bay, Jack Sprat Beach, Crocodile Swamp |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Priory offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Priory?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Priory
- The Priory Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 133 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Priory, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Priory Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Priory
- The dominant room capacity in Priory is 3 bedrooms listings, making up 61.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 82.0% of the active Airbnb listings in Priory, indicating a high concentration in these sizes.
- A significant 68.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Priory.
Priory Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Priory
- The most common guest capacity trend in Priory vacation rentals is listings accommodating 6 guests (50.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Priory STR market, accounting for 69.9% of listings.
- 68.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Priory.
- On average, properties in Priory are equipped to host 5.5 guests.
How Do Listings in Priory Compare on Quality?
Listing quality in Priory can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Priory
- At 39.8 photos per listing on average, Priory hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Priory averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Priory?
Amenity Prevalence
Amenity Insights for Priory
- Essential amenities in Priory that guests expect include: Air conditioning, Wifi, Iron, TV, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Priory: Air conditioning, Wifi, Iron, TV, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Iron, TV, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Priory to stay competitive.
Which Airbnb Amenities Boost Revenue in Priory?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Priory, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 91.7% | $13,336 | $4,220 | 216.0% |
Microwave | 83.5% | $13,990 | $5,480 | 155.3% |
Refrigerator | 91.0% | $13,256 | $5,790 | 128.9% |
Outdoor playground | 23.3% | $21,805 | $9,779 | 123.0% |
Dishes and silverware | 87.2% | $13,535 | $6,081 | 122.6% |
High chairHigh opportunity | 7.5% | $25,615 | $11,523 | 122.3% |
Sun loungers | 18.8% | $22,102 | $10,379 | 113.0% |
Board games | 29.3% | $19,894 | $9,549 | 108.3% |
Outdoor showerHigh opportunity | 6.8% | $24,172 | $11,741 | 105.9% |
Sound system | 12.0% | $22,961 | $11,163 | 105.7% |
Revenue Impact Insights for Priory
- Hot water tops the revenue impact list with a 216.0% uplift — listings with this amenity earn $13,336 vs. $4,220 without it.
- High-opportunity amenities — High chair, Outdoor shower — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, Microwave, Refrigerator, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding High chair — it has the best combination of high revenue impact and low market saturation in Priory.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Priory STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Priory. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPriory Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Priory
- The typical guest profile for Airbnb in Priory consists of predominantly international visitors (85%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 15.2% of guests.
- Key international markets include United States (61.4%) and Jamaica (15.2%).
- Top languages spoken are English (85%) followed by Spanish (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Priory?
Listings in Priory average 4.76 out of 5 overall, with about 30.2 reviews per active listing and 24.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Priory
- An average rating of 4.76 places Priory in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.87), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Priory Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Priory
- The most common availability pattern in Priory falls within the 271-366 days range, representing 76.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Priory (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Priory?
Average Booking Lead Time by Month
Booking Lead Time Insights for Priory
- The overall average booking lead time for vacation rentals in Priory is 46 days.
- Guests book furthest in advance for stays during December (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (54 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Priory.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Priory averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Priory?
Guests in Priory stay about 6 nights on average, generating roughly 1,544 reservations and 11.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Priory
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Priory
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (7.2 nights) and shorten in Oct (4.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Priory Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
15% of total
2 Nights
43 listings
32.3% of total
3 Nights
27 listings
20.3% of total
4-6 Nights
7 listings
5.3% of total
30+ Nights
36 listings
27.1% of total
Key Insights
- The most prevalent minimum stay requirement in Priory is 2 Nights, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.1%) caters to monthly stays (30+ nights) in Priory, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.3% of Priory hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- A 2-night minimum appears standard (32.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Priory.
Priory Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.5% of total
Flexible
28 listings
21.2% of total
Moderate
50 listings
37.9% of total
Firm
40 listings
30.3% of total
Strict
12 listings
9.1% of total
Cancellation Policy Insights for Priory
- The prevailing Airbnb cancellation policy trend in Priory is Moderate, used by 37.9% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (39.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.9% market standard in Priory.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Priory.
How Much Are Airbnb Cleaning Fees in Priory?
Cleaning fees in Priory are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Priory
- 89.5% of listings charge a cleaning fee, making it standard practice in Priory. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $66 is close to the median ($65), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Priory median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Priory Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Priorybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villas OutAMany •Free Puerto Seco •No Cleaning Fee
Entire Place • 4 bedrooms
Deluxe Richmond Retreat w/ Spectacular Amenities
Entire Place • 3 bedrooms
Star Apple Getaway |Pool |Playground
Entire Place • 3 bedrooms
Richmond Fun and Relaxation
Entire Place • 3 bedrooms
Coastal Haven: Your Tropical Oasis
Entire Place • 3 bedrooms
Paradise Villa|Gated|Pool|Richmond
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Priory?
Learn from the best! This table showcases top-performing Airbnb hosts in Priory based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bryan | 4 | $99,681 | 91 | 4.98/5.0 |
| Sherie & I Heart Travel Jamaic | 2 | $65,128 | 184 | 4.92/5.0 |
| Antonio | 6 | $49,419 | 44 | 4.62/5.0 |
| Sean | 1 | $48,643 | 29 | 5.00/5.0 |
| Nordia | 1 | $48,414 | 108 | 4.86/5.0 |
| Kerri & Andrae | 1 | $42,802 | 78 | 4.99/5.0 |
| Jami | 2 | $42,655 | 16 | 4.73/5.0 |
| Beresford | 1 | $40,929 | 45 | 4.67/5.0 |
| Oshane | 1 | $38,841 | 148 | 4.78/5.0 |
| Carldon | 2 | $37,919 | 117 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Priory.
Who Are the Airbnb Hosts in Priory?
Priory has a relatively balanced host base.
Host Profile Insights for Priory
- A 33.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 3.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Priory averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Priory
These are the highest-grossing professional property management operations in Priory, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sherie & I Heart Travel Jamaic | 2 | $65,128 | $156 | 54.4% | 4.92/5 |
| Vacation Stay | 2 | $10,846 | $251 | 17.9% | 4.79/5 |
| Stacy-Ann | 1 | $10,097 | $71 | 43.7% | 4.83/5 |
Management Company Insights for Priory
- The leading management company, Sherie & I Heart Travel Jamaic, operates 2 listings with $65,128 in gross revenue — a useful benchmark for what scale looks like in Priory.
- Top managers average 2 properties each, suggesting professional management in Priory still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Priory's Airbnb Market Compare to Nearby Cities?
How does the Priory Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Barrett Town, Priory has 18 percentage points lower occupancy and about $135 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Barrett Town | 12 | $4,746 | $325.57 | 48% |
| Unity Hall | 22 | $3,384 | $394.81 | 31% |
| Mount Zion | 30 | $2,794 | $519.69 | 31% |
| Davis Cove | 13 | $2,694 | $346.43 | 27% |
| Duncans | 29 | $2,440 | $463.98 | 27% |
| St. James Parish | 58 | $2,280 | $425.55 | 29% |
| Boscobel | 35 | $2,159 | $321.95 | 29% |
| Drapers | 48 | $1,955 | $406.12 | 26% |
| Reading | 54 | $1,928 | $216.18 | 38% |
| Discovery Bay | 153 | $1,874 | $268.26 | 31% |
Frequently Asked Questions About Airbnb in Priory
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Priory.
How much do Airbnb hosts make in Priory?
Priory hosts earn about $12,582 per year on average, with an average nightly rate of $190 and RevPAR of $56. Those figures describe the typical revenue environment for active listings in Priory, St. Ann Parish, not the ceiling for the best operators. Source: AirROI 2026 data, Priory market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Priory?
The average Airbnb occupancy rate in Priory is 30.5%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Priory?
Listings in Priory average $190 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Priory?
Priory currently has about 133 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Priory?
AirROI currently classifies the short-term rental regulation level in Priory as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Priory?
RevPAR in Priory is about $56. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Priory?
Occupancy of 30.5% means Priory is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,582, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Priory?
The average booking lead time in Priory is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Priory?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Priory include Ocho Rios, Runaway Bay, Montego Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Priory?
entire_home listings make up 97.7% of the active supply in Priory. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Priory compare to nearby Airbnb markets?
Among neighboring markets, Barrett Town posts $56,953 in average annual revenue with 47.9% occupancy, compared to Priory's $12,582 and 30.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Priory?
The average Airbnb stay length in Priory is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Priory?
Airbnb listings in Priory average 4.76 out of 5 overall. About 24.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Priory?
Hot water and Microwave are among the strongest revenue-linked amenities in Priory. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Priory?
Yes. About 89.5% of active Airbnb listings in Priory charge a cleaning fee, and the average fee is $66. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Priory?
At 33.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.