Luxury Montego Bay 5BR Villa | Ocean Views & Pool Entire home · 5 bedrooms Rated 4.94 - Revenue
- JMD 39M
- Occupancy
- 74.2%
- Daily rate
- JMD 139,258
Airbnb market data · 202612 months to September 2026
The average Airbnb in Reading brought in JMD 3,980,891 over the 12 months through September 2026, about 6% more than the St. James Parish average of JMD 3,754,079.
The short answer
Reading is cheaper but busier than the St. James Parish average. Listings averaged JMD 31,722 a night and were booked on 40% of available nights, against JMD 41,700 and 36% for the St. James Parish average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in September, usually the slowest.
With 57 active listings, Reading is the second-largest of 4 St. James Parish markets AirROI tracks. From a year earlier, the number of active listings grew 68%.
Browse the live Reading Airbnb market See Every Reading ListingRevenue
Gross bookings per Reading listing averaged JMD 3,980,891 over the 12 months to September 2026 (St. James Parish average: JMD 3,754,079), before cleaning, platform and management costs and taxes.
In a typical year, the average Reading listing brings in JMD 631,000 in July, its best month, and JMD 324,000 in September, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, JMD 480,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | JMD 380,273 | 35.4% | JMD 29,891 | JMD 12,676 | 16 days | 3.7 nights |
| Oct 2025 | JMD 422,921 | 36.9% | JMD 30,263 | JMD 13,643 | 18 days | 4 nights |
| Nov 2025 | JMD 391,720 | 38.1% | JMD 30,247 | JMD 13,057 | 29 days | 4.9 nights |
| Dec 2025 | JMD 406,218 | 43.9% | JMD 32,270 | JMD 13,104 | 31 days | 5.8 nights |
| Jan 2026 | JMD 379,349 | 35.4% | JMD 31,203 | JMD 12,237 | 52 days | 7.6 nights |
| Feb 2026 | JMD 458,006 | 44.8% | JMD 30,456 | JMD 16,357 | 32 days | 5.9 nights |
| Mar 2026 | JMD 506,673 | 44.4% | JMD 30,383 | JMD 16,344 | 17 days | 5.7 nights |
| Apr 2026 | JMD 520,479 | 45.6% | JMD 30,949 | JMD 17,349 | 20 days | 5.8 nights |
| May 2026 | JMD 500,264 | 44.2% | JMD 31,642 | JMD 16,138 | 33 days | 4.7 nights |
| Jun 2026 | JMD 588,539 | 53.2% | JMD 32,184 | JMD 19,618 | 30 days | 4.4 nights |
| Jul 2026 | JMD 681,396 | 56.1% | JMD 33,731 | JMD 21,981 | 43 days | 4.6 nights |
| Aug 2026 | JMD 622,660 | 55.9% | JMD 33,041 | JMD 20,086 | 36 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Reading home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Reading Airbnb took in JMD 3,980,891 in the 12 months to September 2026, and run by its owner at everyday costs, about JMD 224,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about JMD 353,000 a month.
Cleaning it yourself keeps the JMD 284,000 a year guests pay in cleaning fees, for about JMD 248,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about JMD 193,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | JMD 3,696,891 | JMD 5,764,000 |
| Cleaning fees guests pay7% of Reading bookings | JMD 284,000 | JMD 443,000 |
| Gross bookings | JMD 3,980,891 | JMD 6,207,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Reading listings on Simplified Pricing, 3% for the rest | −JMD 547,000 | −JMD 853,000 |
| Cleaning and laundryPaid for by the cleaning fee; JMD 0 if you clean yourself | −JMD 284,000 | −JMD 443,000 |
| Utilities and internetAbout 5% of bookings | −JMD 199,000 | −JMD 310,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −JMD 80,000 | −JMD 124,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −JMD 119,000 | −JMD 186,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −JMD 40,000 | −JMD 40,000 |
| Permit and registrationWhere one is required | −JMD 20,000 | −JMD 20,000 |
| ManagementJMD 0 when you run it; co-hosts charge from about 10% of nightly bookings | JMD 0 | JMD 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | JMD 0 | JMD 0 |
| Lodging taxesAdded to the guest's bill and passed on | JMD 0 | JMD 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −JMD 1,289,000 | −JMD 1,976,000 |
| Left for housing costs, then profit | JMD 2,691,891about JMD 224,000 a month | JMD 4,231,000about JMD 353,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Reading's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Reading home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about JMD 517,000 a month, against JMD 332,000 for the average one.
Occupancy
Reading listings were booked on 40% of the nights they were open over the past year, 4 percentage points above the St. James Parish average (36%) and 6 points above the Jamaica average (34%). In a typical year, occupancy climbs to 52% in July and falls to 34% in September.
The busiest tenth of listings are booked about 3.5 times as often as the bottom quarter.
July is usually the busiest month in Reading, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Reading, known as ADR (average daily rate), was JMD 31,722 over the past year, about 24% below the St. James Parish average of JMD 41,700 and about 10% above the Jamaica average of JMD 28,800. In a typical year, rates peak in July at about JMD 33,000 and bottom out in September and October at about JMD 29,700.
The top 10% charge about 2.1 times the rate of the bottom quarter.
July rates run 11% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, JMD 30,800.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Reading it averaged JMD 13,800 over the past year, from about JMD 10,800 in a typical September to about JMD 20,400 in a typical July.
Per open night, by tier:
July RevPAR is about 1.9 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, JMD 15,800. The 12-month RevPAR of JMD 13,800 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Reading has two high seasons, April and June–August, which makes it a moderately seasonal market. Business is slowest from September to November, with a dip in January as well. A listing earns about 34% more a month in June through August than in December through February.
Average revenue by month in Reading
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, JMD 480,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | JMD 424,000 |
| February | Shoulder season | JMD 444,000 |
| March | Shoulder season | JMD 508,000 |
| April | High season | JMD 538,000 |
| May | Shoulder season | JMD 451,000 |
| June | High season | JMD 589,000 |
| July | High season | JMD 631,000 |
| August | High season | JMD 576,000 |
| September | Low season | JMD 324,000 |
| October | Low season | JMD 412,000 |
| November | Low season | JMD 390,000 |
| December | Shoulder season | JMD 475,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril, June–August | JMD 584,000 | 50% | JMD 31,710 |
| Shoulder seasonFebruary–March, May, December | JMD 470,000 | 44% | JMD 30,675 |
| Low seasonJanuary, September–November | JMD 387,000 | 37% | JMD 30,098 |
Guests book Reading stays 28 days ahead on average (about four weeks). July stays are booked furthest out, about 43 days ahead, and September stays closest to arrival, about 16 days. A typical July booking is made in early June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 57 active listings in Reading display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Reading.
Neighborhoods
AirROI's area guide picks Port Antonio as the parts of Reading that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Port Antonio | Known for its stunning natural beauty, Port Antonio offers a more secluded experience with lush rainforests and stunning beaches, ideal for eco-tourism. | Blue Lagoon, Frenchman's Cove, Winifred Beach, Port Antonio Marina, Devil's Hole, Folly Lighthouse |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Reading is an entire home: all 57 listings rent the whole place. Apartments and condos account for 75% of the stock; houses come next at 21%.
Every listing rents the whole place
Reading Airbnb listings by room type
Apartments dominate the property mix
Reading Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 75.4% | 43 |
| House | 21.1% | 12 |
| Hotel/Boutique | 1.8% | 1 |
| Cabin/Outdoor | 1.8% | 1 |
Two-bedroom homes are the most common size in Reading (54% of entire homes), followed by one-bedroom homes (26%).
Reading entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 1.8% | 1 |
| 1 bedroom | 26.3% | 15 |
| 2 bedrooms | 54.4% | 31 |
| 3 bedrooms | 14.0% | 8 |
| 4 bedrooms | 1.8% | 1 |
| 5+ bedrooms | 1.8% | 1 |
A typical one-bedroom home in Reading earned JMD 589,000 over the past year, against JMD 3,260,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 15 | JMD 589,000 | JMD 1,640,000 | JMD 17,564 | 37% |
| 2 bedrooms | 31 | JMD 3,260,000 | JMD 3,500,000 | JMD 29,521 | 41% |
Most Reading listings are sized for couples and small families: 79% sleep four guests or fewer, and just 4% take eight or more.
Reading listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 19.3% | 11 |
| 3 guests | 7.0% | 4 |
| 4 guests | 52.6% | 30 |
| 5 guests | 3.5% | 2 |
| 6 guests | 14.0% | 8 |
| 8+ guests | 3.5% | 2 |
Reading hosts set up an average of 2.2 beds per listing, close to one bed per bedroom. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are close to standard in Reading: 79% of listings have one, and 70% offer self check-in.
Share of Reading listings with each common amenity
Guests
Reading runs on foreign visitors: 93% of guests who left reviews live outside Jamaica. The United States leads with 75% of reviewers, ahead of Canada at 6%.
93% of Reading guests come from abroad
Where guests who left reviews live
Where Reading guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| New York | 10.2% |
| Atlanta | 7.1% |
| Kingston | 3.2% |
| London | 2.1% |
| Smithfield | 2.1% |
Where Reading guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 75.2% |
| Jamaica | 6.9% |
| Canada | 5.9% |
| United Kingdom | 4.8% |
| France | 1.4% |
Languages spoken by Reading guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 79.9% |
| Spanish | 9.0% |
| French | 6.3% |
| German | 2.1% |
| Italian | 1.4% |
Reading Airbnbs average 4.86 stars, and 44% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.82.
Communication scores highest in Reading; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.88 |
| Communication | 4.92 |
| Location | 4.83 |
| Check-in | 4.89 |
| Value | 4.82 |
Booking patterns
About eight in ten Reading listings are open to guests more than 180 days a year, but only 19% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Reading listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 42.1% | 24 |
| 181-270 days | 38.6% | 22 |
| 91-180 days | 17.5% | 10 |
| 31-90 days | 1.8% | 1 |
Days a year Reading listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.8% | 1 |
| 181-270 days | 17.5% | 10 |
| 91-180 days | 38.6% | 22 |
| 31-90 days | 19.3% | 11 |
| 1-30 days | 22.8% | 13 |
The average Reading booking lasts 5.6 nights, longest in January and shortest in September. Listings took about 21 bookings each over the year, some 1,170 in all. Nearly nine in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Reading
Average nights per booking, by month of stay
Two-year average by calendar month.
About three-quarters of listings in Reading accept stays of one or two nights.
Minimum stay set by Reading listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Reading, used by 35% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 40% on Firm or stricter ones.
Cancellation policies of Reading listings, from most to least flexible
Share of listings by the policy they use
84% of Reading listings charge a cleaning fee. The typical fee is about JMD 9,953. Spread over the average stay of 5.6 nights, that adds roughly JMD 1,790 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Reading, a five-bedroom home, took in JMD 39,000,000 over the past year, about 9.8 times the city's average of JMD 3,980,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Luxury Montego Bay 5BR Villa | Ocean Views & Pool Entire home · 5 bedrooms Rated 4.94
Luxury Montego Bay 3BR Villa | Ocean Views & Pool Entire home · 3 bedrooms Rated 4.90
Sunset Serenity - Stunning Ocean View 2 Bedroom Entire home · 2 bedrooms Rated 4.82
Timeless Villa/Pool/Gym/Gated Entire home · 1 bedroom Rated 4.94
Luxury 3BR Montego Bay Apt, Amenities, Chef Entire home · 3 bedrooms Rated 4.89
Ocean Grande-Netflix & Chill -Coffee and Fast Wifi Entire home · 2 bedrooms Rated 4.98 Only 4% of Reading listings are classed as professionally managed, though 42% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 58 km, Duncans (44 km away, 30 listings) earned the most per listing, about 40% more than Reading. None of them fills more nights than Reading (40%); the busiest, Montego Bay and St.Bran's Burg, each reached 35%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Montego Bay 6 km | 988 | JMD 3,038,745 | JMD 35,479 | 35% |
| St.Bran's Burg 18 km | 39 | JMD 1,285,641 | JMD 16,239 | 35% |
| Lucea 22 km | 62 | JMD 1,744,415 | JMD 23,146 | 32% |
| Falmouth 33 km | 41 | JMD 1,173,475 | JMD 16,667 | 32% |
| Florence Hall 34 km | 103 | JMD 1,582,960 | JMD 19,975 | 31% |
| Duncans 44 km | 30 | JMD 5,573,850 | JMD 88,377 | 28% |
| Negril 45 km | 461 | JMD 2,249,635 | JMD 28,500 | 32% |
| Discovery Bay 58 km | 187 | JMD 3,186,457 | JMD 39,618 | 33% |
See all 4 St. James Parish Airbnb markets
Markets elsewhere in Jamaica with a similar nightly rate and occupancy to Reading:
FAQ
An active Reading Airbnb grossed JMD 3,980,891 on average in the 12 months to September 2026, according to AirROI's tracking of 57 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in JMD 588,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Reading listings earn between JMD 200,000 and JMD 588,000 in a typical month, and the top tenth JMD 838,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Reading were booked on 40% of available nights over the past year. That compares with 36% for the St. James Parish average. July is usually the busiest month.
The average booked night in Reading cost JMD 31,722 before fees. Half of listings charge between JMD 21,200 and JMD 34,400, so bedroom count and location move the price more than the average suggests.
None of the active Reading listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Reading Airbnb grossed JMD 3,980,891 in the 12 months to September 2026, 6% above the St. James Parish average of JMD 3,754,079. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, JMD 2,691,891 a year (about JMD 224,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about JMD 353,000 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging JMD 631,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Reading listing was open to book earned JMD 13,800 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made JMD 20,700 or more.
Reading stays were booked 28 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Reading Airbnb stay lasted 5.6 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Reading Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
Port Antonio draw the most short-term rental interest in Reading. The neighborhood guide explains what brings guests to each.
AirROI counted 57 active Airbnb listings in Reading as of September 2026. The closest tracked market is Montego Bay, 6 km away.
In Reading, 84% of listings add a cleaning fee, and the typical fee is about JMD 9,953.
Method
Figures on this page cover 57 active Airbnb listings in Reading from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Jamaican dollars at JMD 158 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.